Exhibit 10.1
NORTH CAROLINA      )
                    )                        EXECUTIVE EMPLOYMENT AGREEMENT
GUILFORD COUNTY     )


            THIS  AGREEMENT,  made  and  entered into the 28th day of October,
1994,  and  effective  as of September 1, 1994, by and between LADD Furniture,
Inc.,  a  North  Carolina  corporation  ("Company"),  and Richard R. Allen, an
individual resident of North Carolina ("Executive");

                                  WITNESSETH:

            WHEREAS,  Company is engaged in the manufacture, distribution, and
sale of furniture; and

            WHEREAS,  Company  desires  to  employ Executive as its  Chairman,
Chief  Executive  Officer  and  President and Executive desires to accept such
employment on the terms and conditions hereinafter set forth;

            NOW,  THEREFORE, in consideration of the mutual promises contained
herein, the parties agree as follows:

            1.    Employment.  Company hereby employs Executive, and Executive
hereby  accepts  employment  and agrees to remain in the employ of the company
during the term of this Agreement, on the terms and conditions hereinafter set
forth.

            2.    Term  of Employment.  Subject to the provisions in Section 9
below,  the term of this Agreement shall be for a two-year period beginning on
the  date  hereof  and  terminating  on  August  31,  1996,  unless  otherwise
terminated as provided herein.

            3.    Nature  of Employment.  Executive is employed as Chairman of
the  Board, Chief Executive Officer and President of Company.  Consistent with
such  position,  Executive  shall,  subject  to  the direction of the Board of
Directors  of  Company,  direct and manage the affairs of the Company.  During
the  term  of this Agreement and any extensions or renewals thereof, Executive
shall  have  no  other  employment  of any nature whatsoever without the prior
consent  of  Company.    Accordingly,  unless  otherwise  approved by Company,
Executive  agrees  to devote his full working time to the business of Company;
provided,   however,  nothing  herein  contained  shall  restrict  or  prevent
Executive  from  personally  and  for  his  own  



account owning and dealing in stocks,  bonds,  securities,  real  estate,  
commodities,  or other investment properties for his own benefit or the 
benefit of his family.  Further, nothing herein contained shall restrict or 
prevent Executive from serving on the Board of  Directors of any entity which 
does not directly of indirectly compete with Company.

            4.    Compensation.

            (a)   Base  Salary.    Compensation  to Executive for the services
rendered  on  behalf  of Company during the term of this Agreement shall be no
less  than  Three Hundred Sixty-Five Thousand Dollars ($ 365,000.00) per year,
payable  in  equal monthly installments.  From time to time during the term of
this  Agreement,  Executive's compensation may be increased if approved by the
Board  of  Directors  of  Company, but shall in no event be decreased from the
amount  of  the  base  salary  in  effect  at that time.  Company shall review
Executive's compensation hereunder at least on an annual basis.

            (b)   Incentive  Compensation.    In  addition to Executive's base
salary,  Executive  shall be entitled to participate in incentive compensation
plans  and programs generally available to executives of the Company, provided
that  performance goals and award targets used in the computation of awards to
the  Executive  hereunder shall be no less favorable than those which are used
in  the  computation  of  awards  to other executives of the Company and shall
recognize the level of responsibility of the Executive.  The  annual incentive
opportunity  shall  have  a maximum no less than one hundred percent (100%) of
Executive's then current base salary.

            5.    Expenses.    Executive  is  authorized  to  incur reasonable
expenses  in  connection  with the business of Company, including expenses for
travel  and  similar  items.    Company  will reimburse Executive for all such
expenses upon the presentation by Executive, from time to time, of an itemized
account of expenditures.

            6.    Vacation.    Executive  shall  be entitled to paid vacations
during  each calendar year of the term of this Agreement at such times and for
such  duration  as may be determined by the Board of Directors of the Company,
t a king  into  consideration  the  needs  and  requirements  of  Company  for
Executive's  services;  provided,  however, the minimum paid vacation to which
Executive shall be entitled in any calendar year is four (4) weeks.

