As filed with the Securities and Exchange Commission on February 8, 2001.

                                                   Registration No. 333-41310

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                 AMENDMENT NO. 1
                                       TO
                                    FORM SB-2

                             Registration Statement
                                      Under
                           THE SECURITIES ACT OF 1933


                            EAST COAST BEVERAGE CORP.
                       ------ ---------------------------
               (Exact name of registrant as specified in charter)

        Colorado                     2086                    84-1039267
    ----------------      --------------------------       --------------
    (State or other       (Primary Standard Classi-        (IRS Employer
    jurisdiction of         fication Code Number)           I.D. Number)
    incorporation)

                              1750 University Drive
                                    Suite 205
                          Coral Springs, Florida 33071
                                 (954) 796-8060
                          ----------- ----------------
                          (Address and telephone number
                         of principal executive offices)

                              1750 University Drive
                                    Suite 205
                          Coral Springs, Florida 33071

                   (Address of principal place of business or
                      intended principal place of business)

                                 Alex Garabedian
                              1750 University Drive
                                    Suite 205
                          Coral Springs, Florida 33071
                                 (954) 796-8060
                          ----------- ----------------
            (Name, address and telephone number of agent for service)

         Copies of all communications, including all communications sent
                  to the agent for service, should be sent to:

                              William T. Hart, Esq.
                                  Hart & Trinen
                             1624 Washington Street
                             Denver, Colorado 80203
                                 (303) 839-0061

        APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC:
                 As soon as practicable after the effective date
                         of this Registration Statement







         If this Form is filed to register additional securities for an offering
         pursuant to Rule 462(b)  under the  Securities  Act,  please  check the
         following box and list the Securities Act registration statement number
         of the earlier effective  registration statement for the same offering.
         [ ]

         If this  Form is a  post-effective  amendment  filed  pursuant  to Rule
         462(c) under the  Securities  Act, check the following box and list the
         Securities Act registration  statement number of the earlier  effective
         registration statement for the same offering. [ ]

         If delivery of the  prospectus  is expected to be made pursuant to Rule
         434, please check the following box. [ ]


                         CALCULATION OF REGISTRATION FEE
- --------------------------------------------------------------------------------


Title of each                       Proposed    Proposed
  Class of                          Maximum     Maximum
Securities          Securities      Offering    Aggregate    Amount of
  to be                to be        Price Per   Offering   Registration
Registered          Registered      Unit (3)     Price        Fee (3)
- ----------          ----------      ---------   ---------  ------------

Common stock      10,940,730(1)      $1.27    $13,894,727      $3,668
Common stock

(1)   Shares are offered by certain shareholders of the Company.

(2)   Offering price computed in accordance with Rule 457 (c).

(3)  A filing  fee of  $2,675  was paid  when this  registration  statement  was
     initially filed.

         Pursuant  to  Rule  416,  this  Registration  Statement  includes  such
indeterminate  number of  additional  securities as may be required for issuance
upon the  exercise of the options or warrants as a result of any  adjustment  in
the number of securities issuable by reason of the options or warrants.

         The registrant hereby amends this  Registration  Statement on such date
or dates as may be necessary to delay its  effective  date until the  registrant
shall file a further amendment which specifically  states that this Registration
Statement shall  thereafter  become effective in accordance with Section 8(a) of
the  Securities  Act of l933 or until the  Registration  Statement  shall become
effective on such date as the Commission,  acting pursuant to said Section 8(a),
may determine.







PROSPECTUS

                            EAST COAST BEVERAGE CORP.


                                  Common Stock

         This prospectus  relates to the sale of 10,940,730 shares of the common
stock of East Coast Beverage Corp. ("ECBC") by certain owners of the shares. The
shares were issued by ECBC for cash,  services  rendered  and in  settlement  of
amounts owed by ECBC to various third parties.

         The owners of the common  stock to be sold by means of this  prospectus
are referred to as the "selling shareholders".

         ECBC will not receive any proceeds from the resale of the shares by the
selling  shareholders.  The  selling  shareholders  may resell  the shares  they
acquire by means of this prospectus from time to time in the public market.  The
selling  shareholders  have advised ECBC that they will offer the shares through
broker/dealers  at market prices with  customary  commissions  being paid by the
selling shareholders. The costs of registering the shares offered by the selling
shareholders are being paid by ECBC. The selling shareholders will pay all other
costs of the sale of the shares offered by them.  See "Dilution and  Comparative
Share Data" and "Selling Shareholders".

         These  securities are speculative and involve a high degree of risk and
should  be  purchased  only by  persons  who can  afford  to lose  their  entire
investment.  For a  description  of certain  important  factors  that  should be
considered by prospective  investors,  see "Risk Factors" beginning on page 4 of
this prospectus.

         Neither the Securities and Exchange Commission nor any state securities
commission has approved or  disapproved  of these  securities or passed upon the
accuracy or adequacy of this prospectus. Any representation to the contrary is a
criminal offense.

    ECBC's  common stock is listed for trading on the OTC  Bulletin  Board under
the symbol "ECBV".  On February 7, 2001 the closing price of ECBC's common stock
was $1.27.








                The date of this prospectus is February __, 2001






                                TABLE OF CONTENTS
                                                                     Page
                                                                     ----


PROSPECTUS SUMMARY ........................................            5
RISK FACTORS ..............................................            7
COMPARATIVE SHARE DATA ....................................            8
MARKET FOR ECBC'S COMMON STOCK.............................           10
MANAGEMENT'S DISCUSSION AND ANALYSIS AND PLAN OF
     OPERATIONS............................................           11
BUSINESS ..................................................           13
MANAGEMENT ................................................           17
PRINCIPAL SHAREHOLDERS ....................................           26
SELLING SHAREHOLDERS ......................................           28
DESCRIPTION OF SECURITIES .................................           30
EXPERTS ...................................................           31
LITIGATION ................................................           31
INDEMNIFICATION ...........................................           32
ADDITIONAL INFORMATION ....................................           32
FINANCIAL STATEMENTS ......................................














                               PROSPECTUS SUMMARY

      Prior to  September  1999 ECBC did  business  under  the name USA  Service
Systems,  Inc. ("USA").  Between November 1998 and July 1999 USA provided retail
stores and manufacturers with product assembly, product demonstrations,  point -
of - sale product displays, and inventory counts and audits. As of July 1999 USA
had entered into letters of intent for the acquisition of four companies engaged
in the same business as that conducted by USA. However, USA was unable to obtain
approximately  $4,000,000  in  additional  equity  capital  which was  needed to
finance  these  acquisitions.  In July  1999 USA  essentially  discontinued  its
business and made plans to  distribute  its remaining  assets  (having a minimal
value) to George Pursglove, a former officer and director of USA.

      Effective  August 31, 1999 ECBC acquired all of the issued and outstanding
shares of East Coast  Beverage  Corp.,  a Florida  Corporation,  in exchange for
5,040,000  shares  of  common  stock.  Following  this  transaction  the  former
shareholders  of East Coast  Beverage  owned  approximately  93% of USA's common
stock.  In connection  with this  transaction the management of USA resigned and
was replaced by the management of East Coast Beverage.

      ECBC's business  involves the development,  production and distribution of
Coffee House USA(TM), a proprietary line of all natural,  ready to drink ("RTD")
bottled coffee drinks.

      ECBC  sells  its  products   through   distributors   and  wholesalers  to
supermarkets,  mass-marketers,  convenience  stores,  drug store  chains and oil
company  convenience  stores.  As of January 31, 2001 ECBC's products were being
sold in 45 states.

      ECBC's  offices are located at 1750  University  Drive,  Suite 205,  Coral
Springs,  Florida  33071.  ECBC's  telephone  number is (954)  796-8060  and its
facsimile number is (954) 796-0802.

         All  historical  share data in this  prospectus  has been  adjusted  to
reflect a  8.194595-for-one  reverse  split of ECBC's  common  stock,  which was
approved by ECBC's shareholders on February 22, 2000.

        As of  January  31,2001,  ECBC had  12,589,248  shares of  common  stock
outstanding.  The number of  outstanding  shares  does not give effect to shares
which may be issued upon the exercise and/or conversion of options,  warrants or
other  convertible  securities  previously  issued by ECBC.  See  "Dilution  and
Comparative Share Data", "Selling Shareholders" and "Description of Securities".

RISK FACTORS

         There are  substantial  risks  associated  with an investment in ECBC's
common stock  including,  among  others,  ECBC's  history of losses and need for
additional  capital,  intense  competition  and the  fact  that  there is only a
limited public market for ECBC's common stock.






SUMMARY FINANCIAL INFORMATION

         The following  sets forth certain  financial  data with respect to ECBC
and is qualified in its  entirety by  reference to the more  detailed  financial
statements and notes included elsewhere in this prospectus.

Statement of Operations Data:
- ----------------------------

                                      Year Ended            Nine Months Ended
                                    December 31, 1999       September 30, 2000

Revenues                              $4,403,499                $5,977,291
Cost of Sales                         (3,218,516)               (4,218,829)
Selling, General and Administrative
   Expenses                           (5,624,943)               (7,378,318)
Interest Expense and Financing Fees     (820,333)                  (91,887)
                                   --------------           ---------------

Net (Loss)                           $(5,260,293)              $(5,711,743)
                                     ============              ============

Balance Sheet Data:
- ------------------
                                    December 31, 1999       September 30, 2000

Current Assets                         $2,516,671               $3,634,293
Total Assets                            3,195,992                4,355,012
Current Liabilities                     3,245,764                4,569,549
Total Liabilities                       5,646,764                5,940,549
Working Capital (Deficit)             (   729,093)                (935,256)
Shareholders' Equity (Deficit)         (2,449,772)              (1,585,537)

      See  "Management  -  Transactions  with  Affiliates  and  Recent  Sales of
Securities" for information  concerning securities which ECBC has issued or sold
since September 30, 2000.

                                  RISK FACTORS

         The securities offered by this Prospectus are speculative and involve a
high  degree of risk and should be  purchased  only by persons who can afford to
lose their entire investment.  Therefore, prospective investors should read this
entire  prospectus  and carefully  consider,  among others,  the following  risk
factors in addition to the other  information set forth in this prospectus prior
to making an investment.

         History  of Losses.  ECBC has  incurred  losses  since it was formed in
1998. From the date of its formation  through  September 30, 2000, ECBC incurred
net losses of approximately  $(11,752,000).  There can be no assurance that ECBC
will be profitable.

         ECBC needs additional capital. This offering is being made on behalf of
certain selling  shareholders.  ECBC will not receive any proceeds from the sale
of the shares  offered by the  selling  shareholders.  ECBC needs  approximately
$7,500,000 in  additional  capital to fund  operating  losses,  pay  outstanding
liabilities,  and for other corporate  purposes.  There can be no assurance that
ECBC



will be able to obtain any additional  financing.  The failure of ECBC to obtain
additional  capital  on terms  acceptable  to it, or at all,  may  significantly
restrict ECBC's proposed operations.

         As of January 31, 2001 ECBC was unable to pay all of its obligations as
they became due. Numerous  creditors have filed lawsuits against ECBC seeking to
recover approximately  $1,200,000 claimed to be owed by ECBC to these creditors.
Two of these creditors have obtained judgements totaling  approximately $373,000
against ECBC.

         ECBC's  operations  are  subject  to all of the risks  inherent  in the
establishment  of a new  business  enterprise,  including  limited  capital  and
possible  delays in the expansion of ECBC's  business.  The likelihood that ECBC
will succeed must be considered in light of the problems,  expenses,  and delays
frequently  encountered in connection  with the  development of new  businesses.
ECBC's  operations  may place  significant  strains  on its  management,  staff,
working  capital,  and  financial  control  systems.  The  failure  to  maintain
financial control systems,  to recruit qualified staff or to respond effectively
to  difficulties  encountered  during  expansion  could have a material  adverse
effect on ECBC's business,  financial condition and results of operations. There
can be no assurance that ECBC's systems and controls or staff will be adequate.

         ECBC competes with numerous other  businesses which are involved in the
sale of ready-to-drink  beverages.  Most of ECBC's competitors have greater name
recognition and greater financial, management and marketing resources than those
of ECBC.

         There is only a  limited  public  market  for the  securities  of ECBC.
ECBC's common stock is traded on the OTC Bulletin  Board. As of January 31, 2001
there was only a limited market for ECBC's common stock. Trades of ECBC's common
stock are subject to Rule 15g-9 of the Securities and Exchange Commission, which
rule imposes certain  requirements on broker-dealers who sell securities subject
to  the  rule  to  persons  other  than  established  customers  and  accredited
investors.  For transactions  covered by the rule,  brokers/dealers  must make a
special  suitability  determination  for purchases of the securities and receive
the  purchaser's  written  agreement  to the  transaction  prior  to  sale.  The
Securities and Exchange  Commission  also has rules that regulate  broker-dealer
practices  in  connection  with  transactions  in "penny  stocks".  Penny stocks
generally  are equity  securities  with a price of less than $5.00  (other  than
securities  registered on certain national securities exchanges or quoted on the
NASDAQ system,  provided that current price and volume  information with respect
to  transactions  in that  security is provided by the exchange or system).  The
penny stock rules require a  broker-dealer,  prior to a  transaction  in a penny
stock not  otherwise  exempt  from the  rules,  to deliver a  standardized  risk
disclosure  document prepared by the Commission that provides  information about
penny  stocks and the nature and level of risks in the penny stock  market.  The
broker-dealer  also  must  provide  the  customer  with  current  bid and  offer
quotations for the penny stock,  the compensation of the  broker-dealer  and its
salesperson  in the  transaction,  and monthly  account  statements  showing the
market  value of each penny stock held in the  customer's  account.  The bid and
offer   quotations,   and  the   broker-dealer   and  salesperson   compensation
information,  must be  given  to the  customer  in  writing  before  or with the
customer's  confirmation.  These disclosure  requirements may have the effect of
reducing the level of trading activity in any market that may develop for ECBC's
common stock. As a result of the foregoing  investors may find it more difficult
to sell the shares of ECBC's common stock offered by this prospectus.




         ECBC has  registered  additional  shares of its common stock for public
sale. ECBC has filed a separate  registration  statement with the Securities and
Exchange  Commission so as to permit the public sale of approximately  2,160,687
shares of common  stock held by certain  private  investors.  The public sale of
these  shares,  or the  perception  that such shares may occur,  may depress the
market price of ECBC's common stock.

      The  Potential  Issuance of  Preferred  Stock Could  Adversely  Affect the
Rights of ECBC's Shareholders. ECBC's Articles of Incorporation authorize ECBC's
Board of Directors to issue up to  20,000,000  shares of  Preferred  Stock.  The
provisions in ECBC's Articles of  Incorporation  relating to the Preferred Stock
allow ECBC's  directors to issue  Preferred  Stock with multiple votes per share
and  dividend  rights which would have  priority  over any  dividends  paid with
respect to ECBC's common stock. The issuance of Preferred Stock with such rights
may make the  removal of  management  difficult  even if such  removal  would be
considered  beneficial to  shareholders  generally,  and will have the effect of
limiting  shareholder  participation in certain  transactions such as mergers or
tender offers if such transactions are not favored by incumbent management.

                             COMPARATIVE SHARE DATA

         As of January 31, 2001 ECBC had 12,589,248 outstanding shares of common
stock.

                                                Number of Shares

Shares outstanding as of January 31, 2001         12,589,248

Shares offered by selling shareholders            10,940,730

Percentage  of  ECBC's  common  stock  represented  by  shares  offered  by this
prospectus,  assuming all options and warrants held by selling  shareholders are
exercised 64%

      The purchasers of the securities offered by this prospectus will suffer an
immediate  dilution if the price paid for the securities offered is greater than
the then net tangible book value of ECBC's common stock.

         The following  table reflects  additional  shares of common stock which
may be issued by ECBC as the result of the  exercise  of  warrants  and  options
issued by ECBC.

                                                   Number of          Note
                                                    Shares         Reference

         Shares Outstanding                       12,589,248

         Shares issuable upon exercise of options    160,000            A
         held by officers and directors

         Shares issuable upon exercise of options  4,560,029            B
         held by others




         Securities issuable upon conversion of     Not calculable at   C
         Series A preferred stock                   this time

         Shares issuable upon exercise of warrants   420,300            C

         Shares issuable in payment of dividends    Not calculable      C
         on Series A preferred stock                at this time.

         Shares issuable to investor                Not calculable at   D
         relations consultant                       this time


     A. Options are held by the following  officers and  directors.  All options
are currently exercisable.

                     Shares Issuable       Option
                     Upon Exercise         Exercise
Name                    Of Option            Price          Expiration Date

Bruce Schames            60,000             $3.50     01/01/06 to 01/01/08
Bruce Schames            50,000             $2.75            04/26/05
Conard Wagner            15,000            $12.00            10/01/06
Conard Wagner            15,000            $14.00            10/01/07
Conard Wagner            20,000            $16.00            10/01/08
                       --------
                        160,000

B.    Options are held by the following persons.

                       Shares Issuable Upon       Option      Expiration
Name                    Exercise of Options   Exercise Price    Date
- ----                   --------------------   --------------  ----------

John Calebrese            2,000,000               $0.70       03/31/01
John Calebrese              500,000               $2.75       01/05/05
Arnold Rosen                100,000               $2.00       01/03/02
Arnold Rosen                 12,500               $3.50       01/03/02

Arnold Rosen                  7,500               $5.00       03/02/02
Bonnie Rosen                 15,000               $5.00       03/02/02
Melvin Leiner               250,000               $2.75       04/26/05
Melvin Leiner               150,000               $2.75       07/03/05
Darren Marks                250,000               $2.75       04/26/05
Darren Marks                150,000               $2.75       07/03/05
Continental Capital &
  Equity Corporation        200,000          $7.00/$10.00      Various
Solid ISG Capital
  Markets, LLC               85,000               $2.75       03/31/05
Solid ISG Capital
  Markets, LLC               40,029               $3.50       10/12/05
Other third parties         300,000           $2.75/$7.00   01/03/02 to
                         ----------



                                                              12/15/03
                          4,560,029

     Mr. Rosen received his options for extending  loans of $200,000 to ECBC and
for  converting  a  $250,000  loan  into  shares  of ECBC's  common  stock.  See
"Management-Transactions  with Affiliates and Recent Sales of  Securities".  See
"Principal  Shareholders" for information  concerning the share ownership of Mr.
Rosen and persons affiliated with Mr. Rosen.

      Melvin Leiner and Darren Marks, who became employees of ECBC as of May 24,
2000,  also  control FPI,  Inc. See  "Principal  Shareholders"  for  information
concerning the shares of ECBC's common stock which are owned by FPI.

      Continental  Capital & Equity  Corporation  received  options to  purchase
200,000  shares of ECBC's  common stock as partial  consideration  for providing
consulting  services to ECBC.  Options to purchase 50,000 shares are exercisable
at $7.00 per share,  options to purchase  50,000 shares are exercisable at $8.00
per share,  options to purchase the remaining  50,000 shares are  exercisable at
$9.00 per share and options to purchase  50,000 shares are exercisable at $10.00
per share.  The  options  expire two years  after the shares  issuable  upon the
exercise of the options are available for public sale by means of a registration
statement  which has been  declared  effective  by the  Securities  and Exchange
Commission.

