SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549
                                ---------------


                                  FORM 10-Q
   (Mark One)
      X        QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                           SECURITIES EXCHANGE ACT OF 1934
                     For the quarterly period ended June 30, 1996

                                   OR
               TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                           SECURITIES EXCHANGE ACT OF 1934
                 For the transition period from __________ to __________

                       Commission file number 1-14108

                         360 COMMUNICATIONS COMPANY
               (Exact name of registrant as specified in its charter)


                                 Delaware
               (State or other jurisdiction of incorporation)


                                 47-0649117
                      (I.R.S. Employer Identification No.)


                              8725 W. Higgins Road
                                Chicago, Illinois
                            60631-2702(312) 399-2500
             (Address and telephone number of principal executive offices)

  Indicate  by check  mark  whether  the  registrant  (1) has filed all  reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days. Yes X No


  On July 31, 1996,  116,859,310  shares of the  registrant's  Common Stock were
outstanding.










                                TABLE OF CONTENTS


                          PART I. FINANCIAL INFORMATION

Item 1.   Financial Statements..............................................1

Item 2.   Management's Discussion and Analysis of Financial Condition and
          Results of Operations.............................................9


                           PART II. OTHER INFORMATION

Item 1.   Legal Proceedings.................................................15

Item 2.   Changes in Securities ............................................*

Item 3.   Defaults Upon Senior Securities...................................*

Item 4.   Submission of Matters to a Vote of Security Holders...............*

Item 5.   Other Information.................................................16

Item 6.   Exhibits and Reports on Form 8-K..................................17
- ---------------
* No reportable information under this item.


When  used  in  this   Report,   the  words   "intends,"   "expects,"   "plans,"
"anticipates,"  "estimates"  and similar  expressions  are  intended to identify
forward looking  statements.  Specifically,  statements  included in this Report
that are not historical facts,  including statements about the Company's beliefs
and  expectations  about  continued  market and  industry  growth and ability to
maintain  existing churn and increased  penetration  rates,  are forward looking
statements.  Such statements are subject to risks and  uncertainties  that could
cause  actual  results  or  outcomes  to  differ  materially.   Such  risks  and
uncertainties  include,  but are not limited to, the impact  resulting  from the
loss of the Sprint  name and the  uncertainties  and costs  associated  with the
implementations of a new brand name; the Company's history of net losses and the
lack of assurance that the Company's  earnings will be sufficient to cover fixed
charges in the  future;  the degree to which the  Company is  leveraged  and the
restrictions  imposed on the Company under its existing debt  instruments  which
may adversely affect the Company's ability to finance its future operations,  to
compete  effectively  against better  capitalized  competitors  and to withstand
downturns in its business or the economy generally;  continued downward pressure
on the prices  charged  for  cellular  equipment  and  services  resulting  from
increased  competition in the Company's markets;  the lack of assurance that the
Company's ongoing network  improvements and scheduled  implementation of digital
technology in its markets will be sufficient to meet or exceed the  capabilities
and quality of competing  networks;  the effect on the Company's  operations and
financial  performance of changes in the regulation of cellular activities;  the
degree to which the Company incurs  significant costs due to cellular fraud; the
impact on the Company of more restrictive standards on radio frequency emissions
that may arise from concerns  suggesting  cellular  telephones  may be linked to
cancer; and the other factors discussed under the heading "Certain Risk Factors"
in the Company's  Information Statement set forth as Exhibit 99 to the Company's
Form 10 (File No.  1-14108) filed with the  Securities and Exchange  Commission,
which  section is hereby  incorporated  by  reference  herein.  Forward  looking
statements  included  in this  Report  speak only as of the date  hereof and the
Company  undertakes no obligation to revise or update such statements to reflect
events or  circumstances  after the date hereof or to reflect the  occurrence of
unanticipated events.



                                       i




                       PART I. FINANCIAL INFORMATION


Item 1.  Financial Statements.





                   360 COMMUNICATIONS COMPANY AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
                             (Thousands of Dollars)


                                                                          June 30,               December 31,
                               ASSETS                                      1996                     1995
                                                                       --------------           -------------
                                                                        (Unaudited)
                                                                                       
Current Assets
Cash and Cash Equivalents                                            $        28,607          $       19,023
Accounts Receivable, less allowances
  of $3,780 and $2,370, respectively                                          86,275                  68,087
Other Receivables                                                             28,592                  29,799
Unbilled Revenue                                                              34,909                  23,481
Inventory                                                                     16,731                  19,576
Other                                                                          7,666                   6,604
                                                                     ----------------         ---------------
    Total Current Assets                                                     202,780                 166,570
                                                                     ----------------         ---------------

Property, Plant and Equipment                                              1,315,369               1,151,157
Less: Accumulated Depreciation                                               364,580                 300,703
                                                                     ----------------         ---------------
Property, Plant and Equipment, net                                           950,789                 850,454
                                                                     ----------------         ---------------

Investments in Unconsolidated Entities                                       333,851                 318,287
Intangibles, net                                                             709,363                 632,756
Other Assets                                                                  20,210                   5,179
                                                                     ----------------         ---------------
    Total Assets                                                     $     2,216,993          $    1,973,246
                                                                     ================         ===============

                               LIABILITIES AND SHAREOWNERS' EQUITY
Current Liabilities
Trade Accounts and Other Payables                                    $       141,462          $      111,770
Advance Billings                                                              23,949                  20,559
Accrued Taxes                                                                 32,589                  19,690
Short-Term Borrowings                                                         24,950                     --
Accrued Agent Commissions                                                      7,170                  15,417
Other                                                                         31,336                  27,092
                                                                     ----------------         ---------------
    Total Current Liabilities                                                261,456                 194,528
                                                                     ----------------         ---------------

Long-Term Debt                                                             1,387,662                     --
Advances From and Notes to Affiliates                                            --                1,517,729
                                                                     ----------------         ---------------

Deferred Credits and Other Liabilities
Deferred Income Taxes                                                        103,741                  99,168
Postretirement and Other Benefit Obligations                                   5,871                  12,859
                                                                     ----------------         ---------------
    Total Deferred Credits and Other Liabilities                             109,612                 112,027
                                                                     ----------------         ---------------

Minority Interests in Consolidated Entities                                  171,596                 146,894
                                                                     ----------------         ---------------

Shareowners' Equity
Common Stock ($.01 par value; 1,000,000,000 shares authorized;
  116,847,813 shares issued and outstanding)                                   1,168                  11,541
Additional Paid-In Capital                                                   627,309                 360,978
Unamortized Restricted Stock                                                  (2,623)                    --
Accumulated Deficit                                                         (339,187)               (370,451)
                                                                     ----------------         ---------------
    Total Shareowners' Equity                                                286,667                   2,068
                                                                     ----------------         ---------------
    Total Liabilities and Shareowners' Equity                        $     2,216,993          $    1,973,246
                                                                     ================         ===============


             The  accompanying  Notes are an integral  part of the  Consolidated
Financial Statements.