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            7.    Death  During Employment.  If Executive dies during the term
of  this  Agreement,  Company  shall  pay  to  the  estate  of  Executive  the
compensation  to  which  he would otherwise be entitled through the end of the
month  in  which  death occurs in accordance with Section 4(a) above, plus the
sum  of  Five  Thousand  Dollars  ($5,000.00)  as an additional death benefit.
Company shall also pay to the estate of Executive an amount equal to any bonus
or  other  incentive payments which would otherwise have been due to Executive
had Executive been employed as of fiscal year end, pro-rated to date of death.
This  Agreement  shall  thereupon terminate, and Company shall have no further
obligation to the estate of Executive.  

            8.    Permanent   Disability  During  Employment.    If  Executive
becomes  permanently disabled during the term of this Agreement, Company shall
pay  to  Executive the compensation, in accordance with Section 4(a) above, to
which  he  would  otherwise  be entitled to the end of the month in which such
permanent  disability  occurs.  Thereafter,  the  Executive  shall continue to
receive  his  then  base  salary, minus any payments provided by the Company's
benefit  plans and by any government sponsored program, for a twenty-four (24)
month  period  from  the  date  of  permanent disability. This Agreement shall
thereupon  terminate and Company shall have no further obligation to Executive
except  as may be provided under Company's short-term and long-term disability
plans  during the term of such disability and any prorata portion of any bonus
or  incentive plan.  Permanent disability for purposes of this Agreement shall
mean  a  physical  or  mental  condition  of  Executive that renders Executive
incapable  of  performing  the essential duties of his job and which condition
shall be medically determined to be of permanent duration as same is construed
under Company's disability plans.

            9.    Renewal.    Executive's  term  of  employment shall be auto-
matically  extended  upon  the  same terms and conditions contained herein for
successive one-year periods unless a written notice of termination is given by
either  party at least 90 days before the end of the term of employment or any
renewals  or  extensions  thereof.  In the event that the Company gives timely
notice  to  terminate  this  agreement,  the severance provision of Section 11
pertaining to termination without cause shall become effective.

            10.   Termination  for  Cause.   Company may terminate Executive's
employment  at  any  time  "for cause".  The term "for 

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cause" shall mean (i) a material  default  or  other breach by Executive of 
his obligations under this Agreement,  (ii)  material  failure by Executive 
to diligently and competently perform  his  duties  under  this  Agreement,  
which  shall  be  determined by Company's  Board  of  Directors  in  its  
reasonable  discretion,  (iii) insubordination  or  other  act or acts by 
Executive detrimental to Company or damaging to Company's relationships with 
customers, suppliers or  employees or (iv) fraud, dishonesty, misappropriation 
of Company's assets, or conviction of a  felony.   Upon the occurrence of (i), 
(ii) or (iii) above, Company shall be entitled  to  terminate the employment 
relationship hereunder upon thirty (30) days  prior  written  notice to 
Executive, which notice shall state the reason for  such  termination 
and shall provide Executive an opportunity to remedy or cure  such  
cause  during such period.  If such cause is not remedied or cured
during  such period, Company may terminate Executive's employment immediately.
In  the  event of a termination for cause, Company shall have no obligation or
liability  to  Executive  under  this Agreement except for the compensation to
which he is entitled through the end of the month of termination in accordance
with Section 4(a) above.

