EXHIBIT 10.15

                               PURCHASE AGREEMENT

                             French Fragrances, Inc.
                              Senior Notes due 2007

                               PURCHASE AGREEMENT

                                                                    May 6, 1997

DONALDSON, LUFKIN & JENRETTE
  SECURITIES CORPORATION
TD SECURITIES (USA) INC.
c/o Donaldson, Lufkin & Jenrette
         Securities Corporation
277 Park Avenue
New York, New York  10172

Ladies & Gentlemen:

         French Fragrances, Inc., a Florida corporation ("COMPANY"), agrees with
you as follows:

         1. Issuance of Securities. The Company proposes to issue and sell to
Donaldson, Lufkin & Jenrette Securities Corporation and TD Securities (USA) Inc.
(each, a "Purchaser"), an aggregate of $115 million principal amount of 10 3/8%
Senior Notes due 2007 (the "Series A NoteS"). The Series A Notes are to be
issued pursuant to an indenture (the "Note Indenture") to be dated as of May 13,
1997 between the Company and Marine Midland Bank, as trustee (the "Trustee").

         Capitalized terms used but not defined herein shall have the meanings
given to such terms in the Note Indenture or the Offering Memorandum, as the
case may be.

         The Series A Notes will be offered and sold to you pursuant to an
exemption from the registration requirements under the Securities Act of 1933,
as amended (the "Act"). The Company has prepared a preliminary offering
memorandum, dated April 21, 1997 (the "Preliminary Offering Memorandum"), and a
final offering memorandum, dated May 6, 1997 (the "Offering Memorandum"),
relating to the Company and the Series A Notes for your use.

         Upon original issuance thereof, and until such time as the same is no
longer required under the applicable requirements of the Act, the Series A Notes
(and all securities issued in exchange therefor or in substitution thereof)
shall bear the following legend:

         "THE NOTE (OR ITS PREDECESSOR) EVIDENCED HEREBY WAS ORIGINALLY ISSUED
         IN A TRANSACTION EXEMPT FROM REGISTRATION UNDER 






         SECTION 5 OF THE UNITED STATES SECURITIES ACT OF 1933, AS AMENDED (THE
         "SECURITIES ACT"), AND THE NOTE EVIDENCED HEREBY MAY NOT BE OFFERED,
         SOLD OR OTHERWISE TRANSFERRED IN THE ABSENCE OF SUCH REGISTRATION OR AN
         APPLICABLE EXEMPTION THEREFROM. EACH PURCHASER OF THE NOTE EVIDENCED
         HEREBY IS HEREBY NOTIFIED THAT THE SELLER MAY BE RELYING ON THE
         EXEMPTION FROM THE PROVISIONS OF SECTION 5 OF THE SECURITIES ACT
         PROVIDED BY RULE 144A THEREUNDER. THE HOLDER OF THE NOTE EVIDENCED
         HEREBY AGREES FOR THE BENEFIT OF THE COMPANY THAT (A) SUCH NOTE MAY BE
         RESOLD, PLEDGED OR OTHERWISE TRANSFERRED ONLY (1)(a) INSIDE THE UNITED
         STATES TO A PERSON WHO THE SELLER REASONABLY BELIEVES IS A QUALIFIED
         INSTITUTIONAL BUYER (AS DEFINED IN RULE 144A UNDER THE SECURITIES ACT)
         IN A TRANSACTION MEETING THE REQUIREMENTS OF RULE 144A UNDER THE
         SECURITIES ACT, (b) IN A TRANSACTION MEETING THE REQUIREMENTS OF RULE
         144 UNDER THE SECURITIES ACT, (c) OUTSIDE THE UNITED STATES TO A
         FOREIGN PURCHASER IN A TRANSACTION MEETING THE REQUIREMENTS OF RULE 904
         UNDER THE SECURITIES ACT OR (d) IN ACCORDANCE WITH ANOTHER EXEMPTION
         FROM THE REGISTRATION REQUIREMENTS OF THE SECURITIES ACT (AND, IN THE
         CASE OF CLAUSE (b), (c) OR (d), BASED UPON AN OPINION OF COUNSEL IF THE
         COMPANY SO REQUESTS), (2) TO THE COMPANY OR (3) PURSUANT TO AN
         EFFECTIVE REGISTRATION STATEMENT UNDER THE SECURITIES ACT AND IN EACH
         CASE, IN ACCORDANCE WITH ANY APPLICABLE SECURITIES LAWS OF ANY STATE OF
         THE UNITED STATES OR ANY OTHER APPLICABLE JURISDICTION AND (B) THE
         HOLDER WILL, AND EACH SUBSEQUENT HOLDER IS REQUIRED TO, NOTIFY ANY
         PURCHASER FROM IT OF THE NOTE EVIDENCED HEREBY OR ANY NOTE ISSUED IN
         EXCHANGE FOR OR IN SUBSTITUTION HEREOF OF THE RESALE RESTRICTIONS SET
         FORTH IN (A) ABOVE."

         You have advised the Company that you will make offers (the "Exempt
Resales") of the Series A Notes purchased hereunder on the terms set forth in
the Offering Memorandum, as amended or supplemented, solely (i) to persons whom
you reasonably believe to be "qualified institutional buyers," as defined in
Rule 144A under the Act ("QIBs"), (ii) to non-U.S. persons whom you reasonably
believe are outside the United States and to whom offers and sales of the Series
A Notes may be made in reliance upon Regulation S under the Act ("Regulation
S"), in transactions meeting the requirements of regulation s, and (iii) to a
limited number of institutional "Accredited Investors" referred to in Rule
501(a)(1), (2), (3) or (7) under the Act (each, an "Accredited Investor"). The
QIBs, the non-U.S. persons outside the United States and the Accredited
Investors are referred to herein as the "Eligible Purchasers." You will offer
the Series A Notes to such Eligible Purchasers initially at a price equal to
100% of the principal amount thereof. Such price may be changed at any time
without notice.

         Holders (including subsequent transferees) of the Series A Notes will
have the registration rights set forth in the registration rights agreement
relating thereto (the "Registration

                                       2



Rights Agreement"), to be dated the Closing Date, in substantially the form of
Exhibit A hereto, for so long as such Series A Notes constitute "Transfer
Restricted Securities" (as defined in the Registration Rights Agreement).
Pursuant to the Registration Rights Agreement, the Company will agree to file
with the Securities and Exchange Commission (the "Commission"), under the
circumstances set forth therein, (i) a registration statement under the Act (the
"Exchange Offer Registration Statement") relating to the 10 3/8% Series B Senior
Notes due 2007 (the "Series B Notes", and together with the Series A Notes, the
"Notes") to be offered in exchange for the Series A Notes (the "Exchange
Offer"), and (ii) a shelf registration statement pursuant to Rule 415 under the
Act (the "Shelf Registration Statement") relating to the resale by certain
holders of the Series A Notes, and to use its reasonable best efforts to cause
such Registration Statements to be declared effective. This Purchase Agreement
(this "Agreement"), the Notes, the Note Indenture and the Registration Rights
Agreement are hereinafter sometimes referred to collectively as the "Operative
Documents".

         2. Agreements To Sell And Purchase. On the basis of the representations
and warranties contained in this Agreement, and subject to its terms and
conditions, the Company agrees to issue and sell to you, and each of the
Purchasers, severally but not jointly, agrees to purchase from the Company,
Series A Notes in the respective principal amount set forth opposite its name on
Schedule I hereto. The purchase price for the Series A Notes shall be 97% of
their principal amount.

         3. Delivery And Payment. Delivery to the Purchasers of and payment for
the Series A Notes shall be made at 9:00 a.m., New York City time, on May 13,
1997 (the "Closing Date") at the offices of Fried, Frank, Harris, Shriver &
Jacobson, One New York Plaza, New York, New York 10004, or such other time or
place as you and the Company shall designate.

         One or more of the Series A Notes in definitive form, registered in the
name of Cede & Co., as nominee of The Depository Trust Company ("DTC"), having
an aggregate principal amount corresponding to the aggregate principal amount of
the Series A Notes sold pursuant to Exempt Resales to QIBs (collectively, the
"Master Note"), one or more of the Series A Notes in definitive form, registered
in the name of Cede & Co., as nominee of DTC, having an aggregate principal
amount corresponding to the aggregate principal amount of the Series A Notes
sold pursuant to Exempt Resales to non-U.S. persons in reliance upon Regulation
S (collectively, the "Regulation S Note") and one or more Series A Notes in
definitive form registered in the name of Cede & Co., as nominee of DTC, having
an aggregate principal amount corresponding to the aggregate principal amount of
the Series A Notes sold pursuant to Exempt Resales to Accredited Investors
(collectively, the "Other Note"), shall be delivered by the Company to you (or
as you direct), against payment by you of the purchase price therefor by
certified or official bank check or checks payable in federal (same day) funds
to the order of the Company or as the Company may direct. The Master Note, the
Regulation S Note and the Other Note shall be made available to you for
inspection not later than 9:30 a.m. on the business day immediately preceding
the Closing Date.

                                       3




         4. Agreements Of The Company. The Company agrees with each of you as
follows:

                  (a) To advise you promptly and, if requested by the
         Purchasers, to confirm such advice in writing, (i) of the issuance by
         any state securities commission of any stop order suspending the
         qualification or exemption from qualification of any of the Series A
         Notes for offering or sale in any jurisdiction, or the initiation of
         any proceeding for such purpose by any state securities commission or
         other regulatory authority, and (ii) of the happening of any event that
         makes any statement of a material fact made in the Offering Memorandum
         untrue or that requires the making of any additions to or changes in
         the Offering Memorandum in order to make the statements therein, in the
         light of the circumstances under which they are made, not misleading.
         The Company shall use its reasonable best efforts to prevent the
         issuance of any stop order or order suspending the qualification or
         exemption of any of the Series A Notes under any state securities or
         Blue Sky laws, and if at any time any state securities commission or
         other regulatory authority shall issue an order suspending the
         qualification or exemption of any of the Series A Notes under any state
         securities or Blue Sky laws, the Company shall use its reasonable best
         efforts to obtain the withdrawal or lifting of such order at the
         earliest possible time.

                  (b) To furnish you, without charge, as many copies of the
         Preliminary Offering Memorandum and the Offering Memorandum, and any
         amendments or supplements thereto, as you may reasonably request. The
         Company consents to the use of the Preliminary Offering Memorandum and
         the Offering Memorandum, and any amendments and supplements thereto, by
         you in connection with Exempt Resales.

                  (c) Not to amend or supplement the Preliminary Offering
         Memorandum or the Offering Memorandum prior to the Closing Date unless
         you shall previously have been advised thereof and shall have no
         reasonable objection thereto after being furnished a copy thereof. The
         Company shall promptly prepare, upon your request, any amendment or
         supplement to the Preliminary Offering Memorandum or the Offering
         Memorandum that may be reasonably necessary or advisable in connection
         with Exempt Resales.