      In connection with ECBC's sale of 2,233,832  shares of its common stock at
a price of $2.75 per share,  Solid ISG Capital  Markets,  LLC acted as the sales
agent with respect to the sale of 850,000 these shares. For its participation in
this  offering  Solid ISG,  received a cash  commission  as well as  warrants to
purchase 85,000 shares of ECBC's common stock at $2.75 per share.

      Solid ISG acted as the  sales  agent in  connection  with  ECBC's  sale of
14,010  shares  of  its  Series  A  Preferred   Stock  and  warrants.   For  its
participation  in this offering Solid ISG received a cash  commission as well as
warrants to purchase 40,029 shares of ECBC's common stock at $3.50 per share.

      C. Between July 18, 2000 and September 20, 2000 ECBC sold 14,010 shares of
its Series A Preferred Stock and 420,300 warrants to various private  investors.
Each warrant allows the holder to purchase one additional share of ECBC's common
stock at a price of $10.00 per share at any time prior to October 12, 2005.  The
preferred  shares and warrants  were sold by Solid ISG Capital  Markets,  LLC on
behalf of ECBC.  ECBC has agreed to include the shares of common stock  issuable
upon the exercise of these warrants in any future  registration  statement filed
by ECBC.

      Each Series A preferred  share is exchangeable at the option of the holder
into any  securities  offered  by ECBC in any  public  offering.  The  number of
securities  which each  preferred  shareholder  is  entitled to receive for each
preferred  share will be  determined  by  dividing  $105 by the  initial  public
offering price of the securities sold in the public offering.

      ECBC is required to redeem all outstanding Series A preferred shares, at a
price of $100 per share, upon the first to occur of the following:

o    The closing of a private  placement or public  offering  through which ECBC
     receives at least $5,000,000 in gross proceeds,



o    The acquisition by any person of more than 51% of the outstanding shares of
     ECBC's common stock,
o    A merger in which ECBC is not the  surviving  entity,
o    The sale of all or substantially all of ECBC's assets, or
o    July 31, 2002.

      Each  preferred  share is entitled  to a  quarterly  dividend of $2.50 per
share.  At ECBC's option any dividend may be paid in cash or in shares of ECBC's
common stock. For dividends paid in shares of common stock, the number of shares
to be issued will be  determined  by dividing  the amount of the dividend by the
average  closing price of ECBC's common stock for the 20 trading days  preceding
the date the dividend is declared.

      In the event of any  liquidation,  dissolution or winding up (voluntary or
involuntary)  of ECBC, the holders of shares of the Series A Preferred Stock are
entitled  to  receive  from the assets of ECBC  available  for  distribution  to
shareholders, and before any distribution of assets is made to holders of ECBC's
common stock,  a liquidating  distribution  in the amount of $100 per share plus
accumulated and unpaid dividends.

      ECBC has agreed to include any shares of common stock issued as a dividend
payment in any  registration  statement filed by ECBC subsequent to December 31,
2000.  However if the shares of common stock  issued as a dividend  payment have
not been  registered for public sale by December 31 2001,  then ECBC will file a
separate  registration  statement with the Securities and Exchange Commission so
as to permit the public sale of such shares.

      D. During the year ending  December 31, 2000 ECBC issued 400,000 shares of
its common stock to an investor  relations  consultant.  The agreement  with the
investor  relations  consultant  provides  that for every  100  shares of ECBC's
common stock sold between September 25, 2000 and March 25, 2003, ECBC will issue
an additional 4.3 shares of its common stock to the consultant.

Shares Covered by Separate Registration Statement

      Approximately  2,161,000  shares  of  ECBC's  common  stock  owned  by, or
issuable  upon the exercise of warrants  held by John  Calebrese,  Arnold Rosen,
FPI, Inc.,  Continental Capital & Equity Corporation and other third parties are
being  offered  for public  sale by means of a separate  registration  statement
which has been filed with the Securities and Exchange Commission.

                         MARKET FOR ECBC'S COMMON STOCK

      As of  January  31,  2001 there were  approximately  260 record  owners of
ECBC's  common  stock.  On July 11, 2000 ECBC's  common  stock was  approved for
trading on the OTC Bulletin Board under the symbol "ECBV".

      The  following  table  shows the high and low bid prices of ECBC's  common
stock for the months indicated:
                                    High               Low

         July 2000                $  8.75             $4.00
         August 2000               $10.50             $8.00



         September 2000           $  8.00             $3.75
         October 2000             $  4.25             $2.44
         November 2000            $  3.19             $1.77
         December 2000            $  1.94             $1.00

      Holders of common stock are  entitled to receive such  dividends as may be
declared by the Board of Directors  out of funds legally  available  and, in the
event of  liquidation,  to share pro rata in any  distribution  of ECBC's assets
after payment of liabilities. The Board of Directors is not obligated to declare
a common stock  dividend.  ECBC has not paid any common stock dividends and ECBC
does not have any current plans to pay any common stock dividends.

      The  provisions  in ECBC's  Articles of  Incorporation  relating to ECBC's
preferred  stock would allow  ECBC's  directors  to issue  preferred  stock with
rights to  multiple  votes  per share and  dividends  rights  which  would  have
priority  over any  dividends  paid with  respect to ECBC's  common  stock.  The
issuance of preferred stock with such rights may make more difficult the removal
of  management   even  if  such  removal  would  be  considered   beneficial  to
shareholders  generally,  and  will  have the  effect  of  limiting  shareholder
participation in certain  transactions  such as mergers or tender offers if such
transactions are not favored by incumbent management.

      ECBC has filed a separate  registration  statement with the Securities and
Exchange Commission to permit the public sale of approximately  2,161,000 shares
of common stock which are held by certain  other  shareholders  of ECBC or which
are issuable upon the exercise of warrants or options  issued by ECBC.  The sale
of these 2,161,000  shares,  or the perception such sales may occur, may depress
the price of ECBC's common stock to the detriment of investors in this offering.

                 MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATIONS

         The following  selected  financial  data should be read in  conjunction
with the more detailed financial  statements,  related notes and other financial
information included in this prospectus.

Statement of Operations Data:
- ----------------------------
                                      Year Ended           Nine Months Ended
                                    December 31, 1999      September 30, 2000

Revenues                              $4,403,499             $5,977,291
Cost of Sales                         (3,218,516)            (4,218,829)
Selling, General and Administrative
   Expenses                           (5,624,943)            (7,378,318)
Interest Expense and Financing Fees     (820,333)               (91,887)
                                   --------------        ---------------
Net (Loss)                           $(5,260,293)           $(5,711,743)
                                     ============           ============

Balance Sheet Data:
- ------------------
                                    December 31, 1999      September 30, 2000

Current Assets                         $2,516,671            $3,634,293
Total Assets                            3,195,992             4,355,012



Current Liabilities                     3,245,764             4,569,549
Total Liabilities                       5,646,764             5,940,549
Working Capital (Deficit)             (   729,093)             (935,256)
Shareholders' Equity (Deficit)         (2,449,772)           (1,585,537)

Results of Operations

Period From Inception (March 25, 1998) to December 31, 1998

      ECBC first began  shipping  product in December  1998.  During this period
ECBC's gross profit ratio was 28%.

      The primary  components of selling,  general and  administrative  expenses
during this period were:

                  Salaries and Contract Labor     $432,997
                  Travel and Marketing             $42,991
                  Organization Expenses           $146,683

Year Ending December 31, 1999

      ECBC did not begin  shipping  product  until  December  1998. As a result,
comparisons  cannot be made  between  operations  for fiscal  1999 and the prior
period.

      During the year ended  December 31, 1999 ECBC had losses of  $(5,260,293).
During the year ECBC's  gross  profit  margin of 26.9% was  significantly  below
anticipated  levels due to costs  associated  with start up expenses and initial
inefficiencies in production, product mixing and purchasing.

      Promotion and advertising costs during the year were unfavorably  impacted
by product  introduction  costs,  slotting fees for product  placement in retail
stores and higher (relative to sales volumes) first year marketing programs. The
high level of professional and consulting expenses during the year is the result
of business development and ECBC's first full year of operations.

      During the  latter  part of 1999 ECBC  began to bring its  expenses  under
control and  management  is  continuing  its efforts to lower  product costs and
operating expenses.

Nine Months Ending September 30, 2000

      For the nine months  ended  September  30,  2000,  ECBC had a gross profit
margin of 29% which  was an  improvement  over  fiscal  1999 but is still  below
desired  levels.  Better  product  sourcing,   manufacturing   efficiencies  and
additional funding are anticipated to improve sales levels and margins.

      The high  level of  freight  is the  result  inventory  transfers  pending
installation  of  new  specialized  wrapping  equipment.  The  return  to a more
economical production sourcing is expected by June 30, 2001.




      The higher level of depreciation is largely  attributable to the increases
in ECBC's assets, primarily coolers and display equipment.

      The increase in promotion, advertising and selling expenses reflect ECBC's
higher  level  of  sales  for  the  period,   with  costs  incurred  for  market
introduction,  additional  slotting fees for product  placement at new locations
and customer development.

Liquidity and Sources of Capital

      ECBC's  operations  used $4,534,530 in cash during the year ended December
31,  1999.  During  fiscal 1999 ECBC spent  $777,247 to  purchase  property  and
equipment.  ECBC funded its cash  requirements  during this year with loans from
John Calebrese,  ECBC's Chief Executive Officer,  loans from third parties,  and
the sale of ECBC's common and preferred stock.

      During the nine months ended  September  30, 2000 ECBC's  operations  used
$4,910,853  in cash and ECBC spent  $205,146 on the  purchase  of  property  and
equipment.  Cash required  during this nine-month  period was generated  through
sales of ECBC's common and preferred  stock and loans from John  Calebrese,  who
was then ECBC's Chief Executive Officer.

      During the year ending December 31, 2001 ECBC anticipates that its capital
requirements will be as follows:

                  Payment of Outstanding
                    Liabilities                         $3,100,000

                  Fund Inventory and Receivables         3,000,000

                  Marketing and Promotion                  800,000

                  Other                                    600,000
                                                           -------

                                                        $7,500,000

        ECBC estimates that it will need to generate  approximately  $23,000,000
in gross revenues (which represents the sale of approximately 1,500,000 cases of
product) before it becomes  marginally  profitable.  As of January 15, 2001 ECBC
had an inventory of approximately  190,000 cases of iced coffee. As of that same
date ECBC did not have any backlog since it was filling orders with inventory on
hand.

        ECBC does not have any bank lines of  credit,  inventory  or  receivable
financing,  or any other  traditional  financing  arrangements.  ECBC expects to
obtain  additional  capital  through the private sale of ECBC's  common stock or
from borrowings from private lenders and/or financial institutions. There can be
no assurance  that ECBC will be successful in obtaining any  additional  capital
which may be needed.






                                    BUSINESS

      ECBC is a Colorado  corporation which prior to September 1999 did business
under the name USA Service Systems, Inc. ("USA"). Between November 1998 and July
1999 USA provided retail stores and manufacturers with product assembly, product
demonstrations,  point - of - sale product  displays,  and inventory  counts and
audits.

      As of July 1999 USA had entered into letters of intent for the acquisition
of four  companies  engaged  in the  same  business  as that  conducted  by USA.
However, USA was unable to obtain approximately  $4,000,000 in additional equity
capital  which  was  needed  to  finance  these  acquisitions.  In July 1999 USA
essentially discontinued its business and made plans to distribute its remaining
assets (having a minimal value) to certain officers and directors of USA.

      Effective  August 31, 1999 USA acquired all of the issued and  outstanding
shares of East Coast  Beverage  Corp. in exchange for 5,040,000  shares of USA's
common stock. In connection with this transaction the management of USA resigned
and was replaced by the  management  of ECBC.  ECBC's  business now involves the
development,  production and distribution of Coffee House USA(TM), a proprietary
line of all natural, ready to drink ("RTD") bottled coffee drinks.

      In February 2000 USA changed its name to East Coast Beverage Corp.

      Coffee  is the  number  one  drink  in the  world,  with  Americans  alone
consuming  over  $5.8  billion  in  1997.   According  to  the  National  Coffee
Association in 1998 over 108 million  Americans  drank an espresso,  cappuccino,
latte or iced coffee,  a 35% increase over the previous  year.  Three years ago,
frozen coffee drinks came into the market and the  consumption  of frozen coffee
has doubled every year.  However,  the drawback with frozen coffees is they must
be  consumed  immediately  and could not be sold to the mass  market.  From this
evolved the RTD (ready to drink) Iced Coffee category,  which in a few years has
become the fastest  growing  segment in the New Age category with an increase of
153% in 1997 and 83% in 1998.  The New Age  category  refers  to  premium-priced
beverages that were created to respond to emerging consumer trends and interest.

Products

      ECBC's  products  are  more  than  just  a  cold  coffee,  tasting  like a
milkshake,  and is marketed as such. It can be substituted at any occasion where
a milkshake might be used - with a hamburger at lunch,  as a stand-alone  snack,
etc.  ECBC's iced coffee is naturally  flavored and enhanced with whole milk and
rich coffee bean extract.  ECBC's products are all natural, low in fat, visually
exciting and have a broad spectrum of flavors.

      ECBC's  products can be  differentiated  with those of  competitors by its
taste, advanced  technological Fuji wrap and ECBC's proprietary glass container.
Each of the flavors used by ECBC has gone through extensive consumer tasting and
approval. ECBC's iced coffee comes in the following flavors:

            Cinnamon, Mocha, Vanilla Mousse, Regular, Hazelnut, Toasted Almond,
            German Chocolate, and Banana's Foster

      ECBC's  proprietary  formulas for its products are trade  secrets and ECBC
requires  its



manufacturers,  employees,  brokers  and  consultants  to  sign  confidentiality
agreements. ECBC's glass container is also proprietary and design protected.

Production

      ECBC does not own or  operate  any  manufacturing  facilities,  but rather
outsources  manufacturing  and  bottling to third party  copackers.  Outsourcing
provides ECBC production  flexibility and capacity and allow management to focus
its energy and  resources  on marketing  and sales while  avoiding the costs and
risks associated with production .

      ECBC's  products  are  manufactured  using  ECBC's  proprietary  formulas.
Copackers may not produce  products for any other customer using these formulas.
ECBC purchases flavor, nutrient, and packaging raw materials for delivery to the
copacker.

      ECBC's  copackers  have the  capacity  to produce  70,000  cases a day. If
ECBC's growth  exceeds the production  capacity of its  copackers,  or they were
unable or unwilling to continue production,  ECBC believes it could locate other
copackers to meet its production needs without any serious  disruption to ECBC's
operations.

      The  copackers  produce and package  ECBC's  products in  accordance  with
Standard Operating  Procedures for Good Manufacturing  Practice specified by the
Food and Drug Administration.

      As of January  15, 2001 ECBC had an  inventory  of  approximately  190,000
cases of iced coffee.  As of that same date ECBC did not have any backlog  since
it was filing orders with inventory on hand.

Distribution and Marketing

      ECBC uses a network of  distributors  to market its iced coffee  beverage.
Certain  distributing  companies used by ECBC have long term  relationships with
major grocery chains and as a result, are capable of rapidly gaining access into
chain shelves at reduced rates.

      Other  distributors  are  dominant  in the  convenience/deli/single  serve
business  that is  essential  in  building  a brand  from  the  ground  up.  The
distributors  in each  territory have been selected based on their impact in the
territory, financial strength, commitment to building the brand and expertise in
specific  distribution  venues. In many cases, ECBC will employ two distributors
to launch  the  product in a specific  region,  allowing  each to focus on their
respective area of distribution expertise.

      ECBC  sells  its  products   through   distributors   and  wholesalers  to
supermarkets,  convenience stores, drug store chains and oil company convenience
stores. As of January 31, 2001 ECBC's products were being sold in 45 states.

      ECBC believes that there may be an  opportunity to distribute its products
to a number  of  national  food  and  beverage  chains  under  private  labeling
agreements.

      Free samples are distributed to consumers, store managers, store employees
and caterers to generate product awareness.




      Paper  point of sale  items are used to  enhance  product  visibility  and
exposure.  Other  promotional  items,  such as drink coolers are used to enhance
product visibility and exposure.

      ECBC also plans to  participate  as an exhibitor at all major retail trade
and distributor shows.

Competition

      ECBC's products compete with the following brands:

National Brands

       Starbucks  "Frappuccino"  - Distributed  exclusively by Pepsi-Cola.  Five
       flavors  available in glass bottles.  Sold in  supermarkets in four packs
       only. Shelf life is six months.

Regional Brands

       "Ghirardelli  Iced  Coffees"  -  Limited  nationwide  - Only two  flavors
available in cans.

       "Havana  Iced  Cappuccino"  - Scattered  distribution  in New England and
       Mid-Atlantic- 3 flavors available in cans.

       "Main Street Cafe' Iced Lattes" - Manufactured by GehI's Guernsey Farms -
       5 flavors available in cans -scattered distribution.

"The Coffee" - by Pokka Beverages,  Inc. California - Scattered  distribution -3
flavors available in cans.

       "America's  Best" - Available in Northeast only - 5 flavors  available in
       both glass and cans.

       "Jamaica Gold" - Distributed in Northwest -3 flavors available in cans

   New Entries

       Procter  and  Gamble  is  testing  a  new  product  called   "Jakada"  in
       California.   The  results  so  far  are  extremely   positive;   rollout
       information is not available.

       Coca-Cola has purchased  Cafe Java, a New York based brand that has three
flavors..

Research and Development

      A number of new  products  are being  studied.  These  products  include a
dietary line and new flavors, as well as a coffee based nutraceutical line. ECBC
is also considering the development of a Decaf product.

StarTalk Transaction

      On  November  3,  2000  ECBC  acquired  all of the  outstanding  shares of
StarTalk  Holdings,  Inc. in exchange for  8,900,000  shares of ECBC's  Series B
Preferred  Stock.  StarTalk  Holdings owns




73% of StarTalk, Inc., a corporation involved in the sale of prepaid phone cards
and long distance telephone time.

      On December 22, 2000 ECBC,  StarTalk  Holdings,  and the  shareholders  of
StarTalk  Holdings  agreed to rescind this  acquisition.  In connection with the
rescission  of this  acquisition  Jack Namer,  who was  appointed  ECBC's  Chief
Executive  Officer and a Director in November 2000,  resigned his positions with
ECBC.  John  Calebrese  resumed  his  position  as a director  and ECBC's  Chief
Executive  Officer.  On January 15, 2001 Mr. Calebrese  resigned as ECBC's Chief
Executive Officer and became a consultant to ECBC.

Employees and Offices

         As of January 31, 2001,  ECBC employed  sixteen  persons on a full-time
basis. Seven employees serve in management or administrative capacities, and the
remainder are hourly workers in ECBC's operations.  None of ECBC's employees are
covered by a collective  bargaining  agreement.  ECBC has never  experienced  an
organized work stoppage,  strike or labor dispute.  Management  considers ECBC's
relations with its employees to be good.

         ECBC leases a 1,975 square foot production and office facility in Coral
Springs,  Florida  at an annual  rent of  $23,700.  The  lease on this  facility
expires on July 31, 2004.

