Exhibit 99.1


FOR IMMEDIATE RELEASE

         Revlon Announces Launch of New Senior Notes Private Placement

NEW YORK, August 10, 2005 - Revlon, Inc. (NYSE: REV) today announced that its
wholly-owned subsidiary, Revlon Consumer Products Corporation ("RCPC"), intends
to privately place approximately $75 million in aggregate principal amount of
senior notes due 2011. RCPC currently intends the issuance of the notes to be a
reopening of and or the same terms as the 9 1/2% senior notes due 2011 issued
by RCPC under an indenture dated as of March 16, 2005. If the issuance of the
notes is not a reopening, the notes are expected to be issued under a new
indenture containing substantially the same terms as the March 16, 2005
indenture.

The net proceeds from the private placement are expected to be used (i) to help
fund the Company's previously announced strategic growth initiatives and for
general corporate purposes, and (ii) to pay fees and expenses incurred in
connection with the private placement.

The notes will be sold only to qualified institutional buyers in reliance on
Rule 144A, and outside the United States in compliance with Regulation S under
the Securities Act of 1933, as amended. The proposed issuance of the new RCPC
notes will not be registered under the Securities Act of 1933, as amended, and
may not be offered or sold in the United States absent registration or an
applicable exemption from registration requirements. This press release shall
not constitute an offer to sell, or the solicitation of an offer to buy, any
securities, nor shall there be any sale of securities mentioned in this press
release in any state in which such offer, solicitation or sale would be
unlawful prior to registration or qualification under the securities laws of
any such state.

The private placement is expected to be consummated in August 2005, subject to
market and other customary conditions. There can be no assurances that the
private placement will be consummated.

About Revlon

Revlon Consumer Products Corporation is a wholly owned subsidiary of Revlon,
Inc., a worldwide cosmetics, skin care, fragrance, and personal care products
company. The Company's vision is to become the world's most dynamic leader in
global beauty and skin care. Websites featuring current product and promotional
information can be reached at www.revlon.com and www.almay.com. Corporate
investor relations information can be accessed at www.revloninc.com. The
Company's brands, which are sold worldwide, include Revlon(R), Almay(R),
Ultima(R), Charlie(R), Flex(R), and Mitchum(R).

Forward-Looking Statements

Statements in this press release which are not historical facts, including
statements about plans, strategies, beliefs and expectations of Revlon, Inc.
and RCPC (together, the "Company"), are forward-looking and subject to the safe
harbor provisions of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements speak only as of the date they are made, and, except
for the Company's ongoing obligations under U.S. federal securities laws, the
Company undertakes no obligation to publicly update any forward-looking
statement, whether as a result of new information, future events or otherwise.
Such forward-looking statements include, without limitation, the Company's
expectations and estimates about future events, including RCPC's plans to
conduct the proposed private placement and to use the proceeds therefrom to
help fund its strategic growth initiatives, for general corporate purposes
and/or to pay fees and expenses incurred in connection with the private
placement. Actual results may differ materially from such forward-looking
statements for a number of reasons, including those set forth in the Company's
filings with the Securities and Exchange Commission, including the Company's
Annual Report on Form 10-K/A for the fiscal year ended December 31, 2004, 2005
Quarterly Reports on Form 10-Q and Current Reports on Form 8-K filed with the
SEC during 2005 (which may be viewed on the SEC's website at http://www.sec.gov
or on Revlon, Inc.'s website at http://www.revloninc.com), as well as
difficulties, delays, unexpected costs or the inability of RCPC to consummate,
in whole or in part, the proposed private placement or to help fund its
strategic growth initiatives or general corporate purposes and/or to pay fees
and expenses incurred in connection with the private placement.

Investor Relations Contact:                 Media Contact:
Maria A. Sceppaguercio                      Scott Behles
(212) 527-5230                              (212) 527-4718