SCHEDULE 14

                            SCHEDULE 14A INFORMATION
                      Proxy Statement Pursuant to Section 14(a) of the
                         Securities Exchange Act of 1934

                                 (Amendment #1)



Filed by the Registrant    [X]

Filed by Party other than the Registrant    [  ]

Check the appropriate box:

[X]   Preliminary Proxy Statement
[ ]   Confidential, for Use of the Commission Only (as permitted by Rule
      14a-6(e)(2))
[ ]   Definitive Proxy Statement
[ ]   Definitive Additional Materials
[ ]   Soliciting Material Pursuant to ss.240.14a-11(c) or ss.240.14a-12


                         THE PULSE BEVERAGE CORPORATION
                 ----------------------------------------------
                (Name of Registrant as Specified In Its Charter)


                    William T. Hart - Attorney for Registrant
                 ----------------------------------------------
                   (Name of Person(s) Filing Proxy Statement)


Payment of Filing Fee (Check the appropriate box):

[ ]  $500 per each party to the controversy pursuant to Exchange Act Rule
     14a-6(i)(3)

[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

    1) Title of each class of securities to which transaction applies:

         ----------------------------------------------------------------

    2) Aggregate number of securities to which transaction applies:

         ----------------------------------------------------------------

    3) Per unit price or other underlying value of transaction computed pursuant
to Exchange Act Rule 0-11:

         ----------------------------------------------------------------




                         THE PULSE BEVERAGE CORPORATION
                              11678 N. Huron Street
                              Northglenn, CO 80234
                                 (720) 382-5476

                    NOTICE OF SPECIAL MEETING OF SHAREHOLDERS

                            TO BE HELD JULY __, 2016

To the Shareholders:

     Notice is hereby given that a special  meeting of the  shareholders  of The
Pulse  Beverage  Corporation  (the  "Company")  will be held at 11678  N.  Huron
Street,  Northglenn,  CO 80234 on  ___________,  2016, at  __________.,  for the
following purposes:


   (1)   to approve an amendment to the Company's Articles of Incorporation such
that the Company would be authorized to issue up to 500,000,000 shares of common
stock.


    to transact such other business as may properly come before the meeting.


      ______, 2016 is the record date for the determination of shareholders
entitled to notice of and to vote at such meeting. Shareholders are entitled to
one vote for each share held. As of June 30, 2016 there were 70,674,979
outstanding shares of the Company's common stock.

July __, 2016                          THE PULSE BEVERAGE CORPORATION



                                       ___________________________
                                       Robert E. Yates
                                       Chief Executive Officer




      PLEASE INDICATE YOUR VOTING INSTRUCTIONS ON THE ATTACHED PROXY CARD,
                    AND SIGN, DATE AND RETURN THE PROXY CARD.

                    TO SAVE THE COST OF FURTHER SOLICITATION,
                              PLEASE VOTE PROMPTLY

                                       2



                         THE PULSE BEVERAGE CORPORATION
                              11678 N. Huron Street
                              Northglenn, CO 80234
                                 (720) 382-5476


                                 PROXY STATEMENT


     The accompanying  proxy is solicited by the Company's  directors for voting
at the special meeting of shareholders to be held on ____________,  2016, and at
any and all adjournments of such meeting. If the proxy is executed and returned,
it will be voted at the meeting in accordance with any  instructions,  and if no
specification  is made,  the proxy will be voted for the  proposals set forth in
the accompanying notice of the special meeting of shareholders. Shareholders who
execute  proxies may revoke  them at any time  before they are voted,  either by
writing to the  Company at the  address  shown above or in person at the time of
the meeting.  Additionally,  any later dated proxy will revoke a previous  proxy
from the same  shareholder.  This proxy  statement  was posted on the  Company's
website on or about _____________, 2016.

     There is one class of capital stock  outstanding,  that being common stock.
Provided a quorum consisting of a majority of the outstanding shares entitled to
vote is present at the meeting, the adoption of the only proposal to come before
the meeting will require the approval of  shareholders  owning a majority of the
Company's outstanding shares.

     Shares of the  Company's  common  stock  represented  by properly  executed
proxies  that  reflect  abstentions  or  "broker  non-votes"  will be counted as
present for  purposes  of  determining  the  presence of a quorum at the special
meeting.  "Broker  non-votes"  represent  shares  held  by  brokerage  firms  in
"street-name"  with  respect to which the broker has not  received  instructions
from the customer or otherwise  does not have  discretionary  voting  authority.
Abstentions and broker non-votes will not be counted as having voted against the
proposals to be considered at the meeting.