                  (d) If, after the date hereof and prior to consummation of any
         Exempt Resales, any event shall occur as a result of which, in the
         judgment of the Company or in the reasonable opinion of your counsel,
         it becomes necessary to amend or supplement the Offering Memorandum in
         order to made the statements therein, in the light of the circumstances
         when the Offering Memorandum is delivered to an Eligible Purchaser
         which is a prospective purchaser, not misleading, or if it is necessary
         to amend or supplement the Offering Memorandum to comply with
         applicable law, forthwith to prepare an appropriate amendment or
         supplement to the Offering Memorandum so that statements therein as so
         amended or supplemented will not, in the light of the circumstances
         when it is so delivered, be misleading, or so that the Offering
         Memorandum will comply with applicable law.

                                       4




                  (e) To cooperate with you and your counsel in connection with
         the qualification of the Series A Notes under the securities or Blue
         Sky laws of such jurisdictions as you may request and to continue such
         qualification in effect so long as required for the Exempt Resales;
         provided, however, that the Company shall not be required in connection
         therewith to register or qualify as a foreign corporation where it is
         not now so qualified or to take any action that would subject it to
         service of process in suits or taxation, other than as to matters and
         transactions relating to the Exempt Resales, in any jurisdiction where
         it is not now so subject.

                  (f) Whether or not the transactions contemplated by this
         Agreement are consummated or this Agreement becomes effective or is
         terminated, to pay all costs, expenses, fees and taxes incident to and
         in connection with: (i) the preparation, printing, filing and
         distribution of the Preliminary Offering Memorandum and the Offering
         Memorandum (including, without limitation, financial statements and
         exhibits) and all amendments and supplements thereto (but not, however,
         legal fees and expenses of your counsel incurred in connection with any
         of the foregoing), (ii) the preparation (including, without limitation,
         word processing and duplication costs) and delivery of this Agreement
         and the other Operative Documents and all other agreements, memoranda,
         correspondence and other documents (but not, however, legal fees and
         expenses of your counsel incurred in connection with any of the
         foregoing) and all preliminary and final Blue Sky memoranda prepared
         and delivered in connection herewith and with the Exempt Resales, (iii)
         the issuance and delivery by the Company of the Notes, (iv) the
         qualification of the Notes for offer and sale under the securities or
         Blue Sky laws of the several states (including, without limitation, the
         reasonable fees and disbursements of your counsel relating to such
         registration or qualification), (v) furnishing such copies of the
         Preliminary Offering Memorandum and the Offering Memorandum, and all
         amendments and supplements thereto, as may be reasonably requested for
         use in connection with Exempt Resales, (vi) the preparation of
         certificates for the Notes (including, without limitation, printing and
         engraving thereof), (vii) the fees, disbursements and expenses of the
         Company's counsel and accountants, (viii) all expenses and listing fees
         in connection with the application for quotation of the Series A Notes
         in the National Association of Securities Dealers, Inc. ("NASD")
         Automated Quotation System - PORTAL ("PORTAL"), (ix) all fees and
         expenses (including fees and expenses of counsel) of the Company in
         connection with approval of the Notes by DTC for "book-entry" transfer
         and (x) the performance by the Company of its other obligations under
         this Agreement and the other Operative Documents.

                  (g) To use the proceeds from the sale of the Series A Notes in
         the manner described in the Offering Memorandum under the caption "Use
         of Proceeds".

                  (h) To the extent it may be lawful, not to voluntarily claim,
         and to resist actively any attempts to claim, the benefit of any usury
         laws against the holders of any Notes.

                                       5




                  (i) To do and perform all things required to be done and
         performed under this Agreement by them prior to or after the Closing
         Date and to satisfy all conditions precedent on their part to the
         delivery of the Series A Notes.

                  (j) Not to sell, offer for sale or solicit offers to buy or
         otherwise negotiate in respect of any security (as defined in the Act)
         that would be integrated with the sale of the Series A Notes in a
         manner that would require the registration under the Act of the sale to
         you or Eligible Purchasers of the Series A Notes.

                  (k) For so long as any of the Notes remain outstanding and
         during any period in which the Company is not subject to Section 13 or
         15(d) of the Securities Exchange Act of 1934, as amended (the "Exchange
         Act"), to make available, upon request, to any QIB holding Series A
         Notes or any beneficial owner of Series A Notes in connection with any
         sale thereof and any prospective purchaser of such Series A Notes from
         such QIB or beneficial owner, the information required by Rule
         144A(d)(4) under the Act.

                  (l) To cause the Exchange Offer to be made in the appropriate
         form to permit registration of the Series B Notes to be offered in
         exchange for the Series A Notes and to comply with all applicable
         federal and state securities laws in connection with the Exchange
         Offer.

                  (m) To comply with all of its agreements set forth in the
         Registration Rights Agreement, and all agreements set forth in the
         representation letter of the Company to DTC relating to the approval of
         the Notes by DTC for "book-entry" transfer.

                  (n) To use its reasonable best efforts to effect the inclusion
         of the Series A Notes in PORTAL.

                  (o) During a period of five years following the date of this
         Agreement, to deliver to each of you promptly upon their becoming
         available, copies of all current, regular and periodic reports filed by
         the Company with the Commission or any securities exchange or with any
         governmental authority succeeding to any of the Commission's functions.

         5. Representations And Warranties. (a) The Company represents and
warrants to each of you that, as of the date hereof:

                       (i) The Preliminary Offering Memorandum and the Offering
         Memorandum have been prepared in connection with the Exempt Resales.
         The Preliminary Offering Memorandum and the Offering Memorandum, as of
         the respective dates thereof, do not, and the Offering Memorandum will
         not as of the Closing Date, and any supplement or amendment to them
         will not, contain any untrue statement of a material fact or omit to
         state any material fact necessary in order to make the statements
         therein, in the light of the circumstances under which they were made,
         not misleading, except that the representations and warranties
         contained in this paragraph (i) shall not

                                       6




         apply to statements in or omissions from the Preliminary
         Offering Memorandum and the Offering Memorandum (or any supplement or
         amendment thereto) made in reliance upon and in conformity with
         information relating to you furnished to the Company in writing by you
         expressly for use therein. No stop order preventing the use of the
         Preliminary Offering Memorandum or the Offering Memorandum, or any
         amendment or supplement thereto, or order asserting that any of the
         transactions contemplated by this Agreement is subject to the
         registration requirements of the Act, has been issued.

                       (ii) When the Series A Notes are issued and delivered
         pursuant to this Agreement, none of the Series A Notes will be of the
         same class (within the meaning of Rule 144A under the Act) as
         securities of the Company that are listed on a national securities
         exchange registered under Section 6 of the Exchange Act or that are
         quoted in a United States automated inter-dealer quotation system.

                       (iii) Each of the Company and the Subsidiaries has been
         duly organized, is validly existing as a corporation in good standing
         under the laws of its respective jurisdiction of incorporation, has all
         requisite corporate power and authority to carry on its business as it
         is currently being conducted and as described in the Offering
         Memorandum and to own, lease and operate its properties, and is duly
         qualified and in good standing as a foreign corporation authorized to
         do business in each jurisdiction in which the nature of its business or
         its ownership or leasing of property requires such qualification,
         except where the failure to be so qualified would not have a material
         adverse effect on the financial condition, results of operations,
         business or prospects of the Company and the Subsidiaries (as defined
         below), taken as a whole (a "Material Adverse Effect").

                       (iv) Each of the entities listed on Schedule II hereto
         is, and upon consummation of the Fine Fragrances Acquisition on the
         Closing Date, Fine Fragrances, Inc. will become, a subsidiary of the
         Company. The entities listed on Schedule II are, together with Fine
         Fragrances, Inc. when so acquired on the Closing Date, the only
         subsidiaries, direct or indirect, of the Company. The Company owns, or
         in the case of Fine Fragrances, Inc. will own on the Closing Date upon
         consummation of the Fine Fragrances Acquisition, directly or indirectly
         through other subsidiaries, 100% of the outstanding capital stock or
         other securities evidencing equity ownership of such subsidiaries, free
         and clear of any security interest, claim, lien, limitation on voting
         rights or encumbrance, subject only to security interests in favor of
         the Existing Credit Facility and the 8.0% Secured Subordinated
         Debentures which will be released on the Closing Date; and all of such
         securities have been duly authorized, validly issued, are fully paid
         and nonassessable and were not issued in violation of any preemptive or
         similar rights. As used herein, "Subsidiaries" means the entities
         listed on Schedule II, together with Fine Fragrances, Inc. upon
         consummation of the Fine Fragrances Acquisition. Other than in
         connection with the Fine Fragrances Acquisition, there are no
         outstanding subscriptions, rights, warrants, calls, commitments of sale
         or options to acquire, or instruments convertible into or exchangeable
         for, any such shares of capital stock or other equity interest of such
         Subsidiaries.

                                       7




                       (v) The Company has all requisite corporate power and
         authority to execute, deliver and perform its obligations under this
         Agreement, the Notes, the Note Indenture and the Registration Rights
         Agreement and to consummate the transactions contemplated hereby and
         thereby, including, without limitation, the corporate power and
         authority to issue, sell and deliver the Notes as provided herein and
         therein.

                       (vi) This Agreement has been duly and validly authorized,
         executed and delivered by the Company and is the legally valid and
         binding agreement of the Company, enforceable against the Company in
         accordance with its terms, except as such enforcement may be limited by
         bankruptcy, insolvency, reorganization, moratorium, fraudulent
         conveyance (including the Uniform Fraudulent Transfers Act as adopted
         in Florida) or other laws affecting creditors' rights and remedies
         generally and except as such enforcement is subject to general
         principles of equity (including, without limitation, standards of
         materiality, good faith, fair dealing and reasonableness), regardless
         of whether enforcement is considered in a proceeding in equity or at
         law, except as any rights to indemnity and contribution under this
         Agreement may be limited by federal and state securities laws and
         except to the extent that a waiver of rights under any usury laws may
         be unenforceable.

                       (vii) The Note Indenture has been duly and validly
         authorized by the Company and, when duly executed and delivered by the
         Company, will be the legally valid and binding obligation of the
         Company, enforceable against the Company in accordance with its terms,
         except as such enforcement may be limited by bankruptcy, insolvency,
         reorganization, moratorium, fraudulent conveyance (including the
         Uniform Fraudulent Transfers Act as adopted in Florida) or other laws
         affecting enforcement of creditors' rights and remedies generally and
         except as such enforcement is subject to general principles of equity
         (including, without limitation, standards of materiality, good faith,
         fair dealing and reasonableness), regardless of whether enforcement is
         considered in a proceeding in equity or at law, and except to the
         extent that a waiver of rights under any usury laws may be
         unenforceable. The Note Indenture, when executed and delivered, will
         conform in all material respects to the description thereof in the
         Offering Memorandum.