            11.     Termination  Without  Cause.  Company shall be entitled to
terminate the employment relationship hereunder without cause at any time upon
thirty (30) days prior written notice to Executive.  In such event, Executive,
if  requested by Company, shall continue to render his services up to the date
of  termination  and  shall  be  paid the compensation to which he is entitled
through  the  end  of the month of termination in accordance with Section 4(a)
above.  In addition, if Company terminates this Agreement for any reason other
than  for  cause,  as  specified  in Section 10 above,  the Executive shall be
entitled  to  receive  in twenty-four (24) equal monthly payments in an amount
equal  to  two times the sum of (i) his then current base salary in accordance
with  Section 4(a) above and (ii) the average annual incentive payments to the
Executive  during  the  preceding  three (3) years less earned income received
during  the  24-month severance period.  Further, Executive shall be deemed to
be  One  Hundred  Percent  (100%) vested in the Supplemental Retirement Income
Plan  for  Salaried  Employees of LADD Furniture, Inc.("SERP"). Payments under
this  Section  11 are in addition to and not in lieu of any benefits under the
SERP  or  other benefit programs of the Company.  The Company shall thereafter
have no other obligation or liability to Executive under this Agreement.

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            12.   Termination  upon  Change  of  Control.    In the event of a
"change in control" of the Company (as hereinafter defined), the Executive may
terminate  his  employment  for  Good Reason.  For purposes of this Agreement,
"Good  Reason" shall mean the occurrence of any of the following events during
the  twelve  (12) months immediately preceding or following the effective date
of a change in control of the Company: 

            (a)  a material change in the scope of the Executive's
            assigned  duties  and  responsibilities  from those in
            effect immediately prior to a change in control of the
            Company   or   the   assignment   of   duties   or
            responsibilities  that  are  inconsistent  with  the
            Executive's status in the Company; 

            (b) a reduction by the Company in the Executive's base
            salary  or  incentive compensation as in effect on the
            date of a change in control; 

            (c)  the  Company's  requirement that the Executive be
            based  anywhere  other  than  the  Company's office at
            which  he  was based prior to the change in control of
            the Company; or

            (d)  the failure by the Company to continue to provide
            the  Executive  with benefits substantially similar to
            those specified in Section 14 of this Agreement.

            If  the  Executive shall terminate his employment for Good Reason,
then the Company shall pay him a lump sum severance payment in an amount equal
to  two times the sum of (i) his then current base salary and (ii) the average
annual  incentive  payments  to  the  Executive during the preceding three (3)
years.    Further,  upon  termination  for  Good  Reason,  the Executive shall
immediately  become  100%  vested  in  the SERP, all outstanding stock options
shall  become  immediately  exercisable  and all restrictions under Restricted
Stock Agreements shall be eliminated.

            For  purposes  of  this  Agreement, a "change in control" shall be
deemed  to  have  occurred  when  (i)  any  person,  corporation,  or group of
associated persons, excluding affiliates of the 

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Company, acquires a beneficial ownership  of  an  aggregate  of  more  than  
fifty  percent (50%) of the then outstanding  shares  of  voting  stock  of  
the  Company  or  (ii) a merger or consolidation  to which the  Company is a 
party and where the Company is not a surviving or continuing entity has been 
completed.

            13.   Property  of  Company.    Executive  agrees  that  upon  the
termination  of  his  employment  he will turn over to Company all property of
Company which has come into his possession while an Executive of Company.

            14.   Additional  Benefits.  During the term of this Agreement and
any  renewals  or extensions thereof, Company shall keep and maintain, for the
benefit  of  Executive, life insurance having a death benefit of not less than
one hundred percent (100%) of base pay (not to exceed $300,000) and disability
insurance that will provide Executive a benefit of not less than sixty-percent
(60%) of base pay per month during the term of any disability.  Executive and,
as applicable, the Executive's family shall also have the right to participate
in any Executive benefit plans or other fringe benefits adopted by Company for
its  officers  and/or other key management employees or as a part of Company's
regular   compensation  structure  for  its  employees,  including  any  group
hospitalization,  medical,  dental,  accidental death and disability and long-
term  disability  income replacement insurance plans and any retirement income
and capital accumulation plans.  All such benefits shall be in addition to the
compensation payments provided by this Agreement.

