STOCKHOLDER EXCHANGE AGREEMENT

                  STOCKHOLDER EXCHANGE AGREEMENT, dated as of April
        7, 1994, by and between Grey Advertising Inc., a Delaware
        corporation (the "Company"), and Mr. Edward H. Meyer,
        Chairman of the Board, President and Chief Executive
        Officer of the Company ("Meyer").  

                  WHEREAS, Meyer is the owner of 20,000 shares of
        Series 1 Preferred Stock, par value $1.00 per share (the
        "Series 1 Shares"), 5,000 shares of Series 2 Preferred
        Stock, par value $1.00 per share (the "Series 2 Shares"),
        and 5,000 shares of Series 3 Preferred Stock, par value
        $1.00 per share (the "Series 3 Shares"), of the Company,
        (collectively, the "Outstanding Preferred Shares");

                  WHEREAS, Meyer and the Company desire to exchange
        (i) the Series 1 Shares for an equal number of shares of
        newly created Series I Preferred Stock, par value $1.00 per
        share (the "Series I Shares"), of the Company, (ii) the
        Series 2 Shares for an equal number of shares of newly
        created Series II Preferred Stock, par value $1.00 per
        share (the "Series II Shares"), of the Company, and (iii)
        the Series 3 Shares for an equal number of shares of newly
        created Series III Preferred Stock, par value $1.00 per
        share (the "Series III Shares"), of the Company (the Series
        I Shares, Series II Shares and Series III Shares are
        referred to collectively herein as the "New Preferred
        Shares").

                  NOW, THEREFORE, in order to implement the
        foregoing and in consideration of the mutual agreements
        contained herein, the parties agree as follows:

        I.  AUTHORIZATION AND EXCHANGE
            OF PREFERRED STOCK        

                  1.1  Authorization of Preferred Stock

                  The Company has authorized the issuance of (i)
        the Series I Shares, having the rights and preferences set
        forth in the Certificate of Designations attached as
        Exhibit A hereto, (ii) the Series II Shares, having the
        rights and preferences set forth in the Certificate of
        Designations attached as Exhibit B hereto and (iii) the
        Series III Shares, having the rights and preferences set
        forth in the Certificate of Designations attached as
        Exhibit C hereto. 

                  1.2  Exchange of Preferred Stock.  Subject to the
        terms and conditions of this Agreement, Meyer hereby agrees
        to acquire through the exchange of the Outstanding
        Preferred Shares, and the Company agrees to issue to Meyer
        in exchange for such shares, the New Preferred Shares (the
        "Exchange").

                  1.3  Closing.  Subject to the terms and condi-
        tions of this Agreement, the closing (the "Closing") of the
        transactions contemplated hereby shall take place at the
        offices of Skadden, Arps, Slate, Meagher & Flom, 919 Third
        Avenue, New York, New York 10022, or at such other place as
        the parties hereto shall mutually agree, on the date on
        which the Certificates of Designations referred to in
        Section 1.1 hereof are filed with the Secretary of State of
        the State of Delaware (the "Closing Date"), which date
        shall occur upon or as soon as practicable after the
        execution hereof.  At the Closing, Meyer will deliver to
        the Company stock certificates representing the Outstanding
        Preferred Shares duly endorsed and in form for transfer to
        the Company and accompanied by such supporting documents as
        may be necessary to transfer title to the Company, and the
        Company will issue and deliver to Meyer duly executed stock
        certificates representing the New Preferred Shares, each
        registered in the name of Meyer.  The Company will pay any
        applicable New York State transfer tax payable as a result
        of the Exchange.

        II.  RESTRICTION ON TRANSFER OF PREFERRED STOCK

                  2.1  Transfer of the Shares.  Meyer may not
        transfer any or all of his New Preferred Shares, or an
        interest therein, except as permitted in the applicable
        Certificate of Designations and any such transfer shall be
        void unless (i) Meyer provides prior written notification
        to the Company of his intention to transfer any or all of
        the New Preferred Shares or an interest in any or all of
        the New Preferred Shares, and (ii) Meyer receives written
        notification from the Company that, in the opinion of
        counsel to the Company, no registration, or perfection of
        an exemption from registration, under, the Securities Act
        of 1933, as amended ("Securities Act"), is required with
        respect to such transfer.