                                       1








                                         360 COMMUNICATIONS COMPANY AND SUBSIDIARIES
                                           CONSOLIDATED STATEMENTS OF OPERATIONS
                                                     (Thousands of Dollars)
                                                         (Unaudited)



                                                   For the Three Months                   For the Six Months
                                                      Ended June 30,                        Ended June 30,
                                            ---------------------------------     ---------------------------------
                                                 1996               1995               1996               1995
                                            --------------     --------------     --------------     --------------
                                                                                       
OPERATING REVENUES
Cellular Service Revenues                   $     263,560      $     196,478      $     494,314      $     364,556
Equipment Sales                                    10,613             12,417             19,554             23,814
                                            --------------     --------------     --------------     --------------
     Total Operating Revenues                     274,173            208,895            513,868            388,370
                                            --------------     --------------     --------------     --------------

OPERATING EXPENSES
Cost of Service                                    22,205             18,181             44,344             33,001
Cost of Equipment Sales                            23,224             24,437             41,667             45,675
Other Operations Expense                           11,783              8,930             24,326             17,832
Selling, General, Administrative                  114,023             89,638            221,173            167,083
   and Other Expenses
Depreciation and Amortization                      35,157             27,502             68,154             54,286
                                            --------------     --------------     --------------     --------------
     Total Operating Expenses                     206,392            168,688            399,664            317,877
                                            --------------     --------------     --------------     --------------

OPERATING INCOME                                   67,781             40,207            114,204             70,493
Interest Expense                                  (24,274)           (31,864)           (54,102)           (62,705)
Minority Interests in Net Income
   of Consolidated Entities                       (13,861)            (8,895)           (24,325)           (16,915)
Equity in Net Income of
   Unconsolidated Entities                         14,348              7,455             24,020             11,563
Other Income (Expense), net                          (137)                53                322                 48
                                            --------------     --------------     --------------     --------------
Income Before Income Taxes                         43,857              6,956             60,119              2,484
Income Tax Expense                                 19,573              7,714             28,855              9,161
                                            --------------     --------------     --------------     --------------
     Net Income (Loss)                      $      24,284      $        (758)     $      31,264      $      (6,677)
                                            ==============     ==============     ==============     ==============

Net Income (Loss) per Share (in Dollars)    $        0.21      $       (0.01)     $        0.27      $       (0.06)
                                            ==============     ==============     ==============     ==============

Weighted Average Shares
   Outstanding, in thousands                      117,066            116,725            117,048            116,549
                                            ==============     ==============     ==============     ==============



                          The  accompanying  Notes are an  integral  part of the
Consolidated Financial Statements.




                                       2









                                         360 COMMUNICATIONS COMPANY AND SUBSIDIARIES
                                             CONSOLIDATED STATEMENTS OF CASH FLOWS
                             (Thousands of Dollars)
                                   (Unaudited)


                                                                     For the Six Months
                                                                       Ended June 30,
                                                            ------------------------------------
                                                                 1996                 1995
                                                            ---------------       --------------
                                                                           
Operating Activities
Net Income (Loss)                                           $       31,264        $      (6,677)
Adjustments to Reconcile Net Income (Loss) to Net
  Cash Provided by Operating Activities
     Depreciation and Amortization                                  68,154               54,286
     Deferred Income Taxes                                          11,919                7,294
     Equity in Net Income of Unconsolidated
       Entities, net of distributions                              (14,891)                 529
     Minority Interests in Net Income of
       Consolidated Entities                                        24,325               16,915
     Changes in Operating Assets and Liabilities
        Receivables, net                                           (12,010)               4,618
        Other Current Assets                                        (6,529)               8,746
        Trade Accounts and Other Payables                           26,573               14,448
        Accrued Expenses and Other
            Current Liabilities                                      7,759              (12,126)
        Noncurrent Assets and Liabilities, net                         255                  588
     Other, net                                                         (2)                (522)
                                                            ---------------       --------------
Net Cash Provided by Operating Activities                          136,817               88,099
                                                            ---------------       --------------

Investing Activities
Capital Expenditures                                              (143,942)            (178,732)
Acquisitions                                                      (109,642)                 --
Investment in Unconsolidated Entities and Other                     (2,476)              (3,552)
                                                            ---------------       --------------
Net Cash Used by Investing Activities                             (256,060)            (182,284)
                                                            ---------------       --------------

Financing Activities
Net Borrowings under Bank Revolving Credit Facility                473,658                  --
Proceeds from Long-Term Debt                                       900,000                  --
Net Short-Term Borrowings                                           24,950                  --
Increase (Decrease) in Advances from Affiliates                 (1,400,000)             113,874
Equity Contributions                                               132,697                  --
Contributions from Minority Investors                                4,597                3,903
Distributions to Minority Investors                                 (7,075)              (3,537)
                                                            ---------------       --------------
Net Cash Provided by Financing Activities                          128,827              114,240
                                                            ---------------       --------------

Increase in Cash and Cash Equivalents                                9,584               20,055
Cash and Cash Equivalents at Beginning of Period                    19,023                5,527
                                                            ---------------       --------------
Cash and Cash Equivalents at End of Period                  $       28,607        $      25,582
                                                            ===============       ==============



           The  accompanying  Notes  are an  integral  part of the  Consolidated
Financial Statements.





                                       3



                 360  COMMUNICATIONS COMPANY AND SUBSIDIARIES

          NOTES TO UNAUDITED INTERIM CONSOLIDATED FINANCIAL STATEMENTS

                                   (Unaudited)


1. Basis of Consolidation and Presentation

      360  Communications  Company and its subsidiaries (the "Company")  provide
wireless voice and data  telecommunications  services. The Company operates as a
general and limited  partner and majority  owner of cellular  systems in various
metropolitan  and  rural  service  areas and as a limited  minority  partner  or
manager in other cellular  systems.  The Company operates in five regions in the
United States: Mid-Atlantic, Midwest, North Carolina, Southeast and West.

      The  Company  was a  wholly-owned  subsidiary  of  Centel  Corporation,  a
wholly-owned  subsidiary  of Sprint  Corporation  ("Sprint").  On March 7, 1996,
Sprint  completed the spin-off of the Company to Sprint  shareholders  through a
pro  rata  distribution  of  all  of  the  Common  Stock  of  the  Company  (the
"Spin-off"). For further discussion of the Spin-off, see Note 3.

      The accompanying  unaudited  consolidated financial statements include the
accounts of the Company and its  wholly-owned  and majority owned  subsidiaries.
The assets, liabilities and results of operations of entities (both corporations
and  partnerships)  in which the Company has a  controlling  interest  have been
consolidated.  The ownership interests of noncontrolling owners in such entities
are  reflected  as  minority  interests.  The  Company  accounts  for all  other
investees using the equity method of accounting.  All  significant  intercompany
accounts and transactions have been eliminated.

      The  unaudited  consolidated  financial  statements  have been prepared in
conformity with generally  accepted  accounting  principles and are presented in
accordance  with the  rules  and  regulations  of the  Securities  and  Exchange
Commission  applicable  to  interim  financial  information.  In  the  Company's
opinion, the unaudited consolidated financial statements include all adjustments
necessary to present fairly the financial position and results of operations for
each interim period  presented.  All such  adjustments are of a normal recurring
nature.  These  financials  should be read in conjunction  with the consolidated
financial  statements,  including the notes  thereto,  included in the Company's
Annual Report on Form 10-K for the fiscal year ended December 31, 1995.

2. Earnings Per Share

      Earnings per share was computed using weighted average shares outstanding,
including common stock equivalents, totaling 117,065,513 and 116,725,486 for the
three months ended June 30, 1996 and 1995,  respectively,  and  117,047,971  and
116,548,862  for the six months ended June 30, 1996 and 1995,  respectively.  In
1995,  Net Loss per  Share  was  recalculated  based  upon the  number of Sprint
weighted average shares outstanding for each respective  period,  adjusted for a
conversion  ratio of 1 share of the Company's Common Stock to 3 shares of Sprint
common stock.