                       (viii) The Series A Notes have been duly and validly
         authorized for issuance and sale to you by the Company pursuant to this
         Agreement and, when issued and authenticated in accordance with the
         terms of the Note Indenture and delivered against payment therefor in
         accordance with the terms hereof, will be the legally valid and binding
         obligations of the Company, enforceable against the Company in
         accordance with their terms and entitled to the benefits of the Note
         Indenture, except as such enforcement may be limited by bankruptcy,
         insolvency, reorganization, moratorium, fraudulent conveyance
         (including the Uniform Fraudulent Transfers Act as adopted in Florida)
         or other laws affecting enforcement of creditors' rights and remedies
         generally and except as such enforcement is subject to general
         principles of equity (including, without limitation, standards of
         materiality, good faith, fair dealing and reasonableness),

                                       8




         regardless of whether enforcement is considered in a
         proceeding in equity or at law, and except to the extent that a waiver
         of rights under any usury laws may be unenforceable. The Series A
         Notes, when issued, authenticated and delivered, will conform in all
         material respects to the description thereof in the Offering
         Memorandum.

                       (ix) The Series B Notes have been duly and validly
         authorized for issuance by the Company, and when issued and
         authenticated in accordance with the terms of the Note Indenture, the
         Registration Rights Agreement and the Exchange Offer, will be the
         legally valid and binding obligations of the Company, enforceable
         against the Company in accordance with their terms and entitled to the
         benefits of the Note Indenture, except as such enforcement may be
         limited by bankruptcy, insolvency, reorganization, moratorium,
         fraudulent conveyance (including the Uniform Fraudulent Transfers Act
         as adopted in Florida) or other laws affecting enforcement of
         creditors' rights and remedies generally and except as such enforcement
         is subject to general principles of equity (including, without
         limitation, standards of materiality, good faith, fair dealing and
         reasonableness), regardless of whether enforcement is considered in a
         proceeding in equity or at law, and except to the extent that a waiver
         of rights under any usury laws may be unenforceable.

                       (x) The Registration Rights Agreement has been duly and
         validly authorized by the Company and, when duly executed and delivered
         by the Company, will be the legally valid and binding obligation of the
         Company, enforceable against the Company in accordance with its terms,
         except as such enforcement may be limited by bankruptcy, insolvency,
         reorganization, moratorium, fraudulent conveyance (including the
         Uniform Fraudulent Transfers Act as adopted in Florida) or other laws
         affecting enforcement of creditors' rights and remedies generally and
         except as such enforcement is subject to general principles of equity
         (including, without limitation, standards of materiality, good faith,
         fair dealing and reasonableness), regardless of whether enforcement is
         considered in a proceeding in equity or at law, except as any rights to
         indemnity and contribution under the Registration Rights Agreement may
         be limited by federal and state securities laws and public policy
         considerations, and except as enforcement of any provisions requiring
         the payment of liquidated damages may be limited by applicable law or
         public policy. The Registration Rights Agreement, when executed and
         delivered, will conform in all material respects to the description
         thereof in the Offering Memorandum.

                       (xi) Neither the Company nor any of the Subsidiaries is
         in violation of its respective charter or bylaws or is in default in
         the performance of any bond, debenture, note, indenture, mortgage, deed
         of trust or other agreement or instrument to which it is a party or by
         which it is bound or to which any of its properties is subject, or is
         in violation of any law, statute, rule, regulation, judgment or court
         decree applicable to the Company, any of the Subsidiaries or their
         assets or properties, except for any such violations or defaults as
         would not have a Material Adverse Effect. There exists no condition
         that, with notice, the passage of time or otherwise, would constitute a
         default

                                       9




         under any such document or instrument, except for any such default as
         would not have a Material Adverse Effect.

                       (xii) The execution, delivery and performance by the
         Company of this Agreement and the other Operative Documents, the
         issuance and sale of the Notes, and the consummation of the
         transactions contemplated hereby and thereby will not violate, conflict
         with or constitute a breach of any of the terms or provisions of, or a
         default under (or an event that with notice or the lapse of time, or
         both, would constitute a default), or require consent under, or result
         in the imposition of a lien or encumbrance on any properties of the
         Company or any of the Subsidiaries, or an acceleration of indebtedness
         pursuant to, (i) the charter or bylaws of the Company or any of the
         Subsidiaries, (ii) any bond, debenture, note, indenture, mortgage, deed
         of trust or other agreement or instrument to which the Company or any
         of the Subsidiaries is a party or by which any of them or their
         property is or may be bound, except for any such violation, conflict,
         breach or default as would not have a Material Adverse Effect, (iii)
         any statute, rule or regulation applicable to the Company, any of the
         Subsidiaries or any of their assets or properties, or (iv) any
         judgment, order or decree of any court or governmental agency or
         authority having jurisdiction over the Company, any of the Subsidiaries
         or their assets or properties. Subject to the assumptions set forth in
         clauses (i) through (iii) of Section 5(xxvii), no consent, approval,
         authorization or order of, or filing, registration, qualification,
         license or permit of or with, any court or governmental agency, body or
         administrative agency is required for the execution, delivery and
         performance of this Agreement and the other Operative Documents and the
         consummation of the transactions contemplated hereby and thereby,
         except such as have been obtained and made (or, in the case of the
         Registration Rights Agreement and the transactions contemplated thereby
         and by the Note Indenture, will be obtained and made under the Act and
         the Trust Indenture Act of 1939, as amended (the "Trust Indenture
         Act")), or such as may be required by the NASD, or such as may be
         required under state securities or Blue Sky laws or regulations or the
         securities laws of non-U.S. jurisdictions. No consents or waivers from
         any other person are required for the execution, delivery and
         performance of this Agreement and the other Operative Documents and the
         consummation of the transactions contemplated hereby and thereby, other
         than such consents and waivers as have been obtained (or, in the case
         of the Registration Rights Agreement and the transactions contemplated
         thereby and by the Note Indenture, will be obtained).

                       (xiii) There is (i) no action, suit or proceeding before
         or by any court, arbitrator or governmental agency, body or official,
         domestic or foreign, now pending or, to the knowledge of the Company,
         threatened or contemplated to which the Company or any of the
         Subsidiaries is or may be a party or to which the business or property
         of the Company or any of the Subsidiaries is or may be subject, (ii) no
         statute, rule, regulation, or order that has been enacted, adopted or
         issued by any governmental agency or, to the knowledge of the Company,
         that has been proposed by any governmental body, (iii) no injunction,
         restraining order or order of any nature by a federal or state court or
         foreign court of competent jurisdiction to which the Company or

                                       10




         any of the Subsidiaries is subject that has been issued that,
         in the case of clauses (i), (ii) and (iii) above, if adversely
         determined, (x) might reasonably be expected to, singly or in the
         aggregate, result in a Material Adverse Effect, or (y) would interfere
         with or adversely affect the issuance of the Notes or (z) in any manner
         draw into question the validity of this Agreement or any other
         Operative Document.

                       (xiv) No action, to the Company's knowledge, has been
         taken and no statute, rule or regulation or order has been enacted,
         adopted or issued by any governmental agency that prevents the issuance
         of the Notes; no injunction, restraining order or order of any nature
         by a federal or state court of competent jurisdiction has been issued
         that prevents the issuance of the Notes or suspends the sale of the
         Notes in any jurisdiction referred to in Section 4(e) hereof; and no
         action, suit or proceeding is pending against or affecting or, to the
         knowledge of the Company, threatened against, the Company or any of the
         Subsidiaries before any court or arbitrator or any governmental body,
         agency or official which, if adversely determined, would prohibit,
         interfere with or adversely affect the issuance or marketability of the
         Notes or in any manner draw into question the validity of any Operative
         Document; and, to the Company's knowledge, every request of any
         securities authority or agency of any jurisdiction for additional
         information has been complied with in all material respects.

                       (xv) There is (i) no significant unfair labor practice
         complaint pending against the Company or any of the Subsidiaries nor,
         to the knowledge of the Company, threatened against any of them, before
         the National Labor Relations Board, any state or local labor relations
         board or any foreign labor relations board, and no significant
         grievance or significant arbitration proceeding arising out of or under
         any collective bargaining agreement is so pending against the Company
         or any or the Subsidiaries or, to the knowledge of the Company,
         threatened against any of them, (ii) no significant strike, labor
         dispute slowdown or stoppage pending against the Company or any of the
         Subsidiaries nor, to the knowledge of the Company, threatened against
         the Company or any of the Subsidiaries and (iii) to the knowledge of
         the Company, no union representation question existing with respect to
         the employees of the Company and, to the knowledge of the Company, no
         union organizing activities are taking place. Neither the Company nor
         any of the Subsidiaries has violated any federal, state or local law or
         foreign law relating to discrimination in hiring, promotion or pay of
         employees, nor any applicable wage or hour laws, nor any provision of
         the Employee Retirement Income Security Act of 1974, as amended
         ("ERISA"), or the rules and regulations thereunder, or analogous
         foreign laws and regulations, other than any such violation as would
         not result in a Material Adverse Effect.

                       (xvi) Neither the Company nor any of the Subsidiaries has
         violated any environmental, safety or similar law or regulation
         applicable to it or its business or property relating to the protection
         of human health and safety, the environment or hazardous or toxic
         substances or wastes, pollutants or contaminants ("Environmental
         Laws"), lacks any permit, license or other approval required of them
         under applicable Environmental Laws or is violating any term or
         condition of such

                                       11




         permit, license or approval, other than any such violation or
         failure to obtain a permit, license or approval as would not have a
         Material Adverse Effect.

                       (xvii) Each of the Company and the Subsidiaries has (i)
         good and marketable title to all of the properties and assets described
         in the Offering Memorandum as owned by it, free and clear of all liens,
         charges, encumbrances and restrictions, except such as exist on the
         date hereof and are described in the Offering Memorandum or will arise
         upon consummation of the transactions described therein or as would not
         have a Material Adverse Effect, (ii) peaceful and undisturbed
         possession under all leases to which it is party as lessee, (iii) all
         licenses, certificates, permits, authorizations, approvals, franchises
         and other rights from, and has made all declarations and filings with,
         all federal, state and local authorities, all self-regulatory
         authorities and all courts and other tribunals (each an
         "Authorization") necessary to engage in the business currently
         conducted by it in the manner described in the Offering Memorandum,
         except where failure to hold such Authorizations would not have a
         Material Adverse Effect and (iv) no reason to believe that any
         governmental body or agency is considering limiting suspending or
         revoking any such Authorization. All such Authorizations (as qualified
         in clause (iii) above) are valid and in full force and effect and the
         Company and the Subsidiaries are in compliance in all material respects
         with the terms and conditions of all such Authorizations (as qualified
         in clause (iii) above) and with the rules and regulations of the
         regulatory authorities having jurisdiction with respect thereto, except
         where the failure to comply would not have a Material Adverse Effect.
         All leases to which the Company or any of the Subsidiaries is a party
         are valid and binding upon the Company or such Subsidiary, as the case
         may be, and, to the Company's knowledge, upon the other parties
         thereto, no material default by the Company or any of the Subsidiaries
         has occurred and is continuing thereunder, and, to the knowledge of the
         Company, no material defaults by the landlord are existing under any
         such lease.

