Exhibit 99.1


[Playboy Logo]                                    Contact:  Martha Lindeman
                                                            312-373-2430
For Immediate Release



Playboy Enterprises Reports Strong First Quarter Operating Profit Growth



Entertainment, Licensing Drive 46% Improvement in Operating Income;
Company Reaffirms 2005 Earnings Guidance

CHICAGO, Thursday, May 5, 2005 -- Playboy Enterprises, Inc. (PEI) (NYSE: PLA,
PLAA) today reported operating income for the first quarter ended March 31,
2005, totaled $10.9 million, up 46% from the same period last year, due to
segment income growth of 58% and 40%, respectively, in the company's
entertainment and licensing businesses. Revenues in the 2005 first quarter
rose 3% to $83.5 million compared to last year.

The company reported a net loss for the 2005 quarter of $13.1 million, or
$0.39 per basic and diluted share, due to a previously disclosed debt
extinguishment charge of $19.3 million, or $0.58 per basic and diluted share,
which was related to the March refinancing of the company's debt. The new debt
structure will result in an approximately $4.2 million, or $0.13 per share,
decline in interest expense in 2005. Excluding that one-time charge, PEI
reported 2005 first quarter net income of $6.2 million, or $0.19 per basic and
diluted share, versus 2004 first quarter net income of $1.9 million, or $0.06
per basic and diluted share.

Christie Hefner, Playboy chairman and chief executive officer said:
"Entertainment and Licensing are off to a strong start in the first quarter
and are on pace to drive improved operating income and margins for the company
this year. This reflects the benefits of new technologies like video-on-
demand and wireless along with the global popularity of the Playboy brand. We
believe that entertainment and licensing performance will more than offset the
current weakness in publishing that is resulting from soft advertising sales
and higher expenses and that, as a result, PEI's total 2005 operating income
will exceed last year's.

"Consumer demand for Playboy content and branded products remains strong and
our brand has never reached more consumers than it does today. With the
magazine as the brand driver and the positive financial outlook for our TV,
online, wireless and licensing businesses, we believe that we will deliver on
our previous guidance of approximately $0.54 to $0.59 in earnings per share,
excluding the debt restructuring charge, and that we are well positioned for
continued future growth," Hefner said.

Entertainment

The Entertainment Group posted first quarter 2005 segment income of $11.9
million, up 58% from $7.6 million in the same period last year. Revenues rose
9% to $50.5 million from $46.5 million. Prior period results have been
restated to include the operations formerly reported separately in the Online
Group.

The Group reported first quarter 2005 revenue and profit improvement in all
three of its primary growth areas: television, wireless and online
subscriptions. In domestic TV, growth in the number of monthly cable and DTH
subscribers to Playboy TV as well as increased carriage and buys of the movie
networks on video-on-demand platforms were responsible for the year-over-year
growth. International results benefited in the quarter from the launch of new
TV networks, increased sales of programming and higher royalty payments
related to the company's international wireless deals. Growth in online
subscription revenues in this year's first quarter was driven by both an
increase in the number of subscribers and higher revenue-per-subscriber. Lower
programming amortization expense compared to the prior year quarter also
contributed to the Group's improved results.

Publishing

The Publishing Group posted a $0.4 million segment loss for the first quarter
of 2005, versus $1.9 million of segment income last year on a 9% decline in
revenues to $27.0 million. Lower advertising revenues combined with higher
paper prices and increased subscription acquisition expense led to a reduction
in Playboy magazine profits in the quarter. Additionally, the magazine booked
a negative adjustment in this year's first quarter related to fourth quarter
2004 newsstand sales versus a positive adjustment last year. Continued growth
in the company's international publishing business partially offset the
decline.

The company said that it expects second quarter 2005 advertising pages to be
down by approximately 14% compared to last year.

Licensing


First quarter operating income for the Licensing Group rose 40% to $3.6
million in 2005 compared to last year due to a 26% increase in revenues to
$6.0 million, which reflected the addition of new licensees and higher royalty
payments from existing partners.

