<ARTICLE> 5 <PERIOD-TYPE> 12-MOS <FISCAL-YEAR-END> JAN-29-2000 <PERIOD-END> JAN-29-2000 <CASH> 3,980,930 <SECURITIES> 13,995,527 <RECEIVABLES> 1,706,661 <ALLOWANCES> 0 <INVENTORY> 14,834,800 <CURRENT-ASSETS> 37,224,613 <PP&E> 41,217,160 <DEPRECIATION> (9,872,163) <TOTAL-ASSETS> 70,315,821 <CURRENT-LIABILITIES> 10,835,899 <BONDS> 6,839,180 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 171,285 <OTHER-SE> 52,469,457 <TOTAL-LIABILITY-AND-EQUITY> 70,315,821 <SALES> 155,002,281 <TOTAL-REVENUES> 155,002,281 <CGS> 64,949,930 <TOTAL-COSTS> 64,949,930 <OTHER-EXPENSES> 65,246,577 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> (177,606) <INCOME-PRETAX> 24,983,380 <INCOME-TAX> 9,494,000 <INCOME-CONTINUING> 15,489,380 <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> 15,489,380 <EPS-BASIC> 0.91 <EPS-DILUTED> 0.88