CONSENT OF KPMG PEAT MARWICK LLP Board of Directors Guess ?, Inc. We hereby consent to the incorporation by reference in the Registration Statement on Form S-3, filed by Guess ?, Inc. (the "Company") of our report dated February 24, 1997, included in the Company's annual report on Form 10-K for the year ended December 31, 1996 and to the reference to our firm under the heading "Experts." /s/ KPMG PEAT MARWICK LLP Los Angeles, California October 15, 1997