GABELLI ASSET MANAGEMENT INC.
                   1999 ANNUAL PERFORMANCE INCENTIVE PLAN

1.    Purpose.

            The purpose of the Gabelli Asset Management Inc. 1999 Annual
Performance Incentive Plan is to reinforce corporate, organizational and
business-development goals; to promote the achievement of year-to-year and
long-range financial and other business objectives; and to reward the
performance of individual officers and other employees in fulfilling their
personal responsibilities for long-range achievements.

2.    Definitions.

            The following terms, as used herein, shall have the following
meanings:

      (a)   "Award" shall mean an annual incentive compensation award,
            granted pursuant to the Plan.

      (b)   "Award Agreement" shall mean any written agreement, contract,
            or other instrument or document between Gabelli Asset
            Management Inc. and a Participant evidencing an Award.

      (c)   "Board" shall mean the Board of Directors of Gabelli Asset
            Management Inc.

      (d)   "Change in Control" shall mean the occurrence of an event
            described in Section 6(f) hereof.

      (e)   "Code" shall mean the Internal Revenue Code of 1986, as
            amended.

      (f)   "Committee" shall mean the Compensation Committee of the Board
            or a subcommittee thereof.

      (g)   "Company" shall mean, collectively, Gabelli Asset Management
            Inc., a New York corporation, and its subsidiaries.

      (h)   "Exchange Act" shall mean the Securities Exchange Act of 1934,
            as amended.

      (i)   "Participant" shall mean an officer or other employee of the
            Company who is, pursuant to Section 4 of the Plan, selected to
            participate herein.

      (j)   "Performance Goals" shall mean any criteria and objectives,
            determined by the Committee, that the Committee may require to
            be met during the applicable Performance Period as a condition
            of the Participant's receipt of payment with respect to an
            Award. Performance Goals may include, but are not limited to,
            the attainment of any or all of the following with respect to a
            Performance Period: (i) specified earnings per share, (ii)
            attainment of specified increases in revenue, (iii) specified
            increases in assets under management, (iv) specified level of
            consolidated net income (determined before any provision for
            amounts paid or accrued with respect to Awards in respect of
            the applicable Performance Period), (v) specified return on
            equity, and (vi) specified improvement in operating expense
            controls, in each case (unless otherwise determined by the
            Committee), as determined in accordance with generally accepted
            accounting principles and reported in the Company's audited
            financial statements for the applicable Performance Period.
            Performance Goals may also include such personal performance
            goals as the Committee shall, from time to time, establish.

      (k)   "Performance Period" shall mean the Company's fiscal year.

      (l)   "Plan" shall mean the Gabelli Asset Management Inc. 1999 Annual
            Performance Incentive Plan.

      (m)   "Shares" shall mean shares of the Company's Class A and Class B
            common stock, par value $0.001 per share.

3.    Administration.

            The Plan shall be administered by the Committee. The Committee
shall have the authority in its sole discretion, subject to and not
inconsistent with the express provisions of the Plan, to administer the
Plan and to exercise all the powers and authorities either specifically
granted to it under the Plan or necessary or advisable in the
administration of the Plan, including, without limitation, the authority to
grant Awards; to determine the persons to whom and the time or times at
which Awards shall be granted; to determine the terms, conditions,
restrictions and performance criteria, if any, including Performance Goals,
relating to any Award; to determine whether, to what extent, and under what
circumstances an Award may be settled, cancelled, forfeited, or
surrendered; to make adjustments in the Performance Goals in recognition of
unusual or nonrecurring events affecting the Company or the financial
statements of the Company, or in response to changes in applicable laws,
regulations, or accounting principles, or in its discretion; to construe
and interpret the Plan and any Award; to prescribe, amend and rescind rules
and regulations relating to the Plan; to determine the terms and provisions
of Award Agreements; and to make all other determinations deemed necessary
or advisable for the administration of the Plan.

            The Committee may appoint a chairperson and a secretary and may
make such rules and regulations for the conduct of its business as it shall
deem advisable, and shall keep minutes of its meetings. All determinations
of the Committee shall be made by a majority of its members either present
in person or participating by conference telephone at a meeting or by
written consent. The Committee may delegate to one or more of its members
or to one or more agents such administrative duties as it may deem
advisable, and the Committee or any person to whom it has delegated duties
as aforesaid may employ one or more persons to render advice with respect
to any responsibility the Committee or such person may have under the Plan.
All decisions, determinations and interpretations of the Committee shall be
final and binding on all persons, including the Company, the Participant
(or any person claiming any rights under the Plan from or through any
Participant) and any shareholder.

            No member of the Board or the Committee shall be liable for any
action taken or determination made in good faith with respect to the Plan
or any Award granted hereunder.

