Exhibit 99.1



        HARRAH'S                             CAESARS
  ENTERTAINMENT, INC.                   ENTERTAINMENT, INC.




 Contact:     Brad Belhouse - Investors          Josh Hirsberg - Investors
              Harrah's Entertainment, Inc.       Caesars Entertainment, Inc.
              (702) 407-6367                     (702) 699-5269

              Gary Thompson - Media              Robert Stewart - Media
              Harrah's Entertainment, Inc.       Caesars Entertainment, Inc.
              (702) 407-6529                     (702) 699-5043


   Harrah's Entertainment, Caesars Entertainment Receive FTC Second Request

         LAS VEGAS, August 27, 2004 - Harrah's Entertainment, Inc. (NYSE:HET)
and Caesars Entertainment, Inc. (NYSE:CZR) today announced that, as expected,
they have each received a request for additional information from the Federal
Trade Commission in connection with Harrah's pending acquisition of Caesars.

         The companies intend to respond promptly to the information request,
which was issued under notification requirements of the Hart-Scott-Rodino
Antitrust Improvements Act of 1976, as amended.

         The effect of the second request is to extend the waiting period
imposed by the HSR Act until 30 days after Harrah's and Caesars have
substantially complied with the request, unless that period is extended
voluntarily by the parties or terminated sooner by the FTC.

         Founded 66 years ago, Harrah's Entertainment, Inc. owns or manages
through various subsidiaries 28 casinos in the United States, primarily under
the Harrah's brand name. Harrah's Entertainment is focused on building loyalty
and value with its valued customers through a unique combination of great
service, excellent products, unsurpassed distribution, operational excellence
and technology leadership.

         More information about Harrah's is available at www.harrahs.com.

         Caesars Entertainment, Inc. is one of the world's leading gaming
companies. With $4.5 billion in annual net revenue, 28 properties on four
continents, 26,000 hotel rooms, two million square feet of casino space and
53,000 employees, the Caesars portfolio is among the strongest in the
industry. Caesars casino resorts operate under the Caesars, Bally's, Flamingo,
Grand Casinos, Hilton and Paris brand names. The company has its corporate
headquarters in Las Vegas.

         More information about Caesars is available at www.caesars.com.

         Additional Information about the Merger and Where to Find It

         This document includes "forward-looking statements" intended to
qualify for the safe harbor from liability established by the Private
Securities Litigation Reform Act of 1995. You can identify these statements by
the fact that they do not relate strictly to historical or current facts.
These statements contain words such as "may," "will," "project," "might,"
"expect," "believe," "anticipate," "intend," "could," "would," "estimate,"
"continue" or "pursue," or the negative or other variations thereof or
comparable terminology. In particular, they include statements relating to,
among other things, future actions, strategies, future performance, future
financial results of Harrah's and Caesars and Harrah's anticipated acquisition
of Caesars. These forward-looking statements are based on current expectations
and projections about future events.

         Investors are cautioned that forward-looking statements are not
guarantees of future performance or results and involve risks and
uncertainties that cannot be predicted or quantified and, consequently, the
actual performance or results of Caesars and Harrah's may differ materially
from those expressed or implied by such forward-looking statements. Such risks
and uncertainties include, but are not limited to, the following factors as
well as other factors described from time to time in our reports filed with
the Securities and Exchange Commission (including the sections entitled "Risk
Factors" and "Management's Discussion and Analysis of Financial Condition and
Results of Operations" contained therein): financial community and rating
agency perceptions of Harrah's and Caesars', the effects of economic, credit
and capital market conditions on the economy in general, and on gaming and
hotel companies in particular; construction factors, including delays, zoning
issues, environmental restrictions, soil and water conditions, weather and
other hazards, site access matters and building permit issues; the effects of
environmental and structural building conditions relating to our properties;
the ability to timely and cost-effectively integrate into Harrah's operations
the companies that it acquires, including with respect to its acquisition of
Caesars; access to available and feasible financing, including financing for
Harrah's acquisition of Caesars, on a timely basis; changes in laws (including
increased tax rates), regulations or accounting standards, third-party
relations and approvals, and decisions of courts, regulators and governmental
bodies; litigation outcomes and judicial actions, including gaming legislative
action, referenda and taxation; the ability of our customer-tracking, customer
loyalty and yield-management programs to continue to increase customer loyalty
and same store sales; our ability to recoup costs of capital investments
through higher revenues; acts of war or terrorist incidents; abnormal gaming
holds; and the effects of competition, including locations of competitors and
operating and market competition.

         Any forward-looking statements are made pursuant to the Private
Securities Litigation Reform Act of 1995 and, as such, speak only as of the
date made. Harrah's and Caesars disclaim any obligation to update the
forward-looking statements. You are cautioned not to place undue reliance on
these forward-looking statements which speak only as of the date stated, or if
no date is stated, as of the date of this press release.

Additional Information about the Acquisition and Where to Find It

         In connection with the Acquisition, Caesars and Harrah's intend to
file relevant materials with the Securities and Exchange Commission (SEC),
including a registration statement on Form S-4 that will contain a prospectus
and a joint proxy statement. INVESTORS AND SECURITY HOLDERS OF HARRAH'S AND
CAESARS ARE URGED TO READ THE PROSPECTUS AND JOINT PROXY STATEMENT WHEN THEY
BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT
HARRAH'S, CAESARS AND THE ACQUISITION. The proxy statement, prospectus and
other relevant materials (when they become available), and any other documents
filed by Harrah's or Caesars with the SEC, may be obtained free of charge at
the SEC's web site at www.sec.gov. In addition, investors and security holders
may obtain free copies of the documents filed with the SEC by Harrah's by
directing a written request to: Harrah's, One Harrah's Court, Las Vegas,
Nevada 89119, Attention: Investor Relations or Caesars Entertainment, Inc.,
3930 Howard Hughes Parkway, Las Vegas, Nevada 89109, Attention: Investor
Relations. Investors and security holders are urged to read the proxy
statement, prospectus and the other relevant materials when they become
available before making any voting or investment decision with respect to the
Acquisition.

         Harrah's, Caesars and their respective executive officers and
directors may be deemed to be participants in the solicitation of proxies from
the stockholders of Caesars and Harrah's in connection with the Acquisition.
Information about those executive officers and directors of Harrah's and their
ownership of Harrah's common stock is set forth in the Harrah's Form 10-K for
the year ended December 31, 2003, which was filed with the SEC on March 5,
2004, and the proxy statement for Harrah's 2004 Annual Meeting of
Stockholders, which was filed with the SEC on March 4, 2004. Information about
the executive officers and directors of Caesars and their ownership of Caesars
common stock is set forth in the proxy statement for Caesars' 2004 Annual
Meeting of Stockholders, which was filed with the SEC on April 16, 2004.
Investors and security holders may obtain additional information regarding the
direct and indirect interests of Harrah's, Caesars and their respective
executive officers and directors in the Acquisition by reading the proxy
statement and prospectus regarding the Acquisition when it becomes available.

         This communication shall not constitute an offer to sell or the
solicitation of an offer to sell or the solicitation of an offer to buy any
securities, nor shall there be any sale of securities in any jurisdiction in
which such offer, solicitation or sale would be unlawful prior to registration
or qualification under the securities laws of any such jurisdiction. No
offering of securities shall be made except by means of a prospectus meeting
the requirements of Section 10 of the Securities Act of 1933, as amended.