                                   MANAGEMENT

      The following sets forth certain information  concerning the management of
ECBC:

Name                    Age           Position with Company

Alex Garabedian          46           Chief Executive Officer and a Director

Conard Wagner            55           Vice President of Midwest Sales

Bruce S. Schames         54           Chief Financial Officer

Edith G. Osman           50           Director

      Alex  Garabedian  has been the President of ECBC since  October 1998.  Mr.
Garabedian  was  appointed a director and as ECBC's Chief  Executive  Officer on
January 15,  2001.  From 1968 to 1997 Mr.  Garabedian  was  President  and Chief
Executive  Officer of Fine  Distributing,  a subsidiary  of  Hagameyer,  a large
multi-national food distributor.

      Conard Wagner has been ECBC's Vice President since  September 2000.  Prior
to joining ECBC Mr. Wagner was vice president of national  accounts for National
Beverage Corporation.

     Bruce S. Schames has been ECBC's Chief Financial  Officer since April 2000.
From January 1999 to April 2000 Mr.  Schames  operated his own Certified  Public
Accounting  practice.  From  September 1994 to December 1998 Mr. Schames was the
Chief Accounting  Officer for Sims  Communications,  Inc. (now named Medcom USA,
Incoporated).




     Edith G. Osman has been a director of ECBC since  January  2000.  Ms. Osman
has been a practicing  attorney since 1984. Ms. Osman is presently a shareholder
of the law firm of  Carlton  Fields in  Miami,  Florida.  Ms.  Osman is also the
former  president  of the Florida Bar and is a former  member of the Florida Bar
Board of Governors.

     All of ECBC's  officers  devote  substantially  all of their time on ECBC's
business.  Ms. Osman,  as a director,  devotes only a minimal  amount of time to
ECBC.

Consultant

      John  Calebrese  became a  consultant  to ECBC on January  15,  2001.  Mr.
Calebrese  was a director of ECBC between  March 1998 and January 26, 2001.  Mr.
Calebrese  was ECBC's Chief  Executive  Officer  between March 1998 and November
2000 and for the four weeks  prior to January  15,  2001.  From 1993 to 1995 Mr.
Calebrese was a broker for Arizona  Beverage  Company  (Arizona Iced Tea) in the
Florida market.  From 1980 to 1992 Mr. Calebrese was an officer of A & C Italian
Bakery, a large Italian wholesale bakery which was sold to Ferrara's of New York
in 1990.  From 1981 to 1984 Mr.  Calebrese  opened a number of  deli/restaurants
which were purchased by Subway in 1984. During this period of time Mr. Calebrese
also developed the concept for ECBC's ready-to-drink iced coffee beverages. From
1990 to 1993 Mr. Calebrese  developed and marketed an iced coffee beverage which
was acquired in 1993 by Lewis and Clark Snake River.

     The  Consulting  Agreement  with Mr.  Calebrese  provides that for services
provided to ECBC.  Mr.  Calebrese  will receive  750,000 shares of ECBC's common
stock and options to purchase  2,000,000 shares of the Company's common stock at
a price of $0.70 per share.

Changes in Management

      In September  1999, and in connection  with the  acquisition of East Coast
Beverage Corp.,  George  Pursglove,  Chet Howard,  Douglas Maclellan and William
Solfisburg  resigned  as  officers  and  directors  and were  replaced  with the
following persons who were then the management of East Coast Beverage Corp: John
Calebrese (Chief Executive Officer and a director), Alex Garabedian (President),
Edward  Shanahan,  John Daumeyer,  William Perry Maxwell and Drew Carver (each a
Vice President) and Edith Osman (director).

      In November  2000, and in connection  with ECBC's  acquisition of StarTalk
Holdings:

o    John Calebrese,  Edward Shanahan, John Daumeyer,  William Perry Maxwell and
     Drew Carver resigned as officers and/or directors of ECBC.

o    Jack Namer was appointed as a director and ECBC's Chief Executive  Officer,
     and

      On December 22, 2000 ECBC,  StarTalk  Holdings,  and the  shareholders  of
StarTalk  Holdings  agreed to rescind this  acquisition.  In connection with the
rescission  of this  acquisition,  Jack Namer,  who was  appointed  ECBC's Chief
Executive  Officer and a Director in November 2000,  resigned his positions with
ECBC.  John  Calebrese  resumed his  position as a director  and as ECBC's Chief
Executive  Officer.  On January 15, 2001 Mr. Calebrese  resigned as ECBC's Chief
Executive  Officer  and  became a  consultant  to ECBC.  On that  same date Alex
Garabedian became ECBC's Chief



Executive Officer and a Director.  On January 26, 2001 Mr. Calebrese resigned as
a Director of ECBC.

Executive Compensation

         The  following  table  sets  forth in  summary  form  the  compensation
received  by (i) the  Chief  Executive  Officer  of ECBC and (ii) by each  other
executive  officer of ECBC who received in excess of $100,000  during the fiscal
year ended December 31, 2000.

                                              Other        Re-
                                              Annual     stricted
                                              Compen-     Stock     Options
Name and Prin-  Fiscal   Salary     Bonus     sation      Awards    Granted
cipal Position   Year     (1)        (2)        (3)        (4)        (5)
- --------------  ------   ------     -----     ------     -------    -------

John Calebrese,  2000   $186,154        --       --      800,000    500,000
Chief Executive  1999   $250,000        --       --           --         --
Officer *        1998   $125,000        --       --           --         --

Alex Garabedian, 2000   $125,000        --       --           --         --
President        1999   $125,000        --       --           --         --
                 1998    $62,500        --       --         $325         --

Edward Shanahan  2000   $125,000        --   $6,500           --         --
Vice President * 1999   $125,000   $13,000   $6,000           --         --
                 1998  $  25,000        --       --         $195         --

*  Former officer.  See "Changes in Management" above.

(1)   The dollar value of base salary (cash and non-cash) received.
(2) The dollar value of bonus (cash and non-cash) received.
(3) Any other annual  compensation not properly  categorized as salary or bonus,
    including  perquisites and other personal benefits,  securities or property.
    Amounts in the table represent car allowances.

(4)  During the year ending December 31, 2000, the shares of ECBC's common stock
     issued as compensation for services.

(5)  The shares of common  stock to be received  upon the  exercise of all stock
     options granted during the year ending December 31, 2000.

      The table below shows the number of shares of ECBC's common stock owned by
the officers  listed above,  and the value of such shares ($1.50) as of December
31, 2000.






      Name                       Shares               Value
      ----                       ------               -----
      John Calebrese           2,417,110          $3,625,665
      Alex Garabedian            325,000            $487,500
      Edward Shanahan            185,000            $277,500

Employment Contracts

    ECBC has employment agreements with the following officers:

Alex Garabedian

o    Term of three years, expiring December 27, 2002.

o    Annual salary of $190,000, monthly car allowance of $1,150, monthly medical
     insurance reimbursement of $1,200.

o    Four weeks of paid vacation

o    Grant of 325,000 shares of ECBC's common stock.

o    Mr. Garabedin will be entitled to a bonus equal to 35% of his annual salary
     in the event  ECBC has sales (net of returns  and  allowances)  of at least
     $30,000,000 during 2000,  $65,000,000 during 2001, and $125,000,000  during
     2002.

   Conard Wagner

o    Term of two years, expiring September 25, 2002.

o    Annual salary of $100,000, plus options to purchase 50,000 shares of ECBC's
     common stock at prices  varying  between  $12.00 and $16.00 per share.  The
     options vest over a three-year period.

o    Two weeks of paid vacation

o    The right to participate in any group medical,  group life insurance or any
     other employee benefit plan that ECBC may, from time to time, maintain.

   Bruce Schames

o    Term of three years, expiring April 1, 2003.

o    Annual salary of $85,000 to be increased each year by a minimum of 6%, plus
     options to  purchase  60,000  shares of ECBC's  common  stock at a price of
     $3.50 per share. The options vest over a three-year period.

o    Two weeks of paid vacation.




o    The right to participate in any group medical,  group life insurance or any
     other employee benefit plan that ECBC may, from time to time, maintain.

Other Employment Contracts

     Since July 2000 Mel Leiner and Darren Marks have each been employed by ECBC
at a salary of $150,000 per year. Mr. Leiner and Mr. Marks control FPI, Inc. FPI
acts as a consultant to the ECBC and is a principal shareholder.

Long Term Incentive Plans - Awards in Last Fiscal Year

      None

Employee Pension, Profit Sharing or Other Retirement Plans

      Except as  provided in ECBC's  employment  agreements  with its  executive
officers, ECBC does not have a defined benefit,  pension plan, profit sharing or
other retirement plan,  although ECBC may adopt one or more of such plans in the
future.

Compensation of Directors

      Standard  Arrangements.  At present  ECBC does not pay its  directors  for
attending  meetings of the Board of Directors,  although ECBC expects to adopt a
director  compensation  policy in the future.  ECBC has no standard  arrangement
pursuant to which directors of ECBC are compensated for any services provided as
a director or for committee participation or special assignments.

      Except as  disclosed  elsewhere  in this  prospectus  no  director of ECBC
received any form of compensation  from ECBC during the years ended December 31,
1999 and 2000.

Stock Option and Bonus Plans

      ECBC has an Incentive Stock Option Plan, a Non-Qualified Stock Option Plan
and a Stock Bonus Plan.  A summary  description  of each Plan  follows.  In some
cases these three Plans are collectively referred to as the "Plans".

Incentive Stock Option Plan.
- ---------------------------

      The  Incentive  Stock  Option Plan  authorizes  the issuance of options to
purchase up to 500,000 shares of ECBC's common stock. The Incentive Stock Option
Plan will remain in effect until January 10, 2010 unless  terminated  earlier by
action of the Board.  Only officers,  directors and key employees of ECBC may be
granted options pursuant to the Incentive Stock Option Plan.

       In order to  qualify  for  incentive  stock  option  treatment  under the
Internal Revenue Code, the following requirements must be complied with:

      1.   Options granted pursuant to the Plan must be exercised no later than:




      (a) The  expiration  of thirty (30) days after the date on which an option
holder's employment by ECBC is terminated.

      (b) The expiration of one year after the date on which an option  holder's
employment by ECBC is terminated,  if such  termination is due to the Employee's
disability or death.

      2. In the event of an option  holder's  death while in the employ of ECBC,
his legatees or distributees may exercise (prior to the option's expiration) the
option as to any of the shares not previously exercised.

      3. The total fair market value of the shares of common  stock  (determined
at the time of the grant of the  option) for which any  employee  may be granted
options  which  are  first  exercisable  in any  calendar  year  may not  exceed
$100,000.

      4.  Options  may not be  exercised  until one year  following  the date of
grant.  Options  granted to an employee  then owning more than 10% of the common
stock of ECBC may not be exercisable by its terms after five years from the date
of grant.

      5. The  purchase  price  per share of common  stock  purchasable  under an
option is  determined  by the  Committee but cannot be less than the fair market
value of ECBC's  common stock on the date of the grant of the option (or 110% of
the  fair  market  value  in the  case of a person  owning  ECBC's  stock  which
represents  more than 10% of the total  combined  voting power of all classes of
stock).

Non-Qualified Stock Option Plan.
- -------------------------------

      The Non-Qualified  Stock Option Plan authorizes the issuance of options to
purchase up to 1,500,000 shares of ECBC's common stock. The Non-Qualified  Stock
Option Plan became effective on January 10, 2000. ECBC's  employees,  directors,
officers,  consultants and advisors are eligible to be granted options  pursuant
to the Plan,  provided  however that bona fide services must be rendered by such
consultants  or advisors and such services  must not be in  connection  with the
offer  or  sale of  securities  in a  capital-raising  transaction.  The  option
exercise price is determined by the Committee but cannot be less than the market
price of ECBC's common stock on the date the option is granted.

      Options granted  pursuant to the Plan not previously  exercised  terminate
upon the first to occur of the following dates:

      (a) The expiration of one year after the date on which an option  holder's
employment by ECBC is terminated (whether termination is by ECBC,  disability or
death); or

      (b) The expiration of the option which occurs five (5) years from the date
the option was granted.

      In the event of an option  holder's death while in the employ of ECBC, his
legatees or  distributees  may  exercise  the option as to any of the shares not
previously exercised prior to the option's expiration.






Stock Bonus Plan.
- ----------------

      Up to 250,000  shares of common stock may be granted under the Stock Bonus
Plan.  Such shares may consist,  in whole or in part, of authorized but unissued
shares,  or  treasury  shares.  Under the Stock Bonus  Plan,  ECBC's  employees,
directors, officers, consultants and advisors are eligible to receive a grant of
ECBC's shares;  provided,  however,  that bona fide services must be rendered by
consultants  or advisors and such services  must not be in  connection  with the
offer or sale of securities in a capital-raising transaction.

Other Information Regarding the Plans.
- -------------------------------------

      The Plans are  administered  by ECBC's  Board of  Directors.  The Board of
Directors  has the  authority  to  interpret  the  provisions  of the  Plans and
supervise the  administration of the Plans. In addition,  the Board of Directors
is  empowered  to select  those  persons  to whom  shares or  options  are to be
granted,  to  determine  the  number of shares  subject to each grant of a stock
bonus or an option and to determine  when, and upon what  conditions,  shares or
options  granted under the Plans will vest or otherwise be subject to forfeiture
and cancellation.

      In the discretion of the Board of Directors,  any option granted  pursuant
to the Plans may include installment exercise terms such that the option becomes
fully exercisable in a series of cumulating portions. The Board of Directors may
also  accelerate  the date upon which any option (or any part of any options) is
first  exercisable.  Any shares issued  pursuant to the Stock Bonus Plan and any
options granted pursuant to the Incentive Stock Option Plan or the Non-Qualified
Stock Option Plan will be forfeited if the "vesting" schedule established by the
Board of  Directors  at the time of the  grant  is not  met.  For this  purpose,
vesting  means the period  during which the employee  must remain an employee of
ECBC or the period of time a non-employee  must provide services to ECBC. At the
time an employee  ceases working for ECBC (or at the time a non-employee  ceases
to perform  services  for ECBC),  any shares or options not fully vested will be
forfeited and cancelled. In the discretion of the Board of Directors payment for
the shares of  underlying  options may be paid through the delivery of shares of
ECBC's  common stock  having an aggregate  fair market value equal to the option
price,  provided  such shares have been owned by the option  holder for at least
one year  prior to such  exercise.  A  combination  of cash and shares of common
stock may also be permitted at the discretion of the Board of Directors.

      Options  are  generally  non-transferable  except upon death of the option
holder.  Shares  issued  pursuant to the Stock Bonus Plan will  generally not be
transferable  until the  person  receiving  the  shares  satisfies  the  vesting
requirements imposed by the Board of Directors when the shares were issued.

      The Board of  Directors  of ECBC may at any  time,  and from time to time,
amend,  terminate,  or  suspend  one or more of the Plans in any manner it deems
appropriate,  provided that such  amendment,  termination  or suspension  cannot
adversely  affect  rights or  obligations  with  respect  to  shares or  options
previously  granted.  The  Board  of  Directors  may  not,  without  shareholder
approval:  make any  amendment  which would  materially  modify the  eligibility
requirements  for the Plans;  increase or decrease the total number of shares of
common  stock which may be issued  pursuant to the Plans except in the case of a
reclassification  of ECBC's capital stock or a consolidation  or merger of ECBC;
reduce  the  minimum  option  price per share;  extend  the period for



granting options;  or materially increase in any other way the benefits accruing
to employees who are eligible to participate in the Plans.

      The Plans are not qualified  under Section 401(a) of the Internal  Revenue
Code, nor are they subject to any provisions of the Employee  Retirement  Income
Security Act of 1974.

Summary.
- -------

      The  following  sets forth  certain  information  as of January 31,  2001,
concerning  the stock  options and stock  bonuses  granted by ECBC.  Each option
represents the right to purchase one share of ECBC's common stock.

                                Total        Shares                 Remaining
                                Shares    Reserved for   Shares      Options/
                               Reserved   Outstanding   Issued As    Shares
Name of Plan                  Under Plan    Options    Stock Bonus  Under Plan
- ------------                  ----------   ----------  -----------  ----------

Incentive Stock Option Plan     500,000      60,000         N/A      440,000
Non-Qualified Stock Option
Plan                          1,500,000     550,000         N/A      950,000
Stock Bonus Plan                250,000         N/A      10,000      240,000

    ECBC did not grant any  options or stock  bonuses to any officer or director
during the year ended  December 31, 1999.  Subsequent  to December 31, 1999 ECBC
granted John  Calebrese and Bruce Schames  options to purchase  shares of common
stock. See "Comparative Share Data" for information concerning these options. In
May 2000 ECBC granted Mr. Schames a bonus of 10,000 shares of common stock.

Other Options

    See  "Comparative  Share  Data" for  information  concerning  other  options
granted by ECBC.  These options were not granted pursuant to ECBC's Incentive or
Non-Qualified stock option plans.

Transactions with Affiliates and Recent Sales of Securities

      ECBC has issued shares of its to the persons, in the amounts,  and for the
consideration  set forth in the following  table. The amounts have been adjusted
to reflect the shares issued to the former  shareholders  of East Coast Beverage
Corp.  in connection  with the August 1999  acquisition  of East Coast  Beverage
Corp. and the 8.194595 for - one reverse split approved by the  shareholders  of
ECBC on February 22, 2000:

                                         Number                         Note
       Name               Date           of Shares    Consideration  Reference

John Calebrese         3/01/98         2,411,454      Services rendered   A
Alex Garabedian        9/10/98           325,000      Services rendered   B
Edward Shanahan       10/26/98           195,000      Services rendered   B
John Daumeyer         10/19/98           130,000      Services rendered   B
William Perry Maxwell 11/02/98           130,000      Services rendered   B



Drew Carver           10/10/98           130,000      Services rendered   B
FPI, Inc               1/29/99           700,000      Services rendered   F
Arnold Rosen           8/01/99            66,666      Services rendered   C
Arnold Rosen          08/31/99           250,000      Modification of
                                                      loan terms          C
Arnold Rosen          09/01/99            34,000      Consulting services C
Arnold Rosen          10/20/99            15,000      Extension of maturity
                                                      of loan             C
John Calebrese         1/10/00           694,973      Payment of loan     D
Raygard Enterprises    1/10/00           190,000      Conversion of loan  E
Arnold Rosen           1/11/00           126,192      Conversion of loan  C
John Calebrese         5/15/00           255,000      Conversion of loan  D
Bruce Schames          5/25/00            10,000      Services rendered
John Calebrese        12/22/00           300,000      Conversion of loan  D
FPI, Inc.             12/22/00         1,100,000      Services rendered   F
John Calebrese        12/29/00           750,000      Services rendered   D
John Calebrese        12/29/00            50,000      Services rendered   G
Edith Osman           12/29/00            50,000      Services rendered   G
Mel Leiner            12/29/00            75,000      Services rendered   F
Darren Marks          12/29/00            75,000      Services rendered   F

     A.  Subsequent to March 1, 1998 Mr.  Calebrese sold 428,812 shares to Genco
Overseas  Ventures  Limited and 428,812  shares to Aicon  Investments,  Limited.
Subsequent to March 1, 1998 Mr.  Calebrese also assigned shares of ECBC's common
stock to FPI,  Inc.,  Arnold  Rosen  and other  third  parties.  See  "Principal
Shareholders".

