UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                WASHINGTON, D.C. 20549
                     FORM 10-Q


      
 X  QUARTERLY  REPORT  PURSUANT  TO  SECTION 13 OR
    15(d) OF THE SECURITIES
    EXCHANGE ACT OF 1934


   For the quarterly period ended              July 3, 1994  


   Commission File Number           0-9286            
       
   


               COCA-COLA BOTTLING CO. CONSOLIDATED      
    
      (Exact name of registrant as specified in its charter)

               Delaware                           56-0950585   
   (State or other jurisdiction of              (I.R.S. Employer
    incorporation or organization)          Identification Number)


          1900 Rexford Road, Charlotte, North Carolina 282ll
       (Address of principal executive offices)    (Zip Code)

                       (704) 551-4400           
         (Registrant's telephone number, including area code)


   Indicate  by  check mark whether the registrant (1)
   has  filed  all  reports  required  to  be filed by
   Section  13 or 15(d) of the Securities Exchange Act
   of 1934 during the preceding 12 months (or for such
   shorter  period that the registrant was required to
   file  such  reports),  and  (2) has been subject to
   such filing requirements for the past 90 days.
   Yes  X    No    


   Indicate  the  number of shares outstanding of each
   of  the issuer's classes of common stock, as of the   
   latest practicable date.

   Class                       Outstanding  at August 5, 1994

   Common  Stock, $1 Par Value                  7,958,059       
   Class  B Common Stock, $1 Par Value          1,336,362          


                        PART I - FINANCIAL INFORMATION

       Item l. Financial Statements.

                      Coca-Cola Bottling Co. Consolidated
                    CONSOLIDATED BALANCE SHEETS (UNAUDITED)
                            In Thousands of Dollars




         
                                             July 3,    Jan. 2,    July 4, 
                                                1994       1994       1993   
                                                           
       ASSETS                                           
        
       Current Assets:
       Cash                                   $  2,098   $  1,262   $  1,932
       Accounts receivable, trade, less
        allowance for doubtful accounts
        of $436, $425 and $601                  16,380      4,960     13,113
       Accounts receivable from 
        The Coca-Cola Company                    4,614      6,698      3,103
       Due from Piedmont Coca-Cola 
        Bottling Partnership                     3,225      2,454         
       Accounts receivable, other                8,204     10,758     12,725
       Notes receivable from Piedmont 
        Coca-Cola Bottling Partnership                               106,974
       Inventories                              34,686     27,533     29,878
       Prepaid expenses and other  
        current assets                           6,639      4,734      5,309  
         Total current assets                   75,846     58,399    173,034

       Property, plant and equipment,
        at cost                                312,122    297,561    288,067
       Less - accumulated depreciation
        and amortization                       135,367    134,546    127,526
       Property, plant and equipment,
        net                                    176,755    163,015    160,541

       Investment in Piedmont Coca-Cola
        Bottling Partnership                    67,995     68,400     70,000
       Other assets                             19,302     18,700     19,758
       Identifiable intangible assets,
        less accumulated amortization of
        $70,733, $65,803 and $61,512           262,785    267,715    292,071
       Excess of cost over fair value
        of net assets of businesses
        acquired, less accumulated
        amortization of $20,544, $19,399       
        and $18,253                             71,075     72,220     73,365
    

       Total                                  $673,758   $648,449   $788,769



       See Accompanying Notes to Consolidated Financial Statements       



       LIABILITIES AND SHAREHOLDERS' EQUITY



                                                   July 3,    Jan. 2,     July 4,
                                                     1994       1994        1993  
                                                                      
       Current Liabilities:
       Portion of long-term debt payable 
        within one year                             $    861    $    711   $  1,239
       Note payable to Piedmont Coca-Cola
        Bottling Partnership                                                 21,746
       Accounts payable and accrued
        liabilities                                   63,005      69,232     53,281
       Accounts payable to The Coca-Cola
        Company                                        7,727       1,876      5,977
       Accrued interest payable                       10,340      10,108     12,224
         Total current liabilities                    81,933      81,927     94,467
       Deferred income taxes                          84,566      80,065     86,467
       Other liabilities                              22,166      22,470     20,893
       Senior long-term debt                         454,112     434,358    555,299
         Total liabilities                           642,777     618,820    757,126


