GUM TECH INTERNATIONAL, INC.
                         REGISTRATION RIGHTS AGREEMENT

     THIS REGISTRATION  RIGHTS AGREEMENT (this "Agreement") is made effective as
of January  31,  1997,  by and  between  GUM TECH  INTERNATIONAL,  INC.,  a Utah
corporation  (the  "Corporation"),  and the persons  set forth on the  signature
pages  attached  hereto  or on  counterpart  signature  pages  (individually,  a
"Holder" and collectively, the "Holders").

                                    RECITAL
                                    -------

     The  Holders  are  parties  to  Subordinated   Convertible   Note  Purchase
Agreements dated as of even date herewith by and between the Corporation and the
Holders  (the  "Purchase  Agreements")  pursuant  to which  the  Corporation  is
obligated  to enter into this  Agreement.  Any  "C"apitalized  terms not defined
herein shall have the meanings established in the Purchase Agreements.

                                   AGREEMENT
                                   ---------

     NOW,  THEREFORE,  in  consideration  of the mutual  agreements,  covenants,
representations and warranties  contained in this Agreement,  the parties hereto
hereby agree as follows:

     1. Definitions.
          a. "Closing Date" means January 31, 1997.
          b.  "Commission"  means the Securities and Exchange  Commission or any
other Federal agency at the time administering the "Securities Act."
          c. "Commissioner" means the California Commissioner of Corporations.
          d.  "Common  Stock"  means  any  and  all  (i)  common  stock  of  the
Corporation  issued or issuable upon  conversion of the Series A Notes;  (b) any
common stock of the Corporation  issued as a dividend or other distribution with
respect  to or in  replacement  of the Series A Notes  Common  Stock and (c) any
common  stock issued in any  combination  or  subdivision  of the Series A Notes
Common Stock;  provided that in  determining  the amount of Common Stock held by
any Person,  the sum of (a), (b) and (c) shall be used. Any reference to "common
stock"  without  initial  capital  letters  shall  mean all other  shares of the
Corporation's common stock or other equity securities convertible into shares of
such "common stock."
          e.  "Exchange  Act"  means the  Securities  Exchange  Act of 1934,  as
amended or any  similar  Federal  statute and the rules and  regulations  of the
Commission thereunder, all as the same shall be in effect at the time.
          f.  "Initiating  Holders"  any holder or holders of no less than fifty
percent (50%) of the then outstanding Registrable Securities.
          g. "Person" means any  individual,  corporation,  trust,  partnership,
association, or other entity.
          h. "Registrable Securities" means the Common Stock.
          i. "Register,"  "registered," and "registration,"  mean a registration
effected by preparing and filing a registration statement in compliance with the
Securities  Act, and the  declaration or ordering of the  effectiveness  of such
registration statement.
          j. "Securities  Act" means the Securities Act of 1933, as amended,  or
any similar  Federal  statute and the rules and  regulations  of the  Commission
thereunder, all as the same shall be in effect at the time.
          k.  "Seller"  means a holder of  Registrable  Securities  selling such
shares.




     l.  "Series A Notes  Common  Stock" means the shares of common stock of the
Corporation issued to the Purchasers upon conversion of the Series A Notes.

     2. Registration Rights

     2.1 Form S-3.

          (a) Obligation to Register.  At any time on, or after,  July 31, 1997,
the Initiating Holders of Registrable Securities shall have the right to request
a registration on Form S-3 (such request shall be in writing and shall state the
number of shares of  Registrable  Securities  to be disposed of and the intended
method of disposition of such shares by such Person or Persons).
          (b) Notice.  The Corporation  shall give written notice to all holders
of Registrable  Securities of the receipt of a request for registration pursuant
to this Section 2.1 and shall permit such other  holders to  participate  in the
registration  upon  their  request  therefor,  so long as such  request is given
within  twenty  (20) days after  receipt of such  notice  from the  Corporation.
Subject to the foregoing,  the  Corporation  will use its best efforts to effect
promptly the registration of all shares of Registrable Securities on Form S-3 to
the extent requested by the holders thereof for purposes of disposition.