            15.   Covenants by Executive.

                  (a)    Non-competition.  During the term of employment under
            this  Agreement  including any renewals or extensions thereof, and
            for  a  period  of  two (2) years thereafter, Executive shall not,
            without  the  prior  written  approval  of  Company,  directly  or
            indirectly,  as  employer,  employee,  partner, stockholder, joint
            venturer  or  otherwise,  enter into or in any manner take part in
            any  business or other endeavor which would be in competition with
            Company  in  the  continental  United  States  as such business is
            conducted at the time of termination.

                  (b)    Respect  for  Economic Relationships.  Executive will
            not,  during  the  term  of  his  employment  under this 

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            Agreement including  any renewals or extensions thereof, and for a 
            period of two (2) years thereafter, in any fashion, form, or manner,
            either directly or indirectly, solicit, interfere with, or endeavor
            to entice away  from  Company  any  customer  or  person,  firm  or
            corporation,   regularly  dealing  with  Company  or  directly  or
            indirectly  interfere with, entice away, or cause any other entity
            to employ any other employee of Company.

                  (c)    Validity  of  Covenants.    Executive agrees that the
            covenants  contained  in  this Section are reasonably necessary to
            protect  the  legitimate interests of Company, are reasonable with
            respect  to  time,  territory and scope, and do not interfere with
            the  interests  of  the public.  Executive further agrees that the
            descriptions  of  the  covenants  contained  in  this  Section are
            sufficiently  accurate  and  definite  to  inform Executive of the
            scope  of  such  covenants.   Executive acknowledges that prior to
            entering into this Agreement he was employed "at will", and agrees
            that  the  term of employment and termination provisions contained
            in  Sections  2,  9, 10 and 11 above constitute fully adequate and
            sufficient  consideration  for the covenants contained in Sections
            15 and 17 of this Agreement.

                  (d)    Specific Performance.  Executive agrees that a breach
            or  violation  of  any  of  the  covenants under this Section will
            result  in  immediate and irreparable harm to Company in an amount
            which will be impossible to ascertain at the time of the breach or
            violation  and  that  the  award  of  monetary damages will not be
            adequate relief to Company.  Therefore, the failure on the part of
            Executive to perform all of the covenants established by this Sec-
            tion  shall  give rise to a right to Company to obtain enforcement
            of  this  Section  in  a  court  of equity by a decree of specific
            performance  or  other  injunctive  relief.  This remedy, however,
            shall  be  cumulative  and in addition to any other remedy Company
            may have. 

            16.   Patent,  Trade  Dress  and  Trademark Assignment.  Executive
agrees  without  additional  compensation  to  assign  promptly to Company all
rights,  title,  and interest in and to any and all trade secrets, inventions,
letters  patent,  applications for letters patent, trade dress, and trademarks
whether  or  not  subject  to  state  

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or  federal trademark during the term of employment hereunder if related to 
the then current products and activities of Company,  such  activities to 
include, without limitation, product development by Company, or if developed 
or made with the use of its facilities, equipment, materials,  personnel,  or  
trade  secrets,  or  result directly from any work performed  by  Executive  
for  Company.   Executive further agrees to disclose promptly  to  Company  
any  such  trade  secrets,  inventions, letters patent, applications  for  
letters  patent,  trade  dress, and trademarks, and, at the request  and  
expense  of Company, to apply for letters patent or registration thereon in 
every jurisdiction designated by Company.

            17.   Confidential  Information.  Executive agrees both during the
term  of  this  Agreement  and  thereafter to keep secret and confidential all
information labeled confidential or not generally known which is heretofore or
hereafter  acquired  concerning the business and affairs of Company, including
without  limitation,  information  regarding  trade  secrets,  trade  dress,
proprietary  processes,  confidential business plans, market research data and
financial data, and further agrees not to disclose any such information to any
person,  firm,  or  corporation  or  use  the same in any manner other than in
furtherance  of  the business or affairs of Company or unless such information
shall  become  public  knowledge  by  other means.  Executive agrees that such
information  is  a  valuable,  special, and unique asset of Company.  Upon the
termination  of  Executive's  employment  with  Company,  Executive  shall
immediately  return  to Company all documents, records, notebooks, and similar
repositories  of  information  relating to confidential information of Company
and/or the development of any inventions.

