EXHIBIT 28

 FOR IMMEDIATE RELEASE

                                  CONTACT:
                                  Sard Verbinnen & Co.
                                  David Reno/Paul Caminiti/ Brandy Bergman
                                  (212) 687-8080


                      SHOREWOOD PACKAGING CORPORATION
              ENGAGES GREENHILL & CO. AS FINANCIAL ADVISOR TO
                        SPECIAL STRATEGIC COMMITTEE
       _____________________________________________________________


      NEW YORK, NY, JANUARY 10, 2000 - Shorewood Packaging Corporation
 (NYSE:SWD) today announced that its Special Strategic Committee of
 Independent Directors, formed to evaluate strategic alternatives which
 could enhance stockholder value, has engaged Greenhill & Co., LLC as its
 financial advisor.  Earlier, the Board of Directors had selected Bear,
 Stearns & Co. and Jefferson Capital Group, Ltd. to serve as Shorewood's
 financial advisors in connection with the unsolicited proposal by
 Chesapeake Corporation (NYSE: CSK) to acquire Shorewood, and Bear Stearns
 and Jefferson Capital will continue to advise the full Board in that
 capacity and will also assist the full Board in its review of strategic
 alternatives which could enhance stockholder value.

      Shorewood Packaging Corporation is a leading value-added provider of
 high quality printing and paperboard packaging for the music, computer
 software, cosmetics and toiletries, food, home video, tobacco and general
 consumer markets in North America and China, with 16 plants in the United
 States, Canada and China.

                                   # # #

      Certain statements included in this press release constitute "forward-
 looking statements" within the meaning of the Private Securities Litigation
 Reform Act of 1995 (the "Act").  While the safe harbors intended to be
 created by the Act are not available to statements made in connection with
 a tender offer, it has not been judicially determined whether such safe
 harbor provisions apply to forward-looking statements made in connection
 with a consent solicitation conducted in connection with a tender offer.
 However, the consent solicitation by Chesapeake Corporation is intended to
 facilitate its tender offer, and the statements made herein may be deemed
 to have been made in connection with such tender offer.  Accordingly, such
 statements may not be covered by the safe harbor provisions of the Act.
 Any forward-looking statements made herein are only predictions, subject to
 risks and uncertainties that exist in the business environment which could
 render actual outcomes and results materially different from those
 expressed in such statements, including, but not limited to, general
 economic and business conditions, competition, political changes in
 international markets, raw material and other operating costs; costs of
 capital equipment, changes in foreign currency exchange rates, changes in
 business strategy or expansion plans, the results of continuing
 environmental compliance testing and monitoring; quality of management;
 availability, terms and development of capital, fluctuating interest rates
 and other factors referenced in this release and in Shorewood's annual
 report on Form 10-K and quarterly reports on Form 10-Q.

      THIS PRESS RELEASE DOES NOT CONSTITUTE A SOLICITATION TO REVOKE
 CONSENTS IN CONNECTION WITH THE CONSENT SOLICITATION OF CHESAPEAKE
 CORPORATION.  ANY SUCH SOLICITATION WILL BE MADE ONLY BY MEANS OF SEPARATE
 CONSENT SOLICITATION MATERIALS COMPLYING THE REQUIREMENTS OF SECTION 14(A)
 OF THE SECURITIES EXCHANGE ACT OF 1934, AS AMENDED, AND THE RULES AND
 REGULATIONS PROMULGATED THEREUNDER.

                CERTAIN INFORMATION CONCERNING PARTICIPANTS

      Shorewood Packaging Corporation ("Shorewood") and certain other
 persons named below may be deemed to be  participants in the solicitation
 of revocations of consents in response to the consent solicitation being
 conducted by Chesapeake Corporation ("Chesapeake").  The participants in
 this solicitation may include: (i) the directors of Shorewood (Marc P.
 Shore (Chairman of the Board and Chief Executive Officer), Howard M.
 Liebman (President and Chief Financial Officer), Leonard Verebay (Executive
 Vice President), Andrew N. Shore (Vice President and General Counsel),
 Kevin J. Bannon, Sharon R. Fairley, Virginia A. Kamsky, R. Timothy
 O'Donnell and William P. Weidner; and (ii) William H. Hogan (Senior Vice
 President, Finance and Corporate Controller).  As of the date of this
 communication, the number of shares of common stock, par value $0.01 per
 share ("Common Stock"), beneficially owned by the Shorewood participants
 (including shares subject to stock options exercisable within 60 days) is
 as follows: Marc P. Shore (4,750,485), Howard M. Liebman (233,269), Leonard
 J. Verebay (500,180), Andrew N. Shore (169,052), Kevin J. Bannon (33,000),
 Virginia A. Kamsky (4,500), R. Timothy O'Donnell (326,118); William P.
 Weidner (57,000); and William H. Hogan (30,500).

