AGREEMENT AND PLAN OF MERGER (this "Merger  Agreement") made and entered into as
of the 20th day of May, 1996 by and between  TeleMall  Network  Incorporated,  a
Nevada corporation  ("TeleMall") and Vegas Ventures,  Inc., a Nevada corporation
("Vegas").

                                  WITNESSETH:

WHEREAS, TeleMall is a corporation duly organized and existing under the laws of
the State of Nevada;

WHEREAS,  Vegas is a corporation  duly  organized and existing under the laws of
the State of Nevada;

WHEREAS,  on the date of this Merger Agreement,  TeleMall has authority to issue
50,000,000 shares of Common Stock,  $0.001 par value (the "Vegas Common Stock"),
of which 2,933,000  shares are issued and  outstanding  and 10,000,000  share of
Preferred  Stock,  $.001 par value (the "TeleMall  Preferred  Stock"),  of which
510,000 preferred shares are issued and outstanding;

WHEREAS,  on the date of this Merger  Agreement,  Vegas has  authority  to issue
50,000,000 shares of Common Stock, $.0.001 par value (the "Vegas Common Stock"),
of which  14,961,000  shares are issued and  outstanding.  Prior to the  merger,
Vegas shall  authorize the creation of 10,000,000  shares of Preferred Stock and
effectuate a 1 for 10 reverse stock split;

WHEREAS,  the  respective  Boards  of  Directors  of  TeleMall  and  Vegas  have
determined  that it is advisable and to the  advantage of said two  corporations
that TeleMall merger into Vegas upon the terms and conditions  herein  provided;
and

WHEREAS,  the respective Boards of Directors of TeleMall and Vegas have approved
this Merger  Agreement  and the Boards of  Directors  of TeleMall and Vegas have
directed   that  this  Merger   Agreement  be  submitted  to  a  vote  of  their
shareholders, if required by state law;

NOW,  THEREFORE,  in  consideration  of the mutual  agreements and covenants set
forth herein, TeleMall and Vegas hereby agree to merge as follows:

(1)  Merger.  TeleMall  shall be merged  with and into  Vegas,  and Vegas  shall
survive the merger ("merger"), effective upon the date when the Merger Agreement
is made effective in accordance with applicable laws (the "Effective Date").

(2)  Name  Change.  The  Articles  of  Incorporation  of  Vegas  (the  surviving
corporation)  shall be  amended  to  reflect  a  change  of the name of Vegas to
TeleMall Communications, Inc.

(3) Governing  Documents.  The Bylaws of Vegas, in effect on the Effective Date,
shall  continue to be the Bylaws of Vegas as the surviving  corporation  without
change or amendment  until  further  amended in accordance  with the  provisions
thereof and applicable laws.



(4) Further  Assurances.  From time to time, as and when required by Vegas or by
its successors  and assigns,  there shall be executed and delivered on behalf of
TeleMall such deeds and other instruments, and there shall be taken or caused to
be taken  by it such  further  and  other  action,  as  shall b  appropriate  or
necessary in order to vest, perfect or confirm, of record or otherwise, in Vegas
the title to and  possession of all the  property,  interests,  assets,  rights,
privileges,  immunities,  powers,  franchises  and  authority of  TeleMall,  and
otherwise  to carry out the purposes of the Merger  Agreement,  and the officers
and  directors  of Vegas  are  sully  authorized  in the name and on  behalf  of
TeleMall or otherwise to take any and all such action and to execute and deliver
any and all such deeds and other instruments.

(5) Stock of TeleMall.  On and after the Effective  Date, all of the outstanding
certificates  which  prior to that  time  represented  shares  and  warrants  of
TeleMall shall be recalled and cancelled and 2,933,000  restricted  Vegas common
shares  and  510,000  restricted  Vegas  preferred  shares  shall be  issued  in
proportion to their ownership percentage.  The registered owner on the books and
records of TeleMall or its transfer agents of any outstanding certificate shall,
until such  certificate  shall have been  surrendered  for transfer or otherwise
accounted for to Vegas or its transfer agents,  have and be entitled to exercise
any voting and other  rights  with  respect to and to receive any  dividend  and
other  distributions  upon the shares of Vegas  Common  Stock  evidenced by such
outstanding certificate as above provided.

(6) Book Entries. As of the Effective Date, entries shall be made upon the books
of Vegas in accordance with the following.

     (a) The assets and liabilities of TeleMall shall be recorded at the amounts
at which they were  carried on the books of  TeleMall  immediately  prior to the
Effective Date.

     (b) There  shall be  credited  to the  common  stock  account  of Vegas the
aggregate  amount  of the  stated  value of all  shares  of Vegas  Common  Stock
resulting from the conversion of the outstanding  TeleMall Common Stock pursuant
to the merger.