                       (xviii) Each of the Company and the Subsidiaries owns or
         possesses or otherwise has the right to use all patents, patent rights,
         licenses, inventions, copyrights, know-how (including trade secrets and
         other unpatented and/or unpatentable proprietary or confidential
         information, systems or procedures), trademarks, service marks and
         trade names (collectively, the "Intellectual Property") presently
         employed by it in connection with the businesses now operated by them,
         and neither the Company nor any of the Subsidiaries has received any
         notice of infringement of or conflict with asserted rights of others
         with respect to any of the foregoing. To the knowledge of the Company,
         the use of the Intellectual Property in connection with the business
         and operations of the Company and the Subsidiaries does not infringe on
         the right of any person, which, if determined adversely to the Company
         or the Subsidiaries, would have a Material Adverse Effect.

                       (xix) All tax returns required to be filed by the Company
         or any of the Subsidiaries, in all jurisdictions, have been so filed,
         except where the failure to so file would not have a Material Adverse
         Effect. All taxes, including withholding taxes, penalties and interest,
         assessments, fees and other charges due or claimed to be due from

                                       12




         such entities or that are due and payable have been paid,
         other than those being contested in good faith and for which adequate
         reserves have been provided or those currently payable without penalty
         or interest, except where the failure to so pay would not have a
         Material Adverse Effect. Neither the Company nor any of the
         Subsidiaries knows of any material proposed additional tax assessments
         against it or any of the Subsidiaries.

                       (xx) Neither the Company nor any of the Subsidiaries is
         (i) an "investment company" or a company "controlled" by an "investment
         company" within the meaning of the Investment Company Act of 1940, as
         amended (the "Investment Company Act"), or analogous foreign laws and
         regulations, or (ii) a "holding company" or a "subsidiary company" or
         an "affiliate" of a holding company within the meaning of the Public
         Utility Holding Company Act of 1935, as amended, or analogous foreign
         laws and regulations.

                       (xxi) There are no holders of securities of the Company
         who, by reason of the execution by the Company of this Agreement or any
         other Operative Document to which it is a party or the consummation of
         the transactions contemplated hereby and thereby, have the right to
         request or demand that the Company register under the Act or analogous
         foreign laws and regulations securities held by them.

                       (xxii) The authorized, issued and outstanding capital
         stock of each of the Company and each of the Subsidiaries has been duly
         and validly authorized and issued, is fully paid and nonassessable and
         was not issued in violation of or subject to any preemptive or similar
         rights. The Company had at January 31, 1997, an authorized and
         outstanding capitalization as set forth in the Offering Memorandum.

                       (xxiii) Each certificate signed by any officer of the
         Company and delivered to the Purchasers or counsel for the Purchasers
         shall be deemed to be a representation and warranty by the Company to
         each Purchaser as to the matters covered thereby.

                       (xxiv) The Company maintains a system of internal
         accounting controls sufficient to provide reasonable assurance that:
         (i) transactions are executed in accordance with management's general
         or specific authorizations; (ii) transactions are recorded as necessary
         to permit preparation of financial statements in conformity with
         generally accepted accounting principles and to maintain accountability
         for assets; (iii) access to assets is permitted only in accordance with
         management's general or specific authorization and (iv) the recorded
         accountability for assets is compared with the existing assets at
         reasonable intervals and appropriate action is taken with respect to
         any differences.

                       (xxv) The Company and each of the Subsidiaries maintain
         insurance covering their properties, operations, personnel and
         businesses. Such insurance insures against such losses and risks as are
         adequate in accordance with customary industry practice to protect the
         Company and the Subsidiaries and their businesses. Neither the Company
         nor any of the Subsidiaries has received notice from any insurer or

                                       13




         agent of such insurer that substantial capital improvements or other
         expenditures will have to be made (that have not been undertaken) in
         order to continue such insurance. All such insurance is outstanding and
         duly in force on the date hereof and will be outstanding and duly in
         force on the Closing Date.

                       (xxvi) Neither the Company nor any of the Subsidiaries
         has (i) taken, directly or indirectly, any action designed to, or that
         might reasonably be expected to, cause or result in stabilization or
         manipulation of the price of any security of the Company to facilitate
         the sale or resale of the Notes or (ii) since the date of the
         Preliminary Offering Memorandum (A) sold, bid for, purchased or paid
         any person any compensation for soliciting purchases of, the Notes or
         (B) paid or agreed to pay to any person any compensation for soliciting
         another to purchase any other securities of the Company.

                       (xxvii) No registration under the Act of the Series A
         Notes is required for the sale of the Series A Notes to the Purchasers
         as contemplated hereby or for the Exempt Resales assuming (i) that the
         purchasers who buy the Series A Senior Notes in the Exempt Resales are
         either QIBs, non-U.S. persons you reasonably believe are outside the
         United States to whom offers and sales of the Series A Notes may be
         made in reliance upon Regulation S or Accredited Investors (up to a
         maximum of 35 such Accredited Investors), (ii) the accuracy of the
         Purchasers' representations contained herein and (iii) the accuracy of
         the representations made by such Accredited Investors as set forth in
         the letter of representation executed by each Accredited Investor in
         the form of Annex A to the Offering Memorandum. No form of general
         solicitation and directed selling efforts or general advertising was
         used by the Company, the Subsidiaries or any of its representatives in
         connection with the offer and sale of any of the Series A Notes or in
         connection with Exempt Resales, including, but not limited to,
         articles, notices or other communications published in any newspaper,
         magazine, or similar medium or broadcast over television or radio, or
         any seminar or meeting whose attendees have been invited by any general
         solicitation or general advertising. The Company has not (and none of
         its representatives has) engaged in any directed selling efforts within
         the meaning of Rule 902 under the Act in the United States in
         connection with the Series A Notes being offered and sold pursuant to
         Regulation S. No securities of the same class as the Series A Notes
         have been issued and sold by the Company within the six-month period
         immediately prior to the date hereof.

                       (xxviii) Set forth on Exhibit B hereto is a list of each
         employee pension or welfare benefit plan with respect to which the
         Company or any corporation considered an affiliate of the Company
         within the meaning of Section 407(d)(7) of ERISA (an "Affiliate") is a
         party in interest or disqualified person. The execution and delivery of
         this Agreement, the other Operative Documents and the sale of the
         Series A Notes to be purchased by the Eligible Purchasers will not
         involve any prohibited transaction within the meaning of Section 406 of
         ERISA or Section 4975 of the Internal Revenue Code of 1986. The
         representation made by the Company in the preceding sentence is made in
         reliance upon and subject to the accuracy of, and compliance with,

                                       14




         the representations and covenants made or deemed made by the
         Eligible Purchasers as set forth in the Offering Memorandum under the
         Section entitled "Notices to Investors."

                       (xxix) Subsequent to the respective dates as of which
         information is given in the Offering Memorandum and up to the Closing
         Date, except as set forth in the Offering Memorandum, neither the
         Company nor any of the Subsidiaries has incurred or will incur any
         liabilities or obligations, direct or contingent, which are material to
         the Company and the Subsidiaries taken as a whole (other than accounts
         payable in the ordinary course of business), nor entered into any
         transaction not in the ordinary course of business, and there has not
         been, singly or in the aggregate, any material adverse change, or any
         development which may reasonably be expected to involve a material
         adverse change, in the properties, business, results of operations,
         condition (financial or otherwise), affairs or prospects of the Company
         and the Subsidiaries, taken as a whole (a "Material Adverse Change")
         and there have not been dividends or distributions of any kind
         declared, paid or made by the Company or any of the Subsidiaries on any
         class of its capital stock.

                       (xxx) Neither the Company, the Subsidiaries nor any agent
         thereof acting on the behalf of any of them has taken, and none of them
         will take, any action that might cause this Agreement or the issuance
         or sale of the Notes to violate Regulation G (12 C.F.R. Part 207),
         Regulation T (12 C.F.R. Part 220), Regulation U (12 C.F.R. Part 221) or
         Regulation X (12 C.F.R. Part 224) of the Board of Governors of the
         Federal Reserve System or analogous foreign laws and regulations.

                       (xxxi) The accountants who have certified or shall
         certify the financial statements and supporting schedules included or
         to be included as part of the Offering Memorandum are independent
         accountants. The consolidated historical statements fairly present the
         consolidated financial condition and results of operations of the
         Company and the Subsidiaries at the respective dates and for the
         respective periods indicated, in accordance with generally accepted
         accounting principles consistently applied throughout such periods,
         except as stated therein. The pro forma financial statements have been
         prepared on a basis consistent with such historical statements, except
         for the pro forma adjustments specified therein, and give effect to
         assumptions made on a reasonable basis and present fairly the
         historical and proposed transactions contemplated by this Agreement and
         the other Operative Documents. Other financial information and data
         included in the Offering Memorandum, historical and pro forma, are
         accurately presented and prepared on a basis consistent with such
         financial statements and the books and records of the Company and the
         Subsidiaries.

                       (xxxii) The present fair saleable value of the assets of
         the Company, on a consolidated basis, exceeds the amount that will be
         required to be paid on or in respect of the existing debts and other
         liabilities (including contingent liabilities) of the Company as they
         become absolute and matured. The assets of the Company, on a
         consolidated basis, do not constitute unreasonably small capital to
         carry out its business as conducted or as proposed to be conducted. The
         Company does not intend to, nor does

                                       15




         it believe that it will, incur debts beyond its ability to pay
         such debts as they mature. Upon the issuance of the Series A Notes, the
         present fair saleable value of the assets of the Company, on a
         consolidated basis, will exceed the amount that will be required to be
         paid on or in respect of the existing debts and other liabilities
         (including contingent liabilities) of the Company as they become
         absolute and matured. The assets of the Company, on a consolidated
         basis, upon the issuance of the Series A Notes, will not constitute
         unreasonably small capital to carry out its business as now conducted,
         including the capital needs of the Company, on a consolidated basis,
         taking into account the projected capital requirements and capital
         availability of the Company.

                       (xxxiii) There are no contracts, agreements or
         understandings between the Company or any of the Subsidiaries and any
         person (other than the Purchasers) that would give rise to a valid
         claim against the Company, the Subsidiaries or any Purchaser for a
         brokerage commission, finder's fee or like payment in connection with
         the issuance, purchase and sale of the Notes.

                       (xxxiv) Neither the Company nor any of its affiliates
         does business with the government of Cuba or with any person or
         affiliate located in Cuba within the meaning of Section 517.075,
         Florida Statutes.

         The Company acknowledges that the Purchasers and, for purposes
of the opinions to be delivered to the Purchasers pursuant to Section 7 hereof,
counsel to the Company and counsel to the Purchasers will rely upon the accuracy
and truth of the foregoing representations and hereby consents to such reliance.