     2.2  Registration  Procedures.  Whenever  the  Corporation  is  required by
Section 2.1 to effect the  registration of the Registrable  Securities under the
Securities Act, the Corporation will, as expeditiously as possible:
          (a) prepare and file with the Commission a registration statement with
respect to such  securities  and use its best  commercial  efforts to cause such
registration statement to become and remain effective for the period provided in
this Agreement;
          (b)  prepare  and  file  with  the  Commission   such  amendments  and
supplements to such registration statement and the prospectus used in connection
therewith as may be necessary to keep such registration  statement effective and
to comply with the  provisions of the Securities Act with respect to the sale or
other  disposition  of all  securities  covered by such  registration  statement
whenever  the  seller or  sellers  of such  securities  shall  desire to sell or
otherwise  dispose  of the  same,  but  only  to the  extent  provided  in  this
Agreement;
          (c)  furnish to each  seller  such  number of copies of a  prospectus,
including a preliminary  prospectus,  in conformity with the requirements of the
Securities Act, and such other documents,  as such seller may reasonably request
in order to facilitate  the public sale or other  disposition  of the securities
owned by such seller;
          (d) use  reasonable  efforts to  register  or qualify  the  securities
covered by such registration statement under such other securities or state blue
sky  laws of  such  jurisdictions  as  each  seller  shall  reasonably  request,
including  doing  any and  all  other  reasonable  acts  and  things  which  the
Corporation deems reasonably necessary under such securities or blue sky laws to
enable such seller to consummate  the public sale or other  disposition  in such
jurisdictions  of  the  securities  owned  by  such  seller,   except  that  the
Corporation shall not for any such purpose be required to qualify to do business
as a foreign  corporation in any jurisdiction  wherein it is not so qualified or
does not intend to be so qualified prior to the effective date of the applicable
registration statement;
          (e)  before  filing  the  registration   statement  or  prospectus  or
amendments or supplements thereto, furnish to one counsel selected by a majority
of the voting interests of the holders of Registrable  Securities copies of such
documents proposed to be filed which shall be subject to the reasonable approval
of such counsel;
          (f)  furnish  to  each  prospective  seller  a  signed   counter-part,
addressed  to the  prospective  seller,  of (i) an opinion  of  counsel  for the
Corporation,  dated the effective date of the registration statement, and (ii) a
"comfort" letter signed by the independent public

339\GUM-TECH\REGISTER

                                     - 2 -



accountants who have certified the Corporation's  financial  statements included
in the  registration  statement,  covering  substantially  the same matters with
respect to the registration  statement (and the prospectus included therein) and
(in the case of the  accountants'  letter) with respect to events  subsequent to
the date of the financial statements, as are customarily covered (at the time of
such registration) in opinions of the Corporation's  counsel and in accountants'
letters  delivered  to the  underwriters  in  underwritten  public  offerings of
securities.   Notwithstanding  any  other  provision  of  this  Section  2,  the
Corporation  shall not in any event be required to maintain the effectiveness of
any such registration statement for a period in excess of 1 80 days.
     2.3 Registration  Expenses. As used herein,  "Registration  Expenses" shall
mean all expenses  incurred by the  Corporation  in complying  with Section 2.1,
including,  without  limitation,  all  registration  and filing  fees;  printing
expenses; fees and disbursements of counsel for the Corporation; reasonable fees
and  disbursements  of one  counsel  for all  the  selling  shareholders  of the
Registrable  Securities (which shall not exceed Five Thousand Dollars ($5,000));
blue sky fees and expenses; and the expense of any special audits incident to or
required by any such  registration  (but excluding the  compensation  of regular
employees of the Corporation who shall be paid in any event by the Corporation);
and  "Selling  Expenses"  shall  mean all  underwriting  discounts  and  selling
commissions applicable to the sales of Registrable  Securities  thereunder.  The
Corporation will pay the described  Registration Expenses in connection with the
registration  pursuant to Section 2.1. All Selling  Expense$ in connection  with
the  registration  pursuant to Section 2.1 shall be borne by the Corporation and
the  selling  shareholders  pro rata in  proportion  to the  securities  covered
thereby being sold by them.
     2.4 Indemnification.
          (a)   Indemnification  by  the  Corporation.   In  the  event  of  any
registration  of any of the  Corporation's  securities  under the Securities Act
pursuant to Section 2.1, the Corporation  shall indemnify and hold harmless each
of the following parties as described in this Agreement:  (i) the seller of such
securities;  (ii) each  underwriter (as defined in the Securities Act) who makes
an  underwriting  agreement  with the  Corporation  or Holders  pursuant  to the
foregoing terms of this  Agreement;  (iii) each other Person who is a partner or
affiliate or agent of such seller and who  participates  in the offering of such
securities; and (iv) each other Person, if any, who controls (within the meaning
of the Securities Act) such seller,  underwriter or participating Person against
any losses, claims, damages or liabilities (collectively the "liability"), joint
or  several,  to  which  such  seller,  underwriter,   participating  Person  or
controlling  Person may become  subject  under the  Securities  Act or any other
statute or at common  law,  if such  liability  (or  action in respect  thereof)
arises out of or is based upon (i) any alleged untrue  statement of any material
fact contained in any  registration  statement  under which such securities were
registered  under  the  Securities  Act,  any  preliminary  prospectus  or final
prospectus  contained therein,  or any amendment or supplement  thereto, or (ii)
any alleged  omission  to state  therein a material  fact  required to be stated
therein or necessary to make the statements  therein not  misleading.  Except as
otherwise  provided in paragraph (d) of this Section 2.4, the Corporation  shall
reimburse  each  such  seller,   underwriter,   participating   Person  or  such
controlling   Person  in  connection   with   defending   any  such   liability.
Notwithstanding  anything to the contrary herein, however, the Corporation shall
not be liable to any seller,  underwriter,  participating Person, or controlling
Person in any such case if any such liability arises out of or is based upon any
alleged  untrue  statement  or  alleged  omission  made  in  such   registration
statement,  preliminary or final prospectus,  or amendment or supplement thereto
(i) in  reliance  upon  and in  conformity  with  information  furnished  to the
Corporation by such Person specifically for use in such registration  statement,
preliminary  or final  prospectus  or amendment or supplement  thereto,  or (ii)
based on the authority of an "expert" within the meaning of that term as defined
in the Securities Act (but only if the Corporation  had no reasonable  ground to
believe, and did not believe, that the statements