PRINCIPAL SHAREHOLDERS

     The following table lists, as of __________, 2016, the shareholdings of (i)
each person owning  beneficially  5% or more of the Company's  common stock (ii)
each officer and director of the Company and (iii) all officers and directors as
a group. Unless otherwise  indicated,  each owner has sole voting and investment
powers over his shares of common stock.

Name and Address                 Number of Shares     Percent of Class

Robert E. Yates                     4,211,333 (1)          5.99%
11580 Quivas Way
Westminster, CO 80234

                                       3



Name and Address                 Number of Shares     Percent of Class

Parley Sheya (1)                      613,333              0.82%
11678 N Huron St
Northglenn, CO 80234

All executive officers and          4,824,666               6.9%
directors as a group (2 persons)

(1)  Does not  include  common  stock  issuable  upon the  exercise of the stock
     options and warrants listed below.

                Shares issuable upon
                     exercise of          Exercise
Name            Options/Warrants (2)       Price        Expiration Date
----            --------------------      ---------     ---------------

Robert Yates         2,500,000              $0.10       December 31, 2020
Parley Sheya         2,500,000              $0.10       December 31, 2020
Parley Sheya            33,333              $0.45       March 5, 2017


(2)  Does not include stock options held by Kay Yates, who is the wife of Robert
     Yates.


PROPOSAL TO AMEND THE COMPANY'S  ARTICLES OF INCORPORATION SUCH THAT THE COMPANY
WOULD BE AUTHORIZED TO ISSUE UP TO 500,000,000 SHARES OF COMMON STOCK.

      The Company is presently authorized to issue 100,000,000 shares of common
stock. As of June 30, 2016, the Company had 70,674,979 outstanding shares of
common stock. In addition, the Company has options and warrants outstanding
which allow holders to purchase up to 17,814,997 shares of common stock.


      In the past, and due to its history of losses, the Company has relied upon
the proceeds from the private sales of its securities to meet its funding
requirements.

      The Company need to increase the number of its authorized shares of common
stock to allow the Company to raise additional capital through the sale of
common stock or securities convertible into common stock.


      Although the Company may be required to fund its operations through the
sale of its securities until significant revenues are generated from its
operations, as of July 7, 2016 the Company did not have any definitive
agreements, plans, proposals, or arrangements, or written otherwise, to issue
shares of its common stock.


     The Company is authorized to issue 1,000,000 shares of preferred stock. The
amendment to increase the authorized shares of common stock would not affect the
number of preferred  shares the Company is  authorized  to issue.

                                      4



     A copy of the proposed amendment to the Company's Articles of Incorporation
is attached.

                                     GENERAL

     The  cost  of   preparing,   printing  and  mailing  the  enclosed   proxy,
accompanying notice and proxy statement,  and all other costs in connection with
solicitation  of proxies will be paid by the Company  including  any  additional
solicitation made by letter,  telephone or telegraph.  Failure of a quorum to be
present at the meeting will necessitate adjournment and will subject the Company
to additional expense.

     The  Company's  Board of Directors  does not intend to present and does not
have reason to believe  that others will  present any other items of business at
the special  meeting.  However,  if other matters are properly  presented to the
meeting for a vote,  the proxies will be voted upon such  matters in  accordance
with the judgment of the persons acting under the proxies.



          Please complete, sign and return the attached proxy promptly.





                                       5






BARBARA K. CEGAVSKE
Secretary of State
202 North Carson Street
Carson City, Nevada 89701-4201
(775) 684-5708 Website: www.nvsos.gov

                            CERTIFICATE OF AMENDMENT
                       (PURSUANT TO NRS 78.385 AND 78.390)

             Certificate of Amendment to Articles of Incorporation.
                         For Nevada Profit Corporations
          (Pursuant to NRS 78.385 and 78.390 - After issuance of Stock)

1. Name of Corporation:

      The Pulse Beverage Corporation

2. The articles have been amended as follows (provide article numbers, if
available):

      Article number 3. The number of shares of common stock the Corporation is
      authorized to issue is 500,000,000.

