UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549

                                    FORM 10-Q

(MARK ONE)

[ X ]    QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                           SECURITIES EXCHANGE ACT OF 1934

                  For the quarterly period ended June 30, 1996
                                                 ------------------
                                       or

[     ]  TRANSITION REPORT PURSUANT TO SECTION A3 OR 15(d) OF THE
                           SECURITIES AND EXCHANGE ACT OF 1934

For the transition period from                      to

Commission file number  0-16560

                         Vanguard Cellular Systems, Inc.
             (Exact name of registrant as specified in its charter)

     North Carolina                                      56-1549590
(State or other jurisdiction                (I.R.S.Employer Identification No.)
 of incorporation or organization)



  2002 Pisgah Church Road, Suite 300
      Greensboro, North Carolina                          27455-3314
(Address of principal executive offices)                  (Zip Code)

        Registrant's telephone number, including area code (910) 282-3690

         Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.

                                  Yes X No ___.

The number of shares  outstanding  of the issuer's  common stock as of August 1,
1996 was 41,339,243.




                VANGUARD CELLULAR SYSTEMS, INC. AND SUBSIDIARIES
                                      INDEX



PART I. FINANCIAL INFORMATION




                                                                                                    
  Item 1.         Financial Statements (Unaudited)

                  Condensed  Consolidated Balance Sheets -                                                I-1
                  June 30, 1996 and
                  December 31, 1995.

                  Condensed Consolidated Statements of Operations -                                       I-2
                  Three and six months ended June 30, 1996 and 1995

                  Condensed Consolidated Statements of Cash Flows -                                       I-3
                  Six months ended June 30, 1996 and 1995

                  Notes to Condensed Consolidated Financial                                               I-4
                  Statements

  Item 2.         Management's Discussion and Analysis of Financial Condition
                  and Results of Operations                                                               I-9


PART II.  OTHER INFORMATION

  Item 4.         Submission of Matters to a Vote of Security Holders                                     II-1

  Item 6.         Exhibits and Reports on Form 8-K                                                        II-2


SIGNATURES                                                                                                II-3






Item 1. Financial Statements

               VANGUARD CELLULAR SYSTEMS, INC. AND SUBSIDIARIES
                   CONDENSED CONSOLIDATED BALANCE SHEETS 




(Amounts in thousands, except per share data)

                                                                        June 30,       December 31,
ASSETS                                                                    1996            1995
(Substantially all pledged on long-term debt)                         (Unaudited)       (See note)
                                                                                      
Current Assets:
  Cash                                                                  $ 4,375          $  8,085
  Accounts receivable, net of allowances for doubtful accounts
    of $5,852 and $5,823                                                 30,875            31,270
  Cellular telephone inventories                                          9,125             8,957
  Prepaid expenses                                                        1,778             1,498
     Total current assets                                                46,153            49,810

Investments                                                             335,494           306,760

Property and Equipment, net of accumulated depreciation of 
  $108,205 and $94,057                                                  265,743           225,206

Other Assets, net of accumulated amortization of $5,146 and $3,390       19,775            14,801

     Total assets                                                      $667,165          $596,577

LIABILITIES AND SHAREHOLDERS' EQUITY    

Current Liabilities:
  Accounts payable and accrued expenses                                $ 39,643           $43,147
  Customer deposits                                                       1,172             1,666
    Total current liabilities                                            40,815            44,813

Long-Term Debt                                                          565,947           522,143

Minority Interests                                                          525               573

Commitments and Contingencies

Shareholders' Equity:
  Preferred stock - $.01 par value, 1,000 shares authorized, no
    shares issued                                                            --                --

  Common stock, Class A - $.01 par value, 250,000 shares authorized,
    41,339 and 41,312 shares issued and outstanding                         413                413

  Common stock, Class B - $.01 par value, 30,000 shares authorized,
    no shares issued                                                         --                 --

  Additional capital in excess of par value                             239,110            238,662

  Net unrealized holding gains (losses)                                   6,594            (16,395)

  Accumulated deficit                                                  (186,239)          (193,632)

     Total shareholders' equity                                          59,878             29,048

     Total liabilities and shareholders' equity                        $667,165           $596,577



The accompanying notes to condensed consolidated financial statements are
an integral part of these balance sheets.

Note: The balance sheet at December 31, 1995 has been derived from the 
financial statements at that date.




                              I-1




                VANGUARD CELLULAR SYSTEMS, INC. AND SUBSIDIARIES
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(Amounts in thousands, except per share data)




                                                 THREE MONTHS ENDED JUNE 30,         SIX MONTHS ENDED JUNE 30,
                                                   1996            1995               1996           1995
                                                (Unaudited)      (Unaudited)       (Unaudited)     (Unaudited)
                                                                                        
Revenues:
    Service revenue                              $70,595            $53,980           $132,763        $97,847
    Cellular telephone equipment revenue           3,398              4,059              6,580          9,101
    Other                                          1,628                715              2,295          1,623
                                                  75,621             58,754            141,638        108,571

Costs and Expenses:
    Cost of service                                8,021              5,528             17,412         11,502
    Cost of cellular telephone equipment           5,457              7,208             10,106         16,255
    General and administrative                    19,232             14,738             36,544         27,485
    Marketing and selling                         14,831             14,577             27,300         26,603
    Depreciation and amortization                 11,219              8,775             21,543         16,835
                                                  58,760             50,826            112,905         98,680
Income From Operations                            16,861              7,928             28,733          9,891

Net Loss on Dispositions                            (265)               (18)              (630)           (11)

Interest Expense                                 (11,622)            (9,408)           (21,721)       (17,982)

Other, net                                          (225)               323                975           (207)
Income (Loss) Before Minority Interests            4,749             (1,175)             7,357         (8,309)

Minority Interests                                    23               (152)                36           (175)
Net Income (Loss)                                 $4,772           $ (1,327)           $ 7,393        $(8,484)
Net Income (Loss) Per Share                       $ 0.12           $  (0.03)           $  0.18        $ (0.21)

Weighted Average Number of Common 
   Shares Outstanding                             41,322             41,189             41,317         40,939




The accompanying notes to condensed financial statements are an integral 
part of these statements.


