Exhibit 99.3

News Announcement

                                                             [brightstation logo
                                                                 appears here]



Silicon Valley expert joins Smartlogik board

   IT innovator joins the company he rates as the leader in knowledge management
   technology.


   London, 20 March 2001: Bright Station plc (LSE: BSN, NASDAQ: BSTN)
   (WWW.BRIGHTSTATION.COM), the technology company and leading provider of
   Internet and eCommerce solutions, announces that its information discovery
   subsidiary, Smartlogik, (WWW.SMARTLOGIK.COM), has secured the services of
   leading IT visionary Jim Bair as a Non-Executive Director.

   Bair, 57, is Senior Vice President, of Knowledge Management for Strategy
   Partners and one of the world's leading information technology consultancies
   with over 30 years of IT experience. He is a world-renowned expert in the
   fields of knowledge and content management.

   Bair views the Smartlogik capability as one of the best in a fast growing
   market, "Smartlogik's technology, products and ability to execute place it at
   the head of a small pack in one of the hottest markets since the Web was
   born".

   "I am excited about joining the Smartlogik board because there is a great
   opportunity for Smartlogik across the portal and knowledge markets. Current
   products face a common problem: they cannot deliver high quality, relevant
   content to the user. This problem has eluded the industry for decades, and it
   is exactly where Smartlogik establishes leadership."

   "We are delighted Jim has joined us," said Stephen Hill, Smartlogik CEO. "His
   expertise in the fields of knowledge and content management will prove
   invaluable in helping us to set the future strategic direction of Smartlogik
   and reinforce our position as the innovator in knowledge management and
   information discovery solutions."

   Prior to joining Strategy Partners in 1998, Jim was Research Director,
   Gartner Group, where he founded and led their knowledge management technology
   practice. He has also worked in senior positions for Cooperative Systems
   consultancy, Xerox Corporation, Hewlett Packard and Bell-Northern Research.
   In the 1970s he was a Senior Scientist at Stanford Research Institute,
   serving on the team that invented the mouse, hypertext and windows.



   Jim's unique blend of technical and strategic expertise has lead him to
   consultancy assignments for over 100 major companies including Microsoft,
   IBM, Bank of America, Pricewaterhouse Coopers and AT&T. He is also a much
   sought-after pundit and keynote speaker at conferences all over the world and
   has written three definitive books and over seventy learned research papers.

   - ENDS -

   For further information please contact:

   Campbell Macpherson, Strategic Planning & Marketing Director    020 7930 6900
   Bright Station plc
   CAMPBELLMACPHERSON@BRIGHTSTATION.COM

   Carol Skates, PR Manager                                        020 7930 6900
   Smartlogik
   CAROLSKATES@SMARTLOGIK.COM

   Mark Crew, Marketing Director
   Strategy Partners International
   +44 (0) 1753 592787
   MARK.CREW@STRATEGY-PARTNERS.COM

   Notes to editors:

   Bright Station plc is a leading creator of innovative Internet technologies
   and technology-driven businesses. Its main divisions are:

   Smartlogik - Creates decision makers and corporate efficiencies through its
   superior knowledge management and information discovery solutions. Smartlogik
   solutions combine state-of-the-art technologies that enable user-friendly
   searching, indexing and categorization of unstructured information with
   business-friendly implementation services to ensure that every corporation
   realizes maximum benefit from its Smartlogik solution.

   Sparza - An eCommerce ASP providing online retailers with state-of-the-art
   Internet shopping solutions at a fraction of the cost. By outsourcing their
   entire web store operations to Sparza, retailers can remove eCommerce from
   the balance sheet and enable retailers to concentrate on the value-adding
   parts of the business such as customer service, product development and
   marketing.

   WebTop - The next generation Internet search services company with one of the
   largest web indexes in the world. Over 500 million web pages have been
   catalogued and organized into information zones to deliver context specific
   and accurate information retrieval on the web.

   OfficeShopper - The Internet procurement and business supplies vendor
   providing businesses with everything from copier paper, printer cartridges,
   the latest fax machines, and the humble paperclip to an impressive range of
   office furniture.



   Bright Station Ventures - responsible for nurturing, and investing in,
   promising technology and Internet start-up businesses leveraging Bright
   Station's world-class technology assets and expertise.

   Bright Station Symphony - responsible for coordinating the various assets of
   Bright Station to provide integrated IT solutions for major partners such as
   Virgin and Intel.