     B.  Shares  were  issued  as  part  of  the  compensation  provided  in the
employment agreement with this person.

      C.  Between  March  and May 1999 ECBC sold  1,000  shares of its  Series A
preferred  stock to a group of private  investors for  $1,000,000.  All Series A
preferred shares were subsequently  converted into shares of the common stock of
East Coast  Beverage  Corp. In  connection  with the  acquisition  of East Coast
Beverage  Corp.  the former  Series A preferred  shareholders  received  751,879
shares of ECBC's  common  stock.  Arnold Rosen,  a principal  shareholder  and a
consultant to ECBC,  together with his wife and their  respective  IRA accounts,
purchased 520 of the Series A preferred shares.

      Between May and August 1999 ECBC borrowed  $1,000,000 from Mr. Rosen.  The
loan from Mr. Rosen enabled ECBC to fund a level of operations  associated  with
increased  orders.  The loans are  represented by a series of convertible  notes
(the  "Notes")  which bear  interest at 12% per annum and are due and payable in
April 2000. The Notes originally provided Mr. Rosen with certain rights (i) with
respect  to  payment if ECBC was sold,  (ii)  conversion  of the notes into ECBC
stock,  and (iii) under  certain  circumstances,  to a percentage  of ECBC's net
income.

      In exchange for 250,000 shares of ECBC's common stock,  ECBC and Mr. Rosen
agreed to the following modifications to the terms of the Notes:

o  ECBC  would  repay  Mr.  Rosen  $400,000,  plus  accrued  interest,  prior to
   September 30, 1999.




o  An  additional  $300,000 plus accrued  interest  would be repaid to Mr. Rosen
   prior to October 15, 1999.

o  The remaining  $300,000,  plus accrued interest would be payable on or before
   April 1, 2000.

o  The rights (i) to receive, under certain circumstances, a percentage interest
   in ECBC's net income;  and (ii) to receive  150% of the unpaid  principal  if
   ECBC was sold, were terminated.

o  The right to convert up to $300,000 of the amount owed to Mr. Rosen into such
   number of shares of ECBC's  common stock as may be determined by dividing the
   amount to be  converted  by $2.75.  On January 11, 2000 Mr.  Rosen  converted
   $250,000 owed to him by ECBC, plus $2,383 in accrued  interest,  into 126,192
   shares of ECBC's common stock.

      On October 20, 1999 ECBC paid Mr.  Rosen  $50,000  toward a $300,000  loan
which was due to be paid by October 15, 1999 and issued Mr. Rosen 15,000  shares
of ECBC's common stock for  extending  the maturity of the  remaining  amount of
this loan until January 15, 2000.

      In September  1999 ECBC issued Mr. Rosen 34,000  shares of common stock in
consideration for consulting services provided to ECBC.

      D. On January 10, 2000 John Calebrese converted  $1,750,000 of advances to
ECBC,  plus accrued  interest of  approximately  $160,000 into 694,973 shares of
ECBC's common stock. The advances were made between March 1998 and October 1999,
were unsecured and bore interest at 10% per year.

      On May 15, 2000 Mr. Calebrese  converted  $701,250 of advances and accrued
interest into 255,000  shares of ECBC's  common  stock.  The funds were borrowed
from Mr.  Calebrese  between  June and  October  1999 and were  used by ECBC for
working capital  purposes.  The loan from Mr. Calebrese bore interest at 10% per
annum, was due on demand and was unsecured.

      On December  29, 2000 Mr.  Calebrese  converted  $583,231 of loans made to
ECBC,  plus unpaid  expenses of  approximately  $15,000 into  300,000  shares of
ECBC's common stock.

      On December 29, 2000 Mr.  Calebrese  was issued  750,000  shares of ECBC's
common stock for services rendered and pursuant to his consulting agreement with
ECBC.

      During  December 2000 John  Calebrese  loaned ECBC  $345,000.  The loan is
unsecured,  bears interest at 10% per year and is due and payable on demand. The
funds borrowed from Mr. Calebrese were used to fund the Company's operations.

      On January  31,  2001 ECBC  granted  Mr.  Calebrese  an option to purchase
2,000,000  shares of ECBC's  common  stock at a price of $0.70 per  share.  This
option  expires  on March 31,  2001 and was part of Mr.  Calebrese's  Consulting
Agreement with ECBC.

      E. On January  10,  2000 ECBC  issued  190,000  shares of common  stock to
Raygard  Enterprises of South Florida,  Inc. in settlement of $400,000 loaned to
ECBC by  Raygard.  The  amount  owed to  Raygard  was due on July 1,  2000,  was
unsecured and bore interest at 10% per year.




     F. On January 25,  1999,  ECBC entered  into a  consulting  agreement  with
F.P.I., Inc., a principal  shareholder.  Pursuant to the terms of this agreement
FPI provides ECBC with consulting  services and assistance with financial growth
strategies.  During the year ended  December 31, 1999 ECBC issued 700,000 shares
of common stock.

      During the ending December 31, 2000 ECBC issued 1,100,000 shares of common
stock to FPI and paid FPI approximately $306,050 in cash for consulting services
and assisting ECBC in raising capital.

     On  December  29,  2000 ECBC issued  75,000  shares of common  stock to Mel
Leiner and 75,000  shares of common stock to Darren Marks for services  rendered
to ECBC. Mr. Leiner and Mr. Marks control FPI.

      As of January 31, 2001 ECBC  collectively  owed FPI, Mel Leiner and Darren
Marks $373,000 for accrued salaries, expenses, and loans to ECBC.

      See "Comparative Share Data" for information concerning options granted to
Melvin Leiner and Darren Marks, who control FPI, Inc.

     G. On December 29, 2000 ECBC issued  50,000  shares of common stock to John
Calebrese and 50,000 shares of common stock to Edith Osman for their services as
directors of ECBC.

Other Sales

     Between  September 1999 and May 31, 2000 ECBC sold 2,233,832  shares of its
common stock to a group of private investors at a price of $2.75 per share. ECBC
has filed a separate  registration  statement  with the  Securities and Exchange
Commission so as to permit the public sale of these shares.

      Between July 18, 2000 and  September  20, 2000 ECBC sold 14,010  shares of
its Series A Preferred Stock and 420,300 warrants to various private  investors.
Each warrant allows the holder to purchase one additional share of ECBC's common
stock at a price of $10.00 per share at any time prior to October 12, 2005. ECBC
has agreed to include the shares of common stock  issuable  upon the exercise of
these warrants in any future registration statement filed by ECBC.

      Between October 31, 2000 and December 31, 2000 ECBC sold 519,556 shares of
its common stock to a group of private investors at a price of $1.125 per share.
In January 2001 ECBC sold 171,429  shares of its common stock to one investor at
a price of $0.875 per share.  ECBC plans to include  these  shares in a separate
registration  statement filed with the Securities and Exchange  Commission so as
to permit the public sale of these shares.

                             PRINCIPAL SHAREHOLDERS

      The following table sets forth, as of January 31, 2001,  information  with
respect to the only persons owning  beneficially  5% or more of the  outstanding
common stock and the number and percentage of  outstanding  shares owned by each
director  and officer  and by the  officers  and  directors



as a  group.  Unless  otherwise  indicated,  each  owner  has  sole  voting  and
investment powers over his shares of common stock.

                                  Shares of
Name and Address                Common Stock (1)     Percent of Class
- ----------------                ----------------     -----------------

Alex Garabedian                    325,000                 2.5%
1750 University Drive
Suite 205
Coral Springs, FL  33071

Bruce Schames                       10,000                    *
1750 University Drive
Suite 205
Coral Springs, FL  33071

Conard Wagner                           --                   --
1750 University Drive
Suite 205
Coral Springs, FL 33071

Edith G Osman                       51,826                    *
808 Brickle Key Blvd., #2301
Miami, FL  33131

John Calebrese                   2,417,110                  19%
6238 N.W. 102nd Drive
Coral Springs, FL 33076

Arnold Rosen                     1,091,602 (2)             8.7%
7138 Ayrshire Lane
Boca Raton, FL 33496

FPI, Inc.                        1,472,463 (3)            11.7%
Mizner Park Corporate Center
433 Plaza Real, Suite 275
Boca Raton, FL 33445

Genco Overseas Ventures Limited    415,812 (4)             3.3%
1500 Northwest 65th Ave.
Plantation, FL 33313

Acion Investments, Limited         415,812 (4)             3.3%
1500 Northwest 65th Ave.
Plantation, FL 33313

All Officers and Directors         386,826                 3.1%
  as a Group (4 persons)





*Less than 1%

(1)  Excludes shares issuable upon the exercise of options held by the following
     persons. See "Comparative Share Data" for information  concerning the terms
     of these options.

                                         Shares Issuable Upon
          Name                            Exercise of Option

          Bruce Schames                         110,000
          John Calebrese                      2,500,000
          Arnold Rosen                          112,500
          FPI, Inc.                             800,000 (3)

(2)  Includes shares held by Mr. Rosen,  Mr. Rosen's wife, and their  respective
     IRA accounts.
(3)  Includes  shares and/or  options are held by Melvin Leiner and Darren Marks
     who are employees of ECBC as well as controlling shareholders of FPI, Inc.
(4)  Genco  Overseas  Ventures  Limited and Acion  Investments  Limited are both
     controlled by Jack Namer.

      The percentage  ownership for each  shareholder in the foregoing table has
been computed  without  including  any shares  issuable upon the exercise of any
options or warrants.

                              SELLING SHAREHOLDERS

The Offering

      This prospectus relates to the sale of shares of ECBC's common stock:

o    held by certain  persons  who  either  purchased  the  shares  from ECBC in
     private  offerings,  received the shares for services  provided to ECBC, or
     received the shares in settlement of amounts owed to these persons by ECBC.
o    issuable  upon the exercise of warrants and options  which were  previously
     issued by ECBC, and

      The holders of the warrants and options,  to the extent they  exercise the
warrants  or options,  and the owners of the common  stock  described  above are
referred to in this prospectus as the selling  shareholders.  One of the selling
shareholders, Solid ISG, Capital Markets, LLC, is a registered broker/dealer. To
the knowledge of ECBC, none of the other selling shareholders is affiliated with
a broker-dealer. ECBC has agreed to pay the expenses associated with registering
the shares to be sold by the selling shareholders.

      ECBC has  agreed  with the  selling  shareholders  to file a  registration
statement,  of which this  prospectus is a part, to register for public sale all
or part of the  shares  which  they  own,  or which  they may  acquire  upon the
exercise  of  options  or  warrants.  ECBC has  agreed  with the  other  selling
shareholders to include their shares in this registration statement.




      ECBC will not  receive any  proceeds  from the resale of the shares by the
selling shareholders. The costs of registering the shares offered by the selling
shareholders are being paid by ECBC. The selling shareholders will pay all other
costs of the sale of the shares offered by them.

      The following  table  identifies the selling  shareholders  and the shares
which are being offered for sale by the selling shareholders.

                                       Shares Which
                                          May be
                                       Acquired Upon   Shares to      Share
                             Number     Exercise of    be Sold      Ownership
                           of Shares    Options or     in this        After
Name                         Owned       Warrants      Offering      Offering

Acion Investments, Limited 413,812                      413,812
Albertson, Bruce and Edna  136,399        20,000        156,399
Albertson, Bruce R., Jr.    23,006                       23,006
Ankrum, Keith               18,187                       18,187
Aronson, Inette              2,000                        2,000
B.K.P.W. Partnership        14,549                       14,549
Barr, Gregory                4,001                        4,001
Bass, Lucille                5,000                        5,000
Birdwell, Lyle               8,000                        8,000
Bond,Charles H. Jr.         10,000         7,500         17,500
Bristol, George             10,000                       10,000
Bronstein, Alex              7,000                        7,000
Burg, Jame                   1,454                        1,454
Butterfield, Roger          10,000         7,500         17,500
Bock, Joe                    3,637                        3,637
C & D America, Inc.         36,373                       36,373
Calebrese, John          2,417,110     2,000,000      2,860,000    1,557,110
Callow, Daniel               4,000         7,500         11,500
Campbell, James             10,000         7,500         17,500
Capitshare Funds             5,370                        5,370
Carver, Richard D.          12,503                       12,503
Clafferty, M. - Intercont Svcs. 10,000                   10,000
Clinton, Mark                8,547                        8,547
Comolli, Tamara             18,187                       18,187
Continental Capital & Equity
    Corporation                          100,000        100,000
Courtney, Eric               5,456                        5,456
Crozer, Robert M.           18,187                       18,187
Crum, William                4,444                        4,444
Decker, Gary                 1,500                        1,500
Del George, Susan           25,000                       25,000
Devick, Richard             44,444                       44,444
Direct Resource Group, Inc. 46,376                       46,376
Dowd, Arthur                 9,093                        9,093




                                       Shares Which
                                          May be
                                       Acquired Upon   Shares to      Share
                             Number     Exercise of    be Sold      Ownership
                           of Shares    Options or     in this        After
Name                         Owned       Warrants      Offering      Offering

Edidin, Cathleen            10,912                       10,912
Erb, Connie and Steven       6,102                        6,102
Fayette, James J.            4,001                        4,001
Feldman, Jeffrey             4,728                        4,728
Fetzer, Bruce and Barbara   10,000         7,500         10,000
Fleek, Gina                  2,000                        2,000
Florida Tropical Builders,
 Inc.                       44,444                       44,444
FPI, Inc.                1,023,463                      741,500      281,963
Frances Gayle Wheaton Trust  9,333                        9,333
Freuck, Esther              25,461                       25,461
Fritz, Mark                 12,730                       12,730
Garabedian, Alex           325,000                      325,000
Genco Overseas Ventures
    Limited                413,812                      413,812
Goglia, Stanley             11,000                       11,000
Goldstein, Sydney J.        60,000        60,000
Gore, Ron                    7,274                        7,274
Graham, Dr. Patrick         65,224                       65,224
Guzov, Debra                 3,330                        3,330
Hager, William               5,000                        5,000
Halperin, Barry S.         482,540                      482,540
Hardy, W. Bill               4,444                        4,444
Harris, Elliot               4,444                        4,444
Haskin Associates, Inc.                   25,000         25,000
Heidenreich, Jerry R. and
    Debra R.                10,000                       10,000
Hodge, Dave                  5,000                        5,000
Hoffman, Birte               5,000                        5,000
Hudson, Rosemary             5,000                        5,000
Hudson, Franklin            15,000        15,000
Holt, Sharon S.             17,883                       17,883
Iannotti, John               3,661                        3,661
Investor Resource Services  10,000                       10,000
Isidore Siegal Trust        10,000                       10,000
Itow, Marc                   5,001                        5,001
Jenkins, James P.           10,000                       10,000
Joseph Silver Enterprises   10,000                       10,000
Juranek, Robert              5,000         7,500         12,500
Karounos, Dino & Hilde       3,637                        3,637
Kaufman, Alan               20,000                       20,000
Kessel, Daniel              10,000         7,500         17,500



                                       Shares Which
                                          May be
                                       Acquired Upon   Shares to      Share
                             Number     Exercise of    be Sold      Ownership
                           of Shares    Options or     in this        After
Name                         Owned       Warrants      Offering      Offering

Kleinman, Bonnie             9,093                        9,093
Klepetko, Frank            100,000                      100,000
Klepetko, Lawrence          10,000                       10,000
Kleyman, Boris              10,000                       10,000
Krane, Edwin                10,000         7,500         17,500
Krinsky, David              27,500                       27,500
Kubala, Robert              30,546                       30,546
Kuharich, Bill               7,500
Leiner, Melvin              75,000       362,500        437,500
Leskar, David W.            22,222                       22,222
Lessor Corp. C/O
  Terry Davison             10,003                       10,003
Levitt, Alda                10,000                       10,000
Levy, Eric                   9,093                        9,093
Lica, Steven                20,000                       20,000
Litchman, Sayre A.           5,001                        5,001
Litchman, Sanford           22,222                       22,222
Llera, Ismael               88,000                       88,000
MH Enterprise              100,000                      100,000
MacLeod, Craig                 800                          800
Maiuro, Joseph K.           18,186                       18,186
Marks, Darren               75,000       362,500        437,500
Marks, Martin              265,000                      265,000
Mayzer, Louise               6,002                        6,002
McManus, Charles            26,667        14,000         40,667
Molinari, Steven                          75,000         75,000
Molinsky, Maria            110,003       150,000        260,003
Molinsky, Richard           10,000                       10,000
Molinsky, Victor            15,000                       15,000
Morra, Bruce                10,000        15,000         25,000
Muller, Guy                 10,003                       10,003
Nathan, Stuart              10,000                       10,000
Nilva, Veniamin             20,000        30,000         50,000
Northcut, William E.        10,000                       10,000
Okrent, Ellyn               44,444                       44,444
Olsen, Gregory              72,746                       72,746
Osman, Edith                50,000                       50,000
O'Steen, Grace              15,000        10,800         25,800
Ostrow, Gary                14,549                       14,549
Ostrow, Robert               2,728                        2,728
Pace, Roger                  8,888                        8,888
Pannu, Debra B.              7,274                        7,274



                                       Shares Which
                                          May be
                                       Acquired Upon   Shares to      Share
                             Number     Exercise of    be Sold      Ownership
                           of Shares    Options or     in this        After
Name                         Owned       Warrants      Offering      Offering

Parnes, Alan                18,000                       18,000
Patton, Robert              10,000         7,500         17,500
Pearlman, Herbert           10,003                       10,003
Piteo, Mario and Lou
  Marsella                   3,637                        3,637
Podmolik, V.F. c/o
  Lucille Bass               5,000                        5,000
Polak, Werner               13,000                       13,000
Poto, Donald                90,933                       90,933
Provence, Dave              14,550                       14,550
Prussin, Jarret              3,637                        3,637
Prussin, Ross                3,637                        3,637
Pype, Pierre                20,000        15,000         35,000
Raskin. Edward              72,982                       72,982
Raymond C. Wheaton Trust    10,003                       10,003
Rennick, Robert             35,000                       35,000
Riccio, Frank               72,746                       72,746
Rodabaugh, Dr. Galon        20,000        30,000         50,000
Rohrbacher, Michael          4,000        15,000         19,000
Rohrs, Roger                15,000         7,500         22,500
Rountree, William                         20,000         20,000
Rosche, Timothy             18,305                       18,305
Rosen, Fred                 16,000        15,000         31,000
Rosen, Arnold              862,553                      455,559      406,994
Rosen, Bonnie J., IRA      120,027                      120,027
Rosen, Esther               16,005                       16,005
Rosen, Eugene                9,821                        9,821
Ruggiero, Ann               25,000                       25,000
Russo, Peter                 5,000        18,000         23,000
SJG Management, Inc. Profit
    Sharing Fund            23,642                       23,642
Saccoccio, August           16,000                       16,000
Schames, Bruce              10,000                       10,000
Scheft, Michael                           20,000         20,000
Schlecht, David              6,102                        6,102
Schlosser, James A.          9,099                        9,099
Seals, D.                   50,000                       50,000
Seasons Development Corp.   90,933                       90,933
Shapiro, Sam                10,003                       10,003
Shepard, Murray E.          22,222                       22,222
Silver, Joseph                            15,000         15,000
Silverman, Buddy            88,888                       88,888
Silverman, Marc             44,444                       44,444



                                       Shares Which
                                          May be
                                       Acquired Upon   Shares to      Share
                             Number     Exercise of    be Sold      Ownership
                           of Shares    Options or     in this        After
Name                         Owned       Warrants      Offering      Offering

Simmons, Bryan              20,000                       20,000
Smith, William R.           65,461                       65,461
Solfisburg, William         18,187                       18,187
Solid ISG Capital Markets, LLC            85,000         85,000
Solomon, Bruce               3,555                        3,555
Stoddard, Morris            75,000                       75,000
Strassner, Bernard          15,000         7,500         22,500
Summit Trading Limited     400,000       400,000
Thaler, Herbert             60,000        60,000
Vossler, Ralph               2,000                        2,000
Wagda, Joseph               10,000                       10,000
Wailand, George             10,000         7,500         17,500
Warstler, Michelle           9,093                        9,093
Weis, Robert                 7,500         7,500
Zenkel, Elliott              7,500         7,500
Zeng, Dr. Xiao-Mei           2,000                        2,000

      See "Comparative  Share Data" for information  concerning the terms of the
options held by certain selling shareholders.