       Shareholders' Equity:
       Convertible Preferred Stock, $100 par
        value: Authorized-50,000 shares;
        Issued-None
       Nonconvertible Preferred Stock, $100 
        par value: Authorized-50,000 shares;
        Issued-None
       Preferred Stock, $.01 par value:
        Authorized-20,000,000 shares;
        Issued-None
       Common Stock, $1 par value: 
        Authorized-30,000,000 shares; 
        Issued-10,090,859 shares                    10,090      10,090     10,090
       Class B Common Stock, $1 par value:
        Authorized-10,000,000 shares;
        Issued-1,964,476 shares                      1,965       1,965      1,965   
       Class C Common Stock, $1 par value:
        Authorized-20,000,000 shares;
        Issued-None  
       Capital in excess of par value              134,675     139,322    143,171
       Accumulated deficit                         (92,489)    (98,488)  (105,937)
       Minimum pension liability adjustment         (5,614)     (5,614)          
                                                    48,627      47,275     49,289
       Less-Treasury stock, at cost:
        Common-2,132,800 shares                     17,237      17,237     17,237
        Class B Common-628,114 shares                  409         409        409
         Total shareholders' equity                 30,981      29,629     31,643
   
       Total                                      $673,758    $648,449   $788,769




       See Accompanying Notes to Consolidated Financial Statements






      Coca-Cola  Bottling  Co.  Consolidated 
    CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED)
      In Thousands (Except Per Share Data)





                                          Second Quarter          First Half     
                                         1994       1993       1994       1993  
                                                          
      Net sales (includes sales to
       Piedmont of $24,247 and
       $44,811 in 1994)               $ 200,692  $ 194,506  $ 364,509  $ 348,773
      Cost of products sold,
       excluding depreciation shown
       below (includes $21,201 and
       $40,106 related to sales to
       Piedmont in 1994)                118,941    108,871    216,425    193,296
      Gross margin                       81,751     85,635    148,084    155,477
      Selling expenses                   39,310     41,379     73,949     77,361
      General and administrative
       expenses                          13,508     13,949     26,167     26,428
      Depreciation expense                5,991      6,008     11,764     11,648
      Amortization of goodwill
       and intangibles                    3,081      4,322      6,154      8,622
      Income from operations             19,861     19,977     30,050     31,418

      Interest expense                    7,833      8,235     15,359     16,503
      Other expense, net                    273      1,095        287      1,700
      Income before income taxes and
       effect of accounting change       11,755     10,647     14,404     13,215
      Federal and state income taxes      5,055      4,612      6,194      5,831
      Income before effect of
       accounting change                  6,700      6,035      8,210      7,384
      Effect of accounting change                              (2,211)           
      Net income                      $   6,700  $   6,035  $   5,999  $   7,384

      Income per share:
       Income before effect of
        accounting change             $     .72  $     .65  $     .88  $     .80
       Effect of accounting change                               (.24)          
       Net income                     $     .72  $     .65  $     .64  $     .80
       
      Cash dividends per share:
       Common Stock                   $     .25  $     .22  $     .50  $     .44
       Class B Common Stock                 .25        .13        .50        .26
      Weighted average number of
       Common and Class B Common
       shares outstanding                 9,294      9,261      9,294      9,221



      See Accompanying Notes to Consolidated Financial Statements






      Coca-Cola Bottling Co. Consolidated
      CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITY (UNAUDITED)
      In Thousands of Dollars





  
                                      Capital                Minimum
                             Class B    in                   Pension
                     Common  Common  Excess of  Accumulated Liability  Treasury
                      Stock   Stock  Par Value    Deficit   Adjustment  Stock  
                                                  
Balance on
 January 3,
 1993               $ 9,977 $ 1,965 $ 144,831  $ (113,321)            $ 17,646
Net income                                          7,384
Cash dividends
  declared:
  Common                              (3,816)
Issuance of 
Common Stock            113             2,156                                 
 Balance on 
  July 4, 1993    $10,090 $ 1,965 $ 143,171  $ (105,937)            $ 17,646


Balance on
 January 2,
  1994            $10,090 $ 1,965 $ l39,322  $  (98,488)  $ (5,614) $ 17,646
 Net income                                       5,999
 Cash dividends
   declared:
 Common                             (4,647)                                
 Balance on
  July 3, 1994    $10,090 $ 1,965 $ 134,675  $  (92,489)  $ (5,614) $ 17,646







      See Accompanying Notes to Consolidated Financial Statements




      Coca-Cola Bottling Co. Consolidated
      CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)
      In Thousands of Dollars

