Exhibit 23.1 CONSENT OF INDEPENDENT AUDITORS The Board of Directors Hasbro, Inc.: We consent to use of our reports included or incorporated by reference in the Hasbro, Inc. Annual Report on Form 10-K for the fiscal year ended December 27, 1998, which is incorporated by reference herein, and to the reference to our firm under the heading "Experts" in the prospectus. /s/ KPMG LLP Providence, Rhode Island August 31, 1999