STOCK OPTION AGREEMENT


         STOCK OPTION AGREEMENT,  dated as of March 16, 1998 (the "Agree ment"),
between 360  Communications  Company,  a Delaware  corporation  ("Issuer"),  and
ALLTEL Corporation, a Delaware corporation ("Grantee").


                                    RECITALS


         A.  Issuer and  Grantee  have  entered  into an  Agreement  and Plan of
Merger, dated as of the date hereof (the "Merger Agreement";  defined terms used
but not defined  herein have the  meanings  set forth in the Merger  Agreement),
providing for, among other things, the merger of Merger Sub with and into Issuer
pursuant to the terms of the Merger; and

         B. As a condition and inducement to Grantee's willingness to enter into
the Merger  Agreement,  Grantee has requested that Issuer agree,  and Issuer has
agreed, to grant Grantee the Option (as defined below).

         NOW,  THEREFORE,  in  consideration of the foregoing and the respective
representations,  warranties,  covenants and agreements set forth herein, Issuer
and Grantee agree as follows:

         1.  Grant of  Option.  Subject  to the terms and  conditions  set forth
herein,  Issuer hereby grants to Grantee an irrevocable option (the "Option") to
purchase  up to 19.9% of the number of shares  (the  "Option  Shares") of common
stock,  par value $0.01 per share ("Issuer Common Stock"),  of Issuer issued and
outstanding  immediately prior to the grant of the Option at a purchase price of
$33.90  (as  adjusted  as set forth  herein)  per Option  Share  (the  "Purchase
Price").

         2.  Exercise  of Option.  (a)  Grantee may  exercise  the Option,  with
respect  to any or all of the  Option  Shares  at any one time,  subject  to the
provisions of Section 2(c),  upon the occurrence of a Purchase Event (as defined
in Section  7(c)),  except that (i) subject to the last sentence of this Section
2(a),  the Option will  terminate and be of no further force and effect upon the
earliest to occur of (A) the Effective Time, (B)


                                        1





six months after the date on which a Purchase Event (as defined  herein) occurs,
and (C)  termination of the Merger  Agreement in accordance with its terms prior
to the occurrence of a Purchase  Event,  unless,  in the case of clause (C), the
Grantee has the right to receive a Termination  Fee following  such  termination
upon the  occurrence  of  certain  events,  in which  case the  Option  will not
terminate until the later of (x) six months  following the time such Termination
Fee becomes  payable and (y) the  expiration  of the period in which the Grantee
has such right to receive a  Termination  Fee,  and (ii) any  purchase of Option
Shares upon  exercise of the Option will be subject to  compliance  with the HSR
Act  and  the   obtaining  or  making  of  any  consents,   approvals,   orders,
notifications or  authorizations,  the failure of which to have obtained or made
would have the effect of making  the  issuance  of Option  Shares  illegal  (the
"Regulatory  Approvals")  and no  preliminary  or permanent  injunction or other
order  by  any  court  of  competent   jurisdiction   prohibiting  or  otherwise
restraining such issuance shall be in effect. Notwithstanding the termination of
the Option,  Grantee  will be entitled to purchase  the Option  Shares if it has
exercised  the  Option  in  accordance  with  the  terms  hereof  prior  to  the
termination of the Option, and the termination of the Option will not affect any
rights  hereunder which by their terms do not terminate or expire prior to or as
of such termination.

         (b) In the event that Grantee  wishes to exercise  the Option,  it will
send to Issuer a written notice (an "Exercise  Notice";  the date of which being
herein  referred to as the "Notice Date") to that effect which  Exercise  Notice
also specifies the number of Option Shares,  if any,  Grantee wishes to purchase
pursuant to this Section 2(b), the number of Option Shares, if any, with respect
to which  Grantee  wishes to exercise  its  Cash-Out  Right (as defined  herein)
pursuant to Section 7(c), the  denominations  of the certificate or certificates
evidencing the Option Shares which Grantee  wishes to purchase  pursuant to this
Section  2(b) and a date not  earlier  than 20  business  days nor later than 30
business  days from the Notice Date for the closing of such purchase (an "Option
Closing Date"). Any Option Closing will be at an agreed location and time in New
York,  New York on the  applicable  Option Closing Date or at such later date as
may be necessary so as to comply with clause (ii) of Section 2(a).