                  (b) Each Purchaser  represents and warrants to the Company 
         and the other  Purchaser and agrees that:

                       (i) Such Purchaser is a QIB, with such knowledge and
         experience in financial and business matters as are necessary in order
         to evaluate the merits and risks of an investment in the Series A
         Notes.

                       (ii) Such Purchaser (A) is not acquiring the Series A
         Notes with a view to any distribution thereof that would violate the
         Act or the securities laws of any state of the United States or any
         other applicable jurisdiction and (B) will be reoffering and reselling
         the Series A Notes only to QIBs in reliance on the exemption from the
         registration requirements of the Act provided by Rule 144A, to non-U.S.
         persons it reasonably believes are outside the United States to whom
         offers and sales of the Series A Notes may be made in reliance on
         Regulation S and to Accredited Investors in a private placement exempt
         from the registration requirements of the Act.

                       (iii) No form of general solicitation or general
         advertising has been or will be used by such Purchaser or any of its
         representatives in connection with the offer and sale of any of the
         Series A Notes, including, but not limited to, articles, notices or
         other communications published in any newspaper, magazine, or similar
         medium or 

                                       16




         broadcast over television or radio, or any seminar or meeting
         whose attendees have been invited by any general solicitation or
         general advertising.

                       (iv) No form of directed selling efforts within the
         meaning of Rule 902 under the Act in the United States has been or will
         be used by such Purchaser or any of its representatives in connection
         with the offer and sale of any of the Series A Notes being sold
         pursuant to Regulation S.

                       (v) In connection with sales outside the United States,
         such Purchaser represents and warrants to and agrees with the Company
         that it will not offer, sell or deliver the Series A Notes to, or for
         the account or benefit of, U.S. persons (i) as part of such Purchaser's
         distribution at any time or (ii) otherwise until forty (40) days after
         the later of the commencement of the sale of the Series A Notes and the
         Closing Date and it will send to each dealer to whom it sells such
         Series A Notes during such period, a confirmation or other notice
         setting forth the restrictions on offers and sales of the Series A
         Notes within the United States or to, or for the account or benefit of,
         U.S. persons.

                       (vi) Such Purchaser agrees that, in connection with the
         Exempt Resales, it will solicit offers to buy the Series A Notes only
         from, and will offer to sell the Series A Notes only to, QIBs, non-U.S.
         persons it reasonably believes are outside the United States to whom
         offers and sales of the Series A Notes may be made in reliance on
         Regulation S and a total of no more than 35 Accredited Investors. Such
         Purchaser further agrees (A) that it will offer to sell the Series A
         Notes only to, and will solicit offers to buy the Series A Notes only
         from (1) QIBs who in purchasing such Series A Notes will be deemed to
         have represented and agreed that they are purchasing the Series A Notes
         for their own account or accounts with respect to which they exercise
         sole investment discretion and that they or such accounts are QIBs, (2)
         non-U.S. persons who in purchasing such Series A Notes will be deemed
         to have represented and agreed that they are outside the United States
         and (3) Accredited Investors who make the representations contained in,
         and execute and return to the Purchaser, a certificate in the form of
         Annex A attached to the Offering Memorandum and (B) that, in the case
         of such QIBs and Accredited Investors, such QIBs and Accredited
         Investors acknowledge and agree that such Series A Notes will not have
         been registered under the Act and may be resold, pledged or otherwise
         transferred only (x)(I) to a person who the seller reasonably believes
         is a QIB in a transaction meeting the requirements of Rule 144A, (II)
         in a transaction meeting the requirements of Rule 144, (III) to a
         non-U.S. person in a transaction meeting the requirements of Rule 904
         under the Act or (IV) in accordance with another exemption from the
         registration requirements of the Act (and based upon an opinion of
         counsel if the Company so requests), (y) to the Company, (z) pursuant
         to an effective registration statement under the Act and, in each case,
         in accordance with any applicable securities laws of any state of the
         United States or any other applicable jurisdiction and (C) that the
         holder will, and each subsequent holder is required to, notify any
         purchaser from it of the note evidenced thereby of the resale
         restrictions set forth in (B) above.

                                       17




                       (vii) Such Purchaser also understands that the Company
         and, for purposes of the opinions to be delivered to you pursuant to
         Section 7 hereof, counsel to the Company and counsel to the Purchasers
         will rely upon the accuracy and truth of the foregoing representations
         and hereby consents to such reliance.

         6. Indemnification.
            ---------------

                  (a) The Company agrees to indemnify and hold harmless (i) each
         of the Purchasers and (ii) each person, if any, who controls (within
         the meaning of Section 15 of the Act or Section 20 of the Exchange Act)
         each of the Purchasers (any of the persons referred to in this clause
         (ii) being hereinafter referred to as a "controlling person"), and
         (iii) the respective officers, directors, partners, employees,
         representatives and agents of each of the Purchasers or any controlling
         person (any person referred to in clause (i), (ii) or (iii) may
         hereinafter be referred to as an "Indemnified Person") to the fullest
         extent lawful, from and against any and all losses, claims, damages,
         liabilities, judgments, actions and expenses (including without
         limitation and as incurred, reimbursement of all reasonable costs of
         investigating, preparing, pursuing or defending any claim or action, or
         any investigation or proceeding by any governmental agency or body,
         commenced or threatened, including the reasonable fees and expenses of
         counsel to any Indemnified Person) directly or indirectly caused by,
         related to, based upon, arising out of or in connection with any untrue
         statement or alleged untrue statement of a material fact contained in
         the Preliminary Offering Memorandum or the Offering Memorandum (or any
         amendment or supplement thereto), or any omission or alleged omission
         to state therein a material fact required to be stated therein or
         necessary to make the statements therein not misleading, except insofar
         as such losses, claims, damages, liabilities or expenses are caused by
         an untrue statement or omission or alleged untrue statement or omission
         that is made in reliance upon and in conformity with information
         relating to such Purchaser furnished in writing to the Company by such
         Purchaser expressly for use therein. The Company shall notify you
         promptly of the institution, threat or assertion of any claim,
         proceeding (including any governmental investigation) or litigation in
         connection with the matters addressed by this Agreement which involves
         the Company or an Indemnified Person.

                  (b) In case any action or proceeding (including any
         governmental investigation) shall be brought or asserted against any of
         the Indemnified Persons with respect to which indemnity may be sought
         against the Company, such Indemnified Person shall promptly notify the
         Company in writing (provided, that the failure to give such notice
         shall not relieve the Company of its obligations pursuant to this
         Agreement, except to the extent the Company or any Subsidiary is
         materially prejudiced by such failure). Such Indemnified Person shall
         have the right to employ its own counsel in any such action and the
         fees and expenses of such counsel shall be paid, as incurred, by the
         Indemnified Person, unless (i) the Company has failed promptly to
         assume the defense and employ counsel reasonably satisfactory to such
         Indemnified Person, (ii) the Company has authorized the employment of
         counsel for the Indemnified Person at the expense of the Company, or
         (iii) the named parties to any such action or proceeding (including any

                                       18




         impleaded parties) include such Indemnified Person and the Company and
         such Indemnified Person shall have been advised by counsel that it has
         reasonably concluded that a conflict of interest may exist between the
         Company and such Indemnified Person in the conduct of the defense of
         such action or proceeding. In the case of each of clause (i), (ii) or
         (iii) above, the Company shall pay, as incurred, the fees and expenses
         of such counsel, regardless of whether it is ultimately determined that
         an Indemnified Person is not entitled to indemnification hereunder. The
         Company shall not, in connection with any one such action or proceeding
         or separate but substantially similar or related actions or proceedings
         in the same jurisdiction arising out of the same general allegations or
         circumstances, be liable for the reasonable fees and expenses of more
         than one separate firm of attorneys (in addition to any local counsel)
         at any time for the Indemnified Persons, which firm shall be designated
         by Donaldson, Lufkin & Jenrette Securities Corporation. The Company
         shall be liable for any settlement of any such action or proceeding
         effected with the Company's prior written consent, which consent will
         not be unreasonably withheld, and the Company agrees to indemnify and
         hold harmless any Indemnified Person from and against any loss, claim,
         damage, liability or expense by reason of any settlement of any action
         effected with the written consent of the Company. Notwithstanding the
         immediately preceding sentence, if at any time an Indemnified Person
         shall have requested an indemnifying party to reimburse the Indemnified
         Person for fees and expenses of counsel as contemplated by the second
         sentence of this paragraph, the indemnifying party agrees that it shall
         be liable for any settlement of any proceeding effected without its
         written consent if (i) such settlement is entered into more than sixty
         business days after receipt by such indemnifying party of the aforesaid
         request and (ii) such indemnifying party shall not have reimbursed the
         Indemnified Person in accordance with such request prior to the date of
         such settlement. The Company shall not, without the prior written
         consent of an Indemnified Person, settle or compromise or consent to
         the entry of judgment in or otherwise seek to terminate any pending or
         threatened action, claim, litigation or proceeding in respect of which
         indemnification or contribution may be sought hereunder (whether or not
         any Indemnified Person is a party thereto), unless such settlement,
         compromise, consent or termination includes an unconditional release of
         such Indemnified Person from all liability arising out of such action,
         claim, litigation or proceeding.

                  (c) Each of the Purchasers agrees, severally and not jointly,
         to indemnify and hold harmless the Company, and its directors, officers
         and any person controlling (within the meaning of Section 15 of the Act
         or Section 20 of the Exchange Act) the Company, and the respective
         officers, directors, partners, employees, representatives and agents of
         each such person, to the same extent as the foregoing indemnity from
         the Company to each of the Indemnified Persons, but only with respect
         to claims and actions based on information relating to such Purchaser
         furnished in writing by such Purchaser to the Company expressly for use
         in the Offering Memorandum.

                  The statements in the Offering Memorandum in the third and
         fourth paragraphs and in the third sentence in the fifth paragraph in
         Plan of Distribution constitute the only information heretofore
         furnished to the Company in writing by any 

                                       19




         Purchaser expressly for use in the Preliminary Offering
         Memorandum or the Offering Memorandum, or any amendment or supplement
         thereto.