                  2.2  Certificates.  Each of the certificates
        representing the New Preferred Shares shall bear a printed
        or typewritten legend in substantially the following form,
        and/or such other form of legend relating to the Securities
        Act or the transfer restrictions in the applicable
        Certificate of Designation for the New Preferred Shares as
        may be deemed appropriate by the Company's counsel:

                        "The transfer of this certificate and
                   the shares of [Series I] [Series II] [Series
                   III] Preferred Stock represented hereby is
                   restricted under, and is subject to the
                   terms and conditions contained in, the
                   Certificate of Designations of [Series I]
                   [Series II] [Series III] Preferred Stock of
                   the Company, dated April 7, 1994, (the
                   "Certificate of Designations") and a
                   Stockholder Exchange Agreement, dated as of
                   April 7, 1994, between the original
                   registered owner and the Company (the
                   "Exchange Agreement").  In particular, this
                   certificate and the shares of [Series I]
                   [Series II] [Series III] Preferred Stock
                   represented hereby may only be transferred
                   to a corporation all the voting stock of
                   which is wholly owned by the original
                   registered owner, or, in the event of the
                   death of the original registered owner, the
                   estate of such registered owner, any
                   executor, administrator, legal
                   representative or trustee thereof and any
                   heir, distributee, devisee or legatee
                   thereunder.  Such shares may not be
                   transferred without an effective
                   registration statement under the Securities
                   Act of 1933, as amended, or an opinion of
                   counsel to the Company that registration is
                   not required."

                        "This certificate and the shares of
                   [Series I] [Series II] [Series III]
                   Preferred Stock represented hereby are, upon
                   the happening of certain events set forth in
                   the Certificate of Designations, subject to
                   mandatory redemption by the Company.  In
                   addition, upon the happening of certain
                   events set forth in such Certificate of
                   Designations, the registered owner shall no
                   longer be entitled to exercise certain
                   voting rights which such owner would
                   otherwise be entitled to exercise by virtue
                   of his ownership of shares of [Series I]
                   [Series II] [Series III] Preferred Stock."

                        "Copies of the Certificate of
                   Designations and the Exchange Agreement are
                   on file and may be inspected at the office
                   of the Company at 777 Third Avenue, New
                   York, New York 10017."

          Any certificate issued without consideration therefor in
          connection with a stock split, stock dividend,
          recapitalization, combination or exchange of shares,
          merger, consolidation or other similar reorganization,
          distribution or transaction of or by the Company,
          subsequent to the date hereof, shall, if deemed
          appropriate by the Company's counsel, bear the same
          legend as the certificate with respect to which it was
          issued.

          III.  REPRESENTATIONS AND WARRANTIES OF MEYER

                    Meyer represents and warrants to the Company as
          follows:

                    3.1  Authorization.  Meyer has all requisite
          power and authority to execute and deliver this Agreement
          and to consummate the transactions contemplated hereby.

                    3.2  Authorization of Agreement.  This
          Agreement has been duly executed and delivered by Meyer
          and constitutes a valid and binding obligation of Meyer
          enforceable against him in accordance with its terms.