      If all shares offered by this  prospectus  are sold, the following  person
will  own  more  than 1% of  ECBC's  common  stock.  Each of the  other  selling
shareholders will own less than 1% of ECBC's common stock.

      Name                                Percentage Ownership

      John Calebrese                               9%

      Manner  of Sale.  The  shares  of  common  stock  owned,  or which  may be
acquired,  by the selling  shareholders may be offered and sold by means of this
prospectus from time to time as market conditions permit in the over-the-counter
market,  or otherwise,  at prices and terms then prevailing or at prices related
to the then-current  market price, or in negotiated  transactions.  These shares
may be sold by one or more of the following methods, without limitation:

o    a block trade in which a broker or dealer so engaged  will  attempt to sell
     the shares as agent but may  position  and resell a portion of the block as
     principal to facilitate the transaction;
o    purchases by a broker or dealer as  principal  and resale by such broker or
     dealer for its account pursuant to this prospectus;
o    ordinary  brokerage  transactions  and  transactions  in which  the  broker
     solicits purchasers; and




o    face-to-face   transactions   between  sellers  and  purchasers  without  a
     broker/dealer.

      In effecting sales, brokers or dealers engaged by the selling shareholders
may arrange for other brokers or dealers to participate. Such brokers or dealers
may receive commissions or discounts from selling  shareholders in amounts to be
negotiated.

      The selling shareholders and any broker/dealers who act in connection with
the sale of the Shares hereunder may be deemed to be  "underwriters"  within the
meaning of ss.2(11) of the Securities Acts of 1933, and any commissions received
by them and profit on any resale of the Shares as  principal  might be deemed to
be  underwriting  discounts and  commissions  under the Securities Act. ECBC has
agreed to indemnify the selling  shareholders and any securities  broker/dealers
who may be deemed to be  underwriters  against  certain  liabilities,  including
liabilities under the Securities Act as underwriters or otherwise.

      ECBC has  advised the selling  shareholders  that they and any  securities
broker/dealers or others who may be deemed to be statutory  underwriters will be
subject to the  Prospectus  delivery  requirements  under the  Securities Act of
1933.  ECBC has also  advised each  Selling  Shareholder  that in the event of a
"distribution"  of the shares  owned by the Selling  Shareholder,  such  Selling
Shareholder,  any "affiliated purchasers", and any broker/dealer or other person
who  participates  in such  distribution  may be  subject  to Rule 102 under the
Securities  Exchange Act of 1934 ("1934 Act") until their  participation in that
distribution  is  completed.  Rule 102 makes it  unlawful  for any person who is
participating  in a distribution  to bid for or purchase stock of the same class
as is the subject of the  distribution.  A "distribution" is defined in Rule 102
as an  offering of  securities  "that is  distinguished  from  ordinary  trading
transactions  by the  magnitude  of the  offering  and the  presence  of special
selling  efforts  and  selling  methods".  ECBC has  also  advised  the  selling
shareholders that Rule 101 under the 1934 Act prohibits any "stabilizing bid" or
"stabilizing  purchase" for the purpose of pegging,  fixing or  stabilizing  the
price of the common stock in connection with this offering.

Shares Covered By Separate Registration Statement

      Up to 100,000  shares of common  stock  issuable  upon the exercise of the
warrants held by Continental  Capital & Equity  Corporation as well as 2,160,687
shares of common stock held by John Calebrese,  FPI, Inc.,  Edith Osman,  Arnold
Rosen and certain other  shareholders of ECBC, are being offered for public sale
by means of a  separate  registration  statement  which has been  filed with the
Securities and Exchange Commission.

                            DESCRIPTION OF SECURITIES
Common Stock

      ECBC is authorized to issue 100,000,000 shares of common stock. Holders of
common stock are each entitled to cast one vote for each share held of record on
all matters presented to shareholders.  Cumulative voting is not allowed; hence,
the  holders  of a  majority  of the  outstanding  common  stock  can  elect all
directors.

      Holders of common stock are  entitled to receive such  dividends as may be
declared by the Board of Directors out of funds legally available  therefor and,
in the event of  liquidation,  to share pro rata in any  distribution  of ECBC's
assets after  payment of  liabilities.  The board is not  obligated to declare a
dividend.  It is not anticipated  that dividends will be paid in the foreseeable
future.




      Holders of common  stock do not have  preemptive  rights to  subscribe  to
additional  shares  if  issued by ECBC.  There  are no  conversion,  redemption,
sinking  fund or  similar  provisions  regarding  the common  stock.  All of the
outstanding shares of common stock are fully paid and nonassessable.

Preferred Stock

      ECBC is authorized to issue up to  20,000,000  shares of preferred  stock.
ECBC's  Articles of  Incorporation  provide that the Board of Directors  has the
authority to divide the preferred  stock into series and, within the limitations
provided  by  Colorado   statute,   to  fix  by  resolution  the  voting  power,
designations,  preferences, and relative participation,  special rights, and the
qualifications,  limitations  or  restrictions  of the  shares of any  series so
established.  As the Board of Directors has authority to establish the terms of,
and to issue, the preferred stock without  shareholder  approval,  the preferred
stock could be issued to defend against any attempted takeover of ECBC.

      Between July 18, 2000 and  September  20, 2000 ECBC sold 14,010  shares of
its Series A Preferred Stock and 420,300 warrants to various private  investors.
Each warrant allows the holder to purchase one additional share of ECBC's common
stock at a price of $10.00 per share at any time prior to October 12, 2005.

      Each Series A preferred  share is exchangeable at the option of the holder
into any  securities  offered  by ECBC in any  public  offering.  The  number of
securities  which each  preferred  shareholder  is  entitled to receive for each
preferred  share will be  determined  by  dividing  $105 by the  initial  public
offering price of the securities sold in the public offering.

      ECBC is required to redeem all outstanding Series A preferred shares, at a
price of $100 per share, upon the first to occur of the following:

o    The closing of a private  placement or public  offering  through which ECBC
     receives at least $5,000,000 in gross proceeds,
o    The acquisition by any person of more than 51% of the outstanding shares of
     ECBC's common stock,
o    A merger in which ECBC is not the surviving entity,
o    The sale of all or substantially all of ECBC's assets, or
o    July 31, 2002.

      Each  preferred  share is entitled  to a  quarterly  dividend of $2.50 per
share.  At ECBC's option any dividend may be paid in cash or in shares of ECBC's
common stock. For dividends paid in shares of common stock, the number of shares
to be issued will be  determined  by dividing  the amount of the dividend by the
average  closing price of ECBC's common stock for the 20 trading days  preceding
the date the dividend is declared.

      In the event of any  liquidation,  dissolution or winding up (voluntary or
involuntary)  of ECBC, the holders of shares of the Series A Preferred Stock are
entitled  to  receive  from the assets of ECBC  available  for  distribution  to
shareholders, and before any distribution of assets is made to holders of ECBC's
common stock,  a liquidating  distribution  in the amount of $100 per share plus
accumulated and unpaid dividends.




      ECBC has agreed to include any shares of common stock issued as a dividend
payment in any  registration  statement filed by ECBC subsequent to December 31,
2000.  However if the shares of common stock  issued as a dividend  payment have
not been  registered for public sale by December 31 2001,  then ECBC will file a
separate  registration  statement with the Securities and Exchange Commission so
as to permit the public sale of such shares.

Transfer Agent

     American  Securities  Transfer and Trust,  Inc. is the  transfer  agent for
ECBC's common stock.

                                     EXPERTS

      The balance  sheet of ECBC as of December  31, 1999 and the  Statement  of
Operations,  Statement of Changes in  Deficiency in Assets and Statement of Cash
Flows for the year then ended and for the period from inception (March 25, 1998)
to  December  31,  1998 have been  included  herein in reliance on the report of
Kaufman Rossin & Co., Professional Association,  independent accountants,  given
on the authority of that firm as experts in accounting and auditing.

                                   LITIGATION

      There are no legal  proceedings  to which  ECBC is a party or to which its
properties  are  subject,  other  than  routine  litigation  incident  to ECBC's
business  which is  covered  by  insurance  or which  would not have a  material
adverse effect on ECBC.

                                 INDEMNIFICATION

      ECBC's Bylaws authorize  indemnification of a director,  officer, employee
or agent of ECBC against expenses incurred by him in connection with any action,
suit,  or  proceeding to which he is named a party by reason of his having acted
or  served  in such  capacity,  except  for  liabilities  arising  from  his own
misconduct  or  negligence  in  performance  of his duty.  In  addition,  even a
director,  officer,  employee,  or  agent  of ECBC  who  was  found  liable  for
misconduct  or  negligence  in the  performance  of his  duty  may  obtain  such
indemnification  if, in view of all the  circumstances  in the case,  a court of
competent jurisdiction  determines such person is fairly and reasonably entitled
to indemnification. Insofar as indemnification for liabilities arising under the
Securities  Act of 1933 may be  permitted  to  directors,  officers,  or persons
controlling  ECBC pursuant to the foregoing  provisions,  ECBC has been informed
that  in  the  opinion  of  the   Securities  and  Exchange   Commission,   such
indemnification  is  against  public  policy  as  expressed  in the  Act  and is
therefore unenforceable.

                              AVAILABLE INFORMATION

      ECBC  is  subject  to the  informational  requirements  of the  Securities
Exchange Act of l934 and in  accordance  therewith is required to file  reports,
proxy  statements  and  other  information  with  the  Securities  and  Exchange
Commission (the "Commission").  Copies of any such reports, proxy statements and
other  information  filed by ECBC can be  inspected  and  copied  at the  public
reference facility  maintained by the Securities and Exchange Commission at Room
1024,  450 Fifth  Street,  N.W.,  Washington,  D.C.  and at the  Securities  and
Exchange  Commission's Regional offices in New York (7 World Trade Center, Suite
1300, New York,  New York 10048) and Chicago  (Northwestern




Atrium  Center,  500  West  Madison  Street,   Suite  1400,  Chicago,   Illinois
60661-2511).  Copies of such material can be obtained from the Public  Reference
Section of the Securities  and Exchange  Commission at its office in Washington,
D.C. 20549 at prescribed  rates.  Certain  information  concerning  ECBC is also
available at the Internet Web Site  maintained  by the  Securities  and Exchange
Commission  at  www.sec.gov  ECBC has filed  with the  Securities  and  Exchange
Commission a  Registration  Statement on Form SB-2 (together with all amendments
and exhibits)  under the  Securities  Act of 1933, as amended (the "Act"),  with
respect to the Securities  offered by this prospectus.  This prospectus does not
contain all of the information set forth in the Registration Statement,  certain
parts of which are omitted in accordance  with the rules and  regulations of the
Securities and Exchange Commission.  For further information,  reference is made
to the Registration Statement.










- --------------------------------------------------------------------------------



                            EAST COAST BEVERAGE CORP.
                              FINANCIAL STATEMENTS
                                DECEMBER 31, 1999





- --------------------------------------------------------------------------------



C O N T E N T S
                                                                      Page
- --------------------------------------------------------------------------------

INDEPENDENT AUDITORS' REPORT                                            1

FINANCIAL STATEMENTS

      Balance Sheet                                                     2

      Statements of Operations                                          3

      Statement of Changes in Deficiency in Assets                      4

      Statements of Cash Flows                                          5

      Notes to Financial Statements                                  6 - 19







INDEPENDENT AUDITORS' REPORT
- --------------------------------------------------------------------------------


Board of Directors
East Coast Beverage Corp.
Coral Springs, Florida


We have audited the  accompanying  balance sheet of East Coast Beverage Corp. as
of December 31,  1999,  and the related  statements  of  operations,  changes in
deficiency  in assets,  and cash flows for the year ended  December 31, 1999 and
for the period from  inception  (March 25,  1998) to December  31,  1998.  These
financial  statements are the  responsibility of the Company's  management.  Our
responsibility  is to express an opinion on these financial  statements based on
our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards. Those standards require that we plan and perform the audits to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all material respects, the financial position of East Coast Beverage Corp. as of
December 31, 1999,  and the results of its operations and its cash flows for the
year ended December 31, 1999 and for the period from inception  (March 25, 1998)
to  December  31,  1998  in  conformity  with  generally   accepted   accounting
principles.

The  accompanying  financial  statements  have been  prepared  assuming that the
Company will  continue as a going  concern.  As discussed in Note 2, the Company
has  sustained  substantial  operating  losses  and  negative  cash  flows  from
operations since inception.  In the absence of achieving  profitable  operations
and positive cash flows from  operations or obtaining  additional debt or equity
financing,  the Company may have difficulty meeting current  obligations.  These
factors raise  substantial  doubt about the  Company's  ability to continue as a
going  concern.  The financial  statements do not include any  adjustments  that
might result from the outcome of this uncertainty.


                                                KAUFMAN, ROSSIN & CO.

Miami, Florida
March 24, 2000 (Except for Note 2, as to which the date is April 7, 2000)






EAST COAST BEVERAGE CORP.
- --------------------------------------------------------------------------------
BALANCE SHEET
DECEMBER 31, 1999

ASSETS
- --------------------------------------------------------------------------------

CURRENT ASSETS
   Cash and equivalents                                         $   115,364
   Accounts receivable (Note 4)                                     109,689
   Inventories (Note 5)                                           2,018,573
   Prepaid mold fee (Note 8)                                        118,866
   Prepaid expenses and other current assets (Note 6)               154,179
- --------------------------------------------------------------------------------
      Total current assets                                        2,516,671

PROPERTY AND EQUIPMENT (NOTE 7)                                     679,321
- --------------------------------------------------------------------------------
   TOTAL ASSETS                                                 $ 3,195,992
- --------------------------------------------------------------------------------
LIABILITIES AND DEFICIENCY IN ASSETS
- --------------------------------------------------------------------------------

CURRENT LIABILITIES
   Accounts payable                                             $ 1,790,668
   Accrued interest payable                                         164,580
   Notes payable - current portion (Note 12)                        525,000
   Due to stockholder - current portion (Note 9)                    765,516
- --------------------------------------------------------------------------------
      Total current liabilities                                   3,245,764
- --------------------------------------------------------------------------------
LONG-TERM DEBT
   Notes payable (Note 12)                                          650,000
   Due to stockholders (Note 9)                                   1,750,000
- --------------------------------------------------------------------------------
      Total long-term debt                                        2,400,000
- --------------------------------------------------------------------------------
DEFICIENCY IN ASSETS (NOTE 11)                                (   2,449,772)
- --------------------------------------------------------------------------------
   TOTAL LIABILITIES AND DEFICIENCY IN ASSETS                   $ 3,195,992
- --------------------------------------------------------------------------------

                             See accompanying notes.





EAST COAST BEVERAGE CORP.
- --------------------------------------------------------------------------------
STATEMENTS OF OPERATIONS
FOR THE YEAR ENDED DECEMBER 31, 1999 AND
THE PERIOD FROM INCEPTION (MARCH 25, 1998) TO DECEMBER 31, 1998

                                                       1999              1998
- --------------------------------------------------------------------------------
SALES                                             $  4,403,499      $   478,066

COST OF GOODS SOLD                                   3,218,516          344,493
- --------------------------------------------------------------------------------
GROSS PROFIT                                         1,184,983          133,573
- --------------------------------------------------------------------------------

SELLING, GENERAL AND ADMINISTRATIVE EXPENSES
   Depreciation                                        121,544            1,001
   Freight                                             441,854           24,050
   General and administrative expense                1,703,525          758,210
   Professional fees and consulting                    505,105           46,250
   Promotion and advertising                         2,334,228            2,120
   Selling expenses                                    518,687                -
- --------------------------------------------------------------------------------
      Total selling, general and administrative      5,624,943          831,631
- --------------------------------------------------------------------------------

LOSS FROM OPERATIONS                            (    4,439,960)   (     698,058)

INTEREST EXPENSE AND FINANCING FEES                    820,333           40,259
- --------------------------------------------------------------------------------

NET LOSS                                        ( $  5,260,293)   ( $   738,317)
- --------------------------------------------------------------------------------

Weighted Average Number of Common Shares
 Outstanding                                         4,385,993        2,361,455
- --------------------------------------------------------------------------------

Net loss per share                                   ( $  1.21)        ( $ 0.31)
- --------------------------------------------------------------------------------

                            See accompanying notes.




EAST COAST BEVERAGE CORP.
- --------------------------------------------------------------------------------
STATEMENT OF CHANGES IN DEFICIENCY IN ASSETS
FOR THE YEAR ENDED  DECEMBER 31, 1999 AND THE PERIOD FROM  INCEPTION  (MARCH 25,
1998) TO DECEMBER 31, 1998


                                                                                           


                                        Preferred Stock,        Common Stock,
                                       $0.0001 Par Value;     $0.0001 Par Value;    Additional
                                        5,000,000 Shares          25,000,000         Paid-In
Description                                Authorized         Shares Authorized      Capital     Deficit
                                     -----------------------------------------------
                                       Shares     Amount      Shares    Par Value                             Total
- ------------------------------------------------------------------------------------------------------------------------

Issuance of stock, net of stock
  returned                                  -     $    -   2,361,455     $   236     $   264     $     -     $   500

Net loss - period ended December 31,                                                             738,317)
  1998                                      -          -           -           -           -   (           ( 738,317)
- ------------------------------------------------------------------------------------------------------------------------

Balance - December 31, 1998                 -          -   2,361,455         236         264   ( 738,317)  ( 737,817)

Issuance of common stock related to
  employment agreements, net of
  stock returned                            -          -     910,000          91          49           -         140

Issuance of common stock for
  consulting services, net of
  stock returned                            -          -     800,666          80     197,086           -     197,166

Issuance of preferred stock for cash    1,000       0.10           -           -   1,000,000           -   1,000,000

Preferred stock offering costs              -          -           -           -   ( 100,000)          -   ( 100,000)

Issuance of common stock for loan
  agreement modification                    -          -     265,000          27     408,584           -     408,611

Issuance of options for loan
  agreement modification                    -          -           -           -      88,192           -      88,192

Conversion of preferred stock into
  common stock                       (  1,000)  (  0.10)     751,879          75       ( 75)           -           -

Acquisition of net assets of USA
  Services Systems, Inc.                    -          -     372,599          37   (200,037)           -    (200,000)

Issuance of common stock under
  Private Placement                         -          -     887,376          89   2,440,195           -   2,440,284

Private placement offering costs            -          -           -           -   ( 244,388)          -   ( 244,388)

Dividends on preferred stock                -                      -           -           -   (  41,667)  (  41,667)

Net loss - year ended December 31,
  1999                                      -          -           -           -           -   (5,260,293) (5,260,293)
- ------------------------------------------------------------------------------------------------------------------------


Balance - December 31, 1999                 -     $    -   6,348,975     $   635  $3,589,870   ($6,040,277)($2,449,772)
- ------------------------------------------------------------------------------------------------------------------------


                             See accompanying notes.