339\GUM-TECH\REGISTER

                                      - 3 -


made on the  authority  of such expert were untrue or that there was an omission
to state a material fact. The Corporation shall not be required to indemnify any
Person against any liability arising from (i) any untrue or misleading statement
or omission  contained  in any  preliminary  prospectus  if such  deficiency  is
corrected in the final  prospectus or (ii) for any liability which arises out of
the failure of any Person to deliver a prospectus as required by the  Securities
Act. The  indemnity  provided  for in this  Section  2.4(a) shall remain in full
force and effect for the period of  limitations  imposed under  California  law,
regardless  of  any  investigation   made  by  or  on  behalf  of  such  seller,
underwriter,  participating  Person or  controlling  Person  and  shall  survive
transfer of such securities by such seller.
          (b) Indemnification by Holders of Registrable Securities.  Each holder
of any Registrable  Securities shall, by acceptance thereof,  indemnify and hold
harmless each other holder of any Registrable Securities,  the Corporation,  its
directors and officers,  each above described underwriter who contracts with the
Corporation  or its agents and each  other  Person,  if any,  who  controls  the
Corporation or such  underwriter,  against any liability,  joint or several,  to
which any such other holder,  the Corporation,  underwriter or any such director
or officer of any such Person may become subject under the Securities Act or any
other  statute  or at common  law,  if such  liability  (or  actions  in respect
thereof)  arises out of or is based upon (i) the  disposition  by such holder of
such Registrable  Securities in violation of the provisions of this Section 2.4,
(ii)  any  alleged  untrue  statement  of any  material  fact  contained  in any
registration   statement  under  which  securities  were  registered  under  the
Securities  Act at the request of such holder,  any  preliminary  prospectus  or
final prospectus  contained therein,  or any amendment or supplement thereto, or
(iii) any  alleged  omission  to state  therein a material  fact  required to be
stated  therein  or  necessary  to make  statement(s)  therein  not  misleading.
Notwithstanding  any other provision of this Section 2.4(b), the indemnification
rights  set forth in this  Section  2.4(b)  shall be given in the case of clause
(ii) or (iii) only if such alleged untrue  statement or alleged omission in such
registration statement, preliminary or final prospectus, amendment or supplement
thereto  was  made  (1) in  reliance  upon and in  conformity  with  information
furnished to the  Corporation by such holder  expressly  stated for use therein,
and (2) not based on the  authority  of an expert as to when the  holder  had no
reasonable ground to believe, and did not believe,  that (A) the statements made
on the  authority  of such  expert  were  untrue or (B) there was an omission to
state a material  fact.  Such  holder  shall  reimburse  the  Corporation,  such
underwriter  or such  director,  officer,  other  Person or other holder for any
reasonable legal fees incurred in investigating or defending any such liability;
provided, however, that no holder of Registrable Securities shall be required to
indemnify any Person against any liability arising from any untrue or misleading
statement or omission contained in any preliminary prospectus if such deficiency
was corrected in the final  prospectus or for any liability  which arises out of
the failure of any Person to deliver a prospectus as required by the  Securities
Act; and provided  further,  that the  obligations of such holder of Registrable
Securities  for the indemnity  hereunder  shall be limited to an amount equal to
the net  proceeds  received  by  such  holder  of  Registrable  Securities  upon
disposition  thereof,  and shall not extend to any  settlement of claims related
thereto  without  the  express  written  consent of such  holder of  Registrable
Securities,  which  consent  shall not be  unreasonably  withheld.
          (c) Further  Indemnity.  Indemnification  similar to that specified in
paragraphs (a) and (b) of this Section 2.4 shall be given by the Corporation and
each holder of any Registrable  Securities  (with such  modifications  as may be
appropriate) with respect to any required registration or other qualification of
the Common Stock under any federal or state law or  regulation  of  governmental
authority other than the Securities Act.
          (d)  Procedures:  Rights to Separate  Counsel.  Each party entitled to
indemnification  under this  Section 2.4 (the  "Indemnified  Party")  shall give
notice to the party  required  to  provide  indemnification  (the  "Indemnifying
Party") promptly after such Indemnified Party has received written notice of any
claim as to which indemnity may be sought, and shall

