Exhibit 99.4

                               MARKETING MATERIALS


                                       FOR


                          Gloversville Federal Savings


                            STOCK CONVERSION CAMPAIGN








Revised
January 27, 1998






QUESTIONS AND ANSWERS BROCHURE



Cover Page



                                [GRAPHIC OMITTED]


                      Answers to Frequently Asked Questions
                         About Our Stock Conversion and
                          Your Opportunity to Invest in

                   Adirondack Financial Services Bancorp, Inc.

                         the Proposed Holding Company of
                          Gloversville Federal Savings






Questions and Answers Brochure
Page 2


                                  Inside Cover




         You can be one of the  initial  stockholders  of  Adirondack  Financial
Services  Bancorp,  Inc., the proposed  holding company of Gloversville  Federal
Savings.  Adirondack Financial Services Bancorp,  Inc. is "going public" as part
of Gloversville  Federal Savings'  conversion from a federally  chartered mutual
savings and loan  association  to a federally  chartered  stock savings and loan
association  to be  known  as  Gloversville  Federal  Savings.  Now you have the
opportunity to invest in Gloversville Federal Savings by purchasing stock in the
initial offering of the holding company.  This brochure answers some of the most
frequently  asked  questions  about the conversion to stock  ownership and about
your opportunity to invest in Adirondack Financial Services Bancorp, Inc.






Questions and Answers Brochure
Page 3


ABOUT THE TRANSACTION

1.       WHAT IS A CONVERSION?

         Gloversville  Federal  Savings  is  now a  federally  chartered  mutual
         savings  and loan  association  with  directors  being  elected  by our
         members.  After the  Conversion,  we will be a stock  savings  and loan
         association owned by a holding company. The holding company, Adirondack
         Financial  Services  Bancorp,  Inc., will be owned by stockholders  who
         will have voting  rights with respect to certain key business  matters.
         The  holding  company  is  offering  shares of common  stock to certain
         depositors,   borrowers  ,  tax-qualified  employee  plans,  directors,
         officers and employees of  Gloversville  Federal  Savings and depending
         upon market conditions and the availability of shares, may offer shares
         to selected persons in a public offering.

2.       WHAT IS ADIRONDACK FINANCIAL SERVICES BANCORP, INC. AND WHY
         WAS IT FORMED?

         Adirondack  Financial  Services  Bancorp,  Inc.  is a  newly  organized
         holding company created by Gloversville Federal Savings specifically to
         purchase 100% ownership in Gloversville  Federal  Savings.  The holding
         company  currently has no  stockholders,  but is offering shares of its
         common stock to certain depositors,  borrowers,  tax-qualified employee
         plans,  directors,  officers  and  employees  of  Gloversville  Federal
         Savings and depending upon market  conditions and the  availability  of
         shares, may offer shares to selected persons in a public offering.  The
         additional   capital   provided  through  the  offering  of  Adirondack
         Financial  Services  Bancorp,  Inc.  stock will support  future banking
         activities  and local  expansion of the  financial  services  currently
         offered through Gloversville Federal Savings.

3.       WHAT ARE THE BENEFITS AND RISKS OF CONVERSION?

         The  Conversion  and sale of stock will increase  Gloversville  Federal
         Savings' capital, enabling it to do many things, including possibly the
         following:

         - support expansion of financial services
         - enhance ability to expand through acquisitions
         - better compete with other financial institutions
         - facilitate future access to the capital markets

         Please  review "Use of Proceeds"  in the  Prospectus  for  Gloversville
         Federal Savings' and the holding  company's  initial plans with respect
         to the capital to be raised in the Conversion.

         There are certain risks in investing in Adirondack  Financial  Services
         Bancorp,  Inc.  common  stock.  An offer is made  only by a  prospectus
         accompanied by a stock order form and certification.  Please review the
         prospectus  prior to making an investment  decision,  particularly  the
         section entitled "Risk Factors".





Questions and Answers Brochure
Page 4


4.       WILL THE CONVERSION HAVE ANY EFFECT ON MY SAVINGS OR LOAN
         ACCOUNT?

         No. The  Conversion  will not affect the general  terms of your savings
         account  which  will  continue  to be insured  by the  Federal  Deposit
         Insurance  Corporation  (FDIC) to the maximum legal limit. Your savings
         account is not being  converted to stock.  The obligations of borrowers
         under their loan agreements will not be affected.

5.       HOW DO I BENEFIT FROM THE CONVERSION?

         Eligible depositors and certain borrowers will be given the opportunity
         to  subscribe  or  place  an order  to  purchase  stock  in  Adirondack
         Financial Services Bancorp, Inc. and thereby participate in any gain in
         the  value  of  the  shares  and  future  dividend  payments,  if  any.
         Furthermore,  the additional capital will enable  Gloversville  Federal
         Savings  to  provide  expanded   services  to  its  customers  and  the
         community.


ABOUT PURCHASING STOCK

6.       WHO MAY PURCHASE STOCK?

         Adirondack  Financial Services Bancorp,  Inc. is currently conducting a
         Subscription Offering. Persons listed below may have the opportunity to
         subscribe to purchase  Adirondack  Financial  Services Bancorp,  Inc.'s
         common stock during the Subscription Offering.

