CONSENT OF INDEPENDENT ACCOUNTANTS We hereby consent to the incorporation by reference in the Prospectus constituting part of the Registration Statement on Form S-3 (No. 33-4325) and Registration Statement on Form S-3 (No. 33-54657) of Coca-Cola Bottling Co. Consolidated of our report dated February 16, 1998 appearing in this Form 10-K. /s/ Price Waterhouse LLP PRICE WATERHOUSE LLP Charlotte, North Carolina March 25, 1998