                          I-2





                 VANGUARD CELLULAR SYSTEMS, INC. AND SUBSIDIARIES
                 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                 FOR THE SIX MONTHS ENDED JUNE 30, 1996 AND 1995


(Dollar amounts in thousands)


                                                        1996         1995
                                                      (Unaudited)  (Unaudited)
                                                            
Cash flows from operating activities:
   Net income (loss)                                    $7,393       $(8,498)
   Adjustments to reconcile net loss to net cash
      provided by operating activities:   
      Depreciation and amortization                     21,544        16,835
      Amortization of deferred debt issuance costs         803           687
      Equity method (income) loss of unconsolidated 
       entities                                           (393)           53
      Minority interests                                   (37)          175
      Net loss on dispositions                             630            11
      Noncash compensation for management consulting
        services                                        (1,557)       (1,229)
      Changes in current items:
        Accounts receivable, net                           395        (2,585)
        Cellular telephone inventories                    (168)        2,681
        Account payable and accrued expenses            (4,614)       (6,050)
        Other, net                                        (772)         (973)
      Net cash provided by operating activities         23,224         1,121

Cash flows from investing activities:
      Purchases of property and equipment              (57,477)       (57,979)
      Proceeds from dispositions of property and 
         equipment                                          78             71
      Payments for acquisition of investments           (6,852)       (54,938)
      Capital contributions of unconsolidated cellular
         entities                                         (203)          (110)
         Net cash used in investing activities         (64,454)      (112,956)

Cash flows from financing activities:
     Principal payments of long-term debt             (186,003)            (3)
     Net proceeds from issuance of common stock            448           1,709
     Proceeds of long-term debt                        229,802         110,500
     Debt issuance costs                                (6,755)            (88)
     Decrease (Increase) in other assets                    28            (283)
        Net cash provided by financing activities       37,520         111,835

Net increase (decrease) in cash                         (3,710)              0
Cash, beginning of period                                8,085           5,745
Cash, end of  period                                   $ 4,375         $ 5,745

SUPPLEMENTAL DISCLOSURE OF INTEREST PAID               $20,066         $15,821



The accompanying notes to condensed consolidated financial statements are an
integral part of these statements.

                               1-3








VANGUARD CELLULAR SYSTEMS, INC. AND SUBSIDIARIES
(Unaudited)
Note 1:           Basis of Presentation

The  accompanying   condensed  consolidated  financial  statements  of  Vanguard
Cellular Systems, Inc. and Subsidiaries (the Company) have been prepared without
audit  pursuant to Rule 10-01 of Regulation  S-X of the  Securities and Exchange
Commission ("SEC").  Accordingly, they do not include all of the information and
footnotes  required by generally  accepted  accounting  principles  for complete
financial statements. In the opinion of management,  all adjustments (consisting
of normal recurring accruals)  considered necessary for a fair presentation have
been  included.  Operating  results for the six month period ended June 30, 1996
are not necessarily  indicative of the results that may be expected for the year
ending  December 31, 1996. For further  information,  refer to the  consolidated
financial statements and footnotes thereto included in the Company's 1995 annual
report on Form 10-K.

The consolidated  financial  statements include the accounts of the Company, its
wholly owned  subsidiaries  and  entities in which the Company  holds a majority
ownership  interest.  Investments  in entities  in which the  Company  exercises
significant  influence but does not exercise control through majority  ownership
have been  accounted  for  using the  equity  method  of  accounting.  Ownership
interests  in  entities  in which  the  Company  does not  exercise  significant
influence and does not control through majority ownership and for which there is
no readily determinable fair value have been accounted for using the cost method
of  accounting.  Ownership  interests  in entities in which the Company does not
control through majority ownership and does not exercise  significant  influence
and for which there is a readily determinable fair value have been accounted for
as available  for sale  pursuant to the  requirements  of Statement of Financial
Accounting  Standards No. 115,  "Accounting for Certain  Investments in Debt and
Equity Securities".  All significant intercompany accounts and transactions have
been eliminated.


Note 2:           Investments

Cellular Entities

The  Company  continues  to expand its  ownership  of cellular  markets  through
strategic  acquisitions.  On August 12, 1996, the Company acquired the Logan, WV
RSA ("WV-6 RSA") for a cash purchase price of $16.7 million.  The WV-6 RSA is
contiguous  to the  Company's  West Virginia markets  and its  operations  will
be  managed  as  part  of its  West  Virginia metro-cluster.



                                       I-4




In June of 1996, the Company  entered into an agreement to acquire four cellular
markets contiguous to its West Virginia Metro-Cluster.  The acquisition of these
four  markets,  OH-9 RSA,  OH-10 RSA  (excluding  Perry and  Hocking  counties),
Parkersburg-Marietta, WV-OH MSA, and the remaining county in the WV-1 RSA, is in
exchange for the  Company's  Orange  County,  NY cellular  market and  ownership
interests in several minority owned cellular markets.  The disposition 
represents 324,000 of Pops in Orange County and 71,000 of Pops in minority 
owned markets, and the acquisition adds 542,000 Pops to the West Virginia 
Metro-Cluster. This exchange is expected to be  consummated  in the  fourth  
quarter of 1996 and is subject to receipt of regulatory approvals.

The markets discussed above are all operational cellular systems.

Noncellular Investments

Geotek Communications, Inc.

In  February  1994,  the Company  purchased  from  Geotek  Communications,  Inc.
("Geotek")  2.5  million  shares of Geotek  common  stock  for $30  million  and
received a series of options to purchase additional shares in Geotek.  Geotek is
a  telecommunications  company that is developing an Enhanced Specialized Mobile
Radio  wireless  communications  network  in  the  United  States  based  on its
Frequency Hopping Multiple Access digital  technology.  Geotek's common stock is
traded on the NASDAQ  National Market System.  In addition,  the Company entered
into a five year  management  consulting  agreement to provide  operational  and
marketing  support in exchange  for 300,000  shares of Geotek  common  stock per
year.  In the first six  months of 1996,  the  Company  earned and  recorded  as
revenue  approximately  150,000  shares under the  management  agreement with an
aggregate  value of  approximately  $1.6 million based upon the average  closing
price of Geotek common shares during the periods held. During the same period in
1995,  the Company  earned and recorded as revenue  Geotek common shares with an
aggregate  value of $1.2  million.  This  investment  in Geotek common shares is
accounted for as available for sale.