      Shorewood has retained Bear, Stearns & Co. Inc. ("Bear Stearns") and
 Jefferson Capital Group, Ltd. ("Jefferson Capital") to act as its co-
 financial advisors in connection with the tender offer (the "Offer") by
 Chesapeake and its wholly owned subsidiary, Sheffield, Inc., to purchase
 shares of Common Stock for $17.25 per share net to the seller in cash, for
 which Bear Stearns and Jefferson Capital may receive substantial fees, as
 well as reimbursement of reasonable out-of-pocket expenses.  In addition,
 Shorewood has agreed to indemnify Bear Stearns, Jefferson Capital and
 certain related persons against certain liabilities, including certain
 liabilities under the federal securities laws, arising out of their
 engagement.  Neither Bear Stearns nor Jefferson Capital admit that they or
 any of their partners, directors, officers, employees, affiliates or
 controlling persons, if any, is a "participant" as defined in Schedule 14A
 promulgated under the Securities Exchange Act of 1934, as amended, in the
 solicitation of consent revocations, or that Schedule 14A requires the
 disclosure of certain information concerning Bear Stearns and Jefferson
 Capital, respectively.

      In connection with Bear Stearns' role as co-financial advisor to
 Shorewood, Bear Stearns and the following investment banking employees of
 Bear Stearns may communicate in person, by telephone or otherwise with a
 limited number of institutions, brokers or other persons who are
 stockholders of Shorewood and may solicit consent revocations therefrom:
 Terence Cryan (Senior Managing Director), Charles Edelman (Senior Managing
 Director), Mark A. Van Lith (Managing Director) and Karen Duffy (Vice
 President).   Bear Stearns engages in a full range of investment banking,
 securities trading, market-making and brokerage services for institutional
 and individual clients.  In the normal course of its business Bear Stearns
 may trade securities of Shorewood for its own account and the accounts of
 its customers, and accordingly, may at any time hold a long or short
 position in such securities.  Bear Stearns has informed Shorewood that, as
 of the date hereof, Bear Stearns held, net long, no shares of Common Stock
 for its own account.  Bear Stearns and certain of its affiliates may have
 voting and dispositive power with respect to certain shares of Common Stock
 held in asset management, brokerage and other accounts.  Bear Stearns and
 such affiliates disclaim beneficial ownership of such shares of Common
 Stock.

      In connection with Jefferson Capital's role as co-financial advisor to
 Shorewood, Jefferson Capital and the following investment banking employees
 of Jefferson Capital may communicate in person, by telephone or otherwise
 with a limited number of institutions, brokers or other persons who are
 stockholders of Shorewood and may solicit consent revocations therefrom: R.
 Timothy O'Donnell (President) and Louis W. Moelchert (Vice President).  R.
 Timothy O'Donnell is the beneficial owner of 276,118 shares of Common
 Stock.  Louis W. Moelchert is the beneficial owner of 1,500 shares of
 Common Stock.  Jefferson Capital has informed Shorewood that, as of the
 date hereof, it held 22,231 shares of Common Stock in its investment
 account.

      The special committee of independent directors (the "Special
 Committee") of the Shorewood Board of Directors, formed to evaluate
 strategic alternatives which could enhance stockholder value, has retained
 Greenhill & Co., LLC ("Greenhill") as its financial advisor.  In connection
 with Greenhill's role as financial advisor to the Special Committee,
 Greenhill and the following investment banking employees of Greenhill may
 communicate in person, by telephone or otherwise with a limited number of
 institutions, brokers or other persons who are stockholders of Shorewood
 and may solicit consent revocations therefrom: Robert F. Greenhill
 (Chairman), Scott L. Bok (Managing Director), James M. Wildasin (Vice
 President) and Joseph A. McMillan, Jr. (Associate).  Greenhill has informed
 Shorewood that, as of the date hereof, Greenhill held, net long, no shares
 of Common Stock for its own account.