339\GUM-TECH\REGISTER

                                      - 4 -


tender the defense of any such claim or any  litigation  resulting  therefrom to
the Indemnifying Party,  provided that counsel for the Indemnifying Party who is
conducting  the  defense of such claim or  litigation  shall be  approved by the
Indemnified  Party (whose  approval  shall not be  unreasonably  withheld).  The
failure of any  Indemnified  Party to give notice as provided  herein  shall not
relieve the Indemnifying  Party of its obligations under this Section 2.4 unless
such failure to give notice shall materially  affect the  Indemnifying  Party in
the  defense of any such claim or any such  litigation.  The  Indemnified  Party
shall also have the right to employ  separate  counsel in any such action and to
participate separately in the defense thereof, but in such circumstance the fees
and expenses of such counsel shall be paid by the  Indemnified  Party and not at
the expense of the indemnifying Party.  However, if the indemnifying Party fails
to  assume  the  defense  of any  properly  tendered  claims,  then the fees and
expenses of such  separate  counsel  shall be borne by the  Indemnifying  Party.
Except with the consent of any Indemnified Party, no Indemnifying  Party, in the
defense of any such claim or litigation,  shall consent to entry of any judgment
or enter into any  settlement  which does not include as an  unconditional  term
thereof the giving by the  claimant or  plaintiff  to such  Indemnified  Party a
release from all liability in respect of such claim or litigation.

     2.5 Compliance With Rule 144. With a view to making  available the benefits
of certain rules and  regulations of the Commission  that may permit the sale of
the Registrable  Securities to the public without registration,  the Corporation
agrees to use its best efforts to:
          (a)  Make  and  keep  public  information  regarding  the  Corporation
available  as those  terms  are  understood  and  defined  in Rule 144 under the
Securities Act, at all times;
          (b) File with the  Commission in a timely manner all reports and other
documents  required of the Corporation under the Securities Act and the Exchange
Act at any time after it has become subject to such reporting requirements;
          (c) So long as a  Holder  owns  more  than  ten  percent  (10%) of any
Registrable  Securities,  furnish to the Holder forthwith upon written request a
written  statement by the  Corporation as to its  compliance  with the reporting
requirements of Rule 144, and of the Securities Act and the Exchange Act, a copy
of the most recent annual or quarterly report of the Corporation, and such other
reports and  documents so filed as a Holder may  reasonably  request in availing
itself of any rule or regulation of the Commission allowing a Holder to sell any
such securities without registration.
     2.6 Consent to be Bound. Each subsequent  holder of Registrable  Securities
obtaining  rights  under  Section 2.8 must consent in writing to be bound by the
terms and  conditions of this  Agreement in order to acquire the rights  granted
pursuant to this Agreement.
     2.7  Amendments.  The provisions of this Agreement may be amended,  and the
Corporation  may take any action  herein  prohibited  or omit to perform any act
herein  required to be performed by it only if the  Corporation has obtained the
written consent of the holders of 51% or more of the Registrable Securities, but
any such  amendment  or  consent  shall be  binding  upon any Person who has not
signed such amendment.
     2.8  Assignability of Registration  Rights.  Subject to Section 2.6 hereof,
the  registration  rights  set  forth in this  Agreement  are-assignable  to any
assignee as to  Registrable  Securities  conveyed  in  accordance  herewith  who
acquires  no  less  than  (a)  five  percent  (5%)  of  the  Corporation's  then
outstanding  Registrable  Securities  or (b) at least fifty percent (50%) of the
Registrable  Securities  originally held by such assignor.  Notwithstanding  the
foregoing,   the  registration  rights  set  forth  in  this  Agreement  may  be
transferred  to any  general  or  limited  partner  of a  Holder  or  any  other
affiliated  party of such  Holder who is a  successor  in  interest  to a Holder
regardless of the percentage of Registrable Securities so transferred.
     2.9  Rights  Which  May  Not  Be  Granted  to  Subsequent  Investors.   The
Corporation shall not grant registration  rights or enter into any "registration
rights  agreement" or similar  agreement  with any Person after the Closing Date
unless  such  agreement  provides  that the  holder of such  securities  may not
participate in any registration requested pursuant to this