The Company purchased in September 1995 for $5 million in cash 531,463 shares of
convertible  preferred shares of Geotek.  These shares have a quarterly dividend
of 7 1/2% per annum payable in quarterly  installments,  at Geotek's option,  in
cash or additional  preferred  shares and all are  convertible  at the Company's
option into common  shares of Geotek at a conversion  price of $9.408 per share,
subject to certain adjustments.  The Company received $219,000 in cash dividends
in the first six months of 1996.  The investment in Geotek  preferred  shares is
accounted  for on the  cost  method.  The  options  to  purchase  common  shares
previously  granted to the Company by Geotek in 1994 have been amended to extend
their  expiration  dates and reduce the number of shares  subject to the options
such that the Company  will have the right to invest up to an aggregate of $86.1
million for 5,285,500 shares at specified prices as follows:





                                       I-5





                                       Per Share
 Option Series        Shares         Exercise Price      Expiration Date

      A               1,000,000           $15            September 1, 1996
      B               1,714,200            16            September 1, 1996
      C               2,571,300            17            September 1, 1997

The  Company  may elect to extend  both the Series B and Series C Options by six
months and the Series C Option by an  additional  six months.  If any portion of
any  series  of  options  expires,  all  unexpired  options  and the  management
agreement will immediately expire.

International Wireless Communications, Inc.

The Company owns  approximately  35% of the outstanding  stock of  International
Wireless  Communications,  Inc.  ("IWC") and has  invested an aggregate of $13.5
million. IWC is a development stage company  specializing in securing,  building
and  operating  wireless   businesses  other  than  cellular  telephone  systems
primarily in Latin America and Southeast  Asia. The Company's  investment in IWC
is recorded in the accompanying financial statements using the equity method.

Subsequent to June 30, 1996 IWC completed a private offering primarily to
institutional investors of 14% Senior Secured Discount Notes Due 2001 and
warrants to purchase shares of IWC common stock. As a result of its new
financing, IWC will fund existing projects and will continue to explore other
opportunities. As existing and new projects are in the network buildout phase
the losses of IWC are expected to grow significantly. The Company will record
its proportionate share of these losses under the equity method of accounting.

Inter(bullet)Act Systems, Incorporated

As of June 30,  1996,  the  Company  had  invested  $10.0  million in
Inter(bullet)Act Systems,  Incorporated ("Inter(bullet)Act") for an ownership
interest of approximately 26%. Inter(bullet)Act is a development stage company
that provides consumer product manufacturers and retailers (currently
supermarkets) the ability to offer targeted promotions to  retail  customers at
the  point  of entry  at a  retail  outlet  through an interactive
multi-media system utilizing ATM-like terminals. The Company's  investment in 
Inter(bullet)Act is recorded using the equity method of accounting.

Subsequent to June 30, Inter(bullet)Act completed a private offering primarily
to institutional investors in which the Company purchased for $12.0 million a
total of 18,000 Units consisting of $18.0 million principal amount at maturity
of 14% Senior Discount Notes Due 2003 and Warrants to purchase 132,012 shares of
common stock at $.01 per share, subject to certain adjustments. These shares
presently represent approximately 2% of Inter(bullet)Act's outstanding common
stock. In addition, an existing warrant held by the Company was restructured
whereby the Company has the right to acquire at any time prior to May 5, 2005
an aggregate of 900,113 shares of common stock for $23.50 per share, which
shares presently represent approximately 10% of the outstanding stock of
Inter(bullet)Act.

Inter(bullet)Act has incurred net losses since its inception and during its
current fiscal year. As a result of its new financing, Inter(bullet)Act will
accelerate the roll-out of its systems in retail supermarkets and the net losses
incurred by Inter(bullet)Act are expected to grow significantly. The Company
will record its proportionate share of these losses under under the equity
method of accounting.


                                       I-6







Note 3:    Long-Term Debt

Long-term  debt  consists of the  following as of June 30, 1996 and December 31,
1995 (in thousands):

                                                  June 30,          December 31,
                                                    1996                1995
                                                (Unaudited)
Borrowings under the 1994 Credit Facility:
   Term Loan                                    $   325,000            $325,000
   Revolving Loan                                    41,000             197,000
Senior Debentures,
   net of unamortized discount of $192              199,808                   0
Other Long-Term Debt                                    139                 143
                                                 ----------         -----------
                                                   $565,947            $522,143
                                                 ==========         ===========

Credit  Facility.  On December 23, 1994, the Company  completed the closing of a
$675 million credit facility, pursuant to an Amended and Restated Loan Agreement
(the "Credit Facility"),  with various lenders led by The Toronto-Dominion  Bank
and The Bank of New York.

The Credit Facility  consists of a "Term Loan" and a "Revolving  Loan". The Term
Loan, in the amount of $325 million,  was used to repay the Company's borrowings
under the Company's  previously existing loan agreement.  The Revolving Loan, in
the amount of up to $350 million, is available for capital expenditures, to make
acquisitions  of and  investments in cellular and other  wireless  communication
interests, and for other general corporate purposes.

Senior Debentures.  On April 10, 1996, the Company issued $200 million aggregate
principal amount of 93/8% Senior Debentures due 2006 (the "Debentures")  through
an underwritten  public  offering.  The Debentures were issued at a price to the
public of 99.901 for a yield of 9.384%.  The net  proceeds  from the sale of the
Debentures of approximately  $194.8 million were used to reduce borrowings under
the Revolving Loan portion of the Credit Facility and pay approximately $844,000
of expenses in connection with an amendment to the Credit Facility. The Credit
Facility was amended to permit issuance of the Debentures and require the
structural subordination of the Debentures by making a subsidiary the primary
obligor of the Credit Facility and all liabilities of the Company (other than
the Debentures) and the owner of all stock and partnership interests of the
Company's operating subsidiaries. The Debentures  mature in 2006 and are
redeemable at the Company's option, in whole or in part, at any time on or
after April 15, 2001. There are no mandatory sinking fund payments for the
Debentures. Interest is payable semi-annually. Upon a Change of Control
Triggering Event (as defined in the  Indenture for the Debentures),  the
Company will be required to make an offer to purchase the Debentures  at a
purchase  price equal to 101% of the principal  amount thereof plus accrued
and unpaid  interest,  if any, to the date of purchase.