4.  Eligibility.

            Awards may be granted to officers and other employees of the
Company in the sole discretion of the Committee. Subject to Section 5(b)
below, in determining the persons to whom Awards shall be granted and the
Performance Goals relating to each Award, the Committee shall take into
account such factors as the Committee shall deem relevant in connection
with accomplishing the purposes of the Plan.

5.    Terms of Awards.

            Awards granted pursuant to the Plan shall be evidenced by an
Award Agreement in such form as the Committee shall from time to time
approve and the terms and conditions of such Awards shall be set forth
therein.

            (a) In General. The Committee shall specify with respect to a
Performance Period the Performance Goals applicable to each Award; provided
that the Committee may, in its discretion, make an Award that is based upon
individual performance or any other criteria that the Committee shall deem
appropriate. Performance Goals may include a level of performance below
which no payment shall be made and levels of performance at which specified
percentages of the Award shall be paid; provided that the Committee may
provide for a minimum bonus amount for any Performance Period, without
regard to level of performance, in connection with the hiring of any person
or otherwise. Payment in respect of Awards may be decreased or increased
based upon individual performance and contributions or such other factors
as the Committee may deem appropriate. Award levels for any Performance
Period may be expressed as a dollar amount or as a percentage of the
Participant's annual base salary.

            (b) Time and Form of Payment. All payments in respect of Awards
granted under this Plan shall be made within a reasonable period after
achievement of the Performance Goals has been certified by the Committee
or, in the case of Awards that are not conditioned on the achievement of
Performance Goals, at such time as the Committee determines. All or a
portion of each payment made in respect of an Award granted under this Plan
shall be made in cash, as determined by the Committee, with the remaining
portion payable in Shares that are subject to restrictions on
transferability and that may be forfeited, in whole or in part (as
specified in the document evidencing the payment in Shares), prior to the
third anniversary of the date of payment.

6.    General Provisions.

            (a) Compliance with Legal Requirements. The Plan and the
granting and payment of Awards, and the other obligations of the Company
under the Plan and any Award Agreement or other agreement shall be subject
to all applicable federal and state laws, rules and regulations, and to
such approvals by any regulatory or governmental agency as may be required.

            (b) Nontransferability. Awards shall not be transferable by a
Participant except by will or the laws of descent and distribution.

            (c) No Right To Continued Employment. Nothing in the Plan or in
any Award granted or any Award Agreement or other agreement entered into
pursuant hereto shall confer upon any Participant the right to continue in
the employ of the Company or to be entitled to any remuneration or benefits
not set forth in the Plan or such Award Agreement or other agreement or to
interfere with or limit in any way the right of the Company to terminate
such Participant's employment.

            (d) Withholding Taxes. Where a Participant or other person is
entitled to receive a payment pursuant to an Award hereunder, the Company
shall have the right to require the Participant or such other person to pay
to the Company the amount of any taxes that the Company may be required to
withhold before delivery to such Participant or other person of such
payment or, in the case of restricted Shares, before vesting of such
Shares.

            (e) Amendment, Termination and Duration of the Plan. The Board
or the Committee may at any time and from time to time alter, amend,
suspend, or terminate the Plan in whole or in part; provided that, unless
otherwise determined by the Board, no amendment that requires shareholder
approval in order to comply with applicable law shall be effective unless
the same shall be approved by the requisite vote of the shareholders of the
Company. Notwithstanding the foregoing, no amendment shall affect adversely
any of the rights of any Participant, without such Participant's consent,
under any Award theretofore granted under the Plan. The Plan shall
terminate at the completion of the Performance Period that ends in 2002;
provided that all payments with respect to Awards previously granted under
the Plan shall be paid out pursuant to the terms of the Plan.

            (f) Participant Rights. No Participant shall have any claim to
be granted any Award under the Plan, and there is no obligation for
uniformity of treatment for Participants.

            (g) Unfunded Status of Awards. The Plan is intended to
constitute an "unfunded" plan for incentive and deferred compensation. With
respect to any payments not yet made to a Participant pursuant to an Award,
nothing contained in the Plan or any Award shall give any such Participant
any rights that are greater than those of a general creditor of the
Company.

            (h) Governing Law. The Plan and all determinations made and
actions taken pursuant hereto shall be governed by the laws of the State of
New York without giving effect to the conflict of laws principles thereof.

            (i) Effective Date. The Plan shall take effect upon the date
designated by the Board.

            (j) Beneficiary. A Participant may file with the Committee a
written designation of a beneficiary on such form as may be prescribed by
the Committee and may, from time to time, amend or revoke such designation.
If no designated beneficiary survives the Participant, the executor or
administrator of the Participant's estate shall be deemed to be the
grantee's beneficiary.