EAST COAST BEVERAGE CORP.
- --------------------------------------------------------------------------------
STATEMENT OF CASH FLOWS
FOR THE YEAR ENDED DECEMBER 31, 1999 AND
THE PERIOD FROM INCEPTION (MARCH 25, 1998) TO DECEMBER 31, 1998

                                                         1999            1998
- --------------------------------------------------------------------------------

CASH FLOWS FROM OPERATING ACTIVITIES:
   Net
   loss                                            ( $ 5,260,293)   ( $ 738,317)
   Adjustments to reconcile net loss to net cash
     used in operating activities:
     Depreciation                                        121,544          1,001
     Provision for bad debts                              12,187              -
     Stock issued for modification of loans              496,803              -
     Stock issued for professional services              197,306              -
     Changes in assets and liabilities:
        Accounts receivable                              215,262    (   337,138)
        Inventory                                     (  807,487)   ( 1,211,086)
        Prepaid assets                                (   85,261)   (   141,882)
        Other assets                                      23,111    (    25,713)
        Accounts payable and accrued expenses            552,298      1,202,950
- --------------------------------------------------------------------------------
          Total adjustments                              725,763    (   511,868)
- --------------------------------------------------------------------------------
          Net cash used in operating activities       (4,534,530)   ( 1,250,185)
- --------------------------------------------------------------------------------

CASH FLOWS FROM INVESTING ACTIVITIES:
   Loans to employee                                  (   33,300)   (    10,000)
   Purchases of property and equipment                (  777,247)   (    24,619)
- --------------------------------------------------------------------------------
          Net cash used in investing activities       (  810,547)   (    34,619)
- --------------------------------------------------------------------------------

CASH FLOWS FROM FINANCING ACTIVITIES:
   Net change in bank overdraft                       (   55,913)        55,913
   Net borrowings from stockholders                    1,284,640      1,230,876
   Net borrowings from related parties                 1,260,000              -
   Net proceeds from issuance of preferred stock         900,000              -
   Net proceeds from issuance of common stock          2,195,896            500
   Dividends paid                                     (   41,667)
   Loan acquisition costs                             (   85,000)
- --------------------------------------------------------------------------------
          Net cash provided by financing activities    5,457,956      1,287,289
- --------------------------------------------------------------------------------

NET INCREASE IN CASH AND EQUIVALENTS                     112,879          2,485

CASH AND EQUIVALENTS - BEGINNING                           2,485              -
- --------------------------------------------------------------------------------

CASH AND EQUIVALENTS - ENDING                        $   115,364      $   2,485
- --------------------------------------------------------------------------------

Supplemental Disclosures:
- --------------------------------------------------------------------------------

   Interest paid                                     $   125,079      $  18,416
- --------------------------------------------------------------------------------

                             See accompanying notes.







EAST COAST BEVERAGE CORP.
NOTES TO FINANCIAL STATEMENTS
- --------------------------------------------------------------------------------
NOTE 1.       SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

            Business Description and Activity

            East Coast Beverage Corp.  (the Company) was  incorporated  on March
            25,  1998,  under the laws of the  State of  Florida  and  effective
            August 31,  1999,  became a public  reporting  Colorado  Corporation
            through a reverse  acquisition  of a public shell  corporation.  The
            Company's  business  activity  includes  developing,  producing  and
            distributing  Coffee  House  USA(TM),  a  proprietary  line  of  all
            natural,  ready to drink,  bottled coffee  drinks.  In late 1998 the
            Company began production and distribution of its products throughout
            the continental United States, Hawaii and Guam.

            The Company uses  third-party  manufacturers to produce its products
            and  for  the  year  ended  December  31,  1999,  two  manufacturers
            accounted for 100% of the Company's production of finished goods.

            All  historical  common stock data in the financial  statements  and
            notes to financial  statements  has been adjusted to give effect for
            i) a March 24,  1999,  25,000  for 1  forward  stock  split,  ii) an
            exchange  allocation of 8.194595 for 1 upon the reverse  acquisition
            discussed below, and iii) a February 22, 2000 1 for 8.194595 reverse
            stock split.

            Reverse Acquisition

            Effective  August 31, 1999, the Company entered into an Agreement to
            Exchange  Common  Stock with USA  Service  Systems,  Inc.  (USA),  a
            non-operating   public  company.  The  Agreement  provided  for  the
            exchange of 5,040,000  restricted  shares of common stock of USA for
            all of the  issued  and  outstanding  shares  of the  Company.  This
            transaction  was  treated  for  accounting  purposes  as  a  capital
            transaction.  As the  Company  is the  accounting  acquirer  in this
            "Reserve   Acquisition,"   the  financial   statements  of  USA  are
            considered to be a continuation of the Company. Concurrent with this
            merger, USA changed its name to East Coast Beverage Corp.

            Cash and Equivalents

            For purposes of the statement of cash flows,  the Company  considers
            cash  and  highly  liquid   securities   (consisting   primarily  of
            money-market  investments)  with an original  maturity or redemption
            option of three months or less to be cash and equivalents.

            During  1999 the  Company  maintained  cash and  equivalents  with a
            brokerage firm and with a bank.  Brokerage amounts are insured up to
            $500,000  (with a limit of  $100,000  for  cash)  by the  Securities
            Investor  Protection  Corporation while bank deposits are insured by
            the  FDIC up to  $100,000.  The  Company  may,  from  time to  time,
            maintain balances in excess of these insured limits.






- --------------------------------------------------------------------------------
NOTE 1.     SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)
- --------------------------------------------------------------------------------


            Concentration of Credit Risk

            Financial instruments that potentially subject the Company to credit
            risk consist  principally of trade  receivables.  Trade  receivables
            terms are  generally  30 days.  The Company  performs  services  and
            extends  credit based on an evaluation of the  customers'  financial
            condition  without  requiring  collateral.  Exposure  to  losses  on
            receivables  is expected to vary by  customer  due to the  financial
            condition of each customer.  The Company monitors exposure to credit
            losses and maintains  allowances for anticipated  losses  considered
            necessary under the circumstances.

            Property and Equipment

            Property and equipment is recorded at cost.  Expenditures  for major
            betterments  and additions are charged to the asset  accounts  while
            replacements, maintenance and repairs which do not improve or extend
            the lives of the respective assets are charged to expense currently.

            Depreciation

            Depreciation  of property  and  equipment  is  determined  utilizing
            straight-line  and  accelerated   methods  at  various  rates  based
            generally on the estimated useful lives of the assets.  The range of
            estimated useful lives is as follows:

               Office furniture and equipment                       5 to 7 years
               Machinery and equipment                              5 to 7 years
               Coolers and display equipment                        3 to 5 years

            Inventories

            Inventories  are  stated at the lower of cost  (first-in,  first-out
            method) or market  (replacement  cost).  All  inventories on hand at
            December  31,  1999  were  held by third  party  storage  facilities
            located in Batavia, New York, Sanger,  California and Richwood,  New
            Jersey.

            Use of Estimates

            The preparation of financial statements in conformity with generally
            accepted accounting principles requires management to make estimates
            and  assumptions  that  affect  the  reported  amounts of assets and
            liabilities  and disclosure of contingent  assets and liabilities at
            the date of the  financial  statements  and the reported  amounts of
            revenues and expenses  during the reporting  period.  Actual results
            could differ from those estimates.

            The  Company  has  recorded  a deferred  tax asset of  approximately
            $1,964,000  at December 31, 1999,  which is  completely  offset by a
            valuation  allowance.  Realization  of the  deferred  tax  asset  is
            dependent on generating sufficient taxable income in the future. The
            amount of the deferred tax asset considered  realizable could change
            in the near term if estimates of future taxable income are modified.






- --------------------------------------------------------------------------------
NOTE 1.     SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)
- --------------------------------------------------------------------------------


            Income Taxes

            The Company  accounts  for income taxes under the  liability  method
            according to Statement of Financial  Accounting  Standards  No. 109.
            Deferred tax assets and  liabilities  are  recognized for future tax
            consequences  attributable  to  differences  between  the  financial
            statements  carrying  amounts of existing assets and liabilities and
            their respective tax bases.  Deferred tax assets and liabilities are
            measured using enacted tax rates expected to apply to taxable income
            in the years in which those temporary differences are expected to be
            recovered or settled.

            Through December 31, 1998, the Company had elected, with the consent
            of the stockholders,  to be taxed under S Corporation  provisions of
            the  Internal  Revenue  Code.  Under these  provisions,  the taxable
            income of the  Company is  reflected  by the  stockholders  on their
            personal  income  tax  returns.   Effective   January  1,  1999,  in
            contemplation of issuing preferred stock, the Company terminated its
            S Corporation status.

            Revenue Recognition

            Revenue from product  sales is  recognized by the Company when title
            and risk of loss passes to the  distributor,  which generally occurs
            upon  shipment  from the  manufacturing  facilities  or third  party
            storage facilities.

            Advertising

            Advertising  is  expensed  as  incurred  and is included in selling,
            general and administrative expenses.

            Net Loss Per Share

            The Company applies Statement of Financial  Accounting Standards No.
            128,  "Earnings Per Share" (FAS 128). Net loss per share is computed
            by dividing net loss and preferred stock dividends of $41,667 by the
            weighted  average  number of common  shares  outstanding  during the
            reported periods.  Outstanding stock equivalents were not considered
            in the calculation as their effect would have been anti-dilutive.

            Segment Reporting

            During 1998,  the Company  adopted  Financial  Accounting  Standards
            Board ("FASB")  statement No. 131,  "Disclosure about Segments of an
            Enterprise and Related Information".  The Company has considered its
            operations and has determined that it operates in a single operating
            segment  for  purposes  of  presenting  financial   information  and
            evaluating   performance.   As  such,  the  accompanying   financial
            statements  present  information in a format that is consistent with
            the financial information used by management for internal use.






- --------------------------------------------------------------------------------
NOTE 1.     SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)
- --------------------------------------------------------------------------------


            Fair Value of Financial Instruments

            The carrying values of cash and equivalents, accounts receivable and
            notes  receivable  approximate  their  fair  values due to the short
            maturity of these instruments.

            The fair  value  of the  notes  payable  and due to  stockholder  is
            determined by calculating the present value of the note by a current
            market rate of interest as compared to the stated rate of  interest.
            The  difference  between fair value and the  carrying  values is not
            deemed to be significant.

            Comprehensive Income

              The items affecting  comprehensive  income are not material to the
         financial statements and, accordingly, are not presented herein.

            Reclassifications

              Certain  amounts  in  the  1998  financial  statements  have  been
         reclassified to conform with 1999 presentation.

            Year 2000 Uncertainties

            Although  the Company has not  identified  or incurred  any computer
            system or program  problems,  there is still a  possibility  that at
            some time during the Year 2000 their computer  systems and programs,
            as well as  equipment  that uses  embedded  computer  chips,  may be
            unable to  distinguish  between  the years  1900 and 2000.  This may
            create  system  errors and failures  resulting in the  disruption of
            normal business  operations.  Although it is unlikely,  there may be
            some  third  parties,  such  as  governmental  agencies,  utilities,
            telecommunication companies, vendors and customers that at times may
            not be able to continue  business  with the Company due to their own
            Year 2000 problems.

NOTE 2.       GOING CONCERN

            The  accompanying   financial   statements  have  been  prepared  in
            conformity  with generally  accepted  accounting  principles,  which
            contemplate  continuation  of the  Company as a going  concern.  The
            Company has sustained substantial operating losses and negative cash
            flows from operations since  inception.  In the absence of achieving
            profitable  operations  and positive  cash flows from  operations or
            obtaining additional debt or equity financing,  the Company may have
            difficulty meeting current obligations.

            Subsequent to December 31, 1999,  approximately $2,400,000 due under
            notes payable and due to stockholder,  plus accrued interest thereon
            of  approximately  $213,000 were converted into 1,011,165  shares of
            the Company's common stock. The Company continues to pursue the sale
            of  its  common  stock  through  private  placement   offerings  and
            subsequent to December 31, 1999 through  April 7, 2000,  the Company
            issued  933,901  shares of common  stock for  $2,568,230  less costs
            associated with these issuances of approximately $256,823.






- --------------------------------------------------------------------------------
NOTE 2.     GOING CONCERN (Continued)
- --------------------------------------------------------------------------------

            In view of these  matters,  realization  of a major  portion  of the
            assets in the accompanying balance sheet is dependent upon continued
            operations  of the  Company,  which  in turn is  dependent  upon the
            Company's  ability  to meet its  financial  obligations.  Management
            believes  that actions  presently  being taken,  as described in the
            preceding  paragraph,  provide  the  opportunity  for the Company to
            continue as a going concern.

NOTE 3.       MAJOR CUSTOMERS

              Sales to individual unaffiliated customers in excess of 10% of net
         sales were as follows:

                                      1999                        1998
                           -----------------------------------------------------
                               Amount     % of Sales      Amount      % of Sales
            --------------------------------------------------------------------

            Customer A       $  552,983        13%      $         -         -%
            Customer B       $  548,578        12%      $         -         -%
            Customer C       $  206,950         5%      $    49,412        10%
            Customer D       $   24,706         1%      $    49,104        10%

              Individual  accounts  receivable balances at December 31, 1999, in
         excess of 10% of total accounts receivable were as follows:

                                                                   % of Accounts
                                                                    Receivable,
                                                        Amount          Net
            --------------------------------------------------------------------

            Customer E                                $   24,980          20%
            Customer F                                $   18,651          15%
            Customer G                                $   15,325          13%

NOTE 4.       ACCOUNTS RECEIVABLE

            Accounts receivable at December 31, 1999 consisted of the following:

            Trade accounts receivable                                $ 121,876
            Less allowance for doubtful accounts                        12,187
            --------------------------------------------------------------------

                                                                     $ 109,689
            --------------------------------------------------------------------

            During  1999,  the Company  established  an  allowance  for doubtful
            accounts through a charge to earnings of $12,187.






- --------------------------------------------------------------------------------
NOTE 4.     ACCOUNTS RECEIVABLE (Continued)
- --------------------------------------------------------------------------------

            The activity in the allowance for doubtful  accounts during the year
            ended December 31, 1999 was as follows:
                                                                   Allowance for
                                                                      Doubtful
                                                                      Accounts
            --------------------------------------------------------------------

            Balance - December 31, 1998                              $       -
            1999 provision for doubtful accounts                        12,187
            1999 charge-offs                                                 -
            --------------------------------------------------------------------

            Balance - December 31, 1999                              $  12,187
            --------------------------------------------------------------------

              On  December  2,  1999,  the  Company  entered  into  a  perpetual
         distribution agreement with an entity that is both a shareholder of the
         Company  and  is  50%  owned  by  the  CFO  of  the  Company   (Related
         Distributor).  The Related  Distributor  was appointed as the exclusive
         distributor to certain significant territories and the Company does not
         have the right to unilaterally terminate this agreement absent "cause".
         Pursuant  to this  agreement,  an  "initial  order"  for  approximately
         $1,328,000  of  product  was  conveyed  and  invoiced  to  the  Related
         Distributor in 1999, with the following payment terms:

                  February 28, 2000                               $  50,000
                  March 31, 2000                                    150,000
                  April 30, 2000                                    150,000
                  May 31, 2000                                      300,000
                  June 30, 2000                                     300,000
                  July 31, 2000                                     378,000

            Although,  according  to  the  distribution  agreement  all  product
            conveyed to the Related  Distributor is deemed to be property of the
            Related Distributor upon such conveyance,  as the sales terms do not
            comply with the  Company's  normal  polices,  the  Company  does not
            record sales until such  products are shipped from the  manufacturer
            or warehouse to a third-party customer.

            The  Related  Distributor   distribution  agreement  has  additional
            provisions  requiring,  among other things, in the event of the sale
            of the  Company  or  termination  of the  Related  Distributor,  the
            Related Distributor will be reimbursed at a price of $4.00 per case,
            since  inception.  At December 31, 1999,  approximately  $540,000 in
            reimbursements  would be due to the Related Distributor in the event
            of  the  sale  of  the  Company  or   termination   of  the  Related
            Distributor.

              As  of  December  31,  1999,  conveyances  of $0  to  the  Related
         Distributor were recorded as sales and approximately $994,000 (cost) of
         product  conveyed  and invoiced is included in inventory as it remained
         in the custody of the manufacturer or third-party warehouses.

              In addition,  in connection  with this  agreement the Company paid
         approximately $28,000 in commissions and consulting fees to the Related
         Distributor.




NOTE 5.     INVENTORIES

            Inventories at December 31, 1999 consisted of the following:

            Finished goods (invoiced to, and held
               on behalf of the Related Distributor)                 $ 994,187
            Raw materials                                            1,024,386
            --------------------------------------------------------------------

                                                                    $2,018,573
            --------------------------------------------------------------------

NOTE 6.     PREPAID EXPENSES AND OTHER CURRENT ASSETS

            Prepaid expenses and other current assets consisted of the following
            at December 31, 1999:

            Employee advances                                       $    43,300
            Deposits                                                      2,602
            Prepaid consulting fees                                     108,277
            --------------------------------------------------------------------

                                                                    $   154,179
            --------------------------------------------------------------------

NOTE 7.       PROPERTY AND EQUIPMENT

            Property  and  equipment  at  December  31,  1999  consisted  of the
following:

            Office furniture and equipment                          $    11,462
            Machinery and equipment                                      18,700
            Coolers and display equipment                               771,704
            --------------------------------------------------------------------
                                                                        801,866
            Less: accumulated depreciation                         (    122,545)
            --------------------------------------------------------------------

                                                                    $   679,321
            --------------------------------------------------------------------

            Depreciation  expense  amounted to  $121,544  and $1,001 in 1999 and
            1998, respectively.

NOTE 8.       PREPAID MOLD FEE

            The Company entered into an agreement with a manufacturer, whereby a
            $150,000  mold  fee  was  required  in  order  to  set  up  for  the
            manufacture of bottles.  The manufacturer will credit up to the full
            amount of the fee at a rate of $0.40 per gross  (144) on all bottles
            manufactured  for and  accepted by the  Company  within a three year
            period.  The Company  received credits of $23,016 and $8,118 related
            to this agreement  during 1999 and 1998,  respectively.  The Company
            believes  that its  production  in 2000 will be  sufficient  to earn
            credit for the remaining prepaid mold fee amount.





NOTE 9.       DUE TO STOCKHOLDER

            At December 31, 1999,  the Company had an unsecured  loan payable to
            the Chief Executive  Officer (CEO) in the amount of $2,515,516.  The
            loan bears interest at 10% per annum, with principal and all accrued
            interest due on demand.  Interest  expense in  connection  with this
            note  amounted  to  $181,007  during  1999.  On  January  10,  2000,
            $1,750,000 of this amount,  plus accrued  interest of  approximately
            $160,000 was  converted  into 694,973  shares of common stock of the
            Company.

