Exhibit 99.4

News Announcement
                                                              [brightstation
                                                              logo appears here]

                     Smartlogik partners with Norcontrol to
               spearhead move into Spain, Portugal & Latin America

London, 23 March 2001: Bright Station plc (LSE: BSN, NASDAQ: BSTN)
(www.brightstation.com), the technology company and leading provider of Internet
and eCommerce solutions, announces that its information discovery subsidiary,
Smartlogik, (www.smartlogik.com) has signed Norcontrol as a Value Added Reseller
for the Spanish, Portuguese and Latin American marketplaces.

Norcontrol is the Quality Management division of Soluziona, the second largest
consultancy in Spain, employing over 4,500 professionals throughout 37 countries
with an annual turnover of $300M.

Gerardo Malvido, Head of Innovation at Norcontrol comments, "We chose Smartlogik
after an extensive evaluation because we believe it is the best knowledge
management technology on the market today. Smartlogik's advanced concept-based
search engine and accurate rule-based categorisation will be core to our next
generation quality management solutions. We look forward to a mutually
profitable and long term relationship with the company."

 "The Norcontrol partnership is very exciting as it opens up new markets for us
on two different fronts," noted Stephen Hill, Smartlogik CEO. "Not only does it
give us significant presence in Spain, Portugal & Latin America, but it also
opens up the quality management sector to Smartlogik technology. This is an
excellent example of our strategic partnership programme at work."

- - ENDS -

For further information please contact:

Campbell Macpherson, Strategic Planning & Marketing Director       020 7930 6900
Bright Station plc
CampbellMacpherson@brightstation.com
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John Fanning, Marketing Director                                   020 7930 6900
Smartlogik
JohnFanning@smartlogik.com
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John Olsen /Nick Lockwood                                          020 7357 9477


Hogarth Partnership Ltd
jolsen@hogarthpr.co.uk
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Notes to editors:

Bright Station plc is a leading creator of innovative Internet technologies and
technology-driven businesses. Its main divisions are:

Smartlogik - Creates decision makers and corporate efficiencies through its
superior knowledge management and information discovery solutions. Smartlogik
solutions combine state-of-the-art open technologies that enable user-friendly
searching, indexing and categorization of unstructured information with
business-friendly implementation services to ensure that every corporation
realizes maximum benefit from its Smartlogik solution.

Sparza - An eCommerce ASP providing online retailers with state-of-the-art
Internet shopping solutions at a fraction of the cost. By outsourcing their
entire web store operations to Sparza, retailers can remove eCommerce from the
balance sheet and enable retailers to concentrate on the value-adding parts of
the business such as customer service, product development and marketing.

WebTop - The next generation Internet search services company with one of the
largest web indexes in the world. Over 500 million web pages have been
catalogued and organized into information zones to deliver context specific and
accurate information retrieval on the web.

OfficeShopper - The Internet procurement and business supplies vendor providing
businesses with everything from copier paper, printer cartridges, the latest fax
machines, and the humble paperclip to an impressive range of office furniture.

Bright Station Ventures - responsible for nurturing, and investing in, promising
technology and Internet start-up businesses leveraging Bright Station's
world-class technology assets and expertise.

Bright Station Symphony - responsible for coordinating the various assets of
Bright Station to provide integrated IT solutions for major partners such as
Virgin and Intel.