                                       I-7





Interest Rate Protection.  The Company maintains interest rate swap and interest
rate cap agreements which provide  protection  against interest rate risk on the
Credit Facility.  At June 30, 1996, the Company had interest rate cap agreements
in place  covering a notional  amount of $150  million.  The  interest  rate cap
agreements  provide protection to the extent that LIBOR exceeds the strike level
through the expiration date as follows:

               Strike Level      Notional Amount       Expiration Date

                   9.0%            $50 Million         December, 1996
                   9.0%             50 Million         December, 1997
                  9.75%             50 Million         December, 1997
                                   -----------
                                  $150 Million

The total  cost of these  interest  rate cap  agreements  of  $597,000  has been
recorded  in  other  assets  in the  consolidated  balance  sheet  and is  being
amortized over the lives of the agreements as a component of interest expense.

Additionally,  the Company maintains  interest rate swap agreements that fix the
LIBOR  interest  rate at 5.5%  on a  notional  amount  of $100  million  through
November,  1996.  Under these swap  agreements,  the  Company  benefits if LIBOR
interest rates increase above the fixed rates,  and incurs  additional  interest
expense if rates  remain  below the fixed  rates.  Any amounts  received or paid
under  these  agreements  are  reflected  as  interest  expense  over the period
covered.

The effect of interest rate  protection  agreements on the operating  results of
the Company was to increase  interest  expense in the second  quarter of 1996 by
$241,000 and increase interest expense by $53,000 in the same period in 1995.





                                       I-8






Item 2.        MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
               AND RESULTS OF OPERATIONS

The  following  is a summary of the  Company's  ownership  interests in cellular
markets in which the Company's ownership interests exceeded 20% at June 30, 1996
and  1995.  This  table  does not  include  any  ownership  interests  that were
contracted for at these dates.

                                                             June  30,
CELLULAR MARKETS                                    1996                   1995
- ----------------                                    ----                   ----

MID-ATLANTIC SUPERSYSTEM:
         Allentown, PA/NJ                           100.0%                100.0%
         Wilkes-Barre/Scranton, PA                  100.0                 100.0
         Harrisburg, PA                             100.0                  86.8
         Lancaster, PA                              100.0                 100.0
         York, PA                                   100.0                 100.0
         Reading, PA                                100.0                 100.0
         Altoona, PA                                100.0                 100.0
         State College, PA                           97.0                  97.0
         Williamsport, PA                            93.6                  91.8
         Union, PA (PA-8 RSA)                       100.0                 100.0
         Chambersburg, PA (PA-10 East RSA)           92.3                  91.3
         Lebanon, PA (PA-12 RSA)                    100.0                 100.0
         Mifflin, PA (PA-11 RSA)                    100.0                 100.0
         Wayne, PA (PA-5 RSA)                       100.0                 100.0
         Orange County, NY                          100.0                 100.0
         Binghamton, NY                             100.0                 100.0
         Elmira, NY                                 100.0                 100.0

NEW ENGLAND METRO-CLUSTER:
         Portland, ME                               100.0                 100.0
         Portsmouth, NH/ME                          100.0                 100.0
         Bar Harbor, ME (ME-4 RSA)                  100.0                 100.0

FLORIDA METRO-CLUSTER:
         Pensacola, FL                              100.0                 100.0
         Fort Walton Beach, FL                      100.0                 100.0

WEST VIRGINIA METRO-CLUSTER:
         Huntington, WV/KY/OH                       100.0                 100.0
         Charleston, WV                             100.0                 100.0
         Ripley, WV (WV-1 East RSA)                 100.0                 100.0

CAROLINAS METRO-CLUSTER:
         Myrtle Beach, SC (SC-5 RSA)                100.0                 100.0
         Wilmington, NC                              48.0                  47.7
         Jacksonville, NC                            47.8                  47.3



                                       I-9






RESULTS OF OPERATIONS

The following is a discussion and analysis of the historical financial condition
and results of  operations  of the Company and factors  affecting  the Company's
financial  resources.  This  discussion  should be read in conjunction  with the
Company's  condensed  consolidated  financial  statements,  including  the notes
thereto.

Three Months Ended June 30, 1996 and 1995

Service  revenue  in the second  quarter  rose 31% to $70.6  million  from $54.0
million in the same period in 1995. This increase was primarily as a result of a
37%  increase  in  the  number  of  subscribers  in  majority-owned  markets  to
approximately  430,000 as of June 30, 1996, as compared to approximately 314,000
in the second  quarter of 1995.  Penetration  increased to 6.0% at June 30, 1996
from 4.4% at June 30,  1995.  The increase in  subscribers  is the result of the
growing  acceptance  of cellular  communications  and the  Company's  efforts to
capitalize on this  increasing  acceptance  through a highly trained sales force
and an  expanded  sales and  distribution  network.  This  increase  was  offset
slightly by an  increase  in "churn" in the second  quarter of 1996 to 2.3% from
1.9% in the  same  period  in 1995 due to  cyclical  economic  concerns  felt by
certain segments of the Company's  subscriber base. Churn is the monthly rate of
customer deactivations expressed as a percentage of the subscriber base.

     Service  revenue  attributable  to the  Company's  own  subscribers  (local
revenue)  increased  35% during the second  quarter of 1996 to $58.4  million as
compared to $43.1  million in the same  period in 1995.  Average  monthly  local
revenue per  subscriber  declined 2% to $47 in 1996  compared to $48 in the same
period  in  the  prior  year.  This  decline  was  primarily  due  to  increased
incremental  penetration  into the segment of consumers  who generally use their
cellular phones less  frequently.  Service revenue  generated by  nonsubscribers
roaming into the  Company's  markets  increased 12% to $12.2 million in the 1996
period as compared to $10.9 million in the prior year period.  This increase was
the result of increased usage and was partially  offset by continued  reductions
in daily access and usage rates of  approximately  30%  initiated by the Company
and  agreed  to  by  certain  other  cellular   providers  in  its  Mid-Atlantic
SuperSystem  beginning  early in 1995. The reduced rates affect the Company both
as a provider and purchaser of roaming services.  The revenue from the Company's
customers  combined with roaming  revenue  resulted in overall  average  monthly
revenue per  subscriber  for the quarter of $56, a decline of 8% from $61 in the
prior year period.