                                                           First Half     
                                                       1994         1993  
      Cash Flows from Operating Activities
      Net income                                    $  5,999     $  7,384
      Adjustments to reconcile net income to net
       cash provided by operating activities:
        Effect of accounting change                    2,211
        Depreciation expense                          11,764       11,648
        Amortization of goodwill and intangibles       6,154        8,622
        Deferred income taxes                          6,170        5,815
        (Gains) losses on sale of property, plant
          and equipment                                 (367)         876
        Amortization of debt costs                       228          267
        Undistributed loss of Piedmont Coca-Cola
          Bottling Partnership                           405
        Increase in current assets less current
          liabilities                                (20,085)     (16,704)
        Decrease (increase) in other noncurrent
          assets                                        (870)         520
        Decrease in other noncurrent liabilities        (189)        (549)
        Other                                            420         (190) 
      Total adjustments                                5,841       10,305
      Net cash provided by operating
        activities                                    11,840       17,689

      Cash Flows from Financing Activities
      Proceeds from the issuance of long-term debt    19,810        3,743
      Repayments of long-term debt                       (56)      (3,570)
      Issuance of Common Stock                                      2,269
      Cash dividends paid                             (4,647)      (3,816)
      Other                                             (556)      (2,509)
      Net cash provided by (used in) financing
       activities                                     14,551       (3,883)

      Cash Flows from Investing Activities
      Additions to property, plant and equipment     (27,831)     (12,264)
      Proceeds from the sale of property, plant
       and equipment                                   2,276          550 
      Acquisition of companies, net of cash 
       acquired                                                    (1,574)
      Net cash used in investing activities          (25,555)     (13,288)
      Net increase in cash                               836          518
      Cash at beginning of period                      1,262        1,414

      Cash at end of period                         $  2,098     $  1,932



      See Accompanying Notes to Consolidated Financial Statements




   Coca-Cola Bottling Co. Consolidated
   Notes to Consolidated Financial Statements (Unaudited)




   1. Accounting Policies

   The  consolidated  financial statements include the accounts of
   Coca-Cola  Bottling  Co.  Consolidated  and  its  wholly  owned
   subsidiaries  ("the  Company").    All significant intercompany
   accounts and transactions have been eliminated.

   The  information  contained  in  the  financial  statements  is
   unaudited.    The  statements reflect all adjustments which, in
   the  opinion  of management, are necessary for a fair statement
   of  the  results for the interim periods presented.  Except for
   the accounting change discussed in Note 2, all such adjustments
   are of a normal, recurring nature.

   The accounting policies followed in the presentation of interim
   financial  results  are the same as those followed on an annual
   basis.    These  policies  are  presented  in  Note  1  to  the
   consolidated  financial  statements  included  in the Company's
   Annual  Report  on Form 10-K for the year ended January 2, 1994
   filed with the Securities and Exchange Commission.

   Certain prior year amounts have been reclassified to conform to
   current year classifications. 



   2. Accounting Change 

   In  November  1992,  the  Financial  Accounting Standards Board
   issued  Statement  of  Financial  Accounting Standards No. 112,
   "Employers'  Accounting  for  Postemployment  Benefits"  ("SFAS
   112").    SFAS  112 requires the accrual, during the years that
   employees  render  service,  of  the expected cost of providing
   postemployment  benefits  if  certain  criteria  are  met.  The
   Company adopted the provisions of SFAS 112 in the first quarter
   of  1994,  effective January 3, 1994.  As a result, the Company
   recorded  a  one-time,  after-tax charge of $2.2 million.  This
   charge   appears  within  the  caption  "Effect  of  accounting
   change."



   Coca-Cola Bottling Co. Consolidated
   Notes to Consolidated Financial Statements (Unaudited)





   3.  Summarized  Income  Statement  Data  of  Piedmont Coca-Cola
       Bottling Partnership

   On  July  2, 1993, the Company and The Coca-Cola Company formed
   Piedmont  Coca-Cola   Bottling   Partnership   ("Piedmont")  to
   distribute and market soft drink products primarily in portions
   of  North  Carolina  and  South  Carolina.  The Company and The
   Coca-Cola  Company, through their respective subsidiaries, each
   beneficially  own  a  50%  interest  in  Piedmont.  The Company
   provides  substantially  all  of  the  soft  drink products for
   Piedmont  and  manages the operations of Piedmont pursuant to a
   management  agreement.    Summarized  income statement data for
   Piedmont is as follows:

                                    Second Quarter          First Half
   In Thousands                            1994                1994   