         -        Eligible Account Holders. Persons who had a savings deposit of
                  at  least  $50  at   Gloversville   Federal   Savings  on  the
                  Eligibility Record Date, September 30, 1996.

         -        Tax Qualified Employee Plans of Gloversville Federal Savings.

         -        Supplemental  Eligible  Account  Holders.  Persons  who  had a
                  savings   deposit   of  at  least  $50  on  the   Supplemental
                  Eligibility Record Date, December 31, 1997.

         -        Other  Members.  Depositors  and certain  borrowers  as of the
                  Voting Record Date, , 1998.

         -        Officers,  Directors  and  Employees of  Gloversville  Federal
                  Savings.

         Adirondack Financial Services Bancorp,  Inc. may, depending upon market
         conditions  and the  availability  of  shares,  offer  stock to certain
         persons in a public offering.






Questions and Answers Brochure
Page 5


7.       WHAT IS THE PRICE PER SHARE AND HOW MANY SHARES ARE BEING
         OFFERED?

         The aggregate  value of Adirondack  Financial  Services  Bancorp,  Inc.
         stock has been  determined  by an  independent,  nationally  recognized
         appraisal  firm. The purchase  price per share is $10.00.  Up to shares
         are being  offered for sale (or up to shares under  certain  conditions
         such  as  a  change  in  market  and  financial   conditions  following
         commencement of the Offering).

8.       WILL EVERYONE PAY THE SAME PRICE FOR THE STOCK?

         Yes. All subscribers,  including Gloversville Federal Savings' Board of
         Directors and management, will pay the same price during the Offering.

9.       ARE DEPOSITORS OBLIGATED TO BUY STOCK?

         No.  But our depositors have a priority subscription right.

10.      HOW MUCH STOCK MAY I BUY IN THE SUBSCRIPTION OFFERING?

         The individual  purchase limit is 15,000 shares.  Individuals acting in
         concert or groups of persons  may  purchase  up to 15,000  shares.  The
         actual  number of shares to be issued is expected to be between and (or
         up to shares under  certain  conditions  such as a change in market and
         financial conditions following commencement of the Offering).

11.      WHAT IS THE MINIMUM AMOUNT OF STOCK I MAY BUY?

         The minimum purchase limit is 25 shares.

12.      IS THE STOCK INSURED BY THE FDIC?

         No. Like any other common stock, Adirondack Financial Services Bancorp,
         Inc. stock will not be insured by the FDIC or any governmental agency.

13.      IN THE FUTURE, HOW MAY I PURCHASE MORE SHARES OR SELL MY
         SHARES?

         Adirondack  Financial  Services  Bancorp,  Inc. has applied to have the
         common stock quoted on the Nasdaq. No assurance can be given,  however,
         that the Adirondack  Financial  Services Bancorp,  Inc.'s stock will be
         quoted on the Nasdaq or that an active and liquid market for the common
         stock  will  develop  or that an  investor  will be able to resell  the
         common stock at or above the purchase price after Conversion.





Questions and Answers Brochure
Page 6


14.      WILL THERE BE ANY DIVIDENDS?

         Adirondack  Financial Services Bancorp,  Inc. does not currently intend
         to pay dividends on its common stock.  The  declaration  and payment of
         dividends are subject to, among other things, the financial  conditions
         and results of  operations of Adirondack  Financial  Services  Bancorp,
         Inc.,   Gloversville  Federal  Savings'  compliance  with  its  capital
         requirements, tax considerations, industry standards and other factors.

15.      HOW DO I ORDER  STOCK AND WHAT  METHODS  CAN BE USED FOR  PAYMENT OF MY
         STOCK PURCHASES?

         Complete the stock order form and certification as instructed.  Be sure
         to  indicate  the number of shares you wish to  purchase  and the total
         amount remitted (multiply the number of shares subscribed for by $10.00
         per share.) Total payment for  purchases in the  Subscription  Offering
         must  accompany the order form and be received by Adirondack  Financial
         Services  Bancorp,  Inc. prior to 12:00 noon,  Eastern time, on , 1998.
         The payment options for stock purchases are as follows:

         -        Check or money  order sent or  delivered  to any  Gloversville
                  Federal Savings branch or the Stock Center. If payment is made
                  by  check or  money  order,  interest  will be  earned  at the
                  passbook rate until the Conversion is completed.

         -        Withdrawal of funds from any existing  account of Gloversville
                  Federal  Savings  in an  amount  equal to the  Purchase  Price
                  (which  is  $10.00  per  share)  times  the  number  of shares
                  ordered.  Penalties for early  withdrawal from an Gloversville
                  Federal Savings  account will be waived when purchasing  stock
                  in  the  Subscription   Offering.   Once   authorization   for
                  withdrawal  of funds has been  made,  the  subscriber  may not
                  withdraw the  designated  amount unless the Plan of Conversion
                  is   terminated   or  as  otherwise   required  by  regulatory
                  authorities.  All funds  maintained  in savings  accounts  are
                  insured by the FDIC up to legally  applicable  limits and will
                  earn interest until completion of the Conversion.