3. Spin-off

      On July 26, 1995,  Sprint announced that its Board of Directors decided to
pursue a tax-free Spin-off of the Company to Sprint  shareholders.  In the March
1995 Federal  Communications  Commission  ("FCC")  auction of wireless  Personal
Communications  Services ("PCS") licenses,  Sprint Spectrum LP won the rights to
several markets which overlap service territories operated by the Company. Under
FCC rules,  Sprint was  required  to divest or reduce its  cellular  holdings in
certain  markets  to clear  conflicts  with the PCS  licenses  awarded to Sprint
Spectrum LP. For these  reasons,  Sprint and its Board of  Directors  decided to
pursue a Spin-off of the cellular operations of Sprint.


                                       4




3. Spin-off  (continued)

      On March 7, 1996, the Spin-off was  consummated.  In conjunction  with the
Spin-off,  the Company repaid $1.4 billion of intercompany  debt to Sprint.  The
remaining intercompany debt was contributed to the Company as Additional Paid-In
Capital. Funding for the repayment was derived from the proceeds of $900 million
of the Company's Senior Notes issued under an indenture  ("Indenture")  and $527
million of initial  borrowings under a $800 million  five-year  revolving credit
facility ("Credit  Facility") with a number of banks and institutional  lenders.
In  addition,  a  recapitalization  of the  Company's  Common Stock was effected
pursuant  to which  the  Company  split the 10  shares  of the then  issued  and
outstanding  Common  Stock into  116,733,983  new shares of the Common  Stock to
allow for the pro rata distribution of such stock to the common  shareholders of
Sprint. This distribution was effected as a tax-free stock dividend.

      The  Indenture and Credit  Facility  have general and financial  covenants
which place  certain  restrictions  on the Company.  The Company is limited with
respect to: the making of payments (dividends and distributions); the incurrence
of certain liens; the sale of assets under certain circumstances;  entering into
or  otherwise  permitting  any  subsidiary  distribution  restrictions;  certain
transactions with affiliates; certain consolidations, mergers and transfers; and
the use of loan proceeds.  In addition,  the Indenture and Credit Facility limit
the  aggregate  amount of  additional  borrowings  which can be  incurred by the
Company.



4. Significant Equity Investments

      The  Company's  investments  in the Kansas City SMSA Limited  Partnership,
Orlando SMSA Limited  Partnership,  New York SMSA Limited  Partnership,  and GTE
Mobilnet of South Texas Limited  Partnership  meet the conditions  prescribed by
the Securities and Exchange Commission which require interim financial statement
disclosures for significant  equity  investments.  Selected  unaudited  combined
interim financial information follows (in thousands):





                                                   For the Three Months Ended           For the Six Months Ended
                                                            June 30,                             June 30,
                                                 --------------------------------    -------------------------------
                                                        1996            1995                1996           1995
                                                                                       
   Results of Operations
       Cellular Service Revenues                 $     308,792   $     248,815       $     595,039  $     479,969
       Equipment Sales                                  11,980          12,950              22,404         24,354
                                                       -------         -------             -------        -------
       Total Operating Revenues                        320,772         261,765             617,443        504,323
                                                       -------         -------             -------        -------

       Cost of Equipment Sales                          26,434          21,324              51,688         42,715
       Operating, Selling, General,
           Administrative and Other Expenses           155,165         130,593             305,114        266,858
       Depreciation and Amortization                    28,300          25,710              56,143         48,804
                                                       -------         -------             -------        -------
       Total Operating Expenses                        209,899         177,627             412,945        358,377
                                                       -------         -------             -------        -------

       Operating Income                                110,873          84,138             204,498        145,946
       Other Income (Expense), net                      (2,347)          1,366              (4,123)         2,912
                                                       -------          -------            -------        -------
       Net Income                                $     108,526   $      85,504       $     200,375  $     148,858
                                                       -------          -------            -------        -------




                                      5






5.  Income Taxes

      In the second quarter of 1996, the Company identified certain tax planning
strategies. The annual effect of these tax planning strategies combined with the
effect of increased  earnings estimates resulted in an effective tax rate of 48%
for the six months ended June 30, 1996.


6. Contingencies

      On or about  March 29,  1996,  a class  action  lawsuit was brought in the
Chancery Court of Washington  County,  Jonesborough,  Tennessee (the  "Tennessee
Action") on behalf of all customers in the Company's Tennessee markets regarding
customer  notification  of the  Company's  practice  with respect to billing for
fractional minutes of service. In April 1996, the original complaint was amended
to enlarge  the class of  plaintiffs  to  include  all  customers  in all of the
Company's service areas. In late April 1996, the Tennessee Action was removed to
the United States District Court for the Eastern District of Tennessee, Northern
Division.  The  Company  moved to dismiss the action and the  plaintiff  filed a
motion to remand.  On July 16, 1996,  the Tennessee  District  Court granted the
plaintiff's  motion to remand and  returned  the case to the  Chancery  Court of
Washington  County.  The Company's Motion to Dismiss is currently pending before
the Chancery Court.

      On or about May 28, 1996, a class action lawsuit was brought in the Common
Pleas Court of Erie County,  Ohio (the "Ohio Action") on behalf of all customers
in all of the Company's  service areas  regarding  notification of the Company's
practice with respect to billing for fractional minutes of service.  On June 25,
1996,  the Ohio Action was removed to the United States  District  Court for the
Northern District of Ohio, Western Division. On July 18, 1996, the Company filed
a Motion to Dismiss  Or, In The  Alternative,  Stay  pending  resolution  of the
Tennessee  Action.  The basis for the Motion to Stay is the duplicity of the two
actions.  On July 24, 1996, the plaintiff filed a Motion to Remand to return the
case to the state court.

      Discovery has not commenced in either case. The Company believes that both
lawsuits are without merit,  however,  the ultimate outcome of these matters and
the potential effect on the financial condition and results of operations of the
Company cannot be determined at this time.

      The Company is party to various  other legal  proceedings  in the ordinary
course  of  business.   Although  the  ultimate   resolution  of  these  various
proceedings  cannot be  ascertained,  management of the Company does not believe
that such  proceedings,  individually or in the aggregate,  will have a material
adverse  effect on the  results  of  operations  or  financial  position  of the
Company.


7. Acquisitions

      On  January  31,  1996,  the  Company  purchased  additional   partnership
interests in Centel Cellular Company of Ft. Walton Beach Limited Partnership and
Centel Cellular Company of Tallahassee Limited Partnership.  Also on January 31,
1996, the Company  purchased an operating license and related cellular assets in
the North Carolina RSA 14 market.  On February 23, 1996, the Company acquired an
operating license and related assets in the Ohio RSA 1 market.  In addition,  on
February 29, 1996,  the Company  purchased a 50% interest in South  Carolina RSA
No. 4 Cellular General  Partnership,  a 50% interest in South Carolina RSA No. 5
Cellular  General  Partnership  and a 50%  interest in South  Carolina RSA No. 6
Cellular General Partnership. The aggregate purchase price of these acquisitions
was approximately $109,600,000.

      Effective May 31, 1996, the Company entered into a definitive agreement to
acquire Independent Cellular Network's ("ICN") cellular operations.  The Company
will acquire ICN's interests in 20 markets in Pennsylvania,  Ohio,  Kentucky and
West  Virginia for $362 million of debt and 6.5 million  shares of the Company's
Common  Stock.  The  debt  includes  $122  million  of  subordinated   debt  and
approximately  $240 million in senior debt. The proposed  transaction is subject
to the receipt of all necessary consents and government  approvals.  The Company
expects to complete the transaction during 1996.


