PRICELINE.COM NAMES DANIEL H. SCHULMAN,
            FORMER PRESIDENT OF AT&T'S CONSUMER MARKETS DIVISION,
              AS ITS NEW PRESIDENT AND CHIEF OPERATING OFFICER


      STAMFORD, Conn., June 17, 1999 . . . Priceline.com (Nasdaq: PCLN), the
 patented Internet pricing system, today named Daniel H. Schulman as its new
 President and Chief Operating Officer.  Mr. Schulman, 41, was most recently
 the President of AT&T's $22 billion Consumer Markets Division.  He will
 report to priceline.com's Chairman and CEO Richard S. Braddock, a former
 President of Citibank.  Mr. Schulman will have broad responsibility for all
 of priceline.com's operations, technology, marketing and product
 development.

 Mr. Schulman joins priceline.com after a highly successful 18-year career
 with AT&T where he was the youngest member of the company's most senior
 executive body, the AT&T Operations Group.  As President of its Consumer
 Markets Division he led AT&T's core consumer long-distance business and
 reshaped the business unit to deliver customized communications services to
 distinct customer segments.  Mr. Schulman came to Consumer Markets after
 building AT&T WorldNet service into the largest and fastest-growing
 Internet service provider in the country.  Mr. Schulman also served as
 chief of marketing for AT&T's $24 billion Business Markets Group where he
 led the integration of wireless, e-commerce and local services into
 innovative bundles.

 At priceline.com, Mr. Schulman succeeds Jesse M. Fink, who returns to
 Walker Digital, the intellectual property laboratory that invented
 priceline.com's patented pricing system.

 "Priceline.com has successfully made the transition from an entrepreneurial
 start-up to a substantial high-growth company serving millions of customers
 annually," said Mr. Braddock.  "Our goal is to become one of America's
 blue-chip e-commerce companies.  Dan will be a key member of the management
 team that will continue to aggressively expand our current product and
 service lines and move us forcefully and effectively to exploit the
 business opportunities in front of us."

 "Now that we have built the foundation of a revolutionary business, Dan
 will leverage his experience building high-growth businesses to expand our
 product line horizontally and vertically," Mr. Braddock continued.  "In
 just the last quarter, our customer base grew by more than 500,000, and we
 are looking to Dan to continue our growth and enhance our customer support.
 With his level of accomplishment and experience, he brings the kind of
 managerial depth that will be a key success factor for Net-based businesses
 which want to reach the mass-market level in scope, quality and customer
 service."

 "Joining an established e-commerce leader at this early stage is a once-in-
 a-lifetime opportunity," said Mr. Schulman.  "I'm looking forward to
 working with this first-class group of executives and employees and
 building on the enormous successes they have achieved thus far."

 "Dan's joining the priceline.com management team highlights our commitment
 to merging the ingenuity of an Internet start-up with the management depth
 of a Fortune 500 company," said Jay S. Walker, priceline.com's founder and
 Vice Chairman.  "Together, Dan and Rick bring the right mix to
 priceline.com."

 ABOUT PRICELINE.COM

 Priceline.com is an Internet pricing system that enables consumers to name
 their own price for a variety of goods and services.  Consumers can make as
 many price requests as they wish through the system at no charge.
 Priceline.com takes those price requests and shares them with multiple
 brand-name sellers, who can fill as many of those requests as they want at
 price points determined by the buyers.

 Priceline.com is one of the Internet's truly "virtual" businesses.  The
 company takes all of its price requests directly to sellers for
 fulfillment, which means priceline.com doesn't hold or handle any
 inventory, and thus has no need for brick-and-mortar warehouses or large
 order-fulfillment staffs.

 Currently, priceline.com is organized along three business lines: travel
 services which offers leisure airline tickets and hotel rooms, financial
 services which offers home mortgages, refinancing and home equity loans and
 automotive services which offers new cars on a test basis in the New York
 area.

                                ###

 For press information, contact:
 Brian Ek at priceline.com  203-705-3026  (brian.ek@priceline.com)
 Michael Darcy at priceline.com  203-705-3331  (mike.darcy@priceline.com)
 Jennifer Carr at Connors Communications  212-807-7500  (jcarr@priceline.com)



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