         (c)  Notwithstanding  anything to the contrary  contained  herein,  any
exercise  of the  Option  and  purchase  of Option  Shares  shall be  subject to
compliance with applicable laws and regulations, which may prohibit the purchase
of all  the  Option  Shares  specified  in the  Exercise  Notice  without  first
obtaining or making certain Regulatory  Approvals.  In such event, if the Option
is otherwise  exercisable and Grantee wishes to exercise the Option,  the Option
may be exercised in  accordance  with Section 2(b) and Grantee shall acquire the
maximum number of Option Shares


                                        2





specified in the Exercise Notice that Grantee is then permitted to acquire under
the  applicable  laws and  regulations,  and if Grantee  thereafter  obtains the
Regulatory  Approvals  to acquire  the  remaining  balance of the Option  Shares
specified in the Exercise Notice, then Grantee shall be entitled to acquire such
remaining  balance.  Issuer agrees to use its reasonable  best efforts to assist
Grantee in seeking the Regulatory Approvals.

         In the event (i) Grantee  receives  official  notice that a  Regulatory
Approval  required for the  purchase of any Option  Shares will not be issued or
granted or (ii) such  Regulatory  Approval has not been issued or granted within
six months of the date of the Exercise  Notice,  Grantee shall have the right to
exercise its Cash-Out  Right pursuant to Section 7(c) with respect to the Option
Shares for which such  Regulatory  Approval will not be issued or granted or has
not been issued or granted.

         3. Payment and  Delivery of  Certificates.  (a) At any Option  Closing,
Grantee will pay to Issuer in immediately  available funds by wire transfer to a
bank  account  designated  in writing by Issuer an amount  equal to the Purchase
Price  multiplied  by the number of Option Shares to be purchased at such Option
Closing.

         (b)  At  any  Option  Closing,  simultaneously  with  the  delivery  of
immediately  available funds as provided in Section 3(a), Issuer will deliver to
Grantee a  certificate  or  certificates  representing  the Option  Shares to be
purchased at such Option Closing,  which Option Shares will be free and clear of
all liens,  claims,  charges and encumbrances of any kind whatsoever.  If at the
time of  issuance  of  Option  Shares  pursuant  to an  exercise  of the  Option
hereunder, Issuer shall not have issued any securities similar to rights under a
shareholder rights plan, then each Option Share issued pursuant to such exercise
will also represent such a corresponding right with terms substantially the same
as and at least as  favorable  to  Grantee  as are  provided  under  any  Issuer
shareholder rights agreement or any similar agreement then in effect.

         (c)  Certificates  for the Option Shares delivered at an Option Closing
will  have  typed or  printed  thereon  a  restrictive  legend  which  will read
substantially as follows:

         "THE  SECURITIES   REPRESENTED  BY  THIS   CERTIFICATE  HAVE  NOT  BEEN
         REGISTERED UNDER THE SECURITIES ACT OF 1993, AND MAY BE OFFERED,  SOLD,
         PLEDGED  OR  OTHERWISE  TRANSFERRED  ONLY  IF SO  REGISTERED  OR IF ANY
         EXEMPTION  FROM SUCH REGISTRA TION IS AVAILABLE.  SUCH  SECURITIES  ARE
         ALSO SUBJECT TO ADDITIONAL RESTRICTIONS ON TRANSFER AS SET FORTH IN THE


                                        3





         STOCK OPTION AGREEMENT, DATED AS OF MARCH 16, 1998, A COPY OF WHICH MAY
         BE OBTAINED  FROM THE  SECRETARY OF 360  COMMUNICATIONS  COMPANY AT ITS
         PRINCIPAL EXECUTIVE OFFICES."