            18.   Waiver of Breach.  The waiver by Company or Executive of any
breach of a provision of this Agreement shall not operate or be construed as a
waiver of any subsequent breach by the parties.

            19.   Notice.   All notices, requests, demands, payments, or other
communications hereunder shall be deemed to have been duly given if in writing
and  hand  delivered  or  sent by certified or registered mail, return receipt
requested, to the appropriate address indicated below or to such other address
as may be given in a notice sent to all parties hereto:

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            (a)   If to Company, to:
                  LADD Furniture, Inc.
                  One Plaza Center
                  P. O. Box HP-3
                  High Point, NC  27261
                  Attn:  Chief Financial Officer


            b)    If to Executive, to:

                  Richard R. Allen
                  2815 Lake Forest Drive
                  Greensboro, NC  27408

            20.   Entire  Agreement.    This  Agreement supersedes any and all
other  understandings  and  agreements, either oral or in writing, between the
parties  hereto  with respect to the subject matter hereof and constitutes the
sole  and  only  agreement  between  the  parties with respect to said subject
matter.    Each  party to this Agreement acknowledges that no representations,
inducements, promises, or agreements, oral or otherwise, have been made by any
party or by anyone acting on behalf of any party, which are not embodied here-
in,  and  that  no  agreement,  statement,  or  promise  not contained in this
Agreement  shall  be valid or binding or of any force or effect.  No change or
modification  of  this  Agreement  shall  be valid or binding upon the parties
hereto  unless  such change or modification is in writing and is signed by the
parties hereto.

            21.   Severability.    If  any  one  or  more  of  the  provisions
contained in this Agreement shall be held by a court of competent jurisdiction
to  be  invalid, illegal, or unenforceable in any respect for any reason, that
invalidity,  illegality,  or  unenforceability  shall  not  affect  any  other
provisions  hereof,  and this Agreement shall be construed as if that invalid,
illegal, or unenforceable provision had never been contained herein.

            22.   Parties  Bound.    The  terms,  promises,  covenants,  and
agreements  contained  in  this Agreement shall apply to, be binding upon, and
inure to the benefit of the parties hereto and their respective successors and
assigns; provided, however, that this Agreement may not be assigned by Company
or Executive without the prior written consent of the other party.

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            23.   Consolidation,  Merger  or  Sale of Assets.  Nothing in this
Agreement  shall  preclude  the Company from consolidating or merging into, or
with,  or  transferring  all  or  substantially  all  of its assets to another
corporation  which assumes this Agreement and all obligations and undertakings
of the Company hereunder.  Upon such a consolidation or merger, the use of the
word  "Company"  herein  shall mean such other corporation, and this Agreement
shall continue in full force and effect.

            24.   Survival.    The  provisions  of  Sections 15 and 17 of this
Agreement  shall  survive the termination of this Agreement and shall continue
for the terms set forth in Sections 15 and 17.


            25.   Captions.    Captions  to the Sections of this Agreement are
inserted  solely  for  the  convenience of the parties, are not a part of this
Agreement,  and  in no way define, limit, extend or describe the scope thereof
or the intent of any of the provisions.

            26.   Applicable  Law.   This Agreement shall be construed and the
legal  relationship between the parties determined in accordance with the laws
of the State of North Carolina.

            IN  WITNESS  WHEREOF,  the  parties hereto have hereunto set their
hands  and  seals  as  of  the day and year first above written, the corporate
party acting through duly authorized officers.


ATTEST:                                 LADD Furniture, Inc.



___________________________             By:_______________________________
Secretary                                  Vice Chairman
                                           
(Corporate Seal)



___________________________             s/Richard R. Allen         (SEAL)
(Witness)                               Richard R. Allen


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