   Net sales                            $ 53,672             $ 97,633
   Gross margin                           22,605               41,779
   Income from operations                  2,806                3,821
   Net income (loss)                         482                 (810)





   4. Inventories

   Inventories are summarized as follows:

                                        July 3,      Jan. 2,     July 4,
   In Thousands                           1994         1994        1993 
    
   Finished products                    $20,687      $16,622     $19,478
   Manufacturing materials               11,978        9,498       9,542
   Used bottles and cases                 2,021        1,413         858

   Total inventories                    $34,686      $27,533     $29,878






       Coca-Cola Bottling Co. Consolidated
       Notes to Consolidated Financial Statements (Unaudited)     


       5. Long-Term Debt

       Long-term debt is summarized as follows: 



                                              Fixed(F) or
                                      Interest  Variable  Interest  July 3,  Jan. 2,   July 4,
       In Thousands         Maturity    Rate    (V) Rate    Paid     1994     1994      1993  
                                                                  
       Lines of Credit        1997      4.46% -    V      Varies   $108,170 $ 18,335  $ 93,615
                                        4.58%

       Commercial Paper       1997      4.47%      V      Varies      4,999              4,987

       Revolving Credit                                                                 40,000
                      
       Term Loan Agreement                                                    75,000    75,000

       Term Loan Agreement    2000      4.00%      V      Semi-      60,000   60,000    60,000
                                                           annually                    
 

       Term Loan Agreement    2001      3.94%      V      Semi-      60,000   60,000    60,000
                                                         annually

       Medium-Term Notes      1998      5.11%      V      Quarterly  10,000   10,000    10,000

       Medium-Term Notes      1999       7.99%      F      Semi-      66,500   66,500    66,500
                                                         annually

       Medium-Term Notes      2000     10.05%      F      Semi-      57,000   57,000    57,000
                                                        annually

       Medium-Term Notes      2002      8.56%      F      Semi-      66,500   66,500    66,500
                                                        annually    

       Notes acquired in
        Sunbelt acquisition   2001      8.00%      F      Quarterly   5,417    5,442     5,441

       Capital leases and
        other notes payable   1994 -    6.85% -    F      Varies     16,387   16,292    17,495
                              2001     12.00%                                                  
                                                                    454,973  435,069    556,538 
       Less: Portion of 
        long-term debt   
        payable within                                                                 
        one year                                                        861      711     1,239
 


       Senior long-term debt                                       $454,112 $434,358  $555,299





Coca-Cola Bottling Co. Consolidated
Notes to Consolidated Financial Statements (Unaudited)



5. Long-Term Debt (cont.)


As of July 3, 1994, the Company was in compliance with all of the covenants of 
its various borrowing agreements.

It  is  the  Company's  intent  to  renew  its  lines  of credit, commercial 
paper borrowings  and borrowings under the revolving credit facility as they 
mature and, to  the  extent that these borrowings do not exceed the amount 
available under the Company's   $170  million  revolving  credit  facility,  
they  are  classified  as noncurrent liabilities.

A $100 million commercial paper program was established in January 1990 with 
funds to  be  used  for  general  corporate purposes.  On July 3, 1994, 
approximately $5 million was outstanding under this program.

In June 1992, the Company entered into a three-year arrangement under which it 
has the  right  to  sell an undivided interest in a designated  pool of trade 
accounts receivable  for  up  to  a  maximum  of  $40  million.  The Company 
had sold trade receivables  of  $37  million,  $33  million and $36.5 million 
as of July 3, 1994, January 2, 1994 and July 4, 1993, respectively.


6. Financial Instruments with Off-Balance-Sheet Risk

The  Company  actively  manages  its  interest  rate risk using a variety of  
rate hedging  mechanisms  to  minimize  exposure  to and reduce risk from 
interest rate fluctuations  in  the ordinary course of the Company's business. 
The Company does not  attempt  to  protect  itself  completely from all 
interest rate movements but attempts  to  offset  large interest rate 
movements and reduce their impact within the  most reasonable risk and cost 
profile.  The Company has entered into interest rate hedging transactions that 
resulted in weighted average interest rates for the debt portfolio of 
approximately 6.6%, 6.7% and 5.5% as of July 3, 1994, January 2, 1994  and 
July 4, 1993, respectively.  Including the effect of hedging activities, 
approximately  45%, 43% and 40% of the total debt portfolio was 
subject to changes in short-term interest rates as of July 3, 1994, 
January 2, 1994 and July 4, 1993, respectively.