It is understood and agreed that (i) the reference to restrictions arising under
the Securities Act in the above legend will be removed by delivery of substitute
certificate(s)  without such  reference if such Option  Shares have been sold in
compliance with the  registration  and prospectus  delivery  requirements of the
Securities  Act,  such  Option  Shares  have  been  sold in  reliance  on and in
accordance  with Rule 144 under the  Securities  Act or Grantee has delivered to
Issuer a copy of a letter from the staff of the SEC, or an opinion of counsel in
form and substance  reasonably  satisfactory  to Issuer and its counsel,  to the
effect that such legend is not required for purposes of the  Securities  Act and
(ii) the  reference  to  restrictions  pursuant to this  Agreement  in the above
legend will be removed by delivery of  substitute  certificate(s)  without  such
reference if the Option  Shares  evidenced  by  certificate(s)  containing  such
reference  have been sold or  transferred  in compliance  with the provisions of
this  Agreement  under  circumstances  that do not require the retention of such
reference.

         4.  Incorporation  of  Representations  and  Warranties of Issuer.  The
representations  and warranties of Issuer contained in Article III of the Merger
Agreement are hereby  incorporated  by reference  herein with the same force and
effect as though made pursuant to this Agreement.

         5.  Representations and Warranties of Issuer.  Issuer hereby represents
and warrants to Grantee as follows:

               (a) Corporate  Authorization.  Issuer has the corporate power and
         authority to enter into this Agreement and to carry out its obligations
         hereunder.  The execution and delivery of this Agreement and the consum
         mation  of the  transactions  contemplated  hereby  have  been duly and
         validly  authorized  by the Board of Directors of Issuer,  and no other
         corporate  proceedings on the part of Issuer are necessary to authorize
         this Agreement and the transactions contemplated hereby. This Agreement
         has been  duly and  validly  executed  and  delivered  by  Issuer,  and
         assuming this Agreement  consti tutes a valid and binding  agreement of
         Grantee,  this Agreement  constitutes a valid and binding  agreement of
         Issuer,  enforceable  against  Issuer  in accor  dance  with its  terms
         (except  insofar  as  enforceability   may  be  limited  by  applicable
         bankruptcy, insolvency, reorganization, moratorium or similar laws


                                        4





         affecting  creditors' rights generally,  or by principles governing the
         availability of equitable remedies).

               (b) Authorized  Stock.  Issuer has taken all necessary  corporate
         and  other  action  to  authorize  and  reserve  and,  subject  to  the
         expiration or termination of any required  waiting period under the HSR
         Act,  to permit it to issue,  and,  at all times  from the date  hereof
         until the  obligation to deliver Option Shares upon the exercise of the
         Option terminates,  shall have reserved for issuance,  upon exercise of
         the Option,  shares of Issuer  Common  Stock  necessary  for Grantee to
         exercise  the  Option,  and Issuer  will take all  necessary  corporate
         action to authorize and reserve for issuance all  additional  shares of
         Issuer Common Stock or other securities which may be issued pursuant to
         Section 7 upon  exercise  of the  Option.  The shares of Issuer  Common
         Stock to be issued  upon due  exercise  of the  Option,  including  all
         additional  shares of Issuer Common Stock or other securities which may
         be issuable upon exercise of the Option or any other  securities  which
         may be issued  pursuant to Section 7, upon  issuance  pursuant  hereto,
         will be duly and validly issued, fully paid and nonassessable, and will
         be  delivered  free  and  clear  of  all  liens,  claims,  charges  and
         encumbrances  of any  kind  or  nature  whatsoever,  including  without
         limitation any preemptive rights of any stockholder of Issuer.

         6. Representations and Warranties of Grantee. Grantee hereby represents
and warrants to Issuer that:

               (a) Corporate Authorization.  Grantee has the corporate power and
         authority to enter into this Agreement and to carry out its obligations
         hereunder.  The execution and delivery of this Agreement and the consum
         mation  of the  transactions  contemplated  hereby  have  been duly and
         validly  authorized by the Board of Directors of Grantee,  and no other
         corporate proceedings on the part of Grantee are necessary to authorize
         this Agreement and the transactions contemplated hereby. This Agreement
         has been duly and  validly  executed  and  delivered  by  Grantee,  and
         assuming this  Agreement  constitutes a valid and binding  agreement of
         Issuer,  this  Agreement  constitutes a valid and binding  agreement of
         Grantee,  enforceable  against  Grantee  in  accordance  with its terms
         (except  insofar  as  enforceability   may  be  limited  by  applicable
         bankruptcy,  insolvency,  reorganization,  moratorium  or similar  laws
         affecting  creditors' rights generally,  or by principles governing the
         availability of equitable remedies).