     (c) There shall be credited to the retained  earnings  account of Vegas the
aggregate  of the amount  carried in the retained  earnings  account of TeleMall
immediately prior to the Effective Date.

(7) Access to  Documentation.  Prior to the  merger,  Vegas and  TeleMall  shall
provide  each other full access to their books and  records,  and shall  furnish
financial and operating  data and such other  information  with respect to their
business and assets as may  reasonably  be requested  from time to time.  If the
proposed transaction is not consummated, all parties shall keep confidential any
information (unless ascertainable from public filings or published  information)
obtained concerning each others operations, assets and business.

(8) Merger  Expenses.  TeleMall  shall pay all of the legal,  accounting and any
other  expenses  reasonably  incurred in connection  with this Agreement and the
transactions  contemplated  hereby.  Vegas agrees to provide an itemized list of
all  expenses   incurred  in  connection  with  the  Merger  Agreement  and  the
transactions contemplated hereby.



(9)  Abandonment.  At any time before the effective Date, the Agreement and Plan
of  Reorganization  and the Agreement of Merger may be terminated and the Merger
may be  abandoned by the Board of Directors of either Vegas or TeleMall or both,
notwithstanding approval of the Merger Agreement by the shareholders of Vegas or
the shareholders of TeleMall or both.

(10)  Counterparts.  In order to  facilitate  the filing and  recording  of this
Merger Agreement the same may be executed in any number of counterparts, each of
which shall be deemed to be an original.

IN WITNESS WHEREOF,  this Merger  Agreement,  having first been duly approved by
resolution of each Boards of Directors of TeleMall and Vegas, is hereby executed
on  behalf  of  each of said  two  corporations  by  their  respective  officers
thereunto duly authorized.

TeleMall Network Incorporated                 ATTEST:
A Nevada corporation


/S/  RICK SULLIVAN                            /S/  REX MORDEN
- ----------------------------------           -----------------------------------
President                                    Secretary


Vegas Ventures, Inc.                         ATTEST:
A Nevada corporation

/S/  REX MORDEN                              /S/  GEORGE MAXON
- ----------------------------------          ------------------------------------
President                                   Secretary



                               ARTICLES OF MERGER


Pursuant to Section 92A-20 of the Nevada Revised Statues, TeleMall Network, Inc.
and Vegas  Ventures,  Inc.,  both  Nevada  corporation,  file these  Articles of
Merger.

1.  TeleMall  Network,  Inc.  ("TeleMall"),  pursuant  to a Plan of Merger and a
Meeting  of  the  Shareholders  of  Vegas  Ventures,   Inc.  ("Vegas"),   Nevada
corporation  who  unanimously  approved the terms of the Merger set forth in the
Proxy Statement on June 3, 1996 in Las Vegas, Nevada;

2. The Board of Directors and Shareholders of TeleMall and of Vegas  unanimously
adopted the Plan of Merger;

3. Neither corporation had a parent whose approval might have been required;

4.  The  Plan  was  approved  by  the  required   majority  of  the  constituent
shareholders;

5. The Amendment to the Articles of Incorporation of the constituent corporation
as provided in the Plan have been filed with the Nevada Secretary of State.

6. The entire Plan of Merger is attached  hereto as Exhibit 1, and  incorporated
herein in its entirety.

                                           EXECUTION AND ACKNOWLEDGEMENT

TELEMALL COMMUNICATIONS, INC. (formerly VEGAS VENTURES, INC)

By  /S/  THOMAS WELLS                        By  /S/  MALCOLM D. CRAWFORD
   ---------------------------------            --------------------------------
   President, Thomas Wells                      Secretary, Malcolm D. Crawford


TELEMALL NETWORK, INC.

By  /S/  RICK SULLIVAN                       By  /S/  REX MORDEN
   ----------------------------------           --------------------------------
   President, Rick Sullivan                     Secretary, Rex Morden



State of Nevada    )                                  LAUREN ANN PAVIA
                   ) SS    (Graphic of Seal Omitted)  Notary Public  - Nevada
County of Clark    )                                  Clark County
                                                    My appt. exp. July 20, 1999

     On the 20 day of June  1996,  before me, the  undersigned  a Notary  Public
personally  appeared  Thomas Wells,  Rick Sullivan,  Malcolm D. Crawford and Rex
Morden of TeleMall Communications,  Inc. and TeleMall Network, Inc., both Nevada
Corporations,  known to be the person persons  described in and who executed the
foregoing  instrument,  and who  acknowledge  to me that they  executed the same
freely and voluntarily and for uses and purposes therein mentioned.

     In Witness  Whereof,  I have  hereunto  set my hand and affixed my official
seal the day and year first written.

                                     NOTARY PUBLIC     /S/  LAUREN ANN PAVIA
                                                      --------------------------

                                    Residing in  Clark County
                                                 -------------------------------


My Commission Expires:

July 20, 1999
- ----------------------