Exhibit 99.1

                     Smartlogik sees no slow down in orders


London, 6 April, 2001 (LSE: BSN, NASDAQ: BSTN). In contradiction to reports from
competitors out earlier today, Smartlogik, the information discovery arm of
Bright Station plc reports that it sees no slow down in orders and that its
revenues are continuing to grow quarter-on-quarter, as will be reflected in
their Q1 results.

"I think increased competition is one of the key reasons that some of our
competitors may be feeling the pinch at the moment," commented Dan Wagner, CEO
of Bright Station. "The knowledge management sector is projected to be worth
(pound)3bn in Europe alone within the next 2-3 years. There is plenty of room
for a host of competitors in such a large market and no-one is yet to stake a
claim to any significant market share. Our Smartlogik suite of solutions is
consistently winning business in competitive situations."


- - ENDS -

For further information please contact:

Campbell Macpherson,                                           020 7930 6900
Strategic Planning & Marketing Director
Bright Station plc
CampbellMacpherson@brightstation.com

James Longfield /Nick Lockwood                                 020 7357 9477
Hogarth Partnership Ltd
jlongfield@hogarthpr.co.uk


Notes to editors:

Bright Station plc is a leading creator of innovative Internet technologies and
technology-driven businesses. Its main divisions are:

Smartlogik - Creates decision makers and corporate efficiencies through its
superior knowledge management and information discovery solutions. Smartlogik
solutions combine state-of-the-art open technologies that enable user-friendly
searching, indexing and categorization of unstructured information with
business-friendly implementation services to ensure that every corporation
realizes maximum benefit from its Smartlogik solution.



Sparza - An eCommerce ASP providing online retailers with state-of-the-art
Internet shopping solutions at a fraction of the cost. By outsourcing their
entire web store operations to Sparza, retailers can remove eCommerce from the
balance sheet and enable retailers to concentrate on the value-adding parts of
the business such as customer service, product development and marketing.

WebTop - The next generation Internet search services company with one of the
largest web indexes in the world. Over 500 million web pages have been
catalogued and organized into information zones to deliver context specific and
accurate information retrieval on the web.

OfficeShopper - The Internet procurement and business supplies vendor providing
businesses with everything from copier paper, printer cartridges, the latest fax
machines, and the humble paperclip to an impressive range of office furniture.

Bright Station Ventures - responsible for nurturing, and investing in, promising
technology and Internet start-up businesses leveraging Bright Station's
world-class technology assets and expertise.

Bright Station Symphony - responsible for coordinating the various assets of
Bright Station to provide integrated IT solutions for major partners such as
Virgin and Intel.