                                        5





               (b) Purchase  Not For  Distribution.  Any Option  Shares or other
         securities acquired by Grantee upon exercise of the Option will not be,
         and the Option is not  being,  acquired  by Grantee  with a view to the
         public distribution  thereof.  Neither the Option nor any of the Option
         Shares will be offered,  sold, pledged or otherwise  transferred except
         in compliance  with, or pursuant to an exemption from, the registration
         requirements of the Securities Act.

         7. Adjustment upon Changes in Capitalization,  Etc. (a) In the event of
any changes in Issuer Common Stock by reason of a stock dividend,  reverse stock
split,  merger,  recapitalization,  combination,  exchange of shares, or similar
transaction,  the type and number of shares or securities subject to the Option,
and the Purchase  Price  therefor,  will be adjusted  appropriately,  and proper
provision will be made in the agreements  governing  such  transaction,  so that
Grantee will receive upon  exercise of the Option the number and class of shares
or other securities or property that Grantee would have received with respect to
Issuer Common Stock if the Option had been exercised  immediately  prior to such
event or the record date therefor, as applicable.

         (b) Without limiting the parties' relative rights and obligations under
the Merger Agreement,  in the event that the Issuer enters into an agreement (i)
to consoli date with or merge into any person,  other than Grantee or one of its
subsidiaries,  and Issuer will not be the continuing or surviving corporation in
such consolidation or merger,  (ii) to permit any person,  other than Grantee or
one of its subsidiaries,  to merge into Issuer and Issuer will be the continuing
or surviving  corporation,  but in  connection  with such merger,  the shares of
Issuer Common Stock  outstanding  immediately  prior to the consummation of such
merger will be changed into or exchanged for stock or other securities of Issuer
or any  other  person  or cash or any other  property,  or the  shares of Issuer
Common Stock  outstanding  immediately  prior to the consummation of such merger
will,  after  such  merger  represent  less than 50% of the  outstanding  voting
securities of the merged company,  or (iii) to sell or otherwise transfer all or
substantially all of its assets to any person,  other than Grantee or one of its
subsidiaries,  then,  and in  each  such  case,  the  agreement  governing  such
transaction  will  make  proper  provision  so that the  Option  will,  upon the
consumma tion of any such transaction and upon the terms and condition set forth
herein,  be con verted into, or exchanged  for, an option with  identical  terms
appropriately  adjusted  to  acquire  the  number  and  class of shares or other
securities  or property  that Grantee  would have  received in respect of Issuer
Common  Stock  if the  Option  had  been  exercised  immediately  prior  to such
consolidation,  merger,  sale,  or  transfer,  or the record date  therefor,  as
applicable and make any other necessary adjustments.



                                        6





         (c) If, at any time during the period  commencing on the  occurrence of
an event as a result of which Grantee is entitled to receive the Termination Fee
pursuant  to Section  7.2 of the Merger  Agreement  (the  "Purchase  Event") and
ending on the  termination  of the Option in accordance  with Section 2, Grantee
sends to Issuer an Exercise Notice indicating Grantee's election to exercise its
right (the "Cash-Out-  Right")  pursuant to this Section 7(c), then Issuer shall
pay to Grantee,  on the Option Closing Date, in exchange for the cancellation of
the Option with respect to such number of Option Shares as Grantee  specifies in
the  Exercise  Notice,  an amount in cash equal to such number of Option  Shares
multiplied by the  difference  between (i) the average  closing price for the 10
NYSE trading days commencing on the 12th NYSE trading day immediately  preceding
the  Notice  Date,  per share of Issuer  Common  Stock as  reported  on the NYSE
Composite  Transactions  Tape (or, if not listed on the NYSE, as reported on any
other national securities  exchange or national  securities  quotation system on
which the Issuer  Common  Stock is listed or  quoted,  as  reported  in The Wall
Street  Journal  (Northeast  edition),  or, if not reported  thereby,  any other
authoritative  source) (the "Closing Price") and (ii) the Purchase Price, except
that in no event shall the Issuer be required to pay to the Grantee  pursuant to
this  Section  7(c) an amount  exceeding  the  product of (x) $2.00 and (y) such
number of Option Shares.  Notwithstanding the termination of the Option, Grantee
will be  entitled  to  exercise  its rights  under this  Section  7(c) if it has
exercised  such  rights  in  accordance  with  the  terms  hereof  prior  to the
termination of the Option.