                  (d) If the indemnification provided for in this Section 6 is
         unavailable to an indemnified party in respect of any losses, claims,
         damages, liabilities or expenses referred to herein, then each
         indemnifying party, in lieu of indemnifying such indemnified party,
         shall contribute to the amount paid or payable by such indemnified
         party as a result of such losses, claims, damages, liabilities and
         expenses (i) in such proportion as is appropriate to reflect the
         relative benefits received by the indemnifying party, on the one hand,
         and the indemnified party, on the other hand, from the offering of the
         Series A Notes or (ii) if the allocation provided by clause (i) above
         is not permitted by applicable law, in such proportion as is
         appropriate to reflect not only the relative benefits referred to in
         clause (i) above but also the relative fault of the indemnifying party
         and the indemnified party, as well as any other relevant equitable
         considerations. The relative benefits received by the Company, on the
         one hand, and either of the Purchasers, on the other hand, shall be
         deemed to be in the same proportion as the total proceeds from the
         offering of the Series A Notes (net of discounts and commissions but
         before deducting expenses) received by the Company and the total
         discounts and commissions received by such Purchaser bear to the total
         price of the Series A Notes paid in the Exempt Resales, in each case as
         set forth in the table on the cover page of the Offering Memorandum.
         The relative fault of the Company, on the one hand, and the Purchasers,
         on the other hand, shall be determined by reference to, among other
         things, whether the untrue or alleged untrue statement of a material
         fact or the omission or alleged omission to state a material fact
         related to information supplied by the Company, on the one hand, and
         the Purchasers, on the other hand, and the parties' relative intent,
         knowledge, access to information and opportunity to correct or prevent
         such statement or omission. The indemnity set forth herein shall be in
         addition to any liability or obligation the Company may otherwise have
         to any Indemnified Person.

                  The Company and the Purchasers agree that it would not be just
         and equitable if contribution to this Section 6(d) were determined by
         pro rata allocation (even if the Purchasers were treated as one entity
         for such purpose) or by any other method of allocation which does not
         take account of the equitable considerations referred to in the
         immediately preceding paragraph. The amount paid or payable by an
         indemnified party as a result of the losses, claims, damages,
         liabilities or expenses referred to in the immediately preceding
         paragraph shall be deemed to include, subject to the limitations set
         forth above, any legal or other expenses reasonably incurred by such
         indemnified party in connection with investigating or defending any
         such action or claim. Notwithstanding the provisions of this Section 6,
         neither of the Purchasers (and none of the related Indemnified Persons)
         shall be required to contribute, in the aggregate, any amount in excess
         of the amount by which the total discounts and commissions received by
         such Purchaser with respect to the Series A Notes, exceeds the amount
         of any damages which such Purchaser has otherwise been required to pay
         by reason of such untrue or alleged untrue statement or omission or
         alleged omission. No person guilty of fraudulent misrepresentation
         (within the meaning of Section 11(f) of the Act) shall be entitled to
  
                                       20




        contribution from any person who was not guilty of such fraudulent
         misrepresentation. The Purchasers' obligations to contribute pursuant
         to this Section 6(d) are several in proportion to the respective
         principal amount of Series A Notes purchased by each of the Purchasers
         hereunder and not joint.

                  (e) The Company hereby designates Abelman, Frayne & Schwab,
         150 East 42nd Street, 26th Floor, New York, NY 10017-5612 (Attn: Peter
         Lynfield) as its authorized agent upon whom process may be served in
         any action, suit or proceeding that may be instituted in any state or
         federal court in the State of New York by either Purchaser or any
         person controlling either Purchaser asserting a claim for
         indemnification or contribution under or pursuant to this Section 6,
         and the Company will accept the jurisdiction of such court in such
         action, and waive, to the fullest extent permitted by applicable law,
         any defense based upon lack of personal jurisdiction or venue. A copy
         of any such process shall be sent or given to the Company at the
         address for notices specified in Section 10 hereof.

         7.  Conditions  Of  Purchasers'  Obligations.  The several obligations
of the Purchasers under this Agreement are subject to the satisfaction of each
of the following conditions:

                  (a) All of the representations and warranties of the Company
         contained in this Agreement shall be true and correct in all material
         respects on the date hereof and on the Closing Date with the same force
         and effect as if, assuming, in the case of the Closing Date, that this
         Agreement had been executed on the Closing Date, made on and as of the
         date hereof and the Closing Date, respectively. The Company shall have
         performed or complied with all of the agreements herein contained and
         required to be performed or complied with in all material respects by
         it at or prior to the Closing Date.

                  (b) The Offering Memorandum shall have been printed and copies
         distributed to the Purchasers not later than 10:00 a.m., New York City
         time, on the date of this Agreement or at such later date and time as
         to which you may agree, and no stop order suspending the qualification
         or exemption from qualification of any of the Series A Notes in any
         jurisdiction referred to in Section 4(e) shall have been issued and no
         proceeding for that purpose shall have been commenced or shall be
         pending or threatened.

                  (c) No action shall have been taken and no statute, rule,
         regulation or order shall have been enacted, adopted or issued by any
         governmental agency which would, as of the Closing Date, prevent the
         issuance of any of the Series A Notes; no action, suit or proceeding
         shall be pending against or affecting or, to the knowledge of the
         Company, threatened against the Company or any Subsidiary before any
         court or arbitrator or any governmental body, agency or official that,
         if adversely determined, (i) would prohibit, interfere with or
         adversely affect the issuance of the Series A Notes, (ii) would
         reasonably be expected to have a Material Adverse Effect or (iii) would
         in any manner draw into question the validity of this Agreement, the
         Note Indenture, the Series 

                                       21




         A Notes or the Registration Rights Agreement; and no stop
         order preventing the use of the Offering Memorandum, or any amendment
         or supplement thereto, or any order asserting that any of the
         transactions contemplated by this Agreement is subject to the
         registration requirements of the Act shall have been issued.

                  (d) Since the dates as of which information is given in the
         Offering Memorandum and other than as described therein, (i) there
         shall not have been any material change, or any development that is
         reasonably likely to result in a material change, in the capital stock
         or the long-term debt, or material increase in the short-term debt
         (other than accounts payable incurred in the ordinary course of
         business), of the Company or any of the Subsidiaries from that set
         forth in the Offering Memorandum, (ii) no dividend or distribution of
         any kind shall have been declared, paid or made by the Company or any
         of the Subsidiaries on any class of its capital stock, and (iii)
         neither the Company nor any of the Subsidiaries shall have incurred any
         liabilities or obligations, direct or contingent, that are material,
         individually or in the aggregate, to the Company and the Subsidiaries,
         taken as a whole, and that are required to be disclosed on a balance
         sheet in accordance with generally accepted accounting principles and
         are not disclosed on the latest balance sheet included in the Offering
         Memorandum (other than accounts payable incurred in the ordinary course
         of business). Since the date hereof and since the dates as of which
         information is given in the Offering Memorandum, there shall not have
         been any Material Adverse Change.

                  (e) You shall have received certificates, dated the Closing
         Date, signed by (i) the President or any Vice President and (ii) a
         principal financial or accounting officer of the Company confirming, as
         of the Closing Date, the matters set forth in paragraphs (a), (b), (c)
         and (d) of this Section 7.

                  (f) You shall have received on the Closing Date an opinion
         (satisfactory to you and your counsel), dated the Closing Date, of
         Steel Hector & Davis LLP, counsel for the Company and the Subsidiaries,
         to the effect that:

                       (i) The Company and each of the Subsidiaries has been
         duly organized and is validly existing as a corporation in good
         standing under the laws of its respective jurisdiction of
         incorporation, has all requisite corporate power and authority to own,
         lease and operate its properties and to conduct its business as it is
         currently being conducted and as described in the Offering Memorandum,
         and is duly qualified and in good standing as a foreign corporation
         authorized to do business in each jurisdiction in which, to such
         counsel's knowledge, the ownership, leasing and operating of its
         property and the conduct of its business requires such qualification,
         except where the failure to be so qualified would not have a Material
         Adverse Effect.

                       (ii) To such counsel's knowledge, each of the entities
         listed on Schedule II hereto is, and upon consummation of the Fine
         Fragrances Acquisition on the Closing Date, Fine Fragrances, Inc. will
         become, a subsidiary of the Company. To such counsel's knowledge, the
         entities listed on Schedule II are, together with Fine 

                                       22




         Fragrances, Inc. when so acquired on the Closing Date, the only
         subsidiaries, direct or indirect, of the Company. The Company owns or
         in the case of Fine Fragrances, Inc. will own on the Closing Date upon
         consummation of the Fine Fragrances Acquisition, directly or indirectly
         through other subsidiaries, 100% of the outstanding capital stock or
         other securities evidencing equity ownership of such subsidiaries, to
         such counsel's knowledge, and upon the release of the collateral
         securing the Existing Credit Facility and the 8.0% Secured Subordinated
         Debentures, free and clear of any security interest, claim, lien,
         limitation on voting rights or encumbrance; and all of such securities
         have been duly authorized, validly issued, are fully paid and
         nonassessable and, to such counsel's knowledge, were not issued in
         violation of any preemptive or similar rights. To such counsel's
         knowledge, other than in connection with the Fine Fragrances
         Acquisition, there are no outstanding subscriptions, rights, warrants,
         calls, commitments of sale or options to acquire, or instruments
         convertible into or exchangeable for, any such shares of capital stock
         or other equity interest of such subsidiaries.

                       (iii) The Company has all requisite corporate power and
         authority to execute, deliver and perform its obligations under this
         Agreement, the Notes, the Note Indenture and the Registration Rights
         Agreement and to consummate the transactions contemplated hereby or
         thereby, including, without limitation, the corporate power and
         authority to issue, sell and deliver the Notes as provided herein.

                       (iv) The Company has duly and validly authorized,
         executed and delivered this Agreement.

                       (v) The Company has duly and validly authorized, executed
         and delivered the Note Indenture and (assuming the due authorization,
         execution and delivery thereof by the Trustee) the Note Indenture is
         the legally valid and binding obligation of the Company, enforceable
         against the Company in accordance with its terms, except (i) as such
         enforcement may be limited by bankruptcy, insolvency, reorganization,
         moratorium, fraudulent conveyance (including the Uniform Fraudulent
         Transfers Act as adopted in Florida) or other laws affecting creditors'
         rights and remedies generally, (ii) as to general principles of equity
         (including, without limitation, standards of materiality, good faith,
         fair dealing and reasonableness), regardless of whether enforcement is
         sought in a proceeding at law or in equity, and (iii) to the extent
         that a waiver of rights under any usury laws may be unenforceable. The
         Note Indenture conforms in all material respects to the description
         thereof in the Offering Memorandum.

                       (vi) The Series A Notes have been duly and validly
         authorized for issuance and sale to you by the Company pursuant to this
         Agreement and, when issued and authenticated in accordance with the
         terms of the Note Indenture and delivered against payment therefor in
         accordance with the terms hereof, will be the legally valid and binding
         obligations of the Company, enforceable against the Company in
         accordance with their terms and entitled to the benefits of the Note
         Indenture, except (i) as such enforcement may be limited by bankruptcy,
         insolvency, reorganization, moratorium, fraudulent conveyance
         (including the Uniform Fraudulent Transfers Act as 

                                       23




         adopted in Florida) or other laws affecting creditors' rights and
         remedies generally, (ii) as to general principles of equity (including,
         without limitation, standards of materiality, good faith, fair dealing
         and reasonableness), regardless of whether enforcement is sought in a
         proceeding at law or in equity, and (iii) to the extent that a waiver
         of rights under any usury laws may be unenforceable. The Series A
         Notes, when issued, authenticated and delivered in accordance with the
         terms of the Note Indenture, will conform in all material respects to
         the description thereof in the Offering Memorandum.