NOTE 10.      RISKS AND UNCERTAINTIES

            The Company is currently  substantially  dependent on two  unrelated
            parties as manufacturers of their products.  The Company is pursuing
            alternative production sources. Management believes that the loss of
            these  current   manufacturers   would  not  significantly   disrupt
            operations and that  relationships  with alternate  manufacturers at
            similar costs could be established within a few weeks.

NOTE 11.      DEFICIENCY IN ASSETS
- --------------------------------------------------------------------------------

            Private Placements

            During  March  and  April  1999,  pursuant  to a  Private  Placement
            Memorandum, the Company issued 1,000 shares of convertible preferred
            stock for  $1,000  per share.  On August  25,  1999 these  shares of
            preferred  stock were converted into 751,879 shares of common stock.
            Costs  associated  with  this  offering  amounted  to  approximately
            $100,000.  Dividends  paid in connection  with the preferred  shares
            were $41,667 for the year ended December 31, 1999.

            During the period from  September  1999  through  December 31, 1999,
            pursuant  to a second  private  placement  memorandum  seeking up to
            $4,000,000  (Second Private  Placement),  the Company issued 887,376
            shares of common  stock for  $2,440,284,  or $2.75 per share.  Costs
            associated   with  the  second   private   placement   amounted   to
            approximately $244,000.

            Common Stock

            During August 1999,  12,778,545 shares of the Company's common stock
            were returned to the Company by certain shareholders in anticipation
            of the Reverse Acquisition.

            As of December 31, 1999,  the Company had not issued  certain  stock
            certificates  issuable in  connection  with  employment  agreements,
            consulting  agreements,  stock sales and founding stockholder shares
            due. However, as the Company is obligated to issue these shares, for
            financial  reporting  purposes,  all are  deemed  to be  issued  and
            outstanding.






NOTE 12.      RELATED PARTY TRANSACTIONS

            Consulting Agreement

              On  January  25,  1999,  the  Company  entered  into an  agreement
         (Consulting  Agreement)  with  an  entity  (Consultant)  who is  also a
         shareholder  of  the  Company,  to  act as  its  agent  and to  perform
         consulting  services  and  provide  assistance  with  financial  growth
         strategies.  Under the terms of the Consulting Agreement, as amended on
         January 29, 1999,  and April 4, 1999,  the Company agreed to compensate
         the Consultant based upon various formulas, including the following:

a)   $20,000 paid on January 25, 1999;
b)   $2,500 per month for 12 months;
c)   704,576  shares  (after  giving  effect  for a  return  of  shares  by  the
     consultant in  anticipation  of the Reverse  Acquisition)  of the Company's
     common stock;
d)   Fees for debt moneys raised due to the efforts of  Consultant  shall be set
     at two percent (2%);
e)   Finder's fees computed at a rate to be agreed by both parties;

            Also under the  Consulting  Agreement,  and in  connection  with the
            Second Private  Placement,  the Company agreed to pay the Consultant
            approximately  $100,000 for each one million dollars raised, or part
            thereof,  through parties  introduced  directly or indirectly by the
            Consultant.

            For the year ended December 31, 1999 compensation in the form of the
            Company's  common stock and cash paid to the  Consultant  aggregated
            700,000 shares and approximately $438,000, respectively.

            Second Consulting Agreement

            On August 1, 1999, in connection with the  restructuring of the note
            payable   discussed   below,  the  Company  entered  into  a  second
            consulting   agreement   (Second   Consulting   Agreement)  with  an
            individual (Individual  Consultant) who is also a shareholder of the
            Company.  This  agreement  required  the  Individual  Consultant  to
            provide  services   including   product  market  studies,   customer
            relations and public  relations  assistance  for six months from the
            date of the  agreement.  Under  the  terms  of this  agreement,  the
            Company agreed to compensate the  Individual  Consultant  based upon
            various formulas, as follows:

a)   25,000  shares of the Company's  common  stock,  issuable 10 days after the
     signing of this agreement.
b)   20,833  shares of the  Company's  common  stock,  per month for a two month
     period, commencing 30 days after the signing of this agreement.

              For the year ended December 31, 1999,  compensation in the form of
         the Company's common stock paid to the Individual Consultant aggregated
         66,666  shares.  On October  29,  1999 the  Company  amended the Second
         Consulting Agreement, to extend the terms for an additional six months,
         expiring  on July 31,  2000 and  agreed to  compensate  the  Individual
         Consultant  with 17,000 shares of the Company's  common stock per month
         for a two month period, commencing 15 days after signing the agreement.

            Compensation  related  to this  amendment  is  included  in  prepaid
            expenses and other current assets.





- --------------------------------------------------------------------------------
NOTE 12.    RELATED PARTY TRANSACTIONS (Continued)
- --------------------------------------------------------------------------------

            Third Consulting Agreement

            In May 1999, the Company entered into a consulting agreement with an
            entity who is also a shareholder of the Company, which provides for,
            among other things,  payment of $100,000 per year for as long as the
            present majority shareholder maintains a controlling interest in the
            Company.  Approximately  $56,000  was paid in  connection  with this
            agreement for the year ended December 31, 1999.

            Notes Payable

            Between May and August 1999, the Company  borrowed funds under notes
            payable aggregating $1,200,000 from the Individual Consultant,  with
            interest  at 10% to  12%;  principal  and  accrued  interest  due at
            varying dates through April 2000. As  consideration to restructure a
            certain note, and in connection with the Second Consulting Agreement
            discussed   above,  the  Company  agreed  to  issue  the  Individual
            Consultant  250,000 shares of the Company's  common stock.  Interest
            expense for the year ended  December  31, 1999  related to this note
            amounted to $50,016. At December 31, 1999, $750,000 in notes payable
            and  accrued  interest  of  approximately  $15,000  was  due  to the
            Individual Consultant.  Subsequent to December 31, 1999, $250,000 in
            notes  payable plus accrued  interest of $2,383 was  converted  into
            126,192 shares of the Company's common stock.

            During  1999  the  Company   borrowed   funds  under  notes  payable
            aggregating $475,000 from the Related Distributor,  with interest at
            15%;  $75,000  principal  and accrued  interest due in July 2000 and
            $400,000  principal  and  accrued  interest  due in  November  2000.
            Interest  expense  related to this note  amounted  to  approximately
            $50,000 for the year ended December 31, 1999. Subsequent to December
            31, 1999,  $400,000 of these notes payable plus accrued  interest of
            $50,229 was converted  into 190,000  shares of the Company's  common
            stock.

NOTE 13.      INCOME TAXES

            The components of the income tax benefit for the year ended December
            31, 1999 were as follows:

            Current Benefit
               Federal                                               $       -
               State                                                         -

            Deferred Benefit
               Federal                                               1,686,000
               State                                                   278,000

            Increase in Valuation Allowance                        ( 1,964,000)
            --------------------------------------------------------------------

            Income Tax Benefit                                       $       -
            --------------------------------------------------------------------





- --------------------------------------------------------------------------------
NOTE 13.    INCOME TAXES (Continued)
- --------------------------------------------------------------------------------

            The major elements contributing to the difference between the income
            tax  benefit  and  the  amount  computed  by  applying  the  federal
            statutory tax rate of 34% to loss before income taxes are as follows
            for 1999:

            Tax benefit at U.S. Statutory rates                      $1,686,000
            State income tax benefit                                   278,000
            Change in valuation allowance                          ( 1,964,000)
            --------------------------------------------------------------------

            Income tax benefit                                       $       -
            --------------------------------------------------------------------

            At  December  31,  1999 the  Company  had  deferred  tax  assets  of
            $1,964,000,  principally  comprised  of net  operating  losses.  The
            deferred tax assets were offset by a valuation allowance in the same
            amount.  Deferred  tax  assets,  net of a valuation  allowance,  are
            recorded  when  management  believes it is more likely than not that
            tax benefits will be realized.

            The  Company  has  net   operating   loss   carryforwards   totaling
            approximately $5,260,000, expiring in 2019.

NOTE 14.      STOCK OPTION PLANS

            In February  2000,  the Company  established a  Non-Qualified  Stock
            Option Plan under which  employees  and  non-employee  directors and
            advisors may be granted  options to purchase shares of the Company's
            common stock,  at a price to be determined by a two or more director
            committee,  which can not be less than the common  stock fair market
            value at the date of grant.  The Plan  authorizes the issuance of up
            to 1,500,000  shares of the Company's  common stock. At December 31,
            1999,  no options had been granted  under this Plan.  Subsequent  to
            December 31, 1999,  options to purchase  500,000 shares were granted
            to the CEO, in connection with his employment agreement.

            During 1999, the Company established an Incentive Stock Option plan,
            authorizing  the  issuance of options to  purchase  up to  1,500,000
            shares of the Company's  common stock to employees and  non-employee
            directors and advisors.  As of December 31, 1999 no options had been
            granted in connection with this plan.

            The  Company  has a Stock  Bonus  Plan,  under  which the  Company's
            employees,  directors,  officer  and  consultants  or  advisors  are
            eligible to receive a grant of the Company's common stock shares. At
            December 31, 1999, 250,000 shares of common stock were authorized in
            connection with this Plan and none had been granted.

              During  1999,  the Company  granted  options to  purchase  100,000
         shares of common stock in connection with modification of debt.





- --------------------------------------------------------------------------------
NOTE 14.    STOCK OPTION PLANS (Continued)
- --------------------------------------------------------------------------------

              Statement of Financial  Accounting  Standards No. 123  "Accounting
         for Stock-based Compensation," ("SFAS No. 123") requires the Company to
         record stock options granted to non-employees at fair value on the date
         of grant. The Company  estimated the fair value of each stock option by
         using the Black Scholes  pricing model with the following  assumptions:
         expected  life of the  options  of 13  months;  volatility  of 20%;  no
         dividends; and a risk free interest rate of 6.00%.

              A summary of the  Company's  stock  option  activity,  and related
         information for the year ended December 31, 1999 is as follows:

                                                                     Weighted
                                                        # of         Average
                                                      Options     Exercise Price
            --------------------------------------------------------------------

            Outstanding January 1, 1999                         -      $       -

               Granted                                    100,000           2.00
               Exercised                                        -              -
               Forfeited                                        -              -
            --------------------------------------------------------------------

            Outstanding and exercisable December 31,
            1999                                          100,000      $    2.00
            --------------------------------------------------------------------

              The  weighted-average  fair value of options  granted during 1999,
         using the Black Scholes pricing model calculation was $.88 per option.

              The exercise price for options outstanding as of December 31, 1999
         was $2.00. The remaining  contractual life of these options at December
         31, 1999 was 10 months.

NOTE 15.      COMMITMENTS AND CONTINGENCIES

            Employment Agreements

            The Company  entered  into  employment  agreements  with certain key
            employees, effective October 1998 and February 2000.

            The  agreements  provide for,  among other  things,  minimum  annual
            salaries,  performance  bonuses based on meeting projected sales and
            issuance of common stock to certain employees.  In addition, the CEO
            received stock options.

            Future annual minimum payments under these employment agreements are
as follows:

            2000                                                       $ 688,344
            2001                                                         351,750
            2002                                                         351,750
            --------------------------------------------------------------------

                                                                      $1,391,844
            --------------------------------------------------------------------






- --------------------------------------------------------------------------------
NOTE 15.    COMMITMENTS AND CONTINGENCIES (Continued)
- --------------------------------------------------------------------------------

            Leases

            The Company  leases its office  facilities  under a  non-cancellable
            operating  lease  agreement  expiring in 2000.  The  minimum  rental
            commitment under this lease for year 2000 is $10,989.

            Total rent expense amounted to $15,141 and $11,199 in 1999 and 1998,
            respectively.

            Commitments

         Under a purchase agreement with a certain manufacturer,  the Company is
         committed to minimum annual purchases of approximately  $940,000.  This
         amount would  represent  approximately  400,000 cases of coffee product
         per year.  Management  expects  production  to  surpass  this  minimum,
         however, there can be no assurance this minimum will be met.

            Contingencies

         The Company is involved in various  claims and legal  proceedings  of a
         nature considered normal to its business. The Company believes that the
         results of these claims will not have a material  adverse effect on the
         Company's financial condition.

         In connection with the Second Private Placement,  the Company agreed to
         file a registration  statement covering the shares of common stock sold
         under  the   Private   Placement.   The  Company  has  not  filed  such
         registration statement.  The extent of the Company's liability, if any,
         can not be determined at this time.

NOTE 16.      SUBSEQUENT EVENTS

            On January 11, 2000, the Company  granted options to purchase common
            stock to certain consultants as follows:

                                          Shares         Option       Expiration
                                         Issuable    Exercise Price      Date
            --------------------------------------------------------------------

            Individual Consultant          12,500     $     3.50         1-3-02
            Third Consultant               20,000           3.50         1-3-02
            Fourth Consultant              20,000           3.50         1-3-02

            Effective  February 2, 2000 the Company  entered  into an  agreement
            with  a  public  relations  firm  (PR  Consultant)  whereby  the  PR
            Consultant will establish a financial public  relations  methodology
            to promote  awareness  of the Company in the  investment  community,
            assist the Company in the  implementation  of their  business  plan,
            conduct tele-marketing, assist with press releases and perform other
            public  relations  services.  The term of the agreement is 12 months
            and  provides  for  payments  of  $15,000  per month and  options to
            purchase  200,000  shares of common  stock at  exercise  prices from
            $7.00 to $10.00 per share.





NOTE 17.      SIGNIFICANT FOURTH QUARTER ADJUSTMENTS

            During the fourth  quarter  the  Company  made  certain  adjustments
            deemed to be material to the results of the quarter,  including  the
            following:

            The Company charged approximately $1,470,000 to operations relating
            to promotional and advertising expenses.

            The Company charged approximately $152,000 to operations relating to
            professional and consulting fees.

            The Company charged approximately $611,000 to operations relating to
            interest expense and financing fees.

            The Company reversed sales of approximately $1,000,000 which were
            recorded in the third quarter.






- --------------------------------------------------------------------------------

                            EAST COAST BEVERAGE CORP.
                         CONDENSED FINANCIAL STATEMENTS
                               SEPTEMBER 30, 2000

- --------------------------------------------------------------------------------





C O N T E N T S
                                                                       Page
- --------------------------------------------------------------------------------

CONDENSED FINANCIAL STATEMENTS

      Balance Sheets                                                    2

      Statements of Operations                                          3

      Statements of Cash Flows                                          4

      Notes to Condensed Financial Statements                         5 - 7









EAST COAST BEVERAGE CORP.
- --------------------------------------------------------------------------------
CONDENSED BALANCE SHEETS
SEPTEMBER 30, 2000 AND DECEMBER 31, 1999

                                               September 30, 2000    December
ASSETS                                           (Unaudited)         31, 1999
- --------------------------------------------------------------------------------

CURRENT ASSETS
   Cash and equivalents                              $53,450         $115,364
   Accounts receivable, net                        1,825,538          109,689
   Inventories                                     1,446,486        2,018,573
   Prepaid mold fee                                  101,148          118,866
   Prepaid expenses and other current assets         207,671          154,179
- --------------------------------------------------------------------------------
      Total current assets                         3,634,293        2,516,671

PROPERTY AND EQUIPMENT, net of accumulated
   depreciation of $287,825 and $122,545,
   respectively                                      720,719          679,321
- --------------------------------------------------------------------------------

   TOTAL ASSETS                                   $4,355,012       $3,195,992
- --------------------------------------------------------------------------------

LIABILITIES AND STOCKHOLDERS' EQUITY
- --------------------------------------------------------------------------------

CURRENT LIABILITIES
   Accounts payable                               $2,584,371       $1,746,109
   Accrued expenses                                  996,948          209,139
   Notes payable - current portion                   450,000          525,000
   Due to stockholder - current portion              538,230          765,516
- --------------------------------------------------------------------------------
      Total current liabilities                    4,569,549        3,245,764
- --------------------------------------------------------------------------------

LONG-TERM DEBT
   7Notes payable                                          -          650,000
   Due to stockholder                                      -        1,750,000
- --------------------------------------------------------------------------------
      Total long-term debt                                 -        2,400,000
- --------------------------------------------------------------------------------

MANDATORILY REDEEMABLE PREFERRED STOCK             1,371,000                -
- --------------------------------------------------------------------------------

STOCKHOLDERS' EQUITY (DEFICIENCY IN ASSETS)
   Common stock, par value $.0001 per
      share; 100,000,000 shares authorized;
      9,221,592 and 6,348,975 issued and
      outstanding                                        922              635
   Additional paid in capital                     10,795,591        3,589,870
   Prepaid consulting fees                         (630,030)                -
   Accumulated deficit                          (11,752,020)      (6,040,277)
- --------------------------------------------------------------------------------
   Total stockholders' equity (deficiency
   in assets)                                    (1,585,537)      (2,449,772)
- --------------------------------------------------------------------------------

   TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY
      (DEFICIENCY IN ASSETS)                      $4,355,012       $3,195,992
- --------------------------------------------------------------------------------

                       See accompanying notes - unaudited







EAST COAST BEVERAGE CORP.
- --------------------------------------------------------------------------------
CONDENSED STATEMENTS OF OPERATIONS
FOR THE THREE AND NINE MONTHS ENDED SEPTEMBER 30, 2000 AND 1999


                                                                      


                                          Nine Months Ended         Three Months Ended
                                      -------------------------- --------------------------
                                        September    September    September    September
                                         30, 2000     30, 1999     30, 2000     30, 1999
                                       (Unaudited)  (Unaudited)  (Unaudited)  (Unaudited)
- -------------------------------------------------------------------------------------------

SALES                                  $5,977,291   $3,811,740     $426,024     $895,945

COST OF GOODS SOLD                      4,218,829    2,786,300      377,174      684,535
- -------------------------------------------------------------------------------------------

GROSS PROFIT                            1,758,462    1,025,440       48,850      211,410
- -------------------------------------------------------------------------------------------

SELLING, GENERAL AND ADMINISTRATIVE
  EXPENSES
  Provision for bad debts                 500,000            -      500,000            -
  Depreciation                            163,748       72,015       59,509       39,449
  Freight                                 606,899      381,127       41,221      103,772
  General and administrative expense    1,329,500    1,009,437      584,835      473,307
  Professional fees and consulting        461,619      347,095      118,438      192,057
  Promotion and advertising             3,091,486    1,712,283      689,902      749,258
  Selling expenses                      1,225,066      407,529      423,807      133,901
- -------------------------------------------------------------------------------------------
   Total selling, general and
  administrative expenses               7,378,318    3,929,486    2,417,712    1,691,744
- -------------------------------------------------------------------------------------------

LOSS FROM OPERATIONS                   (5,619,856)  (2,904,046)  (2,368,862)  (1,480,334)

INTEREST EXPENSE AND FINANCING FEES      (91,887)    (574,888)     (28,417)    (432,489)
- -------------------------------------------------------------------------------------------

NET LOSS                               ($5,711,743) ($3,478,934) ($2,397,279) ($1,912,823)
- -------------------------------------------------------------------------------------------

Weighted Average Number of Common
  Shares Outstanding                    7,838,957    3,789,248    8,996,592    4,807,954
- -------------------------------------------------------------------------------------------

Net loss per share - basic and diluted    ($0.73)      ($0.92)      ($0.27)      ($0.40)
- -------------------------------------------------------------------------------------------