         8. Repurchase  Option. In the event that Grantee notifies Issuer of its
intention to exercise the Option  pursuant to Section  2(a),  Issuer may require
Grantee  upon the  delivery  to  Grantee  of  written  notice  during the period
beginning  on the Notice  Date and  ending two days prior to the Option  Closing
Date, to sell to Issuer the Option Shares  acquired by Grantee  pursuant to such
exercise of the Option at a purchase  price per share for such sale equal to the
Purchase  Price plus  $2.00.  The  Closing of any  repurchase  of Option  Shares
pursuant to this Section 8 shall take place immediately  following  consummation
of the sale of the Option  Shares to Grantee on the Option  Closing  Date at the
location and time agreed upon with respect to such Option Closing Date.

         9. Registration Rights.

               (a) Grantee may by written  notice (a  "Registration  Notice") to
Issuer  request  Issuer to register  under the Securities Act all or any part of
the Option  Shares or other  securities  acquired  by Grantee  pursuant  to this
Agreement  (collectively,  the "Registrable  Securities") in order to permit the
sale or other  disposition  of such  securities  pursuant  to a bona fide,  firm
commitment underwritten public offering in which Grantee


                                        7





and the  underwriters  shall effect as wide a distribution  of such  Registrable
Securities  as is reasonably  practicable  and shall use  reasonable  efforts to
prevent  any  person or group  from  purchasing  through  such  offering  shares
representing  more than 3% of the shares of Issuer Common Stock then outstanding
on a fully-diluted basis;  provided,  however, that any such Registration Notice
must  relate to a number of shares  equal to at least 2% of the shares of Issuer
Common Stock then  outstanding on a  fully-diluted  basis and that any rights to
require  registration  hereunder shall terminate with respect to any shares that
may be sold pursuant to Rule 144(k) under the Securities Act.

               (b) Issuer  shall use  reasonable  best  efforts  to  effect,  as
promptly  as  practicable,  the  registration  under the  Securities  Act of the
Registrable  Securities  requested to be registered in the Registration  Notice;
provided,  however,  that (i)  Grantee  shall  not be  entitled  to more than an
aggregate of two  effective  registration  statements  hereunder and (ii) Issuer
will not be required to file any such  registration  statement during any period
of time (not to exceed 40 days after a Registration Notice in the case of clause
(A) below or 90 days after a Registration  Notice in the case of clauses (B) and
(C) below) when (A) Issuer is in possession of material  non-public  information
which it reasonably  believes  would be detrimental to be disclosed at such time
and,  based  upon the  advice of outside  securities  counsel  to  Issuer,  such
information would have to be disclosed if a registration statement were filed at
that time;  (B) Issuer  would be required  under the  Securities  Act to include
audited financial  statements for any period in such registration  statement and
such  financial   statements  are  not  yet  available  for  inclusion  in  such
registration  statement;  or (C) Issuer determines,  in its reasonable judgment,
that such registration would interfere with any financing,  acquisition or other
material  transaction  involving  Issuer. If the consummation of the sale of any
Registrable  Securities  pursuant  to a  registration  hereunder  does not occur
within 180 days after the filing with the Securities and Exchange  Commission of
the initial  registration  statement  therefor,  the  provisions of this Section
shall again be applicable to any proposed registration, it being understood that
Grantee  shall  not be  entitled  to more  than an  aggregate  of two  effective
registration  statements hereunder.  Issuer will use reasonable efforts to cause
each such registration statement to become effective,  to obtain all consents or
waivers  of  other  parties  which  are  required  therefor,  and to  keep  such
registration  statement  effective for such period not in excess of 180 calendar
days from the day such registration  statement first becomes effective as may be
reasonably necessary to effect such sale or other disposition.  Issuer shall use
reasonable best efforts to cause any Registrable  Securities registered pursuant
to this Section to be qualified  for sale under the  securities or blue sky laws
of such  jurisdictions as Grantee may reasonably request and shall continue such
registration  or  qualification  in  effect  in  such  jurisdictions;  provided,
however,  that Issuer  shall not be  required  to qualify to do business  in, or
consent to general service of process in, any jurisdiction.