Coca-Cola Bottling Co. Consolidated
Notes to Consolidated Financial Statements (Unaudited)



6.  Financial Instruments with Off-Balance-Sheet Risk (cont.)


Off-balance-sheet financial instruments were as follows:



                     July 3, 1994        January 2, 1994          July 4, 1993    
                           Remaining             Remaining              Remaining
 In Thousands     Amount     Term       Amount     Term        Amount     Term    
                                                             
Interest swaps-
floating       $221,600  6-9 years   $221,600  7-10 years   $161,600  7-10 years

Interest swaps-
fixed           265,000  2-9 years    368,000  1-10 years    268,000  1-4 years

Interest caps   110,000    1 year     110,000   1.5 years    110,000    2 years

Financial 
guarantee        20,000    7 years     13,094    7 years      16,961    8 years 


 
The  Company  routinely  monitors both interest rate and counterparty 
credit risk. Mark-to-market  valuations  of  positions  and underlying debt 
are performed on an ongoing  basis.    Sensitivity  analyses are performed to 
review the impact on the Company's financial position and coverages of various 
likely increases in interest rates as well as the impact of unlikely rate 
movements.




7. Income Taxes

Reported income tax expense differs from the amount computed at the statutory 
rate due  to  amortization of nondeductible goodwill, state income taxes, 
nondeductible premiums on officers' life insurance and other nondeductible 
expenses.



Coca-Cola Bottling Co. Consolidated
Notes to Consolidated Financial Statements (Unaudited)



8. Supplemental Disclosures of Cash Flow Information

Changes  in  current assets and current liabilities affecting cash, net of 
effects from  acquisitions  and  divestitures  and  effect  of  accounting  
change, are as follows:

                                                    First Half    
In Thousands                                    1994       1993  
Accounts receivable, trade, net               $(11,420)  $(17,039) 
Due from Piedmont                                 (771)
Accounts receivable, other                       4,638     (1,896)
Inventories                                     (7,153)    (5,436)
Prepaid expenses and other current assets       (1,905)    (2,250)
Portion of long-term debt payable within         
 one year                                          150       (264)
Accounts payable and accrued liabilities        (3,856)     8,999
Accrued interest payable                           232      1,182 
Increase                                      $(20,085)  $(16,704) 


Cash payments during the period were as follows:

                                                  First Half    
In Thousands                                    1994       1993  
Interest                                    $ 15,127   $ 15,054 
Income taxes                                      53      1,067


Noncash  items  related  to  the  formation  of  Piedmont  on 
July 2, 1993 were as follows:

In Thousands
Notes receivable for assets sold to Piedmont      $106,974
Assets contributed to Piedmont                      48,254
Capital contribution - note payable to Piedmont     21,746
Assumption of Company liabilities by Piedmont        4,800

The $107.0 million notes receivable and the $21.7 million note payable were 
funded when Piedmont secured its bank financing on August 31, 1993.





Item 2. Management's Discussion and Analysis of Financial 
        Condition and Results of Operations



Introduction:

The  following  discussion  presents  management's  analysis of the results of
operations  for  the first six months of 1994 compared to the first six months
of  1993  and  changes in financial condition from July 4, 1993 and January 2,
1994 to July 3, 1994.

On  July  2, 1993, the  Company  and  The  Coca-Cola  Company  formed  Piedmont
Coca-Cola  Bottling  Partnership  ("Piedmont")  to  distribute  and market soft
drink products  primarily  in  certain  portions  of  North  Carolina and South
Carolina.  The Company provides substantially all of the soft drink products to
Piedmont  and  manages  the  business  of  Piedmont  pursuant  to  a management
agreement.  The  Company  and  The  Coca-Cola Company, through their respective
subsidiaries, each beneficially own a 50% interest in Piedmont. Subsidiaries of
the  Company made an initial capital contribution to Piedmont of $70 million in
the aggregate. The Company's capital contribution was composed of approximately
$21.7  million  in  cash  and of bottling operations and certain assets used in
connection  with  the  Company's  Wilson,  North  Carolina  and  Greenville and
Beaufort,  South  Carolina  territories.  The Company sold other territories to
Piedmont for an aggregate purchase  price of approximately $118 million. Assets
were  sold  or  contributed at their approximate carrying values. Proceeds from
the  sale  of  territories to Piedmont, net of the Company's cash contribution,
totaled  approximately  $96  million  and  were  used to  reduce  the Company's
long-term debt. The Company is  accounting for its investment in Piedmont using
the equity method of accounting.