                       See accompanying notes - unaudited




EAST COAST BEVERAGE CORP.
CONDENSED STATEMENTS OF CASH FLOWS
- --------------------------------------------------------------------------------
FOR THE NINE MONTHS ENDED SEPTEMBER 30, 2000 AND 1999

                                                September 30,    September 30,
                                                     2000            1999
                                                 (Unaudited)      (Unaudited)
- --------------------------------------------------------------------------------

CASH FLOWS FROM OPERATING ACTIVITIES:
   Net
   loss                                         ($5,711,743)    ($3,478,934)
- --------------------------------------------------------------------------------
   Adjustments to reconcile net loss to net
   cash
     used in operating activities:
     Provision for bad debts                         500,000               -
     Depreciation                                    163,748          72,015
     Stock options issued for services                15,570               -
     Stock options issued for financing costs          9,962               -
     Changes in assets and liabilities:
        Accounts receivable                      (2,215,849)       (931,404)
        Inventories                                  572,087       (202,344)
        Prepaid assets and other current
        assets                                      (35,774)       (101,146)
        Bank overdraft                                     -        (44,386)
        Accounts payable and accrued expenses      1,791,146         775,222
- --------------------------------------------------------------------------------
          Total adjustments                          800,890       (432,043)
- --------------------------------------------------------------------------------
          Net cash used in operating
          activities                             (4,910,853)     (3,910,977)
- --------------------------------------------------------------------------------

CASH FLOWS FROM INVESTING ACTIVITIES:
   Loans to employees                                      -        (19,800)
   Capital expenditures                            (205,146)       (534,331)
- --------------------------------------------------------------------------------
          Net cash used in investing               (205,146)       (554,131)
          activities
- --------------------------------------------------------------------------------

CASH FLOWS FROM FINANCING ACTIVITIES:
   Net borrowings from stockholder                   473,964       1,440,722
   Net borrowings from (repayments on) notes
   payable                                          (75,000)       1,877,500
   Net proceeds from issuance of common stock      3,284,121       1,144,401
   Proceeds from issuance of mandatorily
   redeemable preferred stock                      1,371,000               -
- --------------------------------------------------------------------------------
          Net cash provided by financing
          activities                               5,054,085       4,462,623
- --------------------------------------------------------------------------------

NET DECREASE IN CASH AND EQUIVALENTS                (61,914)         (2,485)

CASH AND EQUIVALENTS - BEGINNING                    115,364           2,485
- --------------------------------------------------------------------------------

CASH AND EQUIVALENTS - ENDING                      $  53,450           $   -
- --------------------------------------------------------------------------------
Supplemental Disclosures:
- --------------------------------------------------------------------------------
   Interest paid                                    $116,009        $153,766
- --------------------------------------------------------------------------------
Non-Cash Financing Activities:
- --------------------------------------------------------------------------------
   Conversion of debt to common stock -
   related parties                                  $650,000          $    -
- --------------------------------------------------------------------------------
   Conversion of debt to common stock -
   stockholder                                    $2,450,000          $    -
- --------------------------------------------------------------------------------
   Conversion of accrued interest payable to
   common stock                                     $213,802          $    -
- --------------------------------------------------------------------------------

                       See accompanying notes - unaudited




                                        6
EAST COAST BEVERAGE CORP.
NOTES TO CONDENSED FINANCIAL STATEMENTS (UNAUDITED)
- --------------------------------------------------------------------------------
NOTE 1.    BASIS OF PRESENTATION

           The accompanying  unaudited condensed financial  statements have been
           prepared in accordance with generally accepted accounting  principles
           for interim  financial  information and with the instructions to Form
           10-QSB.  Accordingly,  they do not include all of the information and
           footnotes  required by generally accepted  accounting  principles for
           complete  financial  statements.  In the opinion of  management,  all
           adjustments  considered  necessary for a fair  presentation have been
           included  and  such  adjustments  are of a normal  recurring  nature.
           Operating  results for the three and nine months ended  September 30,
           2000  are not  necessarily  indicative  of the  results  that  may be
           expected for the year ending December 31, 2000.

           The  financial  data at  December  31, 1999 is derived  from  audited
           financial  statements of the Company which are included  elsewhere in
           this prospectus.

NOTE 2.    SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

           Use of Estimates

           The preparation of financial  statements in conformity with generally
           accepted accounting  principles requires management to make estimates
           and  assumptions  that  affect  the  reported  amounts  of assets and
           liabilities  and disclosure of contingent  assets and  liabilities at
           the date of the  financial  statements  and the  reported  amounts of
           revenues and expenses  during the reporting  period.  Actual  results
           could differ from those estimates.

           Net Loss Per Share

           The Company applies Statement of Financial  Accounting  Standards No.
           128,  "Earnings Per Share" (FAS 128).  Net loss per share is computed
           by dividing net loss by the weighted  average number of common shares
           outstanding   during  the   reported   periods.   Outstanding   stock
           equivalents  were not  considered in the  calculation as their effect
           would have been anti-dilutive.

NOTE 3.    GOING CONCERN UNCERTAINTIES

           The Company has sustained  substantial  operating losses and negative
           cash  flows  from  operations  since  inception.  In the  absence  of
           achieving   profitable   operations  and  positive  cash  flows  from
           operations  or obtaining  additional  debt or equity  financing,  the
           Company may have difficulty meeting current obligations.

           In view of  these  matters,  realization  of a major  portion  of the
           assets in the accompanying  balance sheet is dependent upon continued
           operations  of the  Company,  which  in turn is  dependent  upon  the
           Company's  ability  to meet  its  financial  obligations.  Management
           believes that actions  presently  being taken provide the opportunity
           for the Company to continue as a going concern.






NOTE 4.   CONCENTRATIONS

          As of September 30, 2000,  approximately 32% of the Company's accounts
          receivable  were from a related party.  Sales to the related party for
          the nine months ended September 30, 2000 represented approximately 26%
          of total sales.

          Individual  sales for the nine  months  ended  September  30,  2000 in
          excess  of 10% of net  sales  to  unaffiliated  customers  represented
          approximately $1,391,000.

              Individual gross accounts receivable balance at September 30, 2000
         in excess of 10% of gross accounts receivable are as follows:

           Customer A                       $1,287,924
           Customer B                          574,540
                                           -----------

                                            $1,862,464
NOTE 5.STOCK OPTIONS

           The Company  adopted the  disclosure-only  provisions of Statement of
           Financial  Accounting  Standards No. 123, "Accounting for Stock-Based
           Compensation,"  ("SFAS  123") in 1997.  The  Company  has  elected to
           continue   using   Accounting   Principles   Board  Opinion  No.  25,
           "Accounting for Stock Issued to Employees" in accounting for employee
           stock options. Accordingly, no compensation expense has been recorded
           for  options  granted  to  employees  during  the nine  months  ended
           September  30,  2000 as the  exercise  price was not below the market
           value of the underlying stock at the date of grant.

NOTE 6.    PRIVATE PLACEMENT AGREEMENT

           In September  2000, the Company  entered into an agreement with Solid
           ISG Capital  Markets,  LLC (Solid ISG) to be an  exclusive  placement
           agent in connection with "bridge"  financing of two year 10% Callable
           Straight  Preferred  Stock with a minimum of $1 million and a maximum
           of $3 million.  As exclusive placement agent, Solid ISG will provide,
           on a best efforts  basis,  services  necessary to assist in privately
           placing these  securities with  prospective  investors.  Solid ISG is
           under no  obligations  to purchase  securities for its own account or
           the accounts of its customers. Solid ISG's compensation for acting as
           placement  agent  consists  of a  placement  fee  equal to 10% of the
           aggregate  principal  amount  sold,  warrants to purchase  10% of the
           securities  sold and  reimbursement  of all necessary and  reasonable
           out-of-pocket expenses incurred in connection with this agreement. As
           of  September  30,  2000,  the Company  had  received  $1,371,000  in
           connection with this agreement. Approximately $145,000 of commissions
           and legal expenses was recorded in connection with this transaction.






NOTE 7.    SUBSEQUENT EVENTS

           On November 3, 2000 the Company  entered into an agreement to acquire
           all of the issued and outstanding  common stock of Star Talk Holdings
           Inc.  (STH),  in exchange  for  8,900,000 of the  Company's  Series B
           Preferred Stock. STH owns 73% of Star Talk Inc., a company engaged in
           the sale of prepaid phone cards and long distance telephone time.

           On  December  22,  2000  the  Company,  StarTalk  Holdings,  and  the
           shareholders   of   StarTalk   Holdings,   agreed  to  rescind   this
           acquisition.  In connection  with the rescission of its  acquisition,
           Jack Namer,  who was appointed the Company's Chief Executive  Officer
           and a Director in  November  2000,  resigned  his  position  with the
           Company.  John  Calebrese  resumed his position as a director and the
           Company's  Chief  Executive  Officer.  In January 2001 Mr.  Calebrese
           resigned as a director and as the Company's Chief  Executive  Officer
           and became a consultant to the Company.  Following the resignation of
           Mr.  Calebrese,  Alex Garabedian  became a director and the Company's
           new Chief Executive Officer.











                                     PART II

                     Information Not Required in Prospectus

Item 24.  Indemnification  of Officers  and  Directors.

     The Colorado Business Corporation Act and the Company's Bylaws provide that
the Company may indemnify any and all of its officers,  directors,  employees or
agents or former  officers,  directors,  employees or agents,  against  expenses
actually and necessarily incurred by them, in connection with the defense of any
legal proceeding or threatened legal  proceeding,  except as to matters in which
such persons shall be determined to not have acted in good faith and in the best
interest of the Company.

Item 25. Other Expenses of Issuance and Distribution.
         -------------------------------------------

         SEC Filing Fee                                         $ 3,668
         NASD Filing Fee                                             --
         Blue Sky Fees and Expenses                               2,000
         Printing and Engraving Expenses                            500
         Legal Fees and Expenses                                 25,000
         Accounting Fees and Expenses                             5,000
         Miscellaneous Expenses                                   3,832
                                                               --------

         TOTAL                                                  $40,000
                                                                =======

         All expenses other than the S.E.C. and NASD filing fees are estimated.

Item 26. Recent Sales of Unregistered Securities.
         ---------------------------------------

         The  following  information  sets forth all  securities  of the Company
which have been sold during the past three years and which  securities  were not
registered  under the Securities Act of 1933, as amended.  All historical  share
data has been  adjusted  to  reflect  a  8.194595-for-one  reverse  split of the
Company's  common  stock,  which was approved by the Company's  shareholders  on
February 22, 2000.

   A. In November 1998 the Company  issued 706,258 shares of common stock to the
former shareholders of USA Service Systems,  Inc. (28 in number) in exchange for
all of the issued and outstanding shares of USA Service Systems, Inc. A total of
333,659 shares were subsequently returned to the Company for cancellation.

   B. In August 1999 the Company issued  5,040,000 shares of its common stock to
the former  shareholders  (fourteen in number) of East Coast  Beverage  Corp., a
Florida  corporation in exchange for all of the issued and outstanding shares of
East Coast Beverage Corp.




   C. Between  September 1999 and May 31, 2000 the Company sold 2,233,832 shares
of its common  stock to 91 persons (70 of whom are  accredited  investors)  at a
price of $2.75 per share.

      Between  July 18, 2000 and  September  20,  2000 the  Company  sold 14,010
shares of its Series A Preferred  Stock and 420,300  warrants to various private
investors.  Each warrant allows the holders to purchase one additional  share of
the  Company's  common stock at a price of $10.00 per share at any time prior to
October 12, 2005.

      Between  October 31, 2000 and  December  31, 2000 the Company sold 519,556
shares of its common stock to a group of private  investors at a price of $1.125
per share.  In January 2001 the Company sold 171,429  shares of its common stock
to one investor at a price of $0.875 per share.

   D. The Company has also sold shares of common stock to the following persons:

                                     Number
Name                   Date         of Shares         Consideration

Arnold Rosen        09/01/99         34,000           Consulting Services
Arnold Rosen        10/20/99         15,000           Extension of Maturity
                                                      of loan

John Calebrese      01/10/00        694,973           Payment of loan
Rayguard Enterprises01/10/00        190,000           Conversion of loan
Arnold Rosen        01/11/00        126,192           Conversion of loan
John Calebrese      05/15/00        255,000           Conversion of loan
Bruce Schames       05/25/00         10,000           Services rendered
John Calebrese      12/22/00        300,000           Conversion of loan
FPI, Inc.           12/22/00      1,100,000           Services rendered
John Calebrese      12/29/00        750,000           Services rendered
John Calebrese      12/29/00         50,000           Services rendered
Edith Osman         12/29/00         50,000           Services rendered
Mel Leiner          12/29/00         75,000           Services rendered
Darren Marks        12/29/00         75,000           Services rendered

   The sales of the Company's  common stock referred to in Sections A and D were
exempt  from  Registration  pursuant to Section 4 (2) of the  Securities  Act of
1933. The shares of common stock were acquired for investment  purposes only and
without a view to  distribution.  All of the persons who  acquired  these shares
were fully informed and advised about matters concerning the Company,  including
its  business,  financial  affairs  and other  matters.  The  purchasers  of the
Company's  common stock  acquired the  securities  for their own  accounts.  The
certificates  evidencing  the shares of common stock will bear  legends  stating
that the shares  represented  by the  certificates  may not be offered,  sold or
transferred other than pursuant to an effective registration statement under the
Securities   Act  of  1933,  or  pursuant  to  an  applicable   exemption   from
registration.  The shares of common  stock  referred  to in Sections A and D are
"restricted"  securities as defined in Rule 144 of the  Securities  and Exchange
Commission.




   The sales of the Company's  common stock referred to in Sections B and C were
exempt from  registration  pursuant to Rule 506 of the  Securities  and Exchange
Commission. The shares of the common stock were acquired for investment purposes
only and without a view to  distribution.  The persons who acquired these shares
were fully informed and advised about matters concerning the Company,  including
its  business,  financial  affairs  and other  matters.  The  purchasers  of the
Company's  common stock  acquired the  securities  for their own  accounts.  The
certificates  evidencing the common these shares will bear legends  stating that
they may not be offered, sold or transferred other that pursuant to an effective
registration  statement  under the  Securities  Act of 1933,  or  pursuant to an
applicable  exemption from registration.  The shares of common stock referred to
in Sections B and C are  "restricted"  securities  as defined in Rule 144 of the
Securities and Exchange Commission.

Item 27. Exhibits

         Exhibits                                        Page Number

1        Underwriting Agreement                                 N/A
                                                      --------------------

2.       Share Exchange Agreement between USA
         Service Systems, Inc. and East Coast
         Beverage Corp.                                           *
                                                         -----------------

3.1      Articles of Incorporation,                               *
                                                      ------------------------
         as restated and amended

3.2      Bylaws                                                   *
                                                      ------------------------

4.1      Incentive Stock Option Plan                              *
                                                      ------------------------

4.2      Non-Qualified Stock Option Plan                          *
                                                      ------------------------

4.3      Stock Bonus Plan                                         *
                                                      ------------------------

5.       Opinion of Counsel
                                                      -------------------------

10       Employment Agreements                                    *
                                                      ------------------------

23.1     Consent of Attorneys
                                                      -------------------------

23.2     Consent of Accountants                                   *
                                                      ------------------------

24.      Power of Attorney                            Included as part of the
                                                      Signature Page

*  Incorporated  by reference to the same exhibit filed as part of the Company's
   registration statement on Form SB-2 (Commission File # 333-31188).






Item 28. Undertakings.
         ------------

         The undersigned Registrant hereby undertakes:

         (1) To file, during any period in which offers or sales are being made,
a post-effective amendment to this Registration Statement.

     (i)  To  include  any  Prospectus  required  by  Section  l0(a)(3)  of  the
Securities Act of l933;

              (ii) To  reflect  in the  Prospectus  any facts or events  arising
after the  effective  date of the  Registration  Statement  (or the most  recent
post-effective  amendment  thereof)  which,  individually  or in the  aggregate,
represent a fundamental  change in the information set forth in the Registration
Statement;

(iii)  To  include  any  material  information  with  respect  to  the  plan  of
distribution  not  previously  disclosed  in the  Registration  Statement or any
material change to such  information in the  Registration  Statement,  including
(but not limited to) any addition or deletion of a managing underwriter.

         (2) That,  for the  purpose  of  determining  any  liability  under the
Securities Act of l933, each such post-effective amendment shall be deemed to be
a new registration statement relating to the securities offered therein, and the
offering of such  securities at that time shall be deemed to be the initial bona
fide offering thereof.

         (3) To remove from registration by means of a post-effective  amendment
any of the securities being registered which remain unsold at the termination of
the offering.

         (4) To provide  to the  Underwriter  at the  closing  specified  in the
underwriting agreement certificates in such denominations and registered in such
names  as  required  by the  Underwriter  to  permit  prompt  delivery  to  each
purchaser.

         (5)  Insofar  as  indemnification  for  liabilities  arising  under the
Securities Act of l933 may be permitted to directors,  officers and  controlling
persons of the  Registrant,  the Registrant has been advised that in the opinion
of the Securities and Exchange Commission such indemnification is against public
policy as expressed in the Act and is,  therefore,  unenforceable.  In the event
that a claim  for  indemnification  against  such  liabilities  (other  than the
payment by the Registrant of expenses incurred or paid by a director, officer or
controlling  person of the Registrant in the  successful  defense of any action,
suit or proceeding) is asserted by such director,  officer or controlling person
in connection with the securities being registered,  the Registrant will, unless
in the  opinion  of its  counsel  the matter  has been  settled  by  controlling
precedent, submit to a court of appropriate jurisdiction the question of whether
such  indemnification by it is against public policy as expressed in the Act and
will be governed by the final adjudication of such issue.






                                POWER OF ATTORNEY

         The  registrant  and each person whose  signature  appears below hereby
authorizes the agent for service named in this Registration Statement, with full
power to act alone,  to file one or more  amendments  (including  post-effective
amendments)  to this  Registration  Statement,  which  amendments  may make such
changes  in  this  Registration  Statement  as  such  agent  for  service  deems
appropriate,  and the Registrant and each such person hereby appoints such agent
for service as attorney-in-fact, with full power to act alone, to execute in the
name and in behalf of the  Registrant and any such person,  individually  and in
each capacity stated below, any such amendments to this Registration Statement.

                                   SIGNATURES

         Pursuant  to the  requirements  of the  Securities  Act  of  l933,  the
Registrant  has duly  caused  this  Registration  Statement  to be signed on its
behalf by the undersigned, thereunto duly authorized, in Coral Springs, Florida,
on the 7th day of February, 2001.

                                  EAST COAST BEVERAGE CORP.


                                  By: /s/ Alex Garabedian
                                      ---------------------------------
                                      Alex Garabedian, Chief Executive Officer

                                  By: /s/ Bruce Schames
                                      ---------------------------------
                                      Bruce Schames, Principal Financial Officer
                                      and Chief Accounting Officer

         Pursuant  to the  requirements  of the  Securities  Act of  l933,  this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated.

Signature                            Title                    Date

 /s/ Alex Garabedian
- -------------------------
Alex Garabedian                     Director              February 7, 2001


 /s/ Edith G. Osman
- -------------------------
Edith G. Osman                      Director              February 7, 2001