                                        8





               (c) If Issuer effects a registration  under the Securities Act of
Issuer Common Stock for its own account or for any other  stockholders of Issuer
(other  than on Form S-4 or Form S-8,  or any  successor  form),  it will  allow
Grantee the right to participate in such  registration,  and such  participation
will  not  affect  the  obligation  of  Issuer  to  effect  demand  registration
statements  for Grantee  under this  Section 9,  except  that,  if the  managing
underwriters of such offering advise Issuer in writing that in their opinion the
number of shares  of  Issuer  Common  Stock  requested  to be  included  in such
registration exceeds the number which can be sold in such offering,  Issuer will
include the shares requested to be included therein by Grantee pro rata with the
shares intended to be included therein by Issuer.

               (d) The registration rights set forth in this Section are subject
to the condition  that Grantee shall provide Issuer with such  information  with
respect to Grantee Registrable  Securities,  the plan for distribution  thereof,
and such  other  information  with  respect  to  Grantee  as, in the  reasonable
judgment of counsel for Issuer,  is necessary  to enable  Issuer to include in a
registration  statement all material facts required to be disclosed with respect
to a registration hereunder.

               (e) A registration  effected under this Section shall be effected
at Issuer's expense,  except for underwriting  discounts and commissions and the
fees and  expenses  of  Grantee's  counsel,  and  Issuer  shall  provide  to the
underwriters such documentation (including certificates, opinions of counsel and
"comfort"   letters  from   auditors)  as  are  customary  in  connection   with
underwritten  public offerings and as such underwriters may reasonably  require.
In connection with any  registration,  Grantee and Issuer agree to enter into an
underwriting  agreement  reasonably  acceptable to each such party,  in form and
substance customary for transactions of this type.

         10.   Transfers.   The  Option  Shares  may  not  be  sold,   assigned,
transferred,  or otherwise  disposed of except (i) pursuant to Section 8 hereof,
(ii) in an underwritten public offering as provided in Section 9 or (iii) to any
purchaser or  transferee  who would not, to the  knowledge of the Grantee  after
reasonable inquiry,  immediately  following such sale,  assignment,  transfer or
disposal beneficially own more than 4.9% of the then-outstanding voting power of
the Issuer,  except that Grantee shall be permitted to sell any Option Shares if
such sale is made pursuant to a tender or exchange  offer that has been approved
or  recommended by a majority of the members of the Board of Directors of Issuer
(which  majority  shall include a majority of directors who were directors as of
the date hereof).



                                        9





         11.  Listing.  If Issuer  Common  Stock or any other  securities  to be
acquired  upon  exercise of the Option are then listed on the NYSE (or any other
national securities exchange or national securities  quotation system),  Issuer,
upon the request of  Grantee,  will  promptly  file an  application  to list the
shares of Issuer  Common Stock or other  securities to be acquired upon exercise
of the Option on the NYSE (and any such other  national  securities  exchange or
national securities  quotation system) and will use reasonable efforts to obtain
approval of such listing as promptly as practicable.

         12.  Miscellaneous.  (a) Expenses.  Except as otherwise provided in the
Merger  Agreement,  each of the parties  hereto will pay all costs and  expenses
incurred by it or on its behalf in connection with the transactions contemplated
hereunder,  including  fees  and  expenses  of its  own  financial  consultants,
investment bankers, accountants and counsel.

         (b)  Amendment.  This  Agreement  may  not  be  amended,  except  by an
instrument in writing signed on behalf of each of the parties.

         (c)  Extension;  Waiver.  Any agreement on the part of a party to waive
any provision of this Agreement, or to extend the time for performance,  will be
valid only if set forth in an  instrument  in  writing  signed on behalf of such
party.  The failure of any party to this  Agreement  to assert any of its rights
under this Agreement or otherwise will not constitute a waiver of such rights.

