<ARTICLE> 5 <CIK> 0001031425 <NAME> East Coast Beverage Corp. <MULTIPLIER> 1 <CURRENCY> US <PERIOD-TYPE> 6-MOS <FISCAL-YEAR-END> DEC-31-2000 <PERIOD-START> JAN-1-2000 <PERIOD-END> JUN-30-2000 <EXCHANGE-RATE> 1 <CASH> 0 <SECURITIES> 0 <RECEIVABLES> 3,173,819 <ALLOWANCES> 0 <INVENTORY> 1,489,674 <CURRENT-ASSETS> 4,826,647 <PP&E> 975,340 <DEPRECIATION> 228,320 <TOTAL-ASSETS> 5,573,667 <CURRENT-LIABILITIES> 4,723,107 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 897 <OTHER-SE> 849,663 <TOTAL-LIABILITY-AND-EQUITY> 5,573,667 <SALES> 5,551,267 <TOTAL-REVENUES> 5,551,267 <CGS> 3,841,655 <TOTAL-COSTS> 4,960,606 <OTHER-EXPENSES> 0 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 63,470 <INCOME-PRETAX> (3,314,464) <INCOME-TAX> 0 <INCOME-CONTINUING> (3,314,464) <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> (3,314,464) <EPS-BASIC> (0.44) <EPS-DILUTED> (0.44)