                                       6



8. Contingencies of Unconsolidated Entities

      The GTE  Mobilnet of South Texas  Limited  Partnership,  (the "South Texas
partnership"),  an equity investee of the Company,  filed suit in 1994 against a
former agent and its principals alleging that the former agent continued to hold
itself  out as an  agent of the  South  Texas  partnership  after  its  contract
expired.  The former agent and its principals  subsequently filed a counterclaim
against  the South  Texas  partnership,  claiming  the South  Texas  partnership
falsely  represented to them that all agent  agreements  were identical and that
all agents  were paid the same  amount.  The  complaint  against the South Texas
partnership  alleges  fraud,  breach of covenant of good faith and fair dealing,
tortuous  interference  with plaintiffs'  business  relations,  violation of the
Texas Deceptive  Trade  Practices Act, and defamation.  The plaintiff is seeking
unspecified damages.

      On April 12,  1995,  a suit which  purports to be a class action was filed
alleging that the defendants  (including the South Texas  partnership)  violated
the  Telephone  Consumer  Protection  Act ("TCPA")  and invaded the  plaintiff's
privacy by sending  unauthorized  facsimiles  to the  plaintiffs.  The complaint
seeks  $500 in damages  for each  alleged  violation  of the TCPA,  plus  treble
damages, or in the alternative,  punitive damages.  In addition,  the plaintiffs
seek  interest,  cost and  attorney's  fees.  The  defendants  filed a motion to
dismiss  for want of  subject  matter  jurisdiction  and for  failure to state a
proper claim. At a recent hearing, the court ruled that the TCPA applied only to
interstate  faxing,  and  not to  intrastate  faxing,  such as  those  allegedly
associated  with the South Texas  partnership.  The action is stayed pending the
parties appeal.

      On January 25, 1996, a suit was filed against the South Texas  partnership
by a former  employee of GTE Mobilnet,  who alleges among other claims,  certain
employment discrimination charges. The plaintiff seeks unspecified damages.

      The  ultimate   outcome  of  these  three  matters  cannot   presently  be
determined.  Accordingly,  no provision for any liability that might result from
these  matters  has been made in the  financial  statements  of the South  Texas
partnership and the Company's financial statements.

      On July 26, 1995, a partnership which is a general partner in the New York
SMSA Limited Partnership (the "New York partnership"), an equity investee of the
Company,  was  named as a  defendant  in a class  action  lawsuit  brought  by a
subscriber,  Mr.  Daniel  J.  Mandell.  The  plaintiffs  have  alleged  that the
defendant's  cellular  operations  are engaged in  fraudulent,  misleading,  and
deceptive  practices by concealing  the practice of rounding up airtime usage to
bill in full minute  increments.  The  plaintiffs  seek an  accounting of monies
received  as a  result  of the  above  conduct  by the  defendant,  compensatory
damages,  punitive  damages,  treble damages pursuant to the New Jersey Consumer
Fraud Act, and  injunctive  relief.  Although the defendant has informed the New
York partnership that it believes that it has meritorious defenses to the claims
asserted  against  it, and intends to defend  itself  vigorously,  the  ultimate
outcome of this matter cannot be  determined  at the present time.  The New York
partnership  may be  allocated  a portion of the  damages  that may result  upon
adjudication  of this matter if the  plaintiffs  prevail in their action.  If an
adverse judgment is entered, the potential effect on the financial condition and
the results of operations of the New York partnership  general partner,  the New
York  partnership  and the Company cannot be ascertained at this time but may be
material.

      A general partner in the New York  partnership was named as a defendant in
a class  action  lawsuit  brought on behalf of New York  retail  customers.  The
plaintiffs have alleged that the general  partner has overcharged  customers who
experienced  an  involuntary  disconnection  ("dropped  calls") of their  mobile
service calls during the period June 1985 through September 1994.  Further,  the
plaintiffs  allege that the amount of credit given for a dropped  call,  the New
York partnership general partner's policy of requiring customers to specifically
request such credits, and the absence of sufficient notice advising customers to
actively  request such credits  constitutes  a breach of contract and  deceptive
practice.  Discovery is ongoing at this time. The New York  partnership is not a
defendant in this matter having been dismissed from the case in the early stages
of the litigation. The New York partnership has been informed that the defendant
intends to defend itself  vigorously but that the ultimate outcome of the matter
cannot be determined. The New York partnership may be allocated a portion of the
damages  that may result  upon  adjudication  of this  matter if the  plaintiffs
prevail in their action. If an adverse judgment is entered, the potential effect
on the  financial  condition  and the  results  of  operations  of the New  York
partnership general partner,  the New York partnership and the Company cannot be
ascertained at this time but may be material.


                                       7



8. Contingencies of Unconsolidated Entities (continued)

      On August 31, 1995, an unfair labor practice  charge was filed with region
2 of the National Labor Relations Board ("NLRB") by the Communication Workers of
America,  AFL-CIO ("CWA"),  against NYNEX  Corporation  ("NYNEX"),  a partner in
Cellco  Partnership  ("Cellco")  which  is a  general  partner  in the New  York
partnership,  and Cellco.  The charge alleges that since July 1, 1995, NYNEX and
Cellco have  refused to recognize  the CWA as the  exclusive  representative  of
employees  in the  operations  department  in the New  York  metropolitan  area,
repudiated the existing  bargaining  agreement,  and  constructively  discharged
certain  employees who would not accept unlawful  conditions of employment.  The
CWA is arguing that Cellco is either a successor employer or an alter ego of the
former cellular companies, and must honor prior collective bargaining agreements
with the CWA.  Cellco filed its  statement  of position  with the NLRB in March,
1996.  NYNEX was not  required to file a statement of  position.  Although  both
NYNEX and Cellco have informed the New York  partnership  that they believe that
they have  meritorious  defenses to the claims asserted against them, and intend
to defend themselves  vigorously,  the ultimate outcome of this matter cannot be
determined  at the present  time.  The New York  partnership  may be allocated a
portion of the damages that may result upon  adjudication  of this matter if the
CWA prevails in its action.  If an adverse  judgment is entered,  the  potential
effect on the  financial  condition  and  results of  operation  of the  general
partner and the New York partnership  cannot be ascertained at this time but may
be material.

      On June 12, 1996, a class action  lawsuit was filed  against Bell Atlantic
Corporation  and NYNEX,  partners in Cellco all of which are partners  with both
direct and indirect  ownership  interests in the New York  partnership.  Michael
Dubin on his own  behalf and on the  behalf of all  others  similarly  situated,
plaintiff,   alleges  that  the  defendant  has   fraudulently  and  negligently
misrepresented  their  cellular  services  and prices since 1990 by, among other
things,  failing to properly  disclose  to  customers  the  practice of rounding
airtime to the next full  minute and  failing to  disclose  the pass  through to
customers of landline termination charges. More generally, the complaint alleges
that  consumers  were  defrauded  by  defendants'  failure to  disclose  pricing
arrangements  with their dealers to the public.  To date the defendants have not
been legally served with the complaint in this matter.  The ultimate  outcome of
this matter cannot be determined at the present time.  The New York  partnership
may be allocated a portion of the damages that may result upon  adjudication  of
this matter if the plaintiff  prevails in this action. If an adverse judgment is
entered,  the  potential  effect  on the  financial  condition  and  results  of
operation  of the  general  partner  and  the New  York  partnership  cannot  be
ascertained at this time but may be material.