Other

First quarter 2005 Corporate Administration and Promotion expense declined 8%
to $4.2 million from last year's $4.6 million, due to a decrease in
benefit-related expenses.

In addition, interest expense in the 2005 first quarter declined by 36% to
$2.6 million, reflecting the retirement in April 2004 of $35.0 million of the
company's 11.00% senior secured notes. The remaining $80.0 million of those
notes were repurchased in March 2005, resulting in a first quarter debt
extinguishment charge of $19.3 million, or $0.58 per share. During the 2005
first quarter, the company also successfully completed the sale of $115.0
million of 3.00% convertible senior subordinated notes.

Additional information regarding first quarter 2005 earnings will be available
on the earnings release conference call, which is being held today, May 5,
11:00 a.m. EDT/10:00 a.m. CDT, 1-800-795-1259 (for domestic callers) or
+1-785-832-0326 (for international callers) and using the password: "Playboy."
The call also will be webcast. To listen to the call, visit
www.peiinvestor.com and select the Investor Relations content section.

Playboy Enterprises is a brand-driven, international multimedia entertainment
company that publishes editions of Playboy magazine around the world; operates
Playboy and Spice television networks and distributes programming globally via
DVD and a network of Websites including Playboy.com, a leading men's lifestyle
and entertainment Web site; and licenses the Playboy and Spice trademarks
internationally for a range of consumer products and services.

FORWARD-LOOKING STATEMENTS

This earnings release contains "forward-looking statements," as to
expectations, beliefs, plans, objectives and future financial performance, and
assumptions underlying or concerning the foregoing. We use words such as
"may," "will," "would," "could," "should," "believes," "estimates,"
"projects," "potential," "expects," "plans," "anticipates," "intends,"
"continues" and other similar terminology. These forward-looking statements
involve known and unknown risks, uncertainties and other factors, which could
cause our actual results, performance or outcomes to differ materially from
those expressed or implied in the forward-looking statements. The following
are some of the important factors that could cause our actual results,
performance or outcomes to differ materially from those discussed in the
forward-looking statements:

    (1)  Foreign, national, state and local government regulation, actions or
         initiatives, including:

          (a)  attempts to limit or otherwise regulate the sale, distribution
               or transmission of adult-oriented materials, including print,
               television, including video, and online materials,

          (b)  limitations on the advertisement of tobacco, alcohol and other
               products which are important sources of advertising revenue for
               us, or

          (c)  substantive changes in postal regulations or rates which could
               increase our postage and distribution costs;

    (2)  Risks associated with our foreign operations, including market
         acceptance and demand for our products and the products of our
         licensees;

    (3)  Our ability to manage the risk associated with our exposure to
         foreign currency exchange rate fluctuations;

    (4)  Changes in general economic conditions, consumer spending habits,
         viewing patterns, fashion trends or the retail sales environment
         which, in each case, could reduce demand for our programming and
         products and impact our advertising revenues;

    (5)  Our ability to protect our trademarks, copyrights and other
         intellectual property;

    (6)  Risks as a distributor of media content, including our becoming
         subject to claims for defamation, invasion of privacy, negligence,
         copyright, patent or trademark infringement, and other claims based
         on the nature and content of the materials we distribute;

    (7)  The risk our outstanding litigation could result in settlements or
         judgments which are material to us;

    (8)  Dilution from any potential issuance of additional common or
         convertible preferred stock or convertible debt in connection with
         financings or acquisition activities;

    (9)  Competition for advertisers from other publications, media or online
         providers or any decrease in spending by advertisers, either
         generally or with respect to the adult male market;

    (10) Competition in the television, men's magazine, Internet and product
         licensing markets;

    (11) Attempts by consumers or private advocacy groups to exclude our
         programming or other products from distribution;

    (12) Our television and Internet businesses' reliance on third parties for
         technology and distribution, and any changes in that technology
         and/or unforeseen delays in its implementation which might affect our
         plans and assumptions;