The  Company  reported  net  income  of $6.7 million or $.72 per share for the
second  quarter  of  1994 compared with $6.0 million or $.65 per share for the
same  period  in 1993.  For the first six months of 1994, the Company reported
income  before  the effect of an accounting change of $8.2 million or $.88 per
share as compared to net income of $7.4 million or $.80 per share in the first
six  months  of 1993.  These earnings for the second quarter and first half of
1994  represent  improvements  of  11%  and 11.2%, respectively, over the same
periods of 1993.

A  one-time,  after-tax  noncash  charge of $2.2 million or $.24 per share was
recorded  in  the  first  quarter  of 1994 due to the adoption of Statement of
F i n a n cial  Accounting  Standards  No.  112,  "Employers'  Accounting  for
Postemployment  Benefits"  ("SFAS  112").    The  Company  does not expect any
significant  impact on the results of future operations due to the adoption of
this accounting standard.

On  June  1,  1994,  the  Company  executed  an  agreement with South Atlantic
Canners,  Inc.  ("SAC"), a cooperative located in Bishopville, South Carolina.
SAC will significantly expand its 





operations by adding two PET bottling lines.
The  Company  will  oversee  the installation of the new lines and will manage
day-to-day  operations  pursuant to a 10-year management agreement.  These new
bottling  lines will supply a portion of the Company's volume requirements for
PET product.  On July 22, 1994, the Company guaranteed expansion financing for
SAC of up to $15 million. 

The  results for interim periods are not necessarily indicative of the results
to be expected for the year due to seasonal factors.


Result of Operations:

Due  to  the  formation of Piedmont on July 2, 1993, results of operations for
the  second  quarter and first half of 1994 are not directly comparable to the
1993 periods.

Excluding  the  results  of  the branches sold or contributed to Piedmont from
1993  results, franchise net sales increased by slightly more than 6% and 6.5%
for  the second quarter and first half of 1994, respectively.  The increase in
franchise   net  sales  was  primarily  due  to  increases  in  volume.    The
introduction  of  certain  New  Age  beverages,  such  as Nestea and PowerAde,
contributed  approximately  1.8%  of  the  first  half  1994  franchise  sales
increase.    Average net selling prices were slightly higher than those of the
1993 periods, sustaining the increases realized in 1993 versus 1992.  Sales to
other  bottlers  increased  over the same periods in 1993 primarily due to the
sale  of  finished  products  to  Piedmont.    Soft drink products are sold to
Piedmont at cost.

In  the second quarter and first half of 1994, total gross margin decreased by
4.5%  and  4.8%,  respectively.    When  the  results  are adjusted to reflect
comparable  territories,  gross  margin  on  a  per-unit basis was essentially
unchanged.    Cost  of  goods  sold  as a percentage of net sales was slightly
higher as increases in the costs of ingredients were partially offset by lower
packaging costs.

Excluding  the  results  of  the branches sold or contributed to Piedmont from
1993  results,  selling  expenses  increased  approximately 14% and 13% in the
second  quarter and first half of 1994, respectively.  Higher employment costs
resulted  from  normal  wage  rate adjustments, the volume increases discussed
previously  and planned increases in certain sales and operations functions to
improve  customer  service  and reduce turnover.  Expenses associated with the
introduction  of  New Age beverages also increased 1994 expenses.  General and
administrative expenses for the comparable franchise territories were slightly
lower on a per-unit basis than for the 1993 periods.

Amortization  of  goodwill  and  intangibles  declined 29% for both the second
quarter  and  first  half  of  1994,  reflecting  the sale and contribution of
franchise territories to Piedmont. 



Interest  expense declined approximately 5% from the second quarter of 1993 to
the  second  quarter  of  1994  and  approximately  7%  between the first-half
periods.    This  decline  was due primarily to the decrease of more than $100
million  in outstanding debt between the end of the second quarter of 1993 and
the end of the same period in 1994, offset by increases in short-term rates on
the  Company's  floating  rate debt.  Proceeds from the sale of territories to
Piedmont,  net  of  the  Company's  cash contribution, were used to reduce the
Company's long-term debt.



The  decline in "other expense, net" was due primarily to a first quarter 1994
gain  on  the sale of an idle production facility.  This facility was acquired
in  the  1991 Sunbelt acquisition and was closed in April 1992.  For the first
half  of  1994, gains of approximately $.4 million on sales of property, plant
and  equipment were included in "other expense, net."  Losses of approximately
$.9  million on sales of property, plant and equipment were included in "other
expense, net" for the first half of 1993.

