EXHIBIT 99.3
FOR IMMEDIATE RELEASE:


SUNBEAM CORPORATION ANNOUNCES ELECTION OF RUSSELL KERSH AS
EXECUTIVE VICE PRESIDENT, FINANCE AND ADMINISTRATION

         FORT LAUDERDALE, FL (July 24, 1996) -- Sunbeam Corporation (SOC)
announced today that Russell A. Kersh has been appointed to the position of
Executive Vice President, Finance and Administration. Mr. Kersh will report
directly to Albert Dunlap, the Company's newly elected Chairman and Chief
Executive Officer, and will be responsible for all finance, human resources, MIS
and purchasing functions of the Company. In addition, Mr. Kersh will be elected
to the Board of Directors of the Company. Mr. Kersh also is making a significant
investment of his own funds in Sunbeam stock.
         
         Mr. Kersh brings to Sunbeam a strong business background and proven
expertise in revitalizing corporations. He most recently assisted Mr. Dunlap in
the highly successful turnaround of Scott Paper Company, serving in the capacity
of Sr. Vice President, Finance and Administration. During their tenure at Scott
Paper Company, shareholder value increased by $6.5 billion in less than two
years before Scott merged with Kimberly Clark last December. Prior to his
employment at Scott Paper Company, Mr. Kersh served as the Chief Financial
Officer/Chief Operating Officer of Adidas North America, Inc. where he was
instrumental in the turnaround of that company. He has also worked with Sir
James Goldsmith as Chief Financial Officer/Operations Director and with Owens
Illinois N/K/A Lily-Tulip, Inc. as Corporate Treasurer.
         
         Sunbeam Corporation is a leading consumer products company that
designs, manufactures and markets, nationally and internationally, a diverse
portfolio of outdoor and household brand name products. The Company's Sunbeam(R)
and Oster(R) brands have been household names for generations, and the Company
is a market share leader in many of its product categories.





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Contact:    Peter Judice              John G. De Simone
            Burson-Marsteller         Manager, Investor Relations
            212-614-4506              Sunbeam Corporation
                                      954-767-2100