                    3.3  Investment Intention/Information.  Meyer
          represents and warrants to the Company that he
          understands and agrees that the Shares are not being
          registered under the Securities Act, that the Shares are
          being issued and sold by reason of an exemption pursuant
          to the Securities Act as a transaction by an issuer not
          involving a public offering, and that Meyer has received
          from the Company, or otherwise obtained, information
          concerning the Company, sufficient for the purpose of
          forming an independent judgment concerning the purchase
          of the Shares for investment, and hereby represents that
          the Shares are being acquired for the account of Meyer
          for investment and not with a view to the sale or
          distribution thereof, and it is understood that the
          reliance of the Company upon such exemption is predicated
          upon such representation.  Meyer further represents and
          warrants to the Company that he understands and agrees
          that the Company is under no obligation to register the
          Shares under the Securities Act or to insure the
          availability of an exemption from registration under the
          Securities Act so as to permit the resale of the Shares. 
          Meyer has been granted the opportunity to ask questions
          of, and receive answers from, representatives of the
          Company concerning the terms and conditions of the
          Outstanding Preferred Shares and the New Preferred Shares
          and any additional information about the Company and has
          reviewed other information about the Company, including
          proxy statements, annual reports and other public filings
          and internal financial reports and, as he has deemed
          necessary, other reports about the Company, Meyer's
          knowledge and experience in financial and business
          matters is such that he is capable of evaluating the
          merits and risks of an investment in the New Preferred
          Shares and he can bear the economic risk of holding the
          New Preferred Shares for an indefinite period of time and
          in making the decision to exchange the Outstanding
          Preferred Shares for the New Preferred Shares, Meyer has
          relied upon the independent investigations made by him
          and, to the extent believed by him to be appropriate, his
          representatives, including his own legal, tax and other
          advisors.

                    3.4  Disposition of Shares; Rule 144.  Meyer
          represents and warrants that he has read, understands and
          agrees to the limitations on the transfer of shares
          contained in the Certificates of Designations and this
          Exchange Agreement.  Meyer further represents and
          warrants that he has been informed of Rule 144 under the
          Securities Act, which provides that persons selling
          securities in conformity with Rule 144, if applicable,
          shall not be deemed to be engaged in a distribution of
          securities, and that such securities may be sold without
          registration under the Securities Act.

                    3.5  Not an Employment Agreement.  Meyer
          recognizes that this Agreement does not constitute an
          employment agreement, or an agreement by the Company to
          keep him in its employ for any period of time, or to
          provide him with rights of any nature except as expressly
          provided herein.

                    3.6  Transfer of Outstanding Preferred Shares. 
          Meyer has good and valid title to the Outstanding
          Preferred Shares, free and clear of all pledges, security
          interests, liens, encumbrances, claims, charges, options
          or restrictions of whatever nature, except as otherwise
          provided in the Restated Certificate of Incorporation of
          the Company.  At the Closing, good and valid title to the
          Outstanding Preferred Shares will pass to the Company,
          free and clear of any pledges, security interests, liens,
          encumbrances, claims, charges, options or restrictions of
          whatever nature, except as otherwise provided in the
          Restated Certificate of Incorporation of the Company.

          IV.  REPRESENTATIONS AND WARRANTIES OF THE COMPANY

                    The Company represents and warrants to Meyer as
          follows:

                    4.1  Authorization.  The Company has all
          requisite corporate power and authority to execute and
          deliver this Agreement and to consummate the transactions
          contemplated hereby.

                    4.2  Binding Nature of Agreement.  This
          Agreement has been duly authorized, executed and
          delivered by the Company and constitutes a valid and
          binding obligation of the Company enforceable against it
          in accordance with its terms.

                    4.3  Issuance of New Preferred Shares.  The New
          Preferred Shares, when issued and delivered in exchange
          for the Outstanding Preferred Shares in accordance with
          the terms hereof, will be duly authorized, validly
          issued, fully paid and nonassessable, and will have the
          voting power and the preferences and relative,
          participating, optional, dividend and other special
          rights, and the qualifications, limitations and
          restrictions, set forth in the applicable Certificate of
          Designations, and, except as set forth in the applicable
          Certificate of Designations, will be free and clear of
          any liabilities, obligations, claims, liens, options,
          proxies, charges and encumbrances of any kind whatsoever.

                    4.4  Financial Condition.  The Company makes no
          representation or warranty with respect to its business
          or financial condition or prospects.  The Company
          undertakes to furnish to Meyer information concerning the
          business, financial affairs and condition of the Company
          on a regular basis.