Cellular  telephone  equipment revenue decreased $661,000 or 16% to $3.4 million
for the second  quarter of 1996 as  compared  to the same  period in 1995.  This
decrease  was  primarily  due to the  continuing  decline in the retail price of
cellular telephone equipment


                                      I-10






charged to the  Company's  subscribers.  Cost of  cellular  telephone  equipment
decreased 24% to $5.5 million  during the same period due to increased  activity
in the Company's  rental phone program and a  corresponding  reduction in sales.
Net loss on cellular  equipment  was $2.1  million,  a decrease of 32% from $3.1
million  net loss on cellular  equipment  experienced  in the second  quarter of
1995.  The Company  continues to sell  telephones at or below cost for marketing
purposes  in  response  to   competitive   pressures  and  also   continues  the
availability of its rental program.

Cost of service as a percentage of service  revenue  increased to 11% during the
second  quarter of 1996 from 10% during the same period in 1995  primarily  as a
result of the effects of roaming fraud  experienced by the Company in the second
quarter of 1996. The Company estimates that charges associated with roamer fraud
included in cost of service  increased  from less than 1% of service  revenue in
the second quarter of 1995 to approximately % during the second quarter of 1996,
but declined from  approximately  4% of service revenue in the fourth quarter of
1995.  The Company  continues its  implementation  of additional  technology and
procedures  to address the industry  wide  increase in fraud  through the use of
computerized  systems which trigger  alarms when cellular  usage  conflicts with
subscriber profiles,  and by dedicating  additional resources to the effort. The
costs of these  efforts are expected to be  approximately  $1.0 million in 1996.
Cellular  fraud  is  expected  to  be  a  significant  industry  issue  for  the
foreseeable future.

General and  administrative  expenses  increased 30% or $4.5 million  during the
second  quarter  of 1996 as  compared  to the  same  period  in  1995,  but as a
percentage  of  service  revenue  remained  constant  at 27%  during  the second
quarters of 1996 and 1995. General and  administrative  expenses are expected to
decline  slowly as a  percentage  of service  revenue as the  Company  adds more
subscribers  without  commensurate   increases  in  general  and  administrative
overhead and experiences  higher utilization of the Company's existing personnel
and systems.

Marketing and selling  expenses  increased 2% to $14.8 million during the second
quarter of 1996,  compared to $14.6  million in 1995. As a percentage of service
revenue,  these  expenses  decreased to 21% in 1996 from 27% in the 1995 period.
During  1996,  marketing  and  selling  expenses,  including  the  net  loss  on
subscriber  equipment,  decreased to $16.9  million from $17.7  million in 1995.
Marketing and selling  expenses  (including the loss on cellular  equipment) per
net  subscriber  addition,  increased 30% to $676 in the second  quarter of 1996
from $521 during the same period in 1995.  This increase was primarily due to an
increase  in churn to 2.3% in the second  quarter of 1996 as compared to 1.9% in
the same period last year. Marketing and selling expenses (including the loss on
cellular  equipment)  per gross  subscriber  addition  decreased  to $316 in the
second quarter of 1996 from $379 in the same period in 1995.



                                      I-11






Depreciation and amortization  expenses increased $2.4 million or 28% during the
second  quarter of 1996 as compared to 1995.  Property and  equipment  placed in
service  since  July 1,  1995 of  approximately  $127.7  million  accounted  for
substantially all of this increase.

Interest  expense  increased  $2.2  million or 24% during the second  quarter of
1996. This increase primarily resulted from an increase in average borrowings of
approximately  $113.2 million,  and, to a lesser extent,  from interest  expense
incurred in  connection  with an amendment to the Credit  Facility  necessary to
allow the issuance of the Debentures.

The  Company  reported  net  income of $4.8  million  or $0.12 per share for the
second  quarter as compared to a net loss of $(1.3) million or $(0.03) per share
for 1995. This $6.1 million  positive change in net income is due to the rate of
revenue  growth  exceeding the rate of growth in related  operating  expenses as
discussed above.

Six Months Ended June 30, 1996 and 1995

Service  revenue in the first six months of 1996 rose 36% to $132.8 million from
$97.8 million in the same period in 1995 primarily as a result of a 37% increase
in the number of subscribers served in the 1996 period.  Average monthly revenue
per  subscriber for the six months ended June 30, 1996 was $55 , a decline of 5%
from $58 in the prior year period.

Cost of service as a percentage of service  revenue  increased to 13% during the
first six months of 1996 from 12% during the same period in 1995  primarily as a
result of the effects of roaming  fraud  experienced  by the Company in the 1996
period.

General and  administrative  expenses  increased 33% or $9.1 million  during the
first six months of 1996 as compared to the same  period in 1995,  but  remained
constant as a percentage of service revenue at 28% in both periods.

Marketing and selling  expenses  increased 3% to $27.3 million  during the first
six months of 1996,  compared  to $26.6  million  in 1995.  As a  percentage  of
service  revenue,  these expenses  decreased to 21% in 1996 from 27% in the 1995
period.   Marketing  and  selling  expenses  (including  the  loss  on  cellular
equipment) per net subscriber addition,  but excluding the number of subscribers
in acquired markets in 1995 at the time of acquisition, increased 12% to $629 in
the first six  months of 1996 from $563  during  the same  period in 1995.  This
increase  was  primarily  due to an  increase  in the churn  rate as  previously
discussed.  Marketing and selling (including the loss on cellular equipment) per
gross subscriber addition decreased to $297 in the first six months of 1996 from
$385 in the same period in 1995.

Depreciation and amortization expenses increased $4.7 million or 28% during the
first six


                                      I-12






months of 1996 as compared to 1995.  Property  and  equipment  placed in service
since July 1, 1995 of approximately  $127.7 million  accounted for substantially
all of this increase.

Interest  expense  increased  $3.7 million or 21% during the 1996  period.  This
increase   primarily   resulted  from  an  increase  in  average  borrowings  of
approximately  $117.7  million  and was  partially  offset by a decrease  in the
interest rates charged.

The Company  reported  net income of $7.4 million or $0.18 per share as compared
to a net loss of $(8.5)  million  or  $(0.21)  per share  for 1995.  This  $15.9
million  positive  change  in net  income is due to the rate of  revenue  growth
exceeding the rate of growth in related operating expenses as discussed above.

