<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE BALANCE
SHEET OF MARKET AMERICA, INC. AS OF JULY 31, 1996 AND THE RELATED STATEMENTS OF
OPERATIONS AND OF CASH FLOWS FOR THE THREE MONTHS THEN ENDED AND IS QUALIFIED IN
ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          APR-30-1996
<PERIOD-END>                               JUL-31-1996
<CASH>                                      11,036,179
<SECURITIES>                                         0
<RECEIVABLES>                                   40,276
<ALLOWANCES>                                         0
<INVENTORY>                                  1,559,408
<CURRENT-ASSETS>                            12,640,508
<PP&E>                                         753,258
<DEPRECIATION>                                 202,220
<TOTAL-ASSETS>                              13,195,544
<CURRENT-LIABILITIES>                        4,178,569
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                           199
<OTHER-SE>                                   8,163,829
<TOTAL-LIABILITY-AND-EQUITY>                13,195,544
<SALES>                                     15,684,671
<TOTAL-REVENUES>                            15,853,576
<CGS>                                        2,968,885
<TOTAL-COSTS>                                9,575,084
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                              3,309,607
<INCOME-TAX>                                 1,315,328     
<INCOME-CONTINUING>                          1,994,279
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 1,994,279
<EPS-PRIMARY>                                     0.10
<EPS-DILUTED>                                     0.10