                    4.5  Resale of the Shares.  The Company shall
          provide Meyer with any information necessary to enable
          Meyer to sell the shares under Rule 144 of the Securities
          Act, if applicable, subject to the restrictions on
          transfer set forth in the Restated Certificate of
          Incorporation of the Company.

                    4.6  Directors.  Following the redemption of
          the Series I Preferred Stock, the Company shall use its
          best efforts to effect the appointment to its Board of
          Directors of person(s) designated by Meyer (or if he is
          mentally disabled or no longer alive, a representative of
          his immediate family members and/or his estate) up to
          that number which represents a percentage (rounded down
          to the nearest whole number) of the total number of
          Directors equal to the percentage reflecting the number
          of shares of capital stock of the Company beneficially
          owned in the aggregate by Meyer and/or his immediate
          family members and/or his estate to the total number of
          outstanding shares of capital stock of the Company,
          provided, however, that so long as Meyer and/or his
          immediate family members and/or his estate own in the
          aggregate over five percent of the total number of
          outstanding shares of capital stock of the Company, Meyer
          and/or his immediate family members and/or his estate
          shall be entitled to so designate at least one member of
          the Board.

          V.  MISCELLANEOUS

                    5.1  Meyer's Put Option.  Except as is
          otherwise provided in this Section 5.1, Meyer shall have
          the Option (the "Put Option") to require the Company to
          repurchase as part of the same transaction in which the
          Company redeems any shares of redeemable preferred stock
          pursuant to the Certificates of Designations referred to
          in Section 1.1 hereof, that number of shares of common
          stock, par value $1 per share ("Common Stock"), that
          number of Series I Shares, that number of the Series II
          Shares, and that number of Series III Shares, of the
          Company which, when viewed as an integrated transaction
          with each such redemption of shares of redeemable
          preferred stock is, in the opinion of counsel to Meyer,
          necessary to assure treatment of each such redemption of
          shares of redeemable preferred stock as a payment in
          exchange for such shares of redeemable preferred stock
          within the meaning of Section 302(a) of the Internal
          Revenue Code of 1986, as amended.  The purchase price per
          share ("Purchase Price") for shares of Common Stock,
          Series I Shares, Series II Shares and Series III Shares
          which the Company shall be obligated to repurchase
          pursuant to this Section 5.1 shall be, respectively, (i)
          the average of the closing bid and asked prices for a
          share of Common Stock on the business day next preceding
          the Redemption Date or Subsequent Redemption Date (both
          as defined in the Certificates of Designations), as the
          case may be, on which the shares of redeemable preferred
          stock are to be redeemed, as such prices are reported by
          the National Association of Securities Dealers Automated
          Quotation System ("NASDAQ"), if the shares of Common
          Stock are quoted thereon, or, if such shares of Common
          Stock are not quoted on NASDAQ, then, as reported by the
          National Quotation Bureau, Inc., (ii) the Redemption
          Price for the Series I Shares as determined in accordance
          with the applicable Certificate of Designations, (iii)
          the Redemption Price for the Series II Shares as
          determined in accordance with the applicable Certificate
          of Designations, and (iv) the Redemption Price for the
          Series III Shares as determined in accordance with the
          applicable Certificate of Designations.

                    If Meyer shall elect to exercise the Put
          Option, he shall, no more than ten nor less than five
          days before a Redemption Date or Subsequent Redemption
          Date, as the case may be, provide the Company with
          written notice specifying the number of shares of Common
          Stock, the number of Series I Shares, the number of
          Series II Shares and the number of Series III Shares
          which the Company is to repurchase.

                    Meyer shall only be entitled to exercise the
          Put Option to the extent that there shall be, on a
          Redemption Date or Subsequent Redemption Date, sufficient
          surplus, profits or other funds of the Company available
          for the payment of the Purchase Price under the General
          Corporation Law of the State of Delaware, and only to the
          extent that the payment of the Purchase Price does not
          violate any term of any agreement to which the Company is
          a party or by which it is bound.

