EXHIBIT 10.1

(LADD Furniture Inc.                         NEWS RELEASE
LOGO appears here)                           November 8, 1995

One Plaza Center  Box HP3                    Contact: John J. Ong
High Point, NC 27261-1500                    (910) 888-6353


LADD AGREES TO SELL BROWN JORDAN COMPANY

	HIGH POINT, NC--LADD Furniture, Inc. chairman and CEO Richard R.
Allen announced today that LADD has signed a definitive agreement to
sell 100 percent of the stock of its wholly-owned subsidiary, Brown
Jordan Company, to BJCL, Inc. for $28.6 million in cash, subject to
certain closing working capital adjustments. BJCL, Inc. is a corporation
controlled by Hancock Park Associates, an investment firm headquartered
in Los Angeles, CA.

        In June of this year, LADD announced plans to divest four of its
operating companies, including Brown Jordan, in order to reduce debt and
focus management efforts on improving profitability. Brown Jordan is a
leading U.S. manufacturer of high quality, premium-priced outdoor and
indoor leisure furniture, with manufacturing facilities in El Monte, CA,
Newport, AR and Juarez, Mexico. The Brown Jordan transaction is expected
to be concluded during December 1995, following regulatory approval and
the completion of financing arrangements.

        Commenting on today's announcement, Allen said, "Brown Jordan
has been a successful and profitable company since joining LADD in 1989.
However," he continued, "LADD's strategic emphasis over the next several
years is expected to be focused on wood and upholstered indoor furniture
for the residential and contract markets, rather than the seasonal
outdoor furniture business."

        Allen added, "We are very pleased to have reached this agreement
with a buyer who is committed to the growth and continued success of
Brown Jordan." Allen noted that Hancock Park owns and operates eight
decentralized businesses, and has compiled a highly successful track
record with its previous investments.

        Allen said  proceeds from the sale, net of expenses, will be
used to reduce LADD's long-term debt. Yesterday, LADD announced the
signing of an agreement to sell its Lea Lumber & Plywood division,
another of the four operating units it plans to divest.

        Headquartered in High Point, NC, LADD is one of the largest
North American manufacturers of residential furniture. After the
divestitures mentioned above, LADD will continue to market its wide
range of wood and upholstered furniture domestically

- - over -

              The LADD family of fine furniture companies

Lea Industries (bullet) American Drew (bullet) Daystrom (bullet) Clayton
Marcus (bullet) Barclay American of Martinsville (bullet) Brown Jordan (bullet)
Kenbridge (bullet) Pennsylvania House (bullet) Fournier (bullet) Pilliod




under the major brand names of American Drew, American of Martinsville,
Barclay, Clayton Marcus, Design Horizons, Kenbridge, Lea, Pennsylvania
House and Pilliod, and to export these same brand name products
worldwide through LADD International. LADD, under the American of
Martinsvillename, is also one of the world's leading suppliers of guest
room furniture to the hotel/motel industry, as well as to health care
facilities,  retirement homes, and governmental and university dormitory
customers. LADD also owns and operates LADD Transportation, a support
company. LADD's stock is traded on the Nasdaq National Market under the
symbol LADF.


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