EXHIBIT 99.7


RNS Number:0621V
Bright Station PLC
1 December 2000



IVENTURI SIGNS AGREEMENT WITH BRIGHT STATION'S SMARTLOGIK KNOWLEDGE MANAGEMENT
SUBSIDIARY

London,  1  December  2000,   Smartlogik   (www.smartlogik.com),   the  Internet
infrastructure  solutions  subsidiary of Bright Station plc (LSE:  BSN,  NASDAQ:
BSTN)  (www.brightstation.com),  today  announced that it has signed a licensing
contract  with  iVenturi - a  significant  company  (See About  iVenturi  below)
providing products and business  solutions to the New Product  Development (NPD)
marketplace.

Smartlogik will provide its software  solutions,  including  MuscatStructure and
MuscatDiscovery,  which will form part of iVenturi's fully integrated, web-based
worksystem  of  tools  and  business   services  that   accelerate  new  product
development.


                                     Page 1


"By  partnering   with   Smartlogik,   iVenturi  can  deliver  an  NPD  solution
incorporating  cutting  edge  Knowledge  Management   technology",   said  Brett
Shellhammer,  COO of iVenturi.  "We believe that Smartlogik provides added value
to our  customer  proposition  and  based on the  collective  experience  of the
iVenturi shareholders I have little doubt that we will set new standards for the
development of new products and services industry-wide."

Smartlogik  software enables  organisations to manage information over intranets
and the  Internet  in  order  to  fully  leverage  their  intellectual  capital.
Smartlogik brings technology,  application and experience to corporate knowledge
systems, leaving businesses to focus on creativity.

"This contract  represents a significant  win in the US for  Smartlogik  both in
terms of dollar value and the prestige of the clients  shareholder  base",  said
Stephen Hill,  CEO of  Smartlogik.  " Having  established a US Team based on the
East and West coasts I feel confident  that with deals such as iVenturi,  we are
in an  excellent  position  to  continue  to  build  our  reputation  in  the US
marketplace."



About iVenturi

iVenturi is a web-based  worksystem that decreases  time-to-market and increases
productivity for new product  development  (NPD)  professionals  with the first,
fully  integrated set of tools,  business  services,  and expertise in a secure,
centralized  environment.  For new product  development  teams,


                                     Page 2


these tools and business  services improve overall NPD efficiencies  that reduce
development costs and deliver a greater return on NPD investments.  iVenturi was
conceptualised  in late  1999 by The  Dow  Chemical  Company  (NYSE:  DOW),  and
officially  launched in October  2000 as a  collaborative  effort  between  Dow,
Andersen  Consulting,  and campsix.  For more information,  please visit http://
www.iventuri.com.



About Smartlogik

Smartlogik is an Internet  infrastructure  solutions provider using powerful and
scaleable  Muscat  technology.  A  team  of  experienced  knowledge  and  portal
consultants,  sales people and developers,  brought together from leading portal
companies,  supports this proven  technology.  Smartlogik  helps to maximise the
potential of corporate  knowledge combined with the ability to retrieve the most
accurate,  relevant  and timely  data from ever  expanding  sources of  external
information.  In the new knowledge economy  Smartlogik offers complete knowledge
solutions  designed to give  measurable  advantage  and ensures  total  solution
implementation and support.



- -ENDS-



                                     Page 3


Notes for Editors:

Bright Station plc is a technology  company and leading provider of Internet and
eCommerce solutions.



For further information:

Nick Chaloner
Head of Corporate Communications,
Bright Station plc
+44 20 7930 6900
nickchaloner@brightstation.com

Sonya Prybutok
Director, Corporate Communications
IVenturi
+1 415.437.4165
sonya@iventuri.com

John Olsen/Nick Lockwood
Hogarth Partnership
+44 20 7357 9477
nlockwood@hogarthpr.co.uk

David Collins/Robert Rinderman
Jaffoni & Collins
+1 212 835 8500
BSTN@jcir.com


END


- --------------------------------------------------------------------------------