      On July 2, 1996, a class action lawsuit was filed against Cellco, which is
a general partner in the New York partnership.  Steven Kahn, plaintiff,  alleges
that the  defendant  has failed to  adequately  disclose its  automatic  renewal
policy,  whereby annual agreements are  automatically  renewed unless a customer
cancels the agreement prior to its expiration.  The plaintiff  contends that the
renewals are  unenforceable  under a New York statute that  requires a vendor to
give  notice to the  consumer  by  personal  service  or  certified  mail of the
automatic  renewal at least 15 days and not more than 30 days prior to  renewal.
As a result, the plaintiff alleges that the defendant has breached its contracts
by failing to provide the required notice, and seeks a ruling that all contracts
are void or voidable. The plaintiff further contends that the defendant has been
unjustly   enriched  by  charges  it  has  collected  from  consumers  who  were
automatically  renewed without legally  sufficient  notification.  The complaint
seeks  compensatory  damages in an amount not less than $10  million.  The class
action is brought on behalf of all New York  customers who  contracted  with the
defendant  and who were  automatically  renewed  since July 1990.  The  ultimate
outcome of this matter cannot be  determined  at the present time.  The New York
partnership  may be  allocated  a portion of the  damages  that may result  upon
adjudication  of this matter if the  plaintiff  prevails in this  action.  If an
adverse judgment is entered, the potential effect on the financial condition and
results of operation of the general partner and the New York partnership  cannot
be ascertained at this time but may be material.



                                       8





Item 2.  Management's Discussion and Analysis of Financial Conditions and
         Results of Operations.

General

       The following is a discussion and analysis of the  historical  results of
operations  and  financial  condition of the Company and factors  affecting  the
Company's  financial  resources.  This discussion  should be read in conjunction
with the consolidated  financial  statements,  including the notes thereto,  set
forth herein under  "Financial  Statements"  and the Company's  Annual Report on
Form 10-K for the fiscal year ended December 31, 1995. This discussion  contains
forward  looking  statements  which are qualified by reference to, and should be
read in conjunction  with, the Company's  statement  regarding  forward  looking
statements set forth on page (i) of this Report.

Results of Operations

Customer Growth Rate

       Cellular customers increased to 1,750,329 at June 30, 1996 from 1,241,282
at June 30, 1995, a 41.0% increase. For the three months ended June 30, 1996 and
1995,  the Company added 107,320 and 116,443  customers,  respectively,  through
internal growth. For the six months ended June 30, 1996, customer growth through
acquisitions  added  46,647  customers  and internal  growth  added  201,925 new
customers,  while in the  corresponding  1995 period,  the Company added 201,293
customers through internal growth. The Company's  penetration rate, which is the
number of customers  divided by the total  population  in its  licensed  service
areas, reached 8.36% at June 30, 1996 compared to 6.31% at June 30, 1995. During
the three  months  ended June 30,  1996 and 1995,  customer  churn,  the average
monthly rate of customer  disconnects,  was 1.80% and 1.72%,  respectively,  and
during  the six  months  ended  June 30,  1996 and 1995  was  1.80%  and  1.74%,
respectively.

Cellular Service Revenues

         Cellular  service  revenues  consist  primarily of charges for airtime,
access  fees,  roaming  fees  and  other  services.  Cellular  service  revenues
increased  34.1% and 35.6% in the three and six months  ended June 30, 1996 when
compared  to the  corresponding  1995  periods,  principally  from growth in the
number of cellular customers.  Increased distribution channels, expanded network
capacity,  declining  cellular  telephone  equipment  prices and  pricing  plans
targeted at  particular  market  segments  are key factors  contributing  to the
Company's  customer growth.  In addition,  customers added through  acquisitions
completed  in the first  quarter of 1996  contributed  $10.0  million  and $14.6
million of service  revenues  in the three and six months  ended June 30,  1996,
respectively.

      Consistent  with  the  rest of the  cellular  industry,  the  Company  has
experienced  increased  penetration in the consumer market, a trend attributable
to declining  cellular  telephone  equipment  prices and  increased  promotional
activities  (i.e.  packaging,  free  weekends),  an  increased  awareness of the
benefits  of  cellular  communications,   widespread  distribution  channels  in
consumer-oriented  retail  locations and expanded network coverage and capacity.
The Company  expects this trend to continue.  New  customers  generally use less
airtime  than  existing  customers,  causing  the  average  service  revenue per
customer per month to decline. As a result,  cellular service revenue growth has
not kept  pace with the level of  growth  in the  number of  customers.  Service
revenue per average  customer  per month was $51.73 and $55.53  during the three
months ended June 30, 1996 and 1995, respectively,  and $50.61 and $53.83 during
the six months ended June 30, 1996 and 1995,  respectively.  The Company expects
that service revenue per average  customer per month will continue to decline as
penetration rates continue to increase.



                                       9



         In an effort to increase  cellular  telephone  usage through  increased
roaming airtime, the Company expects the continuation of the industry-wide trend
for negotiated reduced roaming rates between carriers, which may reduce revenues
derived from cellular  service users who roam into the  Company's  systems.  The
Company  expects  roaming  airtime to increase as reduced  roaming rates between
carriers are  ultimately  passed on to  customers,  thus  stimulating  increased
usage.  Roaming airtime minutes  increased during the three and six months ended
June 30,  1996,  when  compared to the same  periods in 1995,  the major  factor
contributing to the $13.9 million and $25.1 million  increase in roaming revenue
for the three and six months ended June 30, 1996.

       Future  revenue  growth  will be  impacted  by the  Company's  success in
maintaining  customer growth in existing markets,  additional  revenue generated
from the increasing  availability of a variety of enhanced services and products
and by the Company's  success in acquiring  additional  cellular  communications
systems to further strengthen its existing regional clusters. The growth rate of
new customers is expected to decline as the customer base grows.  Future revenue
growth will also be impacted by the Company's entrance into the residential long
distance business. An improved competitive position,  reduced cellular churn and
increased brand awareness are expected as residential  long distance  service is
initiated.   In  August  1996,  the  Company  expects  to  begin  marketing  its
residential  long  distance  service in a majority of its markets and expects to
complete the rollout in its remaining markets by year end.

Equipment Sales

       Equipment  sales  consist of revenues  from sales of  cellular  telephone
equipment and  accessories.  Equipment  sales  decreased  14.5% and 17.9% in the
three and six months ended June 30, 1996 when compared to the corresponding 1995
periods,  despite an increase in the number of telephone units sold. Competitive
market  pressures  have  resulted in a continued  trend of selling  equipment at
discounted  prices.  Although declining cellular telephone prices have generated
increased activations of cellular service, gross margins on equipment sales have
also declined as the Company  continues to sell cellular  telephones at or below
cost.  The Company  expects  competitive  market  pressures  and negative  gross
margins on equipment sales to continue.

Cost of Service, Other Operations Expense and Selling, General, Administrative
and Other Expenses

       Cost  of  service,   other  operations  expense  and  selling,   general,
administrative  and other expenses  increased  principally  due to growth in the
cellular  customer  base.  During the three months ended June 30, 1996 and 1995,
these expenses as a percent of cellular  service  revenues were 56.2% and 59.4%,
respectively,  and during the six months ended June 30, 1996 and 1995 were 58.6%
and 59.8%,  respectively.  The decline in these percentages reflect economies of
scale gained from serving additional  customers,  improved  operational  support
systems,   strong   revenue  growth  and  improved   productivity.   Significant
expenditures  associated  with the  rollout  of the  Company's  new  brand  name
partially  offset  economies of scale produced  during the six months ended June
30,  1996.  The Company  expects  that these costs as a  percentage  of cellular
service  revenues will continue to decrease as economies of scale continue to be
realized.

       In the three and six months  ended June 30,  1996,  selling and  customer
operations   expenses  were   impacted  by  $6.6  million  and  $16.2   million,
respectively, of additional advertising, promotional and other marketing expense
associated  with the planned  introduction of the Company's new brand name. This
increase also resulted in an increase in sales,  marketing and advertising costs
to acquire a new customer. Such costs were $250 and $215 during the three months
ended June 30,  1996 and 1995,  respectively,  and $262 and $213  during the six
months ended June 30, 1996 and 1995, respectively.