LIQUIDITY AND CAPITAL RESOURCES

The  Company  requires  capital to  acquire,  construct,  operate and expand its
cellular  systems.  The Company also  explores,  on an ongoing  basis,  possible
acquisitions  of cellular  systems and  properties  as well as other  investment
opportunities,   some  of  which  may  involve   significant   expenditures   or
commitments.  In addition,  although the initial buildout of its cellular system
is complete,  the Company will continue to construct  additional  cell sites and
purchase  cellular  equipment to increase  capacity as subscribers are added and
usage increases,  to expand  geographic  coverage,  and to provide for increased
portable  usage.  The Company  spent  approximately  $69.9 million and exchanged
certain cellular assets in connection with acquisitions in 1995 and spent $129.9
million  on total  capital  expenditures  in 1995 and $29.8  million  during the
second quarter of 1996.

The specific  capital  requirements of the Company will depend  primarily on the
timing and size of any additional  acquisitions and other investments as well as
property  and  equipment  needs.  EBITDA has been a growing  source of  internal
funding  in  recent  years,  but the  Company  does not  expect  EBITDA  to grow
sufficiently   to  meet  both  its  property  and  equipment  and  debt  service
requirements  for at least the next two years.  The  Company has met its capital
requirements  primarily through bank financing,  issuance of public  debentures,
private  issuances of its Class A Common Stock and internally  generated  funds,
and the Company  intends to continue to use  external  financing  sources in the
future.

EBITDA does not represent and should not be considered as an  alternative to net
income or  operating  income as  determined  by  generally  accepted  accounting
principles.  It should not be  considered  in isolation  from other  measures of
performance  according to such principles,  including operating results and cash
flows.  EBITDA  increased  to $28.1  million in the second  quarter of 1996 from
$16.7  million  in the same  period  in 1995.  Net cash  provided  by  operating
activities as shown on the Statement of Cash Flows increased to $23.2 million in
the first six months of 1996 as compared to $1.1 million in the same period


                                      I-13






in 1995.  Net cash  provided by operating  activities in the first six months of
1996 reflects a $4.2 increase in interest  expense and a smaller decrease in the
change in working capital items of $1.6 million. Investing activities, primarily
purchases of property and  equipment  and  acquisitions,  used net cash of $64.5
million  and  $113.0  million  in  the  first  six  months  of  1996  and  1995,
respectively. Financing activities provided net cash of $37.5 million and $111.8
million in 1996 and 1995, respectively.

Long-Term  Debt.  The  Company's  long-term  debt  consists  primarily of a $675
million credit facility (the "Credit Facility") and $200 million of 93/8% senior
debentures (the  "Debentures").  On December 23, 1994, the Company completed the
closing  of its  Credit  Facility,  pursuant  to an Amended  and  Restated  Loan
Agreement,  with various lenders led by The Toronto-  Dominion Bank and The Bank
of New York. The Credit  Facility,  which  refinanced the Company's $390 million
1993 Loan  Agreement,  consists of a $325 million term loan ("Term  Loan") and a
$350 million revolving loan ("Revolving  Loan"). The Revolving Loan is available
for capital expenditures,  acquisitions of and investments in cellular and other
wireless communication  interests,  and for other general corporate purposes. As
of June 30, 1996, $366 million had been borrowed under the Credit Facility,  and
the Company had available  borrowings  under the  Revolving  Loan portion of the
Credit Facility of approximately $193.3 million.

According to the terms of the Credit  Facility,  the  outstanding  amount of the
Term  Loan  as of  March  30,  1998  is to be  repaid  in  increasing  quarterly
installments  commencing  on March  31,  1998 and  terminating  at  maturity  on
December 23, 2003.  The quarterly  installment  payments  begin at 1.875% of the
outstanding  principal amount at March 30, 1998 and gradually increase to 5.625%
of the  principal  amount at March 31, 2003, at which time the Term Loan will be
repaid.  The available  borrowings under the Revolving Loan will also be reduced
on a quarterly  basis  commencing on March 31, 1998 and  terminating on December
31,  2003.  The  quarterly  reduction  begins at 1.875%  of the  Revolving  Loan
commitment at March 30, 1998 and gradually increases to 5.625% of the commitment
on March 31, 2003 at which time the Revolving Loan will be repaid.

The Term  Loan and the  Revolving  Loan  bear  interest  at a rate  equal to the
Company's  choice of the Prime Rate (as defined) or Eurodollar Rate (as defined)
plus an applicable margin based upon a leverage ratio for the most recent fiscal
quarter. As of June 30, 1996, the applicable margins on the borrowings were .25%
and 1.5% per annum for the Prime Rate and Eurodollar Rate, respectively.

Among other  restrictions,  the Credit  Facility  restricts  the payment of cash
dividends,  limits the use of  borrowings,  limits the  creation  of  additional
long-term indebtedness and requires the maintenance of certain financial ratios.
The requirements of the Credit Facility have been established in relation to the
Company's projected capital needs, projected results of


                                      I-14






operations and cash flow. These  requirements were generally designed to require
continued  improvement in the Company's  operating  performance such that EBITDA
would be sufficient to continue  servicing the debt as repayments  are required.
The Indenture for the Debentures  contains  limitations  on, among other things,
(i) the incurrence of additional indebtedness, (ii) the payment of dividends and
other distributions with respect to the capital stock of the Company,  (iii) the
incurrence  of  certain  liens,  (iv)  the  ability  of  the  Company  to  allow
restrictions  on   distributions  by   subsidiaries,   (v)  asset  sales,   (vi)
transactions  with  affiliates  and (vii)  certain  consolidations,  mergers and
transfers of assets.  The Company is in compliance with all  requirements of the
Credit Facility and the Indenture.

On April 10, 1996, the Company issued $200 million aggregate principal amount of
93/8% Senior  Debentures due 2006 through an  underwritten  public  offering and
entered into a related amendment to the Credit Facility. The Credit Facility was
amended to permit the  issuance of the  Debentures  and  require the  structural
subordination  of the Debentures by making a subsidiary  the primary  obligor of
the  Credit  Facility  and  all  liabilities  of the  Company  (other  than  the
Debentures)  and  the  owner  of all  stock  and  partnership  interests  of the
Company's operating subsidiaries. The net proceeds of the sale of the Debentures
were approximately $194.8 million.