The estimated annual effective tax rate for federal and state income taxes was
43%  for  both  the second quarter and the first half of 1994.  The difference
between  the  effective rate and the statutory rate was due to amortization of
n o ndeductible  goodwill,  state  income  taxes,  nondeductible  premiums  on
officers'  life  insurance  and  other  nondeductible expenses.  The estimated
annual effective tax rate for the first half of 1993 was 44%.



Changes in Financial Condition:

Working  capital  increased  $17.4  million from January 2, 1994 and decreased
$84.7 million from July 4, 1993 to July 3, 1994.  On July 4, 1993, the Company
had  notes  receivable  from  Piedmont of $107.0 million and a note payable to
Piedmont  of  $21.7  million.   These notes were settled when Piedmont secured
its  bank  financing  on August 31, 1993.  Excluding the effect of these notes
receivable from and payable to Piedmont, working capital increased $.6 million
from  July  4,  1993.   The increase from January 2, 1994 was primarily due to
seasonality   and  resulted  principally  from  increases  in  trade  accounts
receivable  and inventories.  Inventory balances of raw materials and finished
products increased in order to support Piedmont's inventory requirements.  The
increase in trade accounts receivable resulted primarily from increases in net
sales.

Capital  expenditures  in  1994  will  be higher than in 1993.  The Company is
p u r c hasing  rather  than  leasing  new  vehicles  and  is  making  certain
manufacturing   improvements  needed  to  produce  new  packages.    Equipment
additions  to  serve  the  Cold  Drink  market  have  also  increased the 1994
expenditures over the 1993 levels.
  
The  Company  actively  manages its interest rate risk using a variety of rate
hedging  mechanisms.    As  of July 3, 1994, the debt portfolio had a weighted
average interest rate of approximately 6.6% and 




approximately  45% of the total portfolio was subject to changes in short-term
interest  rates.    The  Company  routinely  monitors  both  interest rate and
counterparty   credit  risk.    Mark-to-market  valuations  of  positions  and
underlying  debt  are performed on an ongoing basis.  Sensitivity analyses are
performed  to  review  the  impact  on  the  Company's  financial position and
coverages  of various likely increases in interest rates as well as the impact
of  unlikely  rate movements.  As a result of increases in short-term interest
rates,  the  Company  expects that interest expense in the second half of 1994
will increase versus interest expense in the first half of 1994.

Long-term debt increased $19.8 million from January 2, 1994 due primarily to a
seasonal  increase in working capital.  As of July 3, 1994, the Company was in
compliance with all of the covenants of its various borrowing agreements.  



It  is  the  Company's  intent  to renew any borrowings under its $170 million
revolving credit facility and the informal lines of credit as they mature and,
to  the  extent  that  any borrowings under the revolving credit facility, the
informal lines of credit and commercial paper program do not exceed the amount
available under the Company's $170 million revolving credit facility, they are
classified  as noncurrent liabilities.  As of July 3, 1994, the Company had no
balances  outstanding  under  the  revolving  credit  facility, $108.2 million
outstanding  under  the  informal lines of credit and $5.0 million outstanding
under  the  commercial  paper  program.    The Company had sold trade accounts
receivable of $37 million as of July 3, 1994 compared to $33 million and $36.5
million on January 2, 1994 and July 4, 1993, respectively.  

In  February 1994, the Board of Directors approved an increase in the dividend
for the first quarter of 1994.  Quarterly dividends were increased to $.25 per
share on both the Common and Class B Common shares outstanding.  This dividend
rate  was  maintained in the second quarter of 1994.  If the Company continues
to  pay quarterly dividends of $.25 per share on both classes of common stock,
annual dividend payments will total approximately $9.3 million in 1994.

Management believes that the Company, through the generation of cash flow from
operations  and  the  utilization of unused borrowing capacity, has sufficient
financial  resources  available to maintain its current operations and provide
for  its  current capital expenditure requirements.  The Company considers the
acquisition of additional franchise territories on an ongoing basis.




