<ARTICLE>                     5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE STATEMENTS FOR
THE THREE AND SIX MONTHS ENDED OCTOBER 31, 1997 AND AS OF OCTOBER 31, 1997 AND IS QUALIFIED IN
ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<CIK>                    0000930817
<NAME> PL BRANDS, INC.
<MULTIPLIER>                    1
<CURRENCY>                      US dollars
       
                             
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                              Apr-30-1998
<PERIOD-START>                                 Aug-01-1997
<PERIOD-END>                                   Oct-31-1997
<EXCHANGE-RATE>                                1
<CASH>                                         14,893
<SECURITIES>                                   0
<RECEIVABLES>                                  492,703
<ALLOWANCES>                                   0
<INVENTORY>                                    358,692
<CURRENT-ASSETS>                               874,323
<PP&E>                                         192,202
<DEPRECIATION>                                 606,926
<TOTAL-ASSETS>                                 1,067,525
<CURRENT-LIABILITIES>                          951,078
<BONDS>                                        0
<PREFERRED-MANDATORY>                          0
<PREFERRED>                                    0
<COMMON>                                       9,143
<OTHER-SE>                                     (10,941)
<TOTAL-LIABILITY-AND-EQUITY>                   1,067,525
<SALES>                                        1,405,255
<TOTAL-REVENUES>                               1,405,255
<CGS>                                          1,238,609
<TOTAL-COSTS>                                  134,159
<OTHER-EXPENSES>                               (33,274)
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             0
<INCOME-PRETAX>                                (787)
<INCOME-TAX>                                   0
<INCOME-CONTINUING>                            (787)
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   (787)
<EPS-PRIMARY>                                  (.00)
<EPS-DILUTED>                                  (.00)