3. The vote by which the stockholders holding shares in the corporation
entitling them to exercise at least a majority of the voting power, or such
greater proportion of the voting power as may be required in the case of a vote
by classes or series, or as may be required by the provisions of the articles of
incorporation have voted in favor of the amendment is:

4. Effective date of filing (optional):  Date: ___________  Time: ____________


5. Signature (required)


___________________________
Signature of Officer







                      THE PULSE BEVERAGE CORPORATION PROXY
           This Proxy is solicited by the Company's Board of Directors

The  undersigned  stockholder  of The Pulse  Beverage  Corporation  acknowledges
receipt of the Notice of the Special Meeting of Stockholders to be held at 11678
N. Huron Street, Northglenn, CO 80234, on _______________,  2016, at __________,
and  hereby   appoints   Robert  Yates  and  Parley  Sheya  with  the  power  of
substitution, as Attorneys and Proxies to vote all the shares of the undersigned
at said special meeting of stockholders and at all adjournments thereof,  hereby
ratifying and  confirming all that said Attorneys and Proxies may do or cause to
be done by virtue hereof.  The above named  Attorneys and Proxies are instructed
to vote all of the undersigned's shares as follows:

 The Board of Directors recommends a vote FOR Proposal 1.


(1)     to approve an amendment to the Company's Articles of Incorporation such
        that the Company would be authorized to issue up to 500,000,000 shares
        of common stock.

                     [ ] FOR   [ ] AGAINST    [ ] ABSTAIN



    To transact such other business as may properly come before the meeting.


   THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED AS DIRECTED HEREIN BY THE
UNDERSIGNED STOCKHOLDER. IF NO DISCRETION IS INDICATED, THIS PROXY WILL BE VOTED
IN FAVOR OF ITEM 1.

                                  Dated this ____ day of ____________  2016.


                                  ---------------------------------------------
                                             (Signature)

                                  ---------------------------------------------
                                             (Print Name)


Please sign your name exactly as it appears on your stock certificate. If shares
are held  jointly,  each holder  should  sign.  Executors,  trustees,  and other
fiduciaries  should so indicate when signing.  Please Sign, Date and Return this
Proxy so that your shares may be voted at the meeting.

           Send the proxy statement by regular mail, email, or fax to:

                         THE PULSE BEVERAGE CORPORATION
                              11678 N. Huron Street
                              Northglenn, CO 80234
                                 (720) 382-5476






                         THE PULSE BEVERAGE CORPORATION
                     NOTICE OF INTERNET AVAILABILITY OF PROXY MATERIALS


     Important  Notice  Regarding the  Availability  of Proxy  Materials for the
Special Meeting of Shareholders to Be Held on __________________, 2016.

     1.   This notice is not a form for voting.

     2.   This  communication  presents  only an overview  of the more  complete
          proxy  materials  that  are  available  to  you on  the  Internet.  We
          encourage  you to access and review all of the  important  information
          contained in the proxy materials before voting.

     3.   The Notice of the  Special  Meeting of  Shareholders  and the  related
          Proxy Statement is available at www.pulsebeverage.com

     4.   If you want to receive a paper or email copy of these  documents,  you
          must  request  one.  There is no charge to you for  requesting a copy.
          Please make your request for a copy as  instructed  below on or before
          _____, 2016 to facilitate timely delivery.

    A special meeting of the Company's shareholders will be held at ____________
at 11678 N. Huron Street Northglenn, CO 80234 on ___________, 2016, at ________,
for the following purposes:


   (1)  to approve an Amendment to the Company's Articles of Incorporation such
that the Company would be authorized to issue up to 500,000,000 shares of common
stock.


    to transact such other business as may properly come before the meeting.

     The Board of Directors recommends that shareholders vote FOR the proposal
listed on the Notice of Special Meeting of Shareholders.

     __________, 2016 is the record date for the determination of shareholders
entitled to notice of and to vote at such meeting. Shareholders may cast one
vote for each share held.

    Shareholders may access the following documents at www.pulsebeverage.com:

     o    Notice of the 2016 Special Meeting of Shareholders

     o    Company's 2016 Proxy Statement;

     o    Proxy Card





     Shareholders may request a paper copy of the Proxy Materials and Proxy Card
by calling Cindy Stacy, by emailing the Company at  cstacy@pulsebeverage.com  or
by visiting www.pulsebeverage.com and indicating your desire for a paper copy of
the proxy materials and proxy card:

     o    for this meeting only, or

     o    for this meeting and all other meetings.

     If you have a stock  certificate  registered in your name, or if you have a
proxy from a  shareholder  of record on  ________________,  you can, if desired,
attend the special meeting and vote in person.

     Shareholders  can  obtain   directions  to  the  2016  special  meeting  at
www.pulsebeverage.com.

     Please  visit  www.pulsebeverage.com  to print and fill out the Proxy Card.
Complete and sign the proxy card and mail the Proxy Card to:

                         THE PULSE BEVERAGE CORPORATION
                              11678 N. Huron Street
                              Northglenn, CO 80234
                                 (720) 382-5476