                    5.2  Original Discount.  Meyer and the Company
          agree that the "Original Discount" applicable to the
          Series 1 Shares, Series 2 Shares and Series 3 Shares
          shall be applicable to the Series I Shares, Series II
          Shares and Series III Shares, respectively.

                    5.3  Binding Effect.  This Agreement shall be
          binding upon and inure to the benefit of the parties to
          this Agreement, and their respective successors and
          permitted assigns.  Nothing in this Agreement, express or
          implied, is intended or shall be construed to give any
          person other than the parties to this Agreement or their
          respective successors or permitted assigns any legal or
          equitable right, remedy or claim under or in respect of
          any agreement or any provisions contained herein.

                    5.4  Governing Law.  This Agreement shall be
          governed by, and construed and enforced in accordance
          with, the laws of the State of Delaware, without regard
          to its conflicts of law principles.

                    5.5  Notices.  All notices and other
          communications hereunder shall be deemed to have been
          duly given if delivered personally or sent by registered
          or certified mail (return receipt requested, postage
          prepaid), to the parties at the following addresses (or
          at such other address for a party as shall be specified
          by like notice, provided that notices of a change of
          address shall be effective only upon receipt thereof).

               (a)  If to the Company, to it at:

                    Grey Advertising Inc.
                    777 Third Avenue
                    New York, New York  10017

                    Attn:  Corporate Secretary

                    with a copy to:

                    Skadden, Arps, Slate, Meagher &
                      Flom
                    919 Third Avenue
                    New York, New York  10022
                    Attn:  Mark N. Kaplan, Esq.

               (b)  If to Meyer, to him at:

                    Mr. Edward H. Meyer
                    580 Park Avenue
                    New York, New York  10021

                    with a copy to:

                    Schulte Roth & Zabel
                    900 Third Avenue
                    New York, New York  10022

                    Attn:  Stephen J. Schulte, Esq.

                    5.6  Waiver and Consent.  The waiver by any
          party hereto of a breach of any provision of this
          Agreement shall not operate or be construed as a waiver
          of any preceding or succeeding breach and no failure by
          any party to exercise any right or privilege hereunder
          shall be deemed a waiver of such party's rights or
          privileges hereunder or shall be deemed a waiver of such
          party's rights to exercise the same at any subsequent
          time or times.

                    5.7  Integration.  This Agreement and the
          Exhibits hereto contain the entire understanding of the
          parties with respect to the subject matter hereof and
          supersede all prior agreements and understandings,
          written or oral, of the parties with respect to its
          subject matter.

                    5.8  No Assignment.  Neither this Agreement nor
          the rights or obligations of the parties hereunder may be
          assigned by either party without the prior written
          consent of the other party, except to the extent such
          assignment is in conjunction with a transfer of New
          Preferred Shares permitted under the terms of the
          applicable Certificate of Designations.

                    5.9  Counterparts.  This Agreement may be
          executed in two or more counterparts, each of which shall
          be deemed to be an original and all of which together
          shall be deemed to constitute one and the same agreement.

                    5.10  Promissory Notes.  Section 1 of each of
          the Promissory Notes delivered by Meyer to the Company,
          dated May 20, 1981, May 27, 1982, and June 13, 1983,
          respectively, is hereby revised to read as follows:

                        "Subject to the provisions of Sections
                        2 and 3 hereof, the principal of this
                        Promissory Note shall become due and
                        payable on April 7, 2004."


                    IN WITNESS WHEREOF, the Company and Meyer have
          executed this Agreement as of the date first written
          above.

                                   GREY ADVERTISING INC.

                                   By: /s/ Stephen G. Felsher
                                      Steven G. Felsher
                                      Executive Vice President

                                   /s/ Edward H. Meyer
                                   Mr. Edward H. Meyer