Exhibit 99.1

News Announcement

                                                              [Bright Station
                                                              logo appears here]



              Danish Foreign Ministry selects Smartlogik solutions


London, 7 March 2001: Bright Station plc (LSE: BSN, NASDAQ: BSTN)
(WWW.BRIGHTSTATION.COM), the technology company and leading provider of Internet
and eCommerce solutions, announces that its knowledge management subsidiary,
Smartlogik (WWW.SMARTLOGIK.COM), has been awarded the contract to provide search
and categorisation solutions to the Royal Ministry of Foreign Affairs in
Denmark. This major win, which coincides with the recent opening of Smartlogik's
office in Copenhagen, is the latest addition to Smartlogik's growing European
customer base.

The Royal Danish Ministry of Foreign Affairs identified Smartlogik's
muscattechnology(TM) as an essential tool in the provision of a new English
language online news service for all staff. Ministry personnel must be kept
fully aware of international news stories to enable them to plan foreign policy
and to respond effectively and efficiently to events around the globe.

Smartlogik has recently established a new Nordic office in Copenhagen, Denmark,
which will focus on the financial, pharmaceutical, media, telecommunications
sectors as well as government organisations.

Stephen Hill, Chief Executive Officer of Smartlogik, commented:

"Foreign ministries cannot afford to get it wrong. They have to know they can
get access to the right information at the right time. By choosing Smartlogik
solutions, they have acquired a solution that finds information, both internally
and externally, and that presents it in such a way that it makes it easier for
the user to make quicker, better decisions.

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Up until now, Ministry staff have been provided with English language news feeds
through a variety of different channels. Unfortunately, this meant that it was
virtually impossible for all relevant information to be available at any one
time. Smartlogik solutions will allow Ministry staff to access information
through one common interface. This interface will be supported by the newly
enhanced muscatstructure(TM) product launched earlier this month, as well as an
`alert' system that provides users with applicable news as and when it happens.

Explaining the way the Ministry would use Smartlogik's solutions, Anja
Moller Rasmussen, Head of Library Services at the Royal Ministry of Foreign
Affairs said:

"Smartlogik is enabling us to build one single news service from different
external and internal sources. This will make it much easier for our staff to
access the exact information they need more quickly than ever. Smartlogik's
integrated alerting solution will also ensure that staff have all the latest
news relevant to them exactly when they need it. I am confident that
Smartlogik's search and categorisation technology is going to have a dramatic
effect on the performance of everyone here at the Royal Ministry of Foreign
Affairs."

                                    - ENDS -

For further information please contact:

Carol Skates, Corporate Communications Manager                     020 7930 6900
Bright Station plc
CAROLSKATES@BRIGHTSTATION.COM

John Olsen /Nick Lockwood                                          020 7357 9477
Hogarth Partnership Ltd
JOLSEN@HOGARTHPR.CO.UK



Notes to editors:

Bright Station plc is a leading creator of innovative Internet technologies and
technology-driven businesses. It is comprised of the following:

         Smartlogik - Creates decision makers and corporate efficiencies through
         its superior knowledge management solutions. Smartlogik solutions
         combine state-of-the-art proprietary technologies that enable
         user-friendly searching, indexing and categorization of unstructured
         information with business-friendly implementation services to ensure
         that every corporation realizes maximum benefit from its Smartlogik
         knowledge management solution.

         Sparza - An eCommerce ASP providing online retailers with
         state-of-the-art Internet shopping solutions at a fraction of the cost.
         By outsourcing their entire web store operations to Sparza, retailers
         can remove eCommerce from the balance sheet and concentrate on the
         value-adding parts of the business such as customer service, product
         development and marketing.

         WebTop - The next generation Internet search services company with one
         of the largest web indexes in the world. Over 500 million web pages
         have been catalogued and organized into information zones to deliver
         context specific and accurate information retrieval on the web.

         OfficeShopper - The Internet procurement and business supplies vendor.

         Bright Station Ventures - responsible for nurturing, and investing in,
         promising technology and Internet start-up businesses leveraging Bright
         Station's world-class technology assets and expertise.