                                       10



       In an effort to control costs  associated  with  acquiring new customers,
the  Company  has begun to utilize  more  extensively  an  internal  sales force
located in Company retail outlets.  Incremental  sales costs at a Company retail
store  are  significantly  lower  than  commissions  paid to  national  dealers.
Although the Company  intends to continue to support its large  dealer  network,
continued  increases in its own retail  distribution  channels are planned.  The
Company has  experienced  lower churn  levels in the consumer  segment  acquired
through its retail distribution channel,  thereby helping to control the cost of
growing its customer base. The Company is unable to anticipate  whether the cost
to add new customers will increase as savings  associated with the transition to
the use of an internal  sales force levels off, the growth rate of new customers
declines and competition for local and national dealers intensifies.

       Following the Spin-off,  the Company began to perform  certain  functions
previously  provided to the Company by Sprint. The undertaking of such functions
is not  expected  to  have a  significant  impact  on  the  Company's  operating
expenses.

Depreciation and Amortization

       Acquisitions of cellular  communications  systems generated  intangibles,
assets  such as FCC  license  costs  and  goodwill,  which are  currently  being
amortized  over 40 years.  During the three and six months  ended June 30,  1996
amortization  expense increased 11.6% and 9.1%,  respectively,  when compared to
the corresponding  periods in 1995. The increase is attributable to acquisitions
completed in the first quarter of 1996.

       During the three and six months ended June 30, 1996 depreciation  expense
increased  31.2% and 29.1%,  respectively,  when  compared to the  corresponding
period  in  1995.  During  the  three  months  ended  June 30,  1996  and  1995,
depreciation  as a percent of  cellular  service  revenues  was 11.3% and 11.6%,
respectively,  and during the six months  ended June 30, 1996 and 1995 was 11.7%
and 12.3%,  respectively.  The increase in depreciation expense in the first and
second  quarter of 1996 when compared to the  corresponding  1995 periods is the
result of increased capital investment in the Company's cellular network.

Interest Expense

       Interest  expense  decreased  in the three and six months  ended June 30,
1996 when compared to the  corresponding  prior year periods due to decreases in
interest rates and borrowing levels. Prior to the Spin-off, the Company borrowed
from  Sprint,  primarily to fund  construction  costs and  start-up  losses,  at
interest rates based on prime plus 2 percent and a 30 day commercial paper rate.
The annualized average interest rate for the three and six months ended June 30,
1995 was 8.8% and 8.7%, respectively. Current borrowings consist of $450 million
of 7 1/8% Senior  Notes due 2003,  $450 million of 7 1/2% Senior Notes due 2006,
borrowings  under the Credit  Facility with  interest  rates based on the London
Interbank  Offered  Rate  plus 50  basis  points  and  market  based  short-term
borrowings. The annualized interest rate for the three and six months ended June
30, 1996 was 6.8% and 7.4%, respectively.

Equity in Net Income of Unconsolidated Entities

       "Equity  in  Net  Income  of  Unconsolidated   Entities"  represents  the
Company's  share of operating  results of cellular  systems in which the Company
does not have a controlling  interest.  Equity earnings  increased for the three
and six months ended June 30,  1996,  when  compared to the prior year  periods,
primarily  as a result  of  increased  income  generated  by  minority  cellular
investments in the Company's  larger and more mature systems in Houston,  Kansas
City,  New York and Orlando.  The Company  expects  that its  minority  cellular
investments  operating  in other  cities  will add  increasing  income  as those
markets continue to mature and penetration increases.


                                       11




       GTE Mobilnet of South Texas Limited  Partnership ("South Texas L.P.") and
New York SMSA Limited Partnership ("New York L.P."), two of the Company's equity
investees,  are parties to separate  legal  proceedings.  Because the outcome of
such legal  proceedings  has not been determined by the South Texas L.P. and the
New York L.P., no provision for any liability that may result upon  adjudication
of that litigation has been made in the unaudited interim consolidated financial
statements. The Company's combined investments in these partnerships,  including
intangible  assets  recorded  in  connection  with  the  acquisitions  of  these
partnerships, was $220.2 million at June 30, 1996 and its combined equity in the
net income of these partnerships,  net of amortization of intangible assets, was
$5.9 million and $11.6 million for the three and six months ended June 30, 1996,
respectively. In view of the uncertainty regarding such litigation, there can be
no  assurance  that the  outcome  of such  litigation  will not have a  material
adverse  effect on the  Company's  investment  in these  partnerships  or in its
equity in the combined income of such partnerships.

Competition

       Cellular  carriers compete  primarily against the other cellular carriers
in each market.  However,  companies with PCS licenses have begun to offer their
products and services in several of the Company's  serving areas. The Company is
preparing  for this new  competitive  environment  by  enhancing  its  networks,
expanding its service territory and offering new features, products and services
to its customers.  The Company  believes it will benefit from its position as an
incumbent  in  the  cellular  field  with  a  high  quality  network,  extensive
geographic  footprint  that is not  capacity  constrained,  strong  distribution
channels,  superior customer service capabilities and an experienced  management
team.

Liquidity and Capital Resources

Spin-off

       On March 7, 1996, the Spin-off was  consummated.  In conjunction with the
Spin-off,  the Company repaid $1.4 billion of intercompany  debt to Sprint.  The
remaining intercompany debt was contributed to the Company as Additional Paid-In
Capital. Funding for the repayment was derived from the proceeds of $900 million
of the  Company's  Senior Notes issued under the  Indenture  and $527 million of
initial borrowings under the Credit Facility. In addition, a recapitalization of
the Company's Common Stock was effected  pursuant to which the Company split the
10 shares of the then issued and outstanding  Common Stock into  116,733,983 new
shares of the Common Stock to allow for the pro rata  distribution of such stock
to the common  shareholders  of Sprint.  This  distribution  was  effected  as a
tax-free stock dividend.

Cash Flows - Operating Activities

       Cash  flows from  operating  activities  were  $136.8  million  and $88.1
million for the six months ended June 30, 1996 and 1995, respectively. Operating
cash flow  increases  are due to improved  operating  results.  Although  future
operating  cash  flows  will  continue  to  be  impacted  by  the   advertising,
promotional and other marketing  expenses  associated with the  introduction and
promotion  of the  Company's  new brand  name,  the Company  expects  cash flows
generated by operating activities to continue to increase.

Cash Flows - Investing Activities

       During  the six  months  ended  June 30,  1996  and  1995  the  Company's
investing   activities   used  cash  of  $256.1  million  and  $182.3   million,
respectively,  of which  capital  expenditures  were  $143.9  million and $178.7
million,  respectively. The decrease in capital expenditures was the result of a
gradual  decline in the building of cellular  systems as the  Company's  network
matures. In previous years, the Company  concentrated on satisfying FCC cellular
systems  building  requirements   regarding  the  expansion  of  the  geographic
footprint  or coverage  area of Company  held  licenses.  The Company  currently
focuses  on  capital  investment  to support  customer  growth and on  improving
customer call quality.  In August 1996, the Company began offering Code Division
Multiple  Access ("CDMA")  digital  technology to the Company's new and existing
customers in Las Vegas, Nevada. The introduction of CDMA technology in Las Vegas
followed a six month market trial that began in early 1996. The Company plans to
implement a gradual  transition  to CDMA  technology  in its other  markets on a
market by market basis as additional calling capacity is required to accommodate
growth in call volume. This approach should provide time for anticipated digital
technology  improvements  to be proven,  while also avoiding  premature  capital
expenditures. The Company expects that its investment in digital technology will
increase over time as network capacity needs warrant.