The  Debentures  mature in 2006 and are redeemable at the Company's  option,  in
whole or in part, at any time on or after April 15, 2001. There are no mandatory
sinking fund  payments for the  Debentures.  Interest is payable  semi-annually.
Upon a Change of Control  Triggering  Event (as defined in the Indenture for the
Debentures),  the Company  will be  required  to make an offer to  purchase  the
Debentures  at a purchase  price equal to 101% of the principal  amount  thereof
plus accrued and unpaid interest, if any, to the date of purchase.

Borrowings  under the Credit  Facility are secured by  substantially  all of the
tangible  and  intangible  assets and  future  cash  flows of the  Company.  The
Debentures are senior unsecured obligations of the Company.

Acquisitions.  The Company continues to expand its ownership of cellular markets
through strategic acquisitions.

On August 12, 1996,  the Company  acquired the Logan,  WV RSA ("WV-6 RSA") for a
cash  purchase  price of $16.7  million.  The WV-6 RSA is an operating  cellular
system  and is  contiguous  to the  Company's  West  Virginia  markets  and  its
operations will be managed as part of its West Virginia metro-cluster.

In June of 1996, the Company  entered into an agreement to acquire four cellular
markets


                                      I-15






contiguous to its West Virginia  Metro-Cluster.  The  acquisition  of these four
markets,   OH-9  RSA,  OH-10  RSA  (excluding   Perry  and  Hocking   counties),
Parkersburg-Marietta, WV-OH MSA, and the remaining county in the WV-1 RSA, is in
exchange for the  Company's  Orange  County,  NY cellular  market and  ownership
interests in several minority owned cellular markets.  This exchange is expected
to be  consummated  in the  fourth  quarter of 1996 and is subject to receipt of
regulatory approvals.

The markets discussed above are all operational cellular systems.

Geotek  Communications.  In February  1994,  the Company  purchased  from Geotek
Communications,  Inc.  ("Geotek")  2.5 million shares of Geotek common stock for
$30.0 million and received a series of options to purchase  additional shares in
Geotek in three linked  transactions.  In addition,  the Company  entered into a
five-year  management  consulting agreement to provide operational and marketing
support in  exchange  for 300,000  shares of Geotek  common  stock per year.  On
September 1, 1995 the Company  purchased for $5.0 million in cash 531,463 shares
of convertible preferred stock of Geotek with a stated value of $9.408 per share
(the  "Geotek  Preferred  Stock").  In  connection  with the  purchase of Geotek
Preferred Stock, the stock options  previously  granted to the Company by Geotek
in 1994 were amended to extend their  expiration  dates and reduce the number of
shares  subject  to the  options  such that the  Company  will have the right to
1,000,000 shares of Geotek Common Stock at $15 per share ("Series A Option") and
1,714,200 additional shares at $16 per share ("Series B Option") until September
1, 1996 and  2,571,400  additional  shares at $17 per share until 12 months from
the expiration date of the Series B Option ("Series C Option").  The Company may
extend the Series B and Series C Options by six months,  and the Series C Option
by an additional  six months.  If any portion of any series of options  expires,
all unexercised options will expire immediately.

International Wireless Communications, Inc. As of June 30, 1996, the Company had
invested $13.5 million in International  Wireless  Communications,  Inc. ("IWC")
and owns approximately 35% of the outstanding common preferred stock of IWC. IWC
is a development stage company specializing in securing,  building and operating
wireless businesses generally other than cellular telephone systems primarily in
Latin America and Asia.  The Company's  investment in IWC is recorded  using the
equity method of accounting.

Subsequent to June 30, 1996 IWC completed a private offering primarily to
institutional investors of 14% Senior Secured Discount Notes Due 2001 and
warrants to purchase shares of IWC common stock. As a result of its new
financing, IWC will fund existing projects and will continue to explore other
opportunities. As existing and new projects are in the network buildout phase
the losses of IWC are expected to grow significantly. The Company will record
its proportionate share of these losses under the equity method of accounting.

Inter(bullet)Act Systems,  Incorporated. As of June 30, 1996, the Company had
invested $10.0  million  in  Inter(bullet)Act  Systems,  Incorporated
("Inter(bullet)Act")  for an ownership  interest of  approximately  26%.
Inter(bullet)Act is a  development  stage company that provides consumer
products manufacturers and retailers (currently supermarkets) the ability to
offer targeted promotions to retail  customers at the point of entry at a retail
outlet through an interactive multi-media system utilizing ATM-like terminals.
The  Company's investment  in Inter(bullet)Act is  recorded  using the equity
method of accounting.

Subsequent to June 30, Inter(bullet)Act completed a private offering primarily
to institutional investors in which the Company purchased for $12.0 million a
total of 18,000 Units consisting of $18.0 million principal amount at maturity
of 14% Senior Discount Notes Due 2003 and Warrants to purchase 132,012 shares of
common stock at $.01 per share, subject to certain adjustments. These shares
presently represent approximately 2% of Inter(bullet)Act's outstanding common
stock. In addition, an existing warrant held by the Company was restructured
whereby the Company has the right to acquire at any time prior to May 5, 2005
an aggregate of 900,113 shares of common stock for $23.50 per share, which
shares presently represent approximately 10% of the outstanding stock of
Inter(bullet)Act.

Inter(bullet)Act has incurred net losses since its inception and during its
current fiscal year. As a result of its new financing, Inter(bullet)Act will
accelerate the roll-out of its systems in retail supermarkets and the net losses
incurred by Inter(bullet)Act are expected to grow significantly. The Company
will record its proportionate share of these losses under under the equity
method of accounting.

                                      I-16







Capital  Expenditures.  As of June 30, 1996,  the Company had $334.2  million of
property and equipment in service. The Company historically has incurred capital
expenditures  primarily  based  upon  capacity  needs  in its  existing  markets
resulting from continued subscriber growth. During 1994, the Company initiated a
plan to double the number of cell sites in order to increase geographic coverage
and provide for additional  portable usage in the Company's cellular markets. As
a result of this  accelerated  network  buildout and the continued growth of the
Company's subscriber base, capital expenditures were approximately $29.8 million
and $34.8 million during the second quarter of 1996 and 1995, respectively,  and
$58.6  million and $59.4  million  during the first six months of 1996 and 1995,
respectively.  Capital  expenditures  for 1996 are estimated to be approximately
$127  million  and  are  expected  to be  funded  primarily  through  internally
generated funds.  Approximately $100 million of those capital  expenditures will
be for cellular  network  equipment,  and the  remainder  will be primarily  for
rental telephones and computer equipment.