    (13) Risks associated with losing access to transponders and competition
         for transponders and channel space;

    (14) The impact of industry consolidation, any decline in our access to,
         and acceptance by, DTH and/or cable systems and the possible
         resulting deterioration in the terms, cancellation of fee
         arrangements or pressure on margin splits with operators of these
         systems;

    (15) Risks that we may not realize the expected increased sales and
         profits and other benefits from acquisitions and the restructuring of
         our international TV joint ventures;

    (16) Any charges or costs we incur in connection with restructuring
         measures we may take in the future;

    (17) Risks associated with the financial condition of Claxson Interactive
         Group Inc., our Playboy TV-Latin America, LLC joint venture partner;
    (18) Increases in paper or printing costs;

    (19) Effects of the national consolidation of the single-copy magazine
         distribution system; and

    (20) Risks associated with the viability of our primarily subscription-
         and e-commerce-based Internet model.




                  Playboy Enterprises, Inc. and Subsidiaries
          Condensed Statements of Consolidated Operations (Unaudited)
                    (In millions, except per share amounts)

                                                         Quarter Ended
                                                           March 31,
                                                    -------------------------
                                                      2005             2004
                                                    --------          -------
    Net Revenues
    Entertainment:
       Domestic TV networks                          $25.2             $24.4
       International                                  13.4              10.5
       Online subscriptions                            5.8               5.2
       E-commerce                                      5.2               4.8
       Other                                           0.9               1.6
                                                    --------          -------
    Total Entertainment                               50.5              46.5
    Publishing:
       Playboy magazine
         Subscription                                 12.6              13.4
         Newsstand                                     3.3               4.3
         Advertising                                   7.0               7.7
                                                    --------          -------
         Total Playboy magazine                       22.9              25.4
       Other domestic publishing                       2.3               2.7
       International publishing                        1.8               1.6
                                                    --------          -------
    Total Publishing                                  27.0              29.7
    Licensing:
       International licensing                         4.4               3.2
       Domestic licensing                              0.8               0.8
       Entertainment licensing                         0.6               0.5
       Marketing events                                0.2               0.2
                                                    --------          -------
    Total Licensing                                    6.0               4.7
                                                    ========          =======

       Total net revenues                            $83.5             $80.9

    Results of Operations
    Entertainment                                    $11.9              $7.6
    Publishing                                        (0.4)              1.9
    Licensing                                          3.6               2.6
    Corporate Administration & Promotion              (4.2)             (4.6)
                                                    --------          -------

       Operating income                               10.9               7.5

    Investment income                                  0.2               0.1
    Interest expense                                  (2.6)             (4.2)
    Amortization of deferred financing
     fees                                             (0.2)             (0.4)
    Minority interest                                 (0.4)             (0.4)
    Debt extinguishment expense                      (19.3)               -
    Other, net                                        (0.5)             (0.4)
                                                    --------          -------

    (Loss) income before income taxes                (11.9)              2.2

    Income tax expense                                (1.2)             (0.3)
                                                    --------          -------

    Net (loss) income                                (13.1)              1.9
    Dividend requirements of preferred
     stock                                              -               (0.3)
                                                    --------          -------

    Net (loss) income applicable to
     common shareholders                            $(13.1)             $1.6
                                                    ========          =======

    Basic weighted average number
     of common shares outstanding                   33,354            27,478
                                                    ========          =======
    Diluted weighted average number
     of common shares outstanding                   33,354            29,345
                                                    ========          =======
    Basic and diluted (loss) earnings per
     common share                                   $(0.39)            $0.06
                                                    ========          =======


                           PLAYBOY ENTERPRISES, INC.
               Reconciliation of Non-GAAP Financial Information
                           (in millions of dollars)