                       (vii) The Series B Notes have been duly and validly
         authorized for issuance by the Company and, when issued, authenticated
         and delivered in accordance with the terms of the Note Indenture, the
         Registration Rights Agreement and the Exchange Offer, will be the
         legally valid and binding obligations of the Company, enforceable
         against the Company in accordance with their terms and entitled to the
         benefits of the Note Indenture, except (i) as such enforcement may be
         limited by bankruptcy, insolvency, reorganization, moratorium,
         fraudulent conveyance (including the Uniform Fraudulent Transfers Act
         as adopted in Florida) or other laws affecting creditors' rights and
         remedies generally, (ii) as to general principles of equity (including,
         without limitation, standards of materiality, good faith, fair dealing
         and reasonableness), regardless of whether enforcement is sought in a
         proceeding at law or in equity, and (iii) to the extent that a waiver
         of rights under any usury laws may be unenforceable.

                       (viii) The Registration Rights Agreement has been duly
         and validly authorized by the Company and, when duly executed and
         delivered by the Company, will be the legally valid and binding
         obligation of the Company, enforceable against the Company in
         accordance with its terms, except (i) as such enforcement may be
         limited by bankruptcy, insolvency, reorganization, moratorium,
         fraudulent conveyance (including the Uniform Fraudulent Transfers Act
         as adopted in Florida) or other laws affecting creditors' rights and
         remedies generally, (ii) as to general principles of equity (including,
         without limitation, standards of materiality, good faith, fair dealing
         and reasonableness), regardless of whether enforcement is sought in a
         proceeding at law or in equity, (iii) except as any rights to indemnity
         and contribution thereunder may be limited by federal and state
         securities laws and public policy considerations, and (iv) except as
         enforcement of any provisions requiring the payment of liquidated
         damages may be limited by applicable law or public policy. The
         Registration Rights Agreement, when executed and delivered, will
         conform in all material respects to the description thereof in the
         Offering Memorandum.

                       (ix) When the Series A Notes are issued and delivered
         pursuant to this Agreement, none of the Series A Notes will be of the
         same class (within the meaning of Rule 144A under the Act) as
         securities of the Company or any Subsidiary that are listed on a
         national securities exchange registered under Section 6 of the Exchange
         Act or that are quoted in a United States automated inter-dealer
         quotation system.

                                       24




                       (x) No registration under the Act of any of the Series A
         Notes is required for the sale of the Series A Notes to you as
         contemplated hereby or for the Exempt Resales assuming (i) that each of
         the Eligible Purchasers is a QIB or an Accredited Investor or a
         non-U.S. person you reasonably believe is outside the United States and
         to whom offers and sales of the Series A Notes may be made in reliance
         upon Regulation S, (ii) the accuracy of the Purchasers' representations
         contained herein and (iii) the accuracy of the representations made by
         each Accredited Investor as set forth in the letter of representation
         executed by such Accredited Investor in the form of Annex A to the
         Offering Memorandum.

                       (xi) To such counsel's knowledge, neither the Company nor
         any of the Subsidiaries (a) is in violation of its respective charter
         or bylaws, (b) is in default in the performance of any obligation,
         agreement or condition contained in any bond, debenture, note or any
         other evidence of indebtedness or in any other loan agreement,
         indenture, mortgage or deed of trust or any other agreement that is
         material to the Company and known to such counsel to which it is a
         party or by which it is bound or to which any of its properties is
         subject or (c) is in violation of any law, statute, rule, regulation,
         judgment or court decree applicable to the Company or the Subsidiaries,
         in the case of clause (b) or (c), other than such violation or default
         that has not had and will not have a Material Adverse Effect; provided
         however that no opinion need be expressed with respect to the Company's
         purchase of fragrance products from Diverted Sources. To such counsel's
         knowledge, there exists no condition that, with notice, the passage of
         time or otherwise, would constitute such default under any such
         document or instrument; provided however that no opinion need be
         expressed with respect to the Company's purchase of fragrance products
         from Diverted Sources.

                       (xii) The execution, delivery and performance by the
         Company of this Agreement and the other Operative Documents, the
         issuance and sale of the Notes, and the consummation of the
         transactions contemplated hereby and thereby will not violate, conflict
         with or constitute a breach of any of the terms or provisions of, or a
         default under (or an event that with notice or the lapse of time, or
         both, would constitute a default), or require consent under, or result
         in the imposition of a lien or encumbrance on any properties of the
         Company or any of the Subsidiaries, or an acceleration of indebtedness
         pursuant to, (i) the charter or bylaws of the Company or any of the
         Subsidiaries, (ii) any bond, debenture, note or any other evidence of
         indebtedness or any other loan agreement, indenture, mortgage or deed
         of trust or any other agreement that is material to the Company and
         known to such counsel to which the Company or any of the Subsidiaries
         is a party or by which any of them or their property is or may be
         bound, (iii) any statute, rule or regulation applicable to the Company,
         any of the Subsidiaries or their assets or properties; provided however
         that no opinion need be expressed with respect to applicable state or
         foreign securities or Blue Sky laws, or (iv) any judgment, order or
         decree known to such counsel of any court or governmental agency or
         authority having jurisdiction over the Company, any of the Subsidiaries
         or their assets or properties. Subject to the assumptions set forth in
         clauses (i) through (iii) of Section 7(f)(x), no consent, approval,
         authorization or order of, or filing, registration, 

                                       25




         qualification, license or permit of or with, any court or governmental
         agency, body or administrative agency is required for the execution,
         delivery and performance of this Agreement and the other Operative
         Documents and the consummation of the transactions contemplated hereby
         and thereby, except such as have been obtained and made (or, in the
         case of the Registration Rights Agreement and the transactions
         contemplated thereby and by the Note Indenture, will be obtained and
         made under the Act the Trust Indenture Act) or such as may be required
         by NASD or under state securities or Blue Sky laws and regulations or
         under the securities laws of non-U.S. jurisdictions. No consents or
         waivers from any other person are required under any bond, debenture,
         note or any other evidence of indebtedness or any other loan agreement,
         indenture, mortgage or deed of trust or any other agreement that is
         material to the Company and known to such counsel for the execution,
         delivery and performance of this Agreement and the other Operative
         Documents and the consummation of the transactions contemplated hereby
         and thereby, other than such consents and waivers as have been obtained
         (or, in the case of the Registration Rights Agreement and the
         transactions contemplated thereby and by the Note Indenture, are
         required to be obtained).

                       (xiii) To the knowledge of such counsel, no action has
         been taken and no statute, rule or regulation or order has been
         enacted, adopted or issued by any governmental agency that prevents the
         issuance of the Notes; to the knowledge of such counsel, no injunction,
         restraining order or order of any nature by a federal or state court of
         competent jurisdiction has been issued that prevents the issuance of
         the Notes or suspends the sale of the Notes in any jurisdiction
         referred to in Section 4(e) hereof; and, to the knowledge of such
         counsel, no action, suit or proceeding is pending or threatened against
         or affecting, the Company or any of the Subsidiaries before any court
         or arbitrator or any governmental body, agency or official which, if
         adversely determined, would prohibit, interfere with or adversely
         affect the issuance or marketability of the Notes or in any manner draw
         into question the validity of any Operative Document; and every request
         of any securities authority or agency of any jurisdiction for
         additional information has been complied with in all material respects
         (provided however that no opinion need be expressed as to requests from
         state or foreign securities authorities or agencies).

                       (xiv) To the knowledge of such counsel, the Company and
         each of the Subsidiaries has (i) good and marketable title to all of
         the properties and assets described in the Offering Memorandum as owned
         by it, free and clear of all liens, charges, encumbrances and
         restrictions, except such as exist on the date hereof and are described
         in the Offering Memorandum or will arise upon consummation of the
         transactions described therein or as would not have a Material Adverse
         Effect, (ii) peaceful and undistributed possession under all leases to
         which it is party as lessee, (iii) all Authorizations necessary to
         engage in the business currently conducted by it in the manner
         described in the Offering Memorandum, except where failure to hold such
         Authorizations would not have a Material Adverse Effect and (iv) no
         reason to believe that any governmental body or agency is considering
         limiting, suspending or revoking any such Authorization. To such
         counsel's knowledge, all such Authorizations (as qualified in clause
         (iii) above) are valid and in full force and effect and the Company and

                                       26




         the Subsidiaries are in compliance in all material respects with the
         terms and conditions of all such Authorizations (as qualified in clause
         (iii) above) and with the rules and regulations of the regulatory
         authorities having jurisdiction with respect thereto. To the knowledge
         of such counsel, the lease of the National Trading Facility is valid
         and binding and no material default by the Company has occurred and is
         continuing thereunder, and no material defaults by the landlord are
         existing under such lease.

                       (xv) To the knowledge of such counsel, neither the
         Company nor any of the Subsidiaries has violated any Environmental
         Laws, lacks any permits, licenses or other approvals required of them
         under applicable Environmental Laws or is violating any terms and
         conditions of any such permit, license or approval, nor, to the
         knowledge of such counsel, has the Company or any of the Subsidiaries
         violated any federal, state, local or foreign law relating to
         discrimination in the hiring, promotion or pay of employees nor, to the
         knowledge of such counsel, any applicable wage or hourly laws, nor any
         provisions of ERISA or the rules and regulations promulgated thereunder
         or analogous foreign laws and regulations, nor, to the knowledge of
         such counsel, has the Company or any of the Subsidiaries engaged in any
         unfair labor practice, which in each case would result in a Material
         Adverse Effect.

                       (xvi) Neither the Company nor any of the Subsidiaries is
         (i) an "investment company" or a company "controlled" by an "investment
         company" within the meaning of the Investment Company Act of 1940 or
         analogous foreign laws and regulations, or (ii) a "holding company" or
         a "subsidiary company" or an "affiliate" of a holding company within
         the meaning of the Public Utility Holding Company Act of 1935, as
         amended, or analogous foreign laws and regulations.

                       (xvii) To the knowledge of such counsel, there are no
         holders of securities of the Company or any of the Subsidiaries who, by
         reason of the execution by the Company of this Agreement or any other
         Operative Document, or the consummation of the transactions
         contemplated hereby and thereby, have the right to request or demand
         that the Company or any Subsidiary register under the Act or analogous
         foreign laws and regulations securities held by them.

                       (xviii) Prior to the effectiveness of the Exchange Offer
         Registration Statement or the effectiveness of the Shelf Registration
         Statement, the Note Indenture is not required to be qualified under the
         Trust Indenture Act of 1939.

