<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
FINANCIAL STATEMENTS OF L. LURIA & SON, INC. FOR THE QUARTER ENDED MAY 4, 1996,
AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS
</LEGEND>
<MULTIPLIER> 1,000
<CURRENCY> U.S. DOLLAR
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          FEB-01-1997
<PERIOD-START>                             FEB-04-1996
<PERIOD-END>                               MAY-04-1996
<EXCHANGE-RATE>                                      1
<CASH>                                           1,454
<SECURITIES>                                         0
<RECEIVABLES>                                    4,604
<ALLOWANCES>                                         0
<INVENTORY>                                     60,049
<CURRENT-ASSETS>                                69,467
<PP&E>                                          74,833
<DEPRECIATION>                                (37,222)
<TOTAL-ASSETS>                                 113,292
<CURRENT-LIABILITIES>                           47,832
<BONDS>                                            805
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                            54
<OTHER-SE>                                      62,081
<TOTAL-LIABILITY-AND-EQUITY>                   113,292
<SALES>                                         29,369
<TOTAL-REVENUES>                                29,369
<CGS>                                           21,061
<TOTAL-COSTS>                                   12,305
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 270
<INCOME-PRETAX>                                (4,267)
<INCOME-TAX>                                   (1,605)
<INCOME-CONTINUING>                            (2,662)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   (2,662)
<EPS-PRIMARY>                                   (0.49)
<EPS-DILUTED>                                        0