339\GUM-TECH\REGISTER

                                     - 5 -



Agreement  without  the  consent of holders  of a  majority  of the  Registrable
Securities and such registration  rights are neither superior to nor in conflict
with any rights conferred under this Agreement.
     2.10 Information by Holder. The holder or holders of Registrable Securities
included in any  registration  shall furnish to the Corporation such information
regarding such holder or holders,  the Registrable  Securities held by them, and
the  distribution  proposed by such holder or holders,  as the  Corporation  may
reasonably  request in writing and as shall be required in  connection  with any
registration, qualification or compliance referred to in this Article.
     3. Miscellaneous.
          3.1 Successors  and Assigns.  Except as otherwise  expressly  provided
herein, all covenants and agreements contained in this Agreement by or on behalf
of any of the  parties  hereto  shall  bind  and  inure  to the  benefit  of the
respective successors and assigns of the parties hereto, whether so expressed or
not.
          3.2   Severability.   Each  provision  of  this  Agreement   shall  be
interpreted  in such manner as to be effective and valid under  applicable  law,
but if any  provision of this  Agreement is held to be  prohibited by or invalid
under  applicable law, such provision shall be ineffective only to the extent of
such  prohibition  or  invalidity,  without  invalidating  the remainder of this
Agreement.
          3.3  Counterparts.  This  Agreement  may be  executed  in two or  more
counterparts,  any one of which need not contain the signatures of more than one
party, but all of which  counterparts when taken together,  shall constitute one
and the same Agreement.
          3.4 Descriptive  Headings.  The descriptive headings of this Agreement
are  inserted  for  convenience  only  and do not  constitute  a  part  of  this
Agreement.
          3.5 Notices.  All notices,  demands,  consents or other communications
required or permitted  hereunder shall be in writing and shall be deemed to have
been given when personally  delivered or five (5) business days after deposit in
the U.S. Mail (excluding  Saturday and Sunday and any legally recognized Federal
holiday) if sent by first class certified mail,  return receipt requested or the
next  business day if sent by facsimile  (receipt  acknowledged),  Express Mail,
Federal Express or similar service, addressed to the each party's address as set
forth in the  Purchase  Agreements,  or to such  address as any  Investor  shall
advise the other parties by notice sent in  accordance  with this Section 3.5 if
any named Person shall desire to change such address.
          3.6 Governing Law. The validity,  meaning and effect of this Agreement
shall be  determined  in  accordance  with the laws of  Arizona,  applicable  to
contracts made and to be performed entirely within the State of Arizona.
          3.7 Litigation  Costs.  Subject to Section 2.4, if any legal action or
any  arbitration  or other  proceeding  is brought for the  enforcement  of this
Agreement,  or because of a dispute, breach or default in connection with any of
the provisions of this Agreement,  the successful or prevailing party or parties
shall be entitled to recover reasonable attorneys' fees and other costs incurred
in that action or  proceeding,  in  addition to any other  relief to which it or
they may be entitled.
          3.8 Specific Performance. Each party's obligation under this Agreement
is unique.  If any party should default in its obligations under this Agreement,
the parties each acknowledge  that it may be extremely  impracticable to measure
the resulting damages; accordingly, the non-defaulting party, in addition to any
other available rights or remedies,  may sue in equity for specific performance,
and upon satisfactory proof thereof,  it may be entitled to obtain such specific
performance.
          3.9 Final Agreement.  This Agreement  constitutes the entire agreement
between the parties  pertaining  to the subject  matter  hereof and  supersedes,
merges,  renders void and terminates all prior and  contemporaneous  agreements,
understandings,  nego-tiations  and discussions,  whether oral or written,  with
respect thereto.


339\GUM-TECH\REGISTER
                                      -6-




     IN WITNESS  WHEREOF,  the parties hereto have executed this Agreement as of
the day and year first above written.

                                          "CORPORATION"

                                           GUM TECH INTERNATIONAL, INC.

                                           By: /S/  JEFFREY L. BOUCHY
                                               --------------------------------

                                              Jeffrey L. Bouchy, Chief Financial
                                              Officer
                                              ----------------------------------
                                               (Print Name and Title)



339\GUM-TECH\REGISTER

                                      -7-