         -        Orders of $25,000 or more must be paid by Gloversville Federal
                  Savings account withdrawals, certified funds, cashier's check,
                  or money orders.

         -        IRA  purchases.  If you wish to purchase  shares of Adirondack
                  Financial  Services  Bancorp,  Inc.  stock for an IRA account,
                  either at Gloversville Federal Savings or elsewhere, we may be
                  able to  accommodate  you.  Please contact the Stock Center as
                  soon as  possible  at ( ) - so that we may assist you with the
                  appropriate  procedures  for such a purchase.  It is important
                  that you contact us soon because  making the IRA  arrangements
                  takes time.







Questions and Answers Brochure
Page 7


16.      MAY I CHANGE MY MIND?

         The stock order form you  executed  cannot be  canceled  or  withdrawn.
         However,  you may order additional  shares by completing  another stock
         order form, subject to the maximum purchase limitations.

17.      ARE MY SUBSCRIPTION RIGHTS TRANSFERABLE?

         No. No person may transfer or enter into any  agreement to transfer his
         or her subscription rights issued under the Plan of Conversion,  or the
         shares to be issued upon the exercise of such rights. Persons violating
         such  prohibition  will  lose  their  right  to  purchase  stock in the
         Conversion and may be subject to further government sanctions.


ABOUT MEMBERS' VOTING RIGHTS

18.      WHO IS ELIGIBLE TO VOTE ON THE PLAN OF CONVERSION?

         Depositors at the Voting  Record Date of _______,  1998 who continue to
         be depositors at the date of the Special  Meeting are eligible to vote.
         Borrowers with loans  outstanding on and through the Voting Record Date
         are also eligible to vote.

19.      HOW IS THE NUMBER OF VOTES DETERMINED?

         Each deposit account holder is entitled to cast one vote for each $100,
         or fraction  thereof,  of the  aggregate  withdrawal  value of all such
         account  holder's  deposit  accounts  on the Voting  Record  Date.  The
         maximum  number of votes per  person is 1,000.  Each  borrower  who has
         voting  rights is entitled to cast one vote, in addition to any votes a
         borrower has as a depositor.

20.      IF I VOTE FOR THE  PLAN OF  CONVERSION  ON THE  PROXY  CARD,  WILL I BE
         OBLIGATED  TO PURCHASE  ADIRONDACK  FINANCIAL  SERVICES  BANCORP,  INC.
         STOCK?

         No.  Signing  the proxy card and voting  for the  Conversion  in no way
         obligates you to purchase Adirondack  Financial Services Bancorp,  Inc.
         stock.  All members are urged to vote for the Conversion.  THE BOARD OF
         DIRECTORS  HAS   UNANIMOUSLY   APPROVED  THE  PLAN  OF  CONVERSION  AND
         RECOMMENDS MEMBERS VOTE "FOR" APPROVAL OF THE PLAN OF CONVERSION.

21.      WHAT HAPPENS IF I DON'T VOTE?






Questions and Answers Brochure
Page 8


         Failing  to vote  could be  equivalent  to voting  against  the Plan of
         Conversion. YOUR VOTE IS EXTREMELY IMPORTANT! Please sign and mail your
         proxy card(s) now.


22.      MAY I COME TO THE SPECIAL MEETING AND VOTE?

         Yes.  However,  every member is  encouraged  to send a proxy card(s) to
         Gloversville  Federal  Savings  prior to the meeting even if the member
         plans to attend the special meeting.  The proxy is revocable and can be
         changed by submitting a later dated proxy or by casting a ballot at the
         meeting.

23.      I RECEIVED MORE THAN ONE PROXY CARD.  CAN I VOTE THEM ALL?

         Yes.  Please  vote ALL the proxy cards you  receive.  You may have more
         than one account in different  registrations.  While some accounts have
         been consolidated, it is not permissible to consolidate all accounts.

24.      IF A SAVINGS ACCOUNT IS IN JOINT NAME, MUST BOTH NAMES BE SIGNED ON THE
         PROXY CARD?

         No.  Two or  more  signatures  are  required  only  when  two  or  more
         signatures are needed to withdraw funds from the account.

25.      IF I DON'T BUY STOCK WILL I HAVE A VOTE AT FUTURE ANNUAL MEETINGS?

         No. After the Conversion,  only  stockholders  will have voting rights.
         However, the operations of Gloversville Federal Savings and the general
         terms and  balances  of your  deposit  accounts  and loans will  remain
         unchanged.

26.      HOW MAY I GET MORE INFORMATION?

         We hope that these questions and answers,  combined with the Prospectus
         and the Proxy Statement, will help you better understand the Conversion
         and  the  stock  offering.  You  are  urged  to  carefully  review  the
         Prospectus  and Proxy  Statement  before making an investment or voting
         decision.  If you desire further information,  please contact the Stock
         Center at:

                                           Telephone: (    )     -