                         PART II - OTHER INFORMATION


Item 1. Legal Proceedings 

On  February  11,  1991,  a  Complaint  was  filed against the Company and two
Company  employees  in  the  matter  of Jeff Hallums v. Coca-Cola Bottling Co.
Consolidated,  et  al., File No. 8108 in the Chancery Court for Wilson County,
Tennessee  as  previously reported in the Company's Annual Report on Form 10-K
for  the  fiscal  year  ended  January  2,  1994.    This  suit  by a visually
handicapped  former  truck driver for Coca-Cola Bottling Company of Nashville,
Inc.,  a  wholly  owned  subsidiary  of  the  Company, alleged liability under
various  Tennessee  common  law  misrepresentation  principles  and  under the
employee   discrimination   provision  of  the  Tennessee  Human  Rights  Act.
Plaintiff  was  terminated  because  he  did  not  meet  federal standards for
commercial truck drivers.  Plaintiff sought damages in the amount of $750,000.
As  previously  reported,  the Tennessee Court of Appeals, on an interlocutory
appeal,  reversed the trial court's denial of the Company's motion for summary
judgment  with respect to plaintiff's handicap discrimination claim on October
13,  1993  and  remanded  the  case  for  trial of plaintiff's common law tort
claims.    The  plaintiff's application for permission to appeal the appellate
court's ruling was denied by the Tennessee Supreme Court on February 28, 1994.
The  Company  subsequently  settled  this  suit  on the basis of the Company's
agreement to pay only the outstanding court costs in the matter.  The suit was
dismissed,  with  prejudice,  under  an  Order  entered  June  10, 1994 by the
Chancery Court for Wilson County, Tennessee. 





Item 4. Submission of Matters to a Vote of Security Holders

(a) The Annual Meeting of the Company's shareholders was held on May 18, 1994.

(c) The meeting was held to consider and vote upon (i) fixing the number of the
    Company's directors at ten and (ii) electing three directors, each for a
    term of three years or until his successor shall be elected and shall
    qualify. The votes cast on the question of fixing the number of directors
    at ten are summarized as follows:

            FOR           AGAINST           ABSTAIN         TOTAL VOTES
       33,450,903          16,872            29,720          33,497,495

    The votes cast with respect to each director are summarized as follows:

    DIRECTOR NAME             FOR           ABSTAIN         TOTAL VOTES
    
    John W. Murrey, III    33,388,294       109,201          33,497,495
    H. W. McKay Belk       33,385,599       111,896          33,497,495
    H. Reid Jones          33,388,378       109,117          33,497,495





Item 6. Exhibits and Reports on Form 8-K

(a)   Exhibits 

      Exhibit
      Number      Description

      10.1        Lease  Funding  No.  94002, dated as of April 25, 1994, of a
                  Master  Equipment  Lease  between  the Company and Coca-Cola
                  Financial Corporation covering various vending machines.

      10.2        Lease  Funding  No.  94003,  dated  as of May 12, 1994, of a
                  Master  Equipment  Lease  between  the Company and Coca-Cola
                  Financial Corporation covering various vending machines.

      10.3        Lease  Funding  No.  94004,  dated  as of June 3, 1994, of a
                  Master  Equipment  Lease  between  the Company and Coca-Cola
                  Financial Corporation covering various vending machines.

      10.4        Lease  Funding  No.  94005,  dated as of June 22, 1994, of a
                  Master  Equipment  Lease  between  the Company and Coca-Cola
                  Financial Corporation covering various vending machines.

      10.5        Lease  Funding  No.  94006,  dated  as of July 8, 1994, of a
                  Master  Equipment  Lease  between  the Company and Coca-Cola
                  Financial Corporation covering various vending machines.

      10.6        Management Agreement, dated as of June 1, 1994, by and among
                  Coca-Cola  Bottling  Co.  Consolidated  and  South  Atlantic
                  Canners, Inc.

      10.7        Guaranty Agreement, dated as of July 22, 1994, between
                  Coca-Cola  Bottling  Co.  Consolidated and Wachovia Bank of
                  North Carolina, N.A.

(b)   Reports on Form 8-K

      A  report  on  Form  8-K, dated May 18, 1994, was filed on May 24, 1994,
      under  Item  5  of  Form  8-K,  providing  press releases describing the
      election of a new director to the Board of Directors and a change in the
      titles of certain executive officers of the Company.








                                 SIGNATURES


Pursuant  to  the  requirements  of  the  Securities Exchange Act of 1934, the
Registrant  has  duly  caused  this  report  to be signed on its behalf by the
undersigned, thereunto duly authorized.


                     COCA-COLA BOTTLING CO. CONSOLIDATED
                                 (REGISTRANT)

Date: August 12, 1994                      By:    /s/ David V. Singer         
                                                   David V. Singer
                                             Principal Financial Officer
                                                   of the Registrant
                                                           and
                                        Vice President - Chief Financial
                                                        Officer