                                       12



       In the 1996 first quarter,  the Company acquired  cellular  properties in
South  Carolina,  North  Carolina and Ohio and acquired  additional  partnership
interests in Florida. The aggregate purchase price of these acquisitions totaled
$109.6 million.


Cash Flows - Financing Activities

       During the six months ended June 30, 1996 and 1995 net cash received from
financing  activities was $128.8 million and $114.2  million,  respectively.  In
1995, cash received from financing  activities  principally  reflects borrowings
from Sprint. Following the Spin-off, capital to meet funding requirements is not
available from Sprint and its  subsidiaries.  In conjunction  with the Spin-off,
the Company repaid $1.4 billion of  intercompany  debt to Sprint.  The remaining
intercompany debt was contributed to the Company as Paid-In Capital. Funding for
the repayment  was derived from  proceeds of the  Company's  Senior Notes issued
under the Indenture and initial borrowings under the Credit Facility. As part of
its cash management program, the Company also incurs short-term borrowings based
on market interest rates to support its daily cash  requirements.  The aggregate
amount  of these  borrowings  is  limited  to $50  million  under  certain  debt
covenants.


Liquidity and Capital Requirements

       Substantial  capital is  required  to expand and  operate  the  Company's
existing  cellular  systems  and to acquire  interests  in  additional  cellular
systems.  The  Company  has met its  funding  requirements  in the past  through
existing cash  resources,  cash flow from operations and borrowings from Sprint.
Prior to the  Spin-off,  the  Company  borrowed  from  Sprint to the  extent its
existing cash needs were not met through  existing cash resources and cash flows
from operations.

       The Company expects to make capital expenditures, excluding acquisitions,
of  approximately  $280  million  in 1996.  Funding  for these  expenditures  is
expected to be derived from existing cash  resources,  cash flow from operations
and borrowings under the Credit  Facility.  These  expenditures  will expand and
enhance existing cellular systems.  Enhancements will include a minimal level of
digital technology deployment.

       Contingencies  have  been  identified  regarding  class  action  lawsuits
regarding  customer  notification  as to the practice of billing for  fractional
minutes of service.  The  ultimate  outcome of these  matters and the  potential
effect on the  financial  condition  and  results of  operations  of the Company
cannot  be  determined  at this  time.  In  addition,  contingencies  have  been
identified  in the South  Texas  L.P.  and New York L.P.,  the  outcome of which
cannot presently be determined.

       For the next several years, the Company does not expect its operations to
generate  sufficient  cash flows to meet both future  capital  requirements  for
operating  activities  and  cash  requirements  for  acquisitions  of  ownership
interests in cellular communications systems. Acquisition activities may include
acquisitions of new cellular communications systems or additional investments in
cellular  communications systems in which the Company already holds an ownership
interest.  The  Company  expects  that it will  need to raise  additional  funds
through borrowings under the Credit Facility, the public or private sale of debt
or the issuance of equity securities to make such  acquisitions,  subject to the
limitations  of an  agreement  entered  into for a period of two years after the
Spin-off by the Company and Sprint  designed to preserve the tax-free  status of
the  Spin-off.  The Company  believes  that it will be able to obtain the needed
access  to the  capital  markets  on  suitable  terms and  that,  together  with
borrowings  under the Credit  Facility and net cash provided by  operations,  it
will have adequate  capital to satisfy its projected  funding  requirements  for
operations in 1996 and  thereafter.  However,  acquisitions  and possibly  other
contingencies  may require access to the capital  markets in addition to funding
under the Credit Facility.  There can be no assurance that access to the capital
markets can be obtained in amounts and on terms  adequate to meet its objectives
or that the borrowings or net cash from  operations will be adequate to meet the
Company's projected funding requirements.



                                       13



       At June 30,  1996,  the  Company  was not  restricted  or  limited in its
borrowing capacity under the Credit Facility. The aggregate amount of additional
borrowings  which can be incurred  is  ultimately  limited by certain  covenants
included in the Credit Agreement and the Indenture.

       Effective May 31, 1996, the Company  entered into a definitive  agreement
to acquire ICN's cellular  operations.  The Company will acquire ICN's interests
in 20 markets in Pennsylvania, Ohio, Kentucky and West Virginia for $362 million
of debt and 6.5 million shares of Company  Common Stock.  The debt includes $122
million of subordinated debt and approximately  $240 million in senior debt. The
proposed  transaction  is subject to the receipt of all  necessary  consents and
government  approvals.  The Company expects to obtain the required amendments to
certain covenants under the Credit Facility. In addition, the Company expects to
have the borrowing capacity to incur the additional  borrowings  associated with
the  acquisition  and may need to increase the commitment  level available under
the Credit  Facility  in order to meet  future  cash  requirements  for  general
corporate purposes.






                                       14





15

                           PART II. OTHER INFORMATION

Item 1.  Legal Proceedings.

      On or about  March 29,  1996,  a class  action  lawsuit was brought in the
Chancery Court of Washington  County,  Jonesborough,  Tennessee (the  "Tennessee
Action") on behalf of all customers in the Company's Tennessee markets regarding
customer  notification  of the  Company's  practice  with respect to billing for
fractional minutes of service. In April 1996, the original complaint was amended
to enlarge  the class of  plaintiffs  to  include  all  customers  in all of the
Company's service areas. In late April 1996, the Tennessee Action was removed to
the United States District Court for the Eastern District of Tennessee, Northern
Division.  The  Company  moved to dismiss the action and the  plaintiff  filed a
motion to remand.  On July 16, 1996,  the Tennessee  District  Court granted the
plaintiff's  motion to remand and  returned  the case to the  Chancery  Court of
Washington  County.  The Company's Motion to Dismiss is currently pending before
the Chancery Court.

      On or about May 28, 1996, a class action lawsuit was brought in the Common
Pleas Court of Erie County,  Ohio (the "Ohio Action") on behalf of all customers
in all of the Company's  service areas  regarding  notification of the Company's
practice with respect to billing for fractional minutes of service.  On June 25,
1996,  the Ohio Action was removed to the United States  District  Court for the
Northern District of Ohio, Western Division. On July 18, 1996, the Company filed
a Motion to Dismiss  Or, In The  Alternative,  Stay  pending  resolution  of the
Tennessee  Action.  The basis for the Motion to Stay is the duplicity of the two
actions.  On July 24, 1996, the plaintiff filed a Motion to Remand to return the
case to the state court.

      Discovery has not commenced in either case. The Company believes that both
lawsuits are without merit,  however,  the ultimate outcome of these matters and
the potential effect on the financial condition and results of operations of the
Company cannot be determined at this time.

      The Company is party to various  other legal  proceedings  in the ordinary
course  of  business.   Although  the  ultimate   resolution  of  these  various
proceedings  cannot be  ascertained,  management of the Company does not believe
that such  proceedings,  individually or in the aggregate,  will have a material
adverse  effect on the  results  of  operations  or  financial  position  of the
Company.




                                       15






Item 5.  Other Information.

