<ARTICLE> 5 <CIK> 0001031425 <NAME> East Coast Beverage Corp. <MULTIPLIER> 1 <CURRENCY> US <PERIOD-TYPE> 12-MOS <FISCAL-YEAR-END> Dec-31-1998 <PERIOD-START> Jan-1-1998 <PERIOD-END> Dec-31-1998 <EXCHANGE-RATE> 1 <CASH> 2,485 <SECURITIES> 0 <RECEIVABLES> 337,138 <ALLOWANCES> 0 <INVENTORY> 1,211,086 <CURRENT-ASSETS> 1,560,709 <PP&E> 24,619 <DEPRECIATION> 1,001 <TOTAL-ASSETS> 1,751,922 <CURRENT-LIABILITIES> 2,489,739 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 500 <OTHER-SE> (738,317) <TOTAL-LIABILITY-AND-EQUITY> 1,751,922 <SALES> 478,066 <TOTAL-REVENUES> 478,066 <CGS> 344,493 <TOTAL-COSTS> 871,890 <OTHER-EXPENSES> 0 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 0 <INCOME-PRETAX> (738,317) <INCOME-TAX> 0 <INCOME-CONTINUING> (738,317) <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> (738,317) <EPS-BASIC> (0.09) <EPS-DILUTED> (0.09)