                       (xix) The authorized and, at January 31, 1997, issued and
         outstanding capital stock of the Company and each of the Subsidiaries
         has been duly and validly authorized and issued, is fully paid and
         nonassessable and was not issued in violation of or subject to
         statutory preemptive rights. The Company had at January 31, 1997, an
         authorized and, to the knowledge of such counsel, outstanding
         capitalization as set forth in the Offering Memorandum.

         In addition, such counsel shall state that it has participated in
conferences with officers and other representatives of the Company,
representatives of the independent public 

                                       27




accountants for the Company, your representatives and your counsel in connection
with the preparation of the Preliminary Offering Memorandum and the Offering
Memorandum and has considered the matters required to be stated therein and the
statements contained therein and, although such counsel has not independently
verified the accuracy, completeness or fairness of such statements (except as
indicated above), such counsel advises you that, on the basis of the foregoing,
no facts came to its attention that caused it to believe that the Preliminary
Offering Memorandum or the Offering Memorandum (as amended or supplemented, if
applicable), at the time such Preliminary Offering Memorandum or Offering
Memorandum was circulated or that the Offering Memorandum, at the Closing Date,
contained or contains an untrue statement of a material fact or omitted or omits
to state a material fact required to be stated therein or necessary to make the
statements therein, in the light of the circumstances under which they were
made, not misleading. Without limiting the foregoing, such counsel may further
state that they assume no responsibility for, and have not independently
verified, the accuracy, completeness or fairness of the financial statements,
notes and schedules and other financial data included in the Preliminary
Offering Memorandum or the Offering Memorandum.

         The opinions of such counsel described in this paragraph shall be
rendered to you at the request of the Company and shall so state therein.

                  (g) You shall have received an opinion, dated the Closing
         Date, of Fried, Frank, Harris, Shriver & Jacobson, your counsel, in
         form and substance reasonably satisfactory to you, covering such
         matters as are customarily covered in such opinions.

                  (h) At the time this Agreement is executed and delivered by
         the Company and on the Closing Date, you shall have received letters,
         substantially in the form previously approved by you, from Deloitte &
         Touche LLP, independent public accountants, with respect to the
         financial statements and certain financial information contained in
         Offering Memorandum.

                  (i) Fried, Frank, Harris, Shriver & Jacobson shall have been
         furnished with such documents, in addition to those set forth above, as
         they may reasonably require for the purpose of enabling them to review
         or pass upon the matters referred to in this Section 7 and in order to
         evidence the accuracy, completeness or satisfaction in all material
         respects of any of the representations, warranties or conditions herein
         contained.

                  (j) Prior to the Closing Date, the Company shall have
         furnished to you such further information, certificates and documents
         as you may reasonably request.

                  (k) The Company and the Trustee shall have entered into the
         Note Indenture and you shall have received counterparts, conformed as
         executed, thereof.

                  (l) The Company shall have entered into the Registration
         Rights Agreement and you shall have received counterparts, conformed as
         executed, thereof.

                  (m) Prior to, or simultaneously with, the sale to you of the
         Series A Notes, the Company shall have (i) terminated the Existing
         Credit Facility and (ii) entered 

                                       28




         into a new credit facility with Fleet National Bank providing for 
         revolving loans up to $40.0 million and you shall have received 
         counterparts, conformed as executed, thereof, which shall conform in 
         all material respects to the description thereof in the Offering 
         Memorandum.

                  (n) Prior to, or simultaneously with, the sale to you of the
         Series A Notes, the Company shall have acquired the remaining 50.01% of
         the common stock of Fine Fragrances, Inc. that the Company did not
         already own.

                  (o) Prior to, or simultaneously with, the sale to you of the
         Series A Notes, all security interests in the capital stock of the
         Subsidiaries shall have been released.

                  All opinions, certificates, letters and other documents
required by this Section 7 to be delivered by the Company will be in compliance
with the provisions hereof only if they are reasonably satisfactory in form and
substance to you. The Company will furnish the Purchasers with such conformed
copies of such opinions, certificates, letters and other documents as they shall
reasonably request.

         8. Defaults. If, on the Closing Date, either of the Purchasers shall
fail or refuse to purchase Series A Notes that it has agreed to purchase
hereunder on such date, and the aggregate principal amount of such Series A
Notes that such defaulting Purchaser agreed but failed or refused to purchase
does not exceed 10% of the total principal amount of such Series A Notes that
both of the Purchasers are obligated to purchase on such Closing Date, the
non-defaulting Purchaser shall be obligated to purchase the amount of such
Series A Notes that such defaulting Purchaser agreed but failed or refused to
purchase. If, on the Closing Date, either of the Purchasers shall fail or refuse
to purchase Series A Notes in an aggregate principal amount that exceeds 10% of
such total principal amount and arrangements satisfactory to the other Purchaser
and the Company for the purchase of such Series A Notes are not made within 48
hours after such default, this Agreement shall terminate without liability on
the part of the non-defaulting Purchaser or the Company, except as otherwise
provided in Section 9. In any such case that does not result in termination of
this Agreement, the Purchasers or the Company may postpone the Closing Date for
not longer than seven (7) days, in order that the required changes, if any, in
the Offering Memorandum or any other documents or arrangements may be effected.
Any action taken under this paragraph shall not relieve a defaulting Purchaser
from liability in respect of any default by any such Purchaser under this
Agreement.

         9. Effective Date Of Agreement And Termination. This Agreement shall
become effective upon the execution hereof.

         This Agreement may be terminated at any time on or prior to the Closing
Date by you by notice to the Company if any of the following has occurred: (i)
subsequent to the date information is provided in the Offering Memorandum, any
Material Adverse Change which, in your judgment, materially impairs the
investment quality of any of the Series A Notes, (ii) any outbreak or escalation
of hostilities or other national or international calamity or crisis or material
adverse change in the financial markets of the United States or elsewhere, or
any other 

                                       29




substantial national or international calamity or emergency if the effect of
such outbreak, escalation, calamity, crisis, material adverse change or
emergency would, in your judgment, make it impracticable or inadvisable to
market any of the Series A Notes or to enforce contracts for the sale of any of
the Series A Notes, (iii) any suspension or limitation of trading generally in
securities on the New York Stock Exchange or in the over-the-counter markets or
any setting of minimum prices for trading on such exchange or markets, (iv) any
declaration of a general banking moratorium by either federal or New York
authorities, (v) the taking of any action by any federal, state or local
government or agency in respect of its monetary or fiscal affairs that in your
judgment has a material adverse effect on the financial markets in the United
States, and would, in your judgment, make it impracticable or inadvisable to
market any of the Series A Notes or to enforce contracts for the sale of any of
the Series A Notes, (vi) the enactment, publication, decree, or other
promulgation of any federal or state statute, regulation, rule or order of any
court or other governmental authority which, in your judgment, would have a
Material Adverse Effect, or (vii) any securities of the Company shall have been
downgraded or placed on any "watch list" for possible downgrading by any
nationally recognized statistical rating organization.

         The indemnities and contribution provisions and the other agreements,
representations and warranties of the Company and of the Purchasers set forth in
or made pursuant to this Agreement shall remain operative and in full force and
effect, and will survive delivery of and payment for the Series A Notes,
regardless of (i) any investigation, or statement as to the results thereof,
made by or on behalf of either of the Purchasers or by or on behalf of the
Company, the officers or directors of the Company or any controlling person of
the Company, (ii) acceptance of the Series A Notes and payment for them
hereunder and (iii) termination of this Agreement.

         If this Agreement shall be terminated by the Purchasers pursuant to
clauses (i) or (vii) of the second paragraph of this Section 9 or because of the
failure or refusal on the part of the Company to comply with the terms or to
fulfill any of the conditions of this Agreement, the Company agrees to reimburse
you for all out-of-pocket expenses (including the fees and disbursements of
counsel) incurred by you. Notwithstanding any termination of this Agreement, the
Company shall be liable for all expenses which it has agreed to pay pursuant to
Section 4(f) hereof.

         Except as otherwise provided, this Agreement has been and is made
solely for the benefit of and shall be binding upon the Company, the Purchasers,
any Indemnified Person referred to herein and their respective successors and
assigns, all as and to the extent provided in this Agreement, and no other
person shall acquire or have any right under or by virtue of this Agreement. The
terms "successors and assigns" shall not include a purchaser of any of the
Series A Notes from any of the Purchasers merely because of such purchase.

         10. Miscellaneous. Notices given pursuant to any provision of this
Agreement shall be made in writing by hand-delivery, first-class mail
(registered or certified, return receipt requested), telecopier or air courier
guaranteeing overnight delivery and shall be addressed as follows: (a) if to the
Company, French Fragrances, Inc., 14100 N.W. 60th Avenue, Miami 

                                       30




Lakes, Florida 33014, Attention: Oscar E. Marina, Esq., with a copy to Steel
Hector & Davis LLP, 200 South Biscayne Boulevard, Suite 4000, Miami, Florida
33131, Attention: Beatriz Llorens Koltis, Esq., and (b) if to the Purchasers,
c/o Donaldson, Lufkin & Jenrette Securities Corporation, 277 Park Avenue, New
York, New York 10172, Attention: Maureen Block, with a copy to Fried, Frank,
Harris, Shriver & Jacobson, One New York Plaza, New York, New York 10004,
Attention: Kenneth R. Blackman, Esq., or in any case to such other address as
the person to be notified may have requested in writing.

         All such notices and communications shall be deemed to have been duly
given: at the time delivered by hand, if personally delivered; five Business
Days after being deposited in the mail, postage prepaid, if mailed; when receipt
is acknowledged, if telecopied; and on the next business day, if timely
delivered to an air courier guaranteeing overnight delivery.

         This Agreement shall be governed and construed in accordance with the
internal laws of the State of New York. This Agreement may be signed in various
counterparts which together shall constitute one and the same instrument.

                                       31


         Please confirm that the foregoing correctly sets forth the Agreement
among the Company and the Purchasers.

                                         Very truly yours,

                                         FRENCH FRAGRANCES, INC.




                                         By: /s/ E. SCOTT BEATTIE
                                            -----------------------------
                                              Name: E. Scott Beattie
                                              Title: President & COO


Accepted and agreed to as of 
the date first above written:

DONALDSON, LUFKIN & JENRETTE
    SECURITIES CORPORATION


By: /s/ WILLIAM J.R. WILSON
   ---------------------------------
     Name: William J.R. Wilson
     Title: Vice President

TD SECURITIES (USA) INC.


By: /s/ THOMAS W. REGAN JR.
   ---------------------------------
     Name: Thomas W. Regan Jr.
     Title: Managing Director


                                       32




                                   SCHEDULE I



                                                               Principal Amount


Donaldson, Lufkin & Jenrette
  Securities Corporation   ..................................    $ 97,750,000
TD Securities (USA) Inc.   ..................................      17,250,000

                  Total    ..................................    $115,000,000
                                                                 ============






                                       33




                                   SCHEDULE II

                          List Subsidiaries of Company


G.B. Parfums, Inc.
Halston Parfums, Inc.
FRM Services, Inc.








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