                     360  COMMUNICATIONS COMPANY AND SUBSIDIARIES

                   SELECTED PROPORTIONATE OPERATING RESULTS AND DATA

                                     (Unaudited)

     The following table sets forth  supplemental  financial data reflecting the
proportionate  consolidation  of entities in which the Company  holds  interests
significant to its operations.  This presentation differs from the consolidation
methodology  used to prepare the  Company's  principal  financial  statements in
accordance with Generally Accepted Accounting Principles ("GAAP") (see Note 1 of
"360  Communications   Company  and  Subsidiaries  Notes  to  Unaudited  Interim
Consolidated   Financial   Statements"   set  forth  herein   under   "Financial
Statements") and does not reflect operating results in accordance with GAAP. The
proportionate  operating  data  reflects the Company's  ownership  percentage of
entities  consolidated  for  financial  reporting  purposes  and  the  Company's
ownership percentage of certain of its significant unconsolidated entities which
are  accounted for under the equity  method for  financial  reporting  purposes.
Because  significant  assets of the  Company are not  consolidated,  the Company
believes  the  following   proportionate   operating   results   facilitate  the
understanding and assessment of the overall extent of its investments.  However,
the operating data presented below are not indicative of the cash flow available
to the Company with respect to its interests in  unconsolidated  entities.  Such
interests are subject to partnership  agreements and other restrictions limiting
the Company's  ability to effect  distributions  of cash and other assets of the
entity in which the Company holds a noncontrolling interest. The following table
is not required by GAAP, and is not intended to replace and should not be viewed
as being of greater  significance  than, or in isolation from, the  consolidated
financial statements prepared in accordance with GAAP.






                                          For the Three Months Ended          For the Six Months Ended
                                           and as of June 30,(1) <F1>          and as of June 30,(1)<F1>
                                        --------------------------------    ---------------------------------
                                               1996            1995               1996            1995
                                                                (Thousands of Dollars)
Operating Results:
Operating Revenues
                                                                                
Cellular Service Revenues                   $ 258,676      $  195,545      $     489,143     $  365,272
Equipment Sales                                10,839          12,339             20,102         23,548
                                              -------         -------            -------        -------
   Total Operating Revenues                   269,515         207,883            509,245        388,820
                                              -------         -------            -------        -------
Operating Expenses
Cost of Equipment Sales                        23,390          23,200             42,637         44,027
Operating, Selling, General, Administrative
  and Other Expenses                          142,769         114,314            281,894        217,229
Depreciation and Amortization                  35,810          28,630             69,895         56,285
                                              -------         -------            -------        -------
   Total Operating Expenses                   201,969         166,143            394,426        317,541
                                              -------         -------            -------        -------
Operating Income                             $ 67,546      $   41,740      $     114,819     $   71,279
                                              -------         -------            -------        -------

Other Operating Data:
EBITDA(2)  <F2>                             $ 103,356       $   70,370      $     184,714     $   127,564
EBITDA Margin (3)<F3>                           38.35%           33.85%             36.27%          32.81%
Capital Expenditures(4)<F4>                    86,185       $  118,330      $     141,283     $   164,447
Selected Net POPs (5) <F5>                 21,061,767       20,007,309         21,061,767      20,007,309
Proportionate Customers (6) <F6>            1,696,375        1,110,093          1,696,375       1,110,093
Average Proportionate Customers (7) <F7>    1,624,804        1,081,153          1,599,639       1,059,419
Churn                                             1.8%             1.8%               1.8%            1.8%
Penetration                                       8.1%             5.5%               8.1%            5.5%
Service Revenue per Average Customer per
  Month                                      $  53.07       $    60.29       $      50.96      $    57.46

<FN>

- -------------
Notes to Selected Proportionate Operating Results and Data

<F1>
 (1) The  proportionate   operating  results  include  the  Company's  ownership
     percentage of entities  consolidated  for financial  reporting  purposes as
     well as the Company's ownership percentage of certain unconsolidated equity
     investments  which  are  significant  to  the  Company,  consisting  of the
     Company's  investments  in cellular  partnerships  serving  markets such as
     Chicago,  IL;  Houston,  TX;  Kansas City,  MO; New York,  NY;  Omaha,  NE;
     Orlando, FL; and Richmond, VA.
<F2>
 (2) EBITDA is defined as operating  income plus  depreciation  and amortization
     and is included herein as supplemental  disclosure  because it is generally
     considered  useful  information  regarding a  company's  ability to service
     debt. EBITDA,  however, is not a measure determined in accordance with GAAP
     and should not be  considered  in  isolation  or as an  alternative  to net
     income (loss),  cash flow provided by operating  activities or other income
     or cash flow data  prepared  in  accordance  with GAAP or as a measure of a
     company's  performance or liquidity.  Proportionate  EBITDA  represents the
     Company's  ownership interest in the respective  entities multiplied by the
     entities' EBITDA and,  therefore,  does not represent cash available to the
     Company.
 <F3>
 (3) EBITDA Margin represents EBITDA divided by Total Operating Revenues.
 <F4>
 (4) Capital Expenditures exclude acquisitions.
 <F5>
 (5) Selected Net POPs are the  estimated  market  population  multiplied by the
     Company's  ownership interest in each presented market and excludes certain
     markets as described above.
 <F6>
 (6) Proportionate customers reflect total customers in each presented market in
     which the Company owns an interest  multiplied by the  Company's  ownership
     interest.
<F7>
 (7) Average Proportionate Customers represents a simple average of beginning of
     period plus end of period proportionate customers divided by 2.

</FN>



                                       16




Item 6.  Exhibits and Reports on Form 8-K.

(a)  Exhibits:

    Exhibits are listed in the Exhibit Index.

(b)  Reports on Form 8-K:

    On Form 8-K dated April 23, 1996,  under "Item 5. Other Events," the Company
filed a press release  announcing  its  consolidated  operating  results for the
first  quarter  of 1996 and the  Company's  execution  of a letter  of intent to
acquire from ICN certain cellular properties in Pennsylvania, Ohio, Kentucky and
West Virginia.





                                       17





                                  SIGNATURE


       Pursuant to the  requirements of the Securities and Exchange Act of 1934,
the  registrant  has duly  caused  this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                         360  Communications Company


                         By: /s/ Gary L. Burge
                             Gary L. Burge
                             Senior Vice President - Finance
                             (Principal Accounting Officer)



Date:  August 14, 1996





                                       18






                                  EXHIBIT INDEX


Exhibit
Number                      Description of Exhibits

2.2           Exchange and Merger  Agreement,  dated as of May 31, 1996,  by and
              among Independent Cellular Network Partners,  James A. Dwyer, Jr.,
              David Winstel, CC Industries,  Inc., Ohio Cellular RSA, L.P., Ohio
              RSA Corporation,  Quality Cellular  Communications  of Ohio, Inc.,
              Cellular  Plus,  L.P.,   C-Plus,   Inc.,   Quality  Cellular  Plus
              Communications, Inc., Henry Crown and Company (Not Incorporated )
              and 360  Communications Company.

3.1           Amended and Restated Certificate of Incorporation of 360
              Communications Company, as amended as of  March 4, 1996.*

3.2           Amended and Restated Bylaws of 360 Communications Company.*

3.3           Certificate  of Designation  of First Series Junior  Participating
              Preferred  Stock of 360 Communications  Company.  (Filed
              as  Exhibit  3.3 to  Amendment  No. 4 to  Registration  Statement
              No.  33-99756  and  incorporated  herein by reference.)

4.1           360 Communications Company's 7 1/8% Senior Note Due 2003
              and 7 1/2%  Senior Note Due 2006.*


4.2           Indenture dated as of March 7, 1996 between 360
              Communications Company and Citibank, N.A., as Trustee.*

4.3           Form of 360 Communications Company Common Stock, $0.01
              par value, certificate.*

27            Financial Data Schedule.


- ------------
*  Filed as an  Exhibit  to the  Company's  Annual  Report  on Form 10-K for the
   fiscal year ended December 31, 1995 and incorporated herein by reference.