EXHIBIT 10.1






                                 EXCHANGE OPTION

     This  Agreement  is made  as of  February  24,  2014  by and  between  Erin
Phillips,  Shawn Phillips and Strainwise,  Inc. (the "Company") to establish the
terms and  conditions  by which the  Company  will  have the  option to  acquire
medical and recreational marijuana stores owned by Erin or Shawn Phillips.

     1. Erin Phillips and Shawn Phillips (the "Phillips") do, by this Agreement,
grant  the  Company  the  option  ("Exchange  Option")  to  acquire  medical  or
recreational  marijuana  stores (the  "Captive  Stores") now owned,  or that may
become  owned,  by the  Phillips  in the  future.  The  Exchange  Option  may be
exercised  by the Company  anytime  within six months from the date that laws or
regulations permit the Company to own all or a part of the Captive Stores.

     2. Upon the exercise of the Exchange Option, the Phillips will be obligated
to exchange the Captive Stores (or such percentage interest in the Captive Store
that the Company can legally  acquire) for shares of the Company's  common stock
(the "Exchange Shares").

     3. The number of the Exchange  Shares to be issued to the Phillips  will be
determined by the following formula:

      5 x A x B
      ---------
          C

  Where:

     A = the combined EBITDA of the Captive Stores for the immediately
         preceding twelve (12) month period from the date the Exchange Option is
         exercised.

     B = The percentage in the Captive Stores that can be acquired by the
C        ompany.

     C = the average closing price on the Pink Sheets, OTC Bulletin Board,
         NASDAQ Markets, or NYSE/MKT for the ninety (90) days preceding the date
         the Exchange Option is exercised;

Combined  EBITDA  will  be  determined  using  generally   accepted   accounting
principles, consistently applied.

     4.  Notwithstanding  the  above,  the  number of  Exchange  Shares  will be
reduced, if necessary, such that, following the issuance of the Exchange Shares,
the total number of shares of the Company's  common stock owned by the Phillips,
together  with any shares  issuable  upon the exercise of any option or warrants
held  by the  Phillips,  or any  shares  issuable  upon  the  conversion  of any
securities  owned  by the  Phillips,  will  not  exceed  85%  of  the  Company's
outstanding shares of common stock.

     5.  Any  advances  to the  Phillips  and/or  accounts  receivable  from the
Phillips,  or any  distributions to them in excess of the capital account of any
Captive  Store  at the  time of the  completion  of the  exchange,  will  (i) be
personally  guaranteed by both Shawn and Erin Phillips,  (ii) will be payable 36

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months from the date of the completion of the Mandatory Exchange, and (iii) will
bear interest, to be adjusted monthly, at the LIBOR rate plus 3%.

     6. If the Exchange Option is exercised,  the following is an example of the
number of Exchange Shares to be issued to the Phillips, assuming the Company can
legally acquire a 50% interest in the Captive Stores:

     o    Combined EBITDA for the immediately preceding twelve (12) month period
          - $80,000,000;

     o    Fifty   percent  of  the  combined   EBITDA  -  $80,000,000  X  50%  =
          $40,000,000;

     o    Combined EBITDA multiplied by 5 times - 40,000,000 X 5 = 200,000,000;

     o    Average  market price for the preceding  ninety (90) day period - $20;
          and

     o    Number of Exchange Shares to be issues to Phillips - 10,000,000

     7. The parties  understand that the Captive Stores may not be owned equally
by Erin and Shawn Phillips. In such a case:

     o    the Exchange  Shares to be issued to Erin  Phillips will be based upon
          the  percentage of the combined  EBITDA of the Captive  Stores owed by
          Erin Phillips; and

     o    the Exchange  Shares to be issued to Shawn Phillips will be based upon
          the  percentage of the combined  EBITDA of the Captive  Stores owed by
          Shawn Phillips

     8. The Exchange Shares will be "restricted shares", as that term is defined
in Rule 144 of the Securities Exchange  Commission.  At the option of the holder
of the  Exchange  Shares,  the  Exchange  Shares  will be  included in the first
registration  statement  filed by the Company with the  Securities  and Exchange
Commission  following  the  exercise  of  the  Exchange  Option,  excluding  any
registration  statement on Form S-4,  S-8, or any other  inapplicable  form (the
"piggy-back" registration rights). Notwithstanding the above, the underwriter of
any public offering conducted by the Company may limit the Exchange Shares which
may be sold due to market conditions.