                                          Three Months Ended March 31,
      EBITDA and Adjusted EBITDA              2005     2004(1)         %
      --------------------------           --------  ---------
                                                                Better/(Worse)
                                                                --------------
      Reconciliation to GAAP Financial
       Measure:
         Net (Loss) Income                  $(13.1)      $1.9             ---
         Adjusted for:
          Income Tax Expense                   1.2        0.3         (300.0)
          Interest Expense                     2.6        4.2           38.1
          Amortization of Deferred
           Financing Fees                      0.2        0.4           50.0
          Equity in Operations of
           Investments                         0.2         -              ---
          Depreciation and Amortization       10.8       12.3           12.2
                                            -------    -------        -------
         EBITDA (2)                            1.9       19.1          (90.1)
         Adjusted for:
            Cash Investments in
             Entertainment Programming        (8.7)     (11.5)          24.3
                                            -------    -------        -------
         Adjusted EBITDA (3)                 $(6.8)      $7.6             ---


                                                Three Months Ended March 31,
       Financial and Operating Data             2005      2004(1)   %Inc/(Dec)
       ----------------------------            ------    --------   ---------
       Entertainment
          Cash Investments in Programming       $8.7       $11.5      (24.3)
          Programming Amortization              $9.3       $10.3       (9.7)
          Online Content Expense                $0.5        $0.6      (16.7)

          International TV Households at
           End of Period (in millions) (4)      40.9        38.1        7.3

          Domestic TV Household Units at End of Period (in millions) (4):

            Playboy TV:
               Satellite                        25.1        22.1       13.6
               Cable                            20.8        21.8       (4.6)

            Movie Networks:
               Satellite                        49.5        43.4       14.1
               Cable                            45.5        50.5       (9.9)

          On Demand Households:
               VOD                               6.4         2.1      204.8
               SVOD                              1.6         1.0       60.0

       Publishing
          Magazine Advertising Pages           121.2       120.6        0.5

       At March 31
            Cash and Cash Equivalents          $22.9       $15.4       48.7
            Long-Term Financing
             Obligations                      $115.0      $115.0        0.0
            Shareholders' Equity              $151.4      $108.7       39.3

       See Notes on accompanying page.




PLAYBOY ENTERPRISES, INC.

Notes to Reconciliation of Non-GAAP Financial Information and Summary of
Financial and Operating Data

    (1)  Certain reclassifications have been made to conform to the current
         presentation.

    (2)  In order to fully assess our financial results, management believes
         that EBITDA is an appropriate measure for evaluating our operating
         performance and liquidity, because it reflects the resources
         available for, among other things, investments in entertainment
         programming. The resources reflected in EBITDA are not necessarily
         available for our discretionary use because of legal or functional
         requirements to conserve funds for capital replacement and expansion,
         debt service and other commitments and uncertainties. Investors
         should recognize that EBITDA might not be comparable to similarly
         titled measures of other companies. EBITDA should be considered in
         addition to, and not as a substitute for or superior to, any measure
         of performance, cash flows or liquidity prepared in accordance with
         accounting principles generally accepted in the United States, or
         U.S. GAAP.

    (3)  In order to fully assess our financial results, management believes
         that Adjusted EBITDA is an appropriate measure for evaluating our
         operating performance and liquidity, because it reflects the
         resources available for strategic opportunities including, among
         others, to invest in the business, make strategic acquisitions and
         strengthen the balance sheet. In addition, a comparable measure of
         Adjusted EBITDA is used in our credit facility to, among other
         things, determine the interest rate that we are charged on borrowings
         under the credit facility. Investors should recognize that Adjusted
         EBITDA might not be comparable to similarly titled measures of other
         companies. Adjusted EBITDA should be considered in addition to, and
         not as a substitute for or superior to, any measure of performance,
         cash flows or liquidity prepared in accordance with U.S. GAAP.

    (4)  Each household unit is defined as one household carrying one given
         network per carriage platform. A single household can represent
         multiple household units if two or more of our networks and/or
         multiple platforms (i.e. digital and analog) are available to that
         household.