Although  no  assurance  can be given  that such will be the case,  the  Company
believes that its internally  generated funds and available  borrowing  capacity
under the amended  Credit  Facility will be  sufficient  during the next several
years to complete  its  planned  network  expansion,  to fund debt  service,  to
provide flexibility to pursue acquisitions and other business opportunities that
might arise in the future,  and to meet  working  capital and general  corporate
needs. The Company also may issue additional shares of Class A Common Stock.

INFLATION

The  Company  believes  that  inflation  affects  its  business  no more than it
generally affects other similar business.






                                      I-17




                  PART II. OTHER INFORMATION

Item 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

Vanguard Cellular Systems, Inc. Annual Meeting of Shareholders was held
May 15, 1996. The proposals voted upon and the results of the voting were
as follows:

1.  Election of Class III Directors for a three-year term.




                                                                                  Broker
                                                                                   Non-
                                For           Against    Abstentions   Withheld    Votes
                              -------         --------   -----------  ---------  --------
                                                                  
Robert M. DeMichele          23,927,443           --           --      117,750       --
Stephen R. Leeolou           23,934,398           --           --      110,795       --
L. Richardson Preyer, Jr.    23,934,398           --           --      110,795       --



2.  Proposal to approve and adopt the 1996 Stock Option Plan for Non-Employee
Directors as described in the Company's Proxy Statement dated April 15, 1996.

                                                                   BROKER
                                                                     NON-
       FOR          AGAINST       ABSTENTIONS       WITHHELD        VOTES
      ------       ---------     -------------     ----------     --------
   22,797,640       997,631         129,522           --            -0-

3.  Proposal to approve ratification of Arthur Andersen LLP as independent
auditors for 1996.


                                                                   BROKER
                                                                     NON-
       FOR          AGAINST       ABSTENTIONS       WITHHELD        VOTES
      ------       ---------     -------------     ----------     --------
   23,990,972        12,529         41,692             --           -0-

                                      II-1





Item 6.          EXHIBITS AND REPORTS ON FORM 8-K

(a)    The exhibits to this Form 10-Q are listed in the accompanying Index
       to Exhibits.

(b)    On April 4,  1996,  the  Registrant  filed a Current  Report on Form 8-K
       to provide certain exhibits related to the underwritten public offering
       of its 93/8% Senior Debentures due 2006.






                                      II-2






                                   SIGNATURES




Pursuant to the  requirements  of the  Securities  and Exchange Act of 1934, the
registrant  has fully  caused  this  report  to be  signed on its  behalf by the
undersigned thereunto duly authorized.





                                            VANGUARD CELLULAR SYSTEMS, INC.


Date:         August 14, 1996               By: /s/ HAYNES G. GRIFFIN
                                                     Haynes G. Griffin
                                                         President
                                                            and
                                                   Chief Executive Officer


Date:         August 14, 1996               By: /s/ STEPHEN L. HOLCOMBE
                                                     Stephen L. Holcombe
                                                    Senior Vice President
                                                            and
                                                   Chief Financial Officer
                                                  (principal accounting and
                                                  principal financial officer)


                                      II-3






                                INDEX TO EXHIBITS



EXHIBIT NO.                               DESCRIPTION


* 4 (a)           Articles of  Incorporation  of  Registrant  as amended
                  through July 25,1995,  filed as Exhibit 1 to the  Registrant's
                  Form 8-A/A dated July 25, 1995.

* 4 (b)           Bylaws of Registrant (compilation of July 25, 1995), filed as
                  Exhibit 2 to the Registrant's Form 8-A/A dated July 25, 1995.

* 4 (c)           Specimen Common Stock Certificate,  filed as Exhibit 2 to the
                  Registrant's Form 8- A/A dated July 25, 1995.

* 4(d)(1)         Second Amended and Restated Loan Agreement  between Vanguard
                  Cellular  Operating Corp. and various lenders led by The Bank
                  of New York and The Toronto-Dominion  Bank as agents,
                  dated as of April 10, 1996, filed as Exhibit 4(d)(1) to the
                  Registrant's Form 10-Q/A dated March 31, 1996.

* 4(d)(2)         VCOC Security Agreement between Vanguard Cellular Operating
                  Corp. and various lenders led by The Bank of New York and The
                  Toronto-Dominion Bank as Secured Party, dated as of April 10
                  1996, filed as Exhibit 4(d)(2) to the Registrant's Form
                  10-Q/A dated March 31, 1996.

* 4(d)(3)         Second Amended and Restated Master Subsidiary Security
                  Agreement  between certain  subsidiaries of the Registrant and
                  various   lenders  led  by  The  Bank  of  New  York  and  The
                  Toronto-Dominion Bank, as Secured Party, dated as of April 10,
                  1996, filed as Exhibit 4(d)(3) to the Registrant's Form
                  10-Q/A dated March 31, 1996.

* 4(d)(4)         Assignment,  Bill of Sale and Assumption  Agreement by
                  and between  Registrant and Vanguard Cellular Financial Corp.,
                  dated as of April 10, 1996, filed as Exhibit 4(d)(4) to the
                  Registrant's Form 10-Q/A dated March 31, 1996.

* 4(e)(1)         Indenture dated as of April 1, 1996 between Registrant and The
                  Bank of New York as Trustee, filed as Exhibit 4(e)(1) to the
                  Registrant's Form 10-Q/A dated March 31, 1996.

* 4(e)(2)         First  Supplemental  Indenture,  dated as of April 1, 1996
                  between Registrant and The Bank of New York as Trustee,
                  filed as Exhibit 4(e)(2) to the Registrant's Form 10-Q/A
                  dated March 31, 1996.

11                Calculation of fully diluted earnings per share for the
                  three months and six months ended June 30, 1996 and 1995.

27                Financial Data Schedule.








- -------------------------


*    Incorporated by reference to the statement or report indicated.