     9. No  shareholder  of the Company will be granted  piggyback  registration
rights  superior  to those of the  Exchange  Shares.  The  Company  will pay all
registration  expenses (exclusive of underwriting  discounts and commissions and
special  counsel to the Phillips).  The  registration  rights may be transferred
provided that the Company (i) is given prior written  notice;  (ii) the transfer
is in  connection  with a  transfer  of not less  than  1,000,000  shares of the
Company's common stock; and (iii) the transfer is to no more than three persons.

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     10. Any disputes, claims or controversies concerning this Agreement will be
settled by binding arbitration in Denver,  Colorado in accordance with the rules
of the American Arbitration Association.

     11. All notices  required  or  permitted  to be given under this  Agreement
shall be in writing and shall be  delivered  by hand or mailed by United  States
mail,  registered or  certified,  return  receipt  requested,  postage  prepaid,
addressed as follows:

      In case of notice to the Company:

             Strainwise, Inc.
             1350 Independence St., Suite 300
             Lakewood, CO  80125

      In case of notice to the Phillips:

             8468 Lewis Ct
             Arvada, CO 80005

     The address of either party hereto may be changed by written  notice to the
other party hereto given in the manner hereinabove  described.  All such notices
shall be deemed to have been given when delivered or mailed as aforesaid.

     12. This Agreement contains the entire Agreement and understanding  between
the parties  hereto,  and  supersedes  all prior  agreements  or  understandings
between  the  parties.  No  representations  were made or relied  upon by either
party,  other than those that are  expressly  set forth.  The  section  headings
throughout  this Agreement are for  convenience and reference only, and shall in
no way be deemed to define,  limit,  or add to the meaning of any  provision  of
this  Agreement.  This  Agreement and any provision  hereof,  may not be waived,
changed,  modified,  or discharged  orally,  but only by an agreement in writing
signed  by  the  party  against  whom   enforcement   of  any  waiver,   change,
modification,  or discharge is sought.  Except as otherwise  expressly  provided
herein,  no waiver of any covenant,  condition,  or provision of this  Agreement
shall be deemed to have been made unless  expressly in writing and signed by the
party  against whom such waiver is charged;  and (i) the failure of any party to
insist in any one or more cases upon the  performance of any of the  provisions,
covenants,  or  conditions  of this  Agreement or to exercise any option  herein
contained shall not be construed as a waiver or relinquishment for the future of
any  such  provisions,   convenants,  or  conditions,  (ii)  the  acceptance  of
performance  of  anything  required  by  this  Agreement  to be  performed  with
knowledge of the breach or failure of a covenant, condition, or provision hereof
shall not be deemed a waiver of such breach or  failure,  and (iii) no waiver by
any party of one breach by another  party  shall be  construed  as a waiver with
respect to any other or subsequent breach.  This Agreement shall inure to and be
binding upon the heirs,  executors,  personal  representatives,  successors  and
assigns  of  each  of  the  parties  to  this   Agreement.   The  invalidity  or
unenforceability  of any  provision  of this  Agreement  shall  not  affect  the
validity or enforceability of any other provisions of this Agreement which shall
continue in full force and effect  except for any such invalid or  unenforceable

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provision.  The  agreement  will be  governed by the laws of  Colorado,  without
giving effect to conflict of law rules.

      IN WITNESS WHEREOF, the parties hereto have executed this Agreement the
day and year first above written.

                                      STRAINWISE, INC.


                                       By: /s/ Shawn Phillips
                                           -----------------------------------
                                           Shawn Phillips, Chief Executive
                                           Officer



                                          /s/ Shawn Phillips
                                          ------------------------------------
                                          Shawn Phillips


                                          /s/ Erin Phillips
                                          ------------------------------------
                                          Erin Phillips
















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