         (d) Entire Agreement; No Third-Party Beneficiaries. This Agreement, the
Merger  Agreement  (including the documents and instruments  attached thereto as
exhibits  or  schedules  or  delivered   in   connection   therewith)   and  the
Confidentiality Agreement (i) constitute the entire agreement, and supersede all
prior agreements and understandings,  both written and oral, between the parties
with  respect  to the  subject  matter  of this  Agreement,  and (ii)  except as
provided in Section  8.10 of the Merger  Agreement,  are not  intended to confer
upon any person other than the parties any rights or remedies.

         (e) Governing Law. This Agreement will be governed by, and construed in
accordance with, the laws of the State of Delaware,  regardless of the laws that
might otherwise govern under applicable principles of conflict of laws thereof.

         (f)  Notices.  All  notices,   requests,  claims,  demands,  and  other
communica tions under this Agreement must be in writing and will be deemed given
if delivered personally,  telecopied (which is confirmed),  or sent by overnight
courier (providing


                                       10





proof of delivery) to the parties at the  following  addresses (or at such other
address for a party as shall be specified by like notice):

         If to Issuer to:

               360 Communications Company
               8725 West Higgins Road
               Chicago, Illinois 60631
               Attention: Kevin C. Gallagher, Esq.
               Telecopy: (773) 693-7432

         with a copy to:

               Sonnenschein Nath & Rosenthal
               8000 Sears Tower
               Chicago, Illinois 60606
               Attention: Donald G. Lubin, Esq.
               Telecopy: (312) 876-7934

         If to Grantee to:

               ALLTEL Corporation
               One Allied Drive
               Little Rock, Arkansas 72202
               Attention: Chief Executive Officer
               (with a copy to the General Counsel)
               Telecopy: (501) 905-0962

         with a copy to:

               Skadden, Arps, Slate, Meagher & Flom LLP
               919 Third Avenue
               New York, New York 10022
               Attention:  J. Michael Schell
               Telecopy: (212) 735-2000


         (g)  Assignment.  Neither  this  Agreement,  the  Option nor any of the
rights,  interests,  or  obligations  under  this  Agreement  may  be  assigned,
transferred or


                                       11





delegated,  in whole or in part, by operation of law or otherwise,  by Issuer or
Grantee without the prior written consent of the other. Any assignment, transfer
or delegation in violation of the  preceding  sentence will be void.  Subject to
the first and second  sentences of this Section  12(g),  this  Agreement will be
binding upon,  inure to the benefit of, and be  enforceable  by, the parties and
their respective successors and assigns.

         (h) Further  Assurances.  In the event of any exercise of the Option by
Grantee,  Issuer and Grantee  will execute and deliver all other  documents  and
instruments and take all other action that may be reasonably  necessary in order
to consummate the transactions provided for by such exercise.

         (i) Enforcement.  The parties agree that irreparable damage would occur
and that the parties would not have any adequate remedy at law in the event that
any of the provisions of this  Agreement  were not performed in accordance  with
their specific terms or were otherwise  breached.  It is accordingly agreed that
the parties will be entitled to an injunction or injunctions to prevent breaches
of this Agreement and to enforce  specifically  the terms and provisions of this
Agreement in any Federal  court  located in the State of Delaware or in Delaware
state court,  the foregoing  being in addition to any other remedy to which they
are entitled at law or in equity.  In addition,  each of the parties  hereto (i)
consents to submit  itself to the  personal  jurisdiction  of any Federal  court
located in the State of  Delaware or any  Delaware  state court in the event any
dispute arises out of this Agreement or any of the transactions  contemplated by
this  Agreement,  (ii)  agrees  that it will not  attempt to deny or defeat such
personal  jurisdiction by motion or other request for leave from any such court,
and (iii) agrees that it will not bring any action relating to this Agreement or
any of the transactions contemplated by this Agreement in any court other than a
Federal court sitting in the State of Delaware or a Delaware state court.



                                       12





         IN WITNESS WHEREOF, Issuer and Grantee have caused this Agreement to be
signed by their respective  officers thereunto duly authorized as of the day and
year first written above.


                                       360 COMMUNICATIONS COMPANY


                                       By:
                                          Name:
                                          Title:


                                       ALLTEL CORPORATION


                                       By:
                                          Name:
                                          Title: