1997 STOCK OPTION PLAN OF

                             HIT ENTERTAINMENT, INC.


         Hit Entertainment,  Inc., a corporation organized under the laws of the
State of Delaware  (the  "Company"),  hereby  adopts this 1997 Stock Option Plan
(the "Plan"). The purposes of this Plan are as follows:

         (1) To further the growth,  development  and  financial  success of the
Company  by  providing  additional  incentives  to its  Non-Employee  Directors,
Employees (as such terms are defined below) and consultants by assisting them to
become  owners of  capital  stock of the  Company  and thus  permitting  them to
benefit directly from its growth, development and financial success.

         (2) To enable the Company to obtain and retain the services of the type
of directors,  employees and consultants  considered essential to the long-range
success of the Company by providing and offering them an  opportunity  to become
owners of capital stock of the Company under options, including options that are
intended  to qualify as  "incentive  stock  options"  under  Section  422 of the
Internal Revenue Code of 1986, as amended.

                                    ARTICLE I

                                   DEFINITIONS

         1.1 General.  Whenever the following  terms are used in this Plan, they
shall have the meaning  specified below unless the context clearly  indicates to
the contrary.  The masculine pronoun shall include the feminine and neuter,  and
the singular shall include the plural, where the context so indicates.

         1.2 Board. "Board" shall mean the Board of Directors of the Company.

         1.3 Code.  "Code"  shall mean the  Internal  Revenue  Code of 1986,  as
amended.

         1.4 Committee. "Committee" shall mean the Compensation Committee of the
Board, appointed as provided in Section 6.1 or, if a Committee is not appointed,
the Board.

         1.5 Company. "Company" shall mean Hit Entertainment,  Inc. In addition,
"Company"  shall mean any  corporation  assuming or issuing new  employee  stock
options in substitution for Options outstanding under the Plan, in a transaction
to which Section 424(a) of the Code applies.

         1.6  Employee.  "Employee"  shall  mean any  employee  (as  defined  in
accordance  with the  regulations  and revenue  rulings  then  applicable  under
Section  3401(c) of the Code) of the Company or its  subsidiaries,  whether such
employee  is so employed at the time this Plan is adopted or becomes so employed
subsequent  to the  adoption  of  this  Plan,  and  includes  employees  who are
directors or officers of the Company.


                                       





         1.7 Exchange Act. "Exchange Act" shall mean the Securities Exchange Act
of 1934, as amended.

         1.8  Incentive  Stock  Option.  "Incentive  Stock Option" shall mean an
Option which  qualifies under Section 422 of the Code and which is designated as
an Incentive Stock Option by the Committee.

         1.9 Non-Employee Director.  "Non-Employee Director" shall have the same
meaning  as such term has under  Rule 16b-3 of the  Securities  Exchange  Act of
1934, as amended.

         1.10 Non-Qualified Option.  "Non-Qualified Option" shall mean an Option
which  is  not  an  Incentive   Stock  Option  and  which  is  designated  as  a
Non-Qualified Option by the Committee.

         1.11 Option. "Option" shall mean an option to purchase capital stock of
the Company  granted  under the Plan.  "Options"  include both  Incentive  Stock
Options and Non-Qualified Options.

         1.12 Optionee.  "Optionee" shall mean a Non-Employee Director, Employee
or consultant to whom an Option is granted under the Plan.

         1.13  Plan.  "Plan"  shall  mean this  1997  Stock  Option  Plan of the
Company. 

         1.14 Secretary. "Secretary" shall mean the Secretary of the Company.

         1.15 Securities Act.  "Securities Act" shall mean the Securities Act of
1933, as amended.

         1.16  Termination of Consultancy.  "Termination  of Consultancy"  shall
mean the time when the engagement of Optionee, as a consultant to the Company or
a subsidiary,  is terminated for any reason,  with or without  cause,  including
without limitation,  resignation,  discharge, death or retirement; but excluding
terminations  where there is a simultaneous  commencement of employment with the
Company. The Committee,  in its absolute discretion,  shall determine the effect
of all matters and questions relating to Termination of Consultancy,  including,
but  not by way  of  limitation,  the  question  of  whether  a  Termination  of
Consultancy  resulted  from a discharge  for good cause,  and all  questions  of
whether  particular  leaves of absence  constitute  Terminations of Consultancy.
Notwithstanding  any other  provision of this Plan,  the Company has an absolute
and unrestricted  right to terminate a consultant's  service at any time for any
reason  whatsoever,  with or  without  cause,  except  to the  extent  expressly
provided otherwise in writing.

         1.17 Termination of Employment.  "Termination of Employment" shall mean
the time when the  employee-employer  relationship or  directorship  between the
Optionee and the Company or its subsidiaries is terminated for any reason,  with
or without  cause,  including,  but not by way of  limitation,  a termination by
resignation,  discharge,  death or  retirement,  but excluding (i)  terminations
where  there is a  simultaneous  reemployment  or  continuing  employment  of an
Optionee by the Company,  (ii) at the discretion of the Committee,  terminations
which result in a temporary severance of the employee-employer relationship, and
(iii) at the discretion of the Committee, terminations which are followed by the
simultaneous  establishment  of a  consulting  relationship  by the Company or a
subsidiary with the former employee. The Committee,  in its absolute discretion,
shall determine

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the effect of all matters and questions  relating to  Termination of Employment,
including,  but not by way of limitation,  the question of whether a Termination
of Employment  resulted  from a discharge  for good cause,  and all questions of
whether  particular  leaves of absence  constitute  Terminations  of Employment;
provided,  however,  that, with respect to Incentive  Stock Options,  a leave of
absence, change in status from an employee to an independent contractor or other
change in the  employee-employer  relationship shall constitute a Termination of
Employment if, and to the extent that such leave of absence, change in status or
other change interrupts  employment for the purposes of Section 422(a)(2) of the
Code and the then applicable regulations and revenue rulings under said Section.
Notwithstanding  any other  provision of this Plan,  the Company has an absolute
and unrestricted right to terminate an Employee's employment at any time for any
reason  whatsoever,  with or  without  cause,  except  to the  extent  expressly
provided otherwise in writing.

                                   ARTICLE II

                             SHARES SUBJECT TO PLAN

         2.1  Shares  Subject to Plan.  The  shares of stock  subject to Options
shall be shares of the Company's no par value Common Stock. The aggregate number
of such  shares  which may be issued upon  exercise of Options  shall not exceed
360,000.

         2.2 Annual  Dollar  Limits on Grants of Incentive  Stock  Options.  The
aggregate fair market value (determined as of the time the option is granted) of
stock with respect to which  "Incentive  Stock  Options"  (within the meaning of
Section 422 of the Code) are  exercisable  for the first time by any Employee in
any calendar year (under the Plan and all other  incentive stock option plans of
the Company) shall not exceed $100,000.

         2.3 Unexercised  Options.  If any Option expires or is canceled without
having been fully exercised,  the number of shares subject to such Option but as
to which such Option was not exercised  prior to its expiration or  cancellation
may again be  optioned  or  granted  hereunder,  subject to the  limitations  of
Sections 2.1 and 2.2.

         2.4 Changes in Company's  Shares.  In case the Company  shall (i) pay a
dividend in shares of common  stock or make a  distribution  in shares of common
stock, (ii) subdivide its outstanding  shares of common stock, (iii) combine its
outstanding  shares of common  stock  into a smaller  number of shares of common
stock, or (iv) issue by  reclassification  of its shares of common stock,  other
securities of the Company  (including  any such  reclassification  in connection
with  a  consolidation   or  merger  in  which  the  Company  is  the  surviving
corporation),  the number of shares of common stock purchasable upon exercise of
the Option  immediately  prior  thereto  shall be adjusted so that the  Optionee
shall be entitled  to receive  the kind and number of shares of common  stock or
other  securities  of the Company which  Optionee  would have owned or have been
entitled to receive  after the happening of any of the events  described  above,
had such Option been exercised  immediately prior to the happening of such event
or any record date with respect thereto.  Such adjustment in the Option shall be
made without change in the total exercise price  applicable to the Option or the
unexercised  portion of the Option (except for any change in the aggregate price
resulting  from  rounding-off  of  share  quantities  or  prices)  but  with any
necessary corresponding adjustment in Option exercise price per share; provided,
however, in the case of Incentive Stock Options, each such

                                        3





adjustment  shall be made in such manner as not to  constitute a  "modification"
within the meaning of Section  424(h)(3) of the Code.  By way of example,  if an
Option to purchase  100 shares at an exercise  price of $2.00 per share had been
granted and a 2 for 1 stock  split  occurred,  the number of shares  purchasable
upon  exercise of such Option  would be adjusted to 200 shares and the  exercise
price for each share  subject to the Option would be reduced to $1.00 per share.
An  adjustment  made  pursuant  to  this  Section  2.4  shall  become  effective
immediately  after the effective  date of such event  retroactive  to the record
date, if any, for such event. Any such adjustment made by the Committee shall be
final and binding on the Optionee, the Company and all interested parties.

                                   ARTICLE III

                               GRANTING OF OPTIONS

         3.1 Eligibility.  Any Non-Employee Director,  Employee or consultant of
the  Company  shall be  eligible  to be granted  Options,  except as provided in
Sections  3.3 and 6.1.  Each Non-  Employee  Director  of the  Company  shall be
eligible  to be  granted  Options  at the times and in the  manner  set forth in
Section 3.4(d).

         3.2 Disqualification  for Stock Ownership.  No person may be granted an
Incentive Stock Option under this Plan if such person, at the time the Incentive
Stock Option is granted,  owns stock  possessing  more than ten percent (10%) of
the total  combined  voting  power of all classes of stock of the Company or any
then existing  subsidiary  unless such  Incentive  Stock Option  conforms to the
applicable provisions of Section 422 of the Code.

         3.3 Qualification of Incentive Stock Options. No Incentive Stock Option
shall be granted  unless such Option,  when granted,  qualifies as an "incentive
stock option" under Section 422 of the Code. No Incentive  Stock Option shall be
granted to any person who is not an Employee.

         3.4      Granting of Options.

                  (a) The  Committee  shall from time to time,  in its  absolute
discretion:

                           (i)  Determine  which  individuals  are  Non-Employee
                  Directors,  Employees  or  consultants,  and select from among
                  those  persons  (including  those to whom  Options  have  been
                  previously  granted  under  the  Plan)  such of them as in its
                  opinion should be granted Options;

                           (ii)  Determine the number of shares to be subject to
                  such Options granted to such selected  persons,  and determine
                  whether  such  Options are to be  Incentive  Stock  Options or
                  Non-Qualified Options; and

                           (iii)  Determine  the  terms and  conditions  of such
                  Options, consistent with the Plan.

                           (b) Upon the  selection of a  Non-Employee  Director,
                  Employee or consultant to be granted an Option,  the Committee
                  shall instruct the Secretary to issue such Option and may

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impose  such  conditions  on the grant of such  Option as it deems  appropriate.
Without limiting the generality of the preceding sentence, the Committee may, in
its discretion and on such terms as it deems appropriate, require as a condition
on the grant of an Option to an  Employee  or  consultant  that the  Employee or
consultant  surrender for  cancellation  some or all of the unexercised  Options
which  have been  previously  granted to him under  this Plan or  otherwise.  An
Option,  the  grant of which is  conditioned  upon such  surrender,  may have an
option  price  lower (or higher)  than the  exercise  price of such  surrendered
Option or other  award,  may cover the same (or a lesser or  greater)  number of
shares as such  surrendered  Option or other award, may contain such other terms
as the Committee deems appropriate,  and shall be exercisable in accordance with
its terms, without regard to the number of shares, price, exercise period or any
other term or condition of such surrendered Option or other award.

                  (c) Any Incentive  Stock Option granted under this Plan may be
modified  by the  Committee  to  disqualify  such option  from  treatment  as an
"incentive stock option" under Section 422 of the Code.

                  (d) When a person  is  initially  elected  to the Board and is
then a Non-Employee Director,  each such new Non-Employee Director automatically
shall be granted an Option to purchase  ten thousand  (10,000)  shares of Common
Stock  (subject to  adjustment as provided in Section 2.4) on the date of his or
her election to the Board at an exercise  price of 100% of the Fair Market Value
(as defined in Section  4.2(b)  herein).  Members of the Board who are Employees
who  subsequently  retire  from the  Company  and  remain on the Board  will not
receive an Option  grant  pursuant to this  Section  3.4(d).  All the  foregoing
Option  grants  authorized  by this  Section  3.4(d) are subject to  stockholder
approval of the Plan.

                                   ARTICLE IV

                                TERMS OF OPTIONS

         4.1 Option Agreement. Each Option shall be evidenced by a written Stock
Option  Agreement,  which shall be executed by the  Optionee  and an  authorized
Officer of the Company and which shall contain such terms and  conditions as the
Committee shall  determine,  consistent with the Plan.  Stock Option  Agreements
evidencing  Incentive  Stock Options shall contain such terms and  conditions as
may be  necessary to qualify such Options as  "Incentive  Stock  Options"  under
Section 422 of the Code.

         4.2      Option Price.
         ---      -------------

                  (a) The price of the shares  subject to each  Option  shall be
set by the  Committee;  provided,  however,  that the  price  per  share  for an
Incentive  Stock  Option shall not be less than 100% of the fair market value of
such shares on the date such Option is granted, or 110% of the fair market value
of such shares on the date such  Option is granted in the case of an  individual
then owning  (within the meaning of Section 424(d) of the Code) more than 10% of
the total  combined  voting  power of all classes of stock of the Company or any
subsidiary, and that the price per share subject to a Non-Qualified Option shall
not be less than 85% of the fair  market  value of such  shares on the date such
Option is granted.

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                  (b) For purposes of the Plan, the fair market value of a share
of the Company's  stock as of a given date ("Fair  Market  Value") shall be: (i)
the closing price of a share of the Company's stock on the principal exchange on
which shares of the Company's stock are then trading,  if any, on such date, or,
if shares were not traded on such date,  then on the next preceding  trading day
during which a sale occurred; or (ii) if such stock is not traded on an exchange
but is quoted on NASDAQ or a  successor  quotation  system,  (1) the last  sales
price (if the stock is then  listed as a National  Market  Issue  under the NASD
National Market System) or (2) the mean between the closing  representative  bid
and asked  price (in all other  cases) for the stock on such date as reported by
NASDAQ  or such  successor  quotation  system;  or  (iii)  if such  stock is not
publicly traded on an exchange and not quoted on NASDAQ or a successor quotation
system,  the mean between the closing bid and asked prices for the stock on such
date as  determined  in good faith by the  Committee;  or (iv) if the  Company's
stock is not publicly traded, the fair market value established by the Committee
acting in good faith.

         4.3      Option Vesting.
                  --------------
                  (a) The period during which the right to exercise an Option in
whole or in part vests in the  Optionee  shall be set by the  Committee  and the
Committee may determine  that an Option may not be exercised in whole or in part
for a specified period after it is granted;  provided,  however,  that no Option
granted  to a  person  subject  to  Section  16 of the  Exchange  Act  shall  be
exercisable  until at least six (6) months have elapsed from (but excluding) the
date on which the Option was granted.  At any time after grant of an Option, the
Committee  (or the Board)  may, in its sole  discretion  and subject to whatever
terms and  conditions it selects,  accelerate  the period during which an Option
vests.  Notwithstanding  the  foregoing,  all  Options  granted to  Non-Employee
Directors shall become  exercisable in cumulative annual  installments of 25% on
each of the first,  second, third and fourth anniversaries of the date of Option
grant,  and the  term of each  such  Option  shall  be ten  (10)  years  without
variation or acceleration, except as provided in Section 4.5 and except that the
Board may  authorize  the  acceleration  of Options  granted  to a  Non-Employee
Director upon the retirement of a Non-Employee Director.

                  (b)  No  portion  of  an  Option  which  is  unexercisable  at
Termination of Employment or Termination of  Consultancy,  as applicable,  shall
thereafter  become  exercisable,  except  as may be  otherwise  provided  by the
Committee with respect to Options  granted to Employees or  consultants,  in the
Stock Option  Agreement or in a resolution  adopted  following  the grant of the
Option.

                  (c) To the extent  that the  aggregate  Fair  Market  Value of
stock with respect to which  "incentive  stock  options"  (within the meaning of
Section 422 of the Code,  but without  regard to Section 422(d) of the Code) are
exercisable  for the first time by an Optionee  during any calendar  year (under
the Plan and all other  incentive  stock option  plans of the  Company)  exceeds
$100,000,  such Options shall be treated as Non-Qualified  Options to the extent
required  by  Section  422 of the  Code.  The  rule set  forth in the  preceding
sentence  shall be applied by taking  Options into account in the order in which
they were granted. For purposes of this Section 4.3(c), the Fair Market Value of
stock shall be  determined  as of the time the Option with respect to such stock
is granted.


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         4.4      Expiration of Options.
                  ---------------------

                  (a) No  Incentive  Stock Option may be exercised to any extent
by anyone after the first to occur of the following events:

                           (i) the  later of the  expiration  of ten (10)  years
                  from the date the Option was  granted  (five (5) years in case
                  of an  individual  then owning  (within the meaning of Section
                  424(d) of the Code) more than 10% of the total combined voting
                  power  of  all   classes  of  stock  of  the  Company  or  any
                  subsidiary) or the expiration of one year from the date of the
                  Optionee's death; or

                           (ii)  except  in  the  case  of any  Optionee  who is
                  disabled (within the meaning of Section 22(e)(3) of the Code),
                  the  expiration  of one month from the date of the  Optionee's
                  Termination  of  Employment  for any  reason  other  than such
                  Optionee's   death  unless  the  Optionee   dies  within  said
                  one-month period; or

                           (iii)  in the  case of an  Optionee  who is  disabled
                  (within  the  meaning of Section  22(e)(3)  of the Code),  the
                  expiration  of three  months  from the date of the  Optionee's
                  Termination  of  Employment  for any  reason  other  than such
                  Optionee's   death  unless  the  Optionee   dies  within  said
                  three-month period.

                  (b) Subject to the provisions of Section 4.4(a), the Committee
shall provide,  in the terms of each individual Option, when such Option expires
and becomes unexercisable.

         4.5 Merger,  Consolidation,  Acquisition  or Change in Control.  In the
event  of the  merger  or  consolidation  of the  Company  with or into  another
corporation  in which  the  Company  is not the  surviving  corporation,  or the
acquisition by another  corporation or person of all or substantially all of the
Company's  assets  (collectively,  a  "Change  Transaction"),   Optionees  shall
thereafter be entitled,  upon  exercise of the Options,  to receive the kind and
amount of shares, other securities, cash or property receivable upon such Change
Transaction by a holder of the number of shares of Common Stock which might have
been  purchased  upon  exercise of the Option  immediately  prior to such Change
Transaction  and  shall  have no other  conversion  rights.  In any such  event,
effective   provision   shall  be  made  in  the   certificate  or  articles  of
incorporation  of  the  surviving  corporation,  in  any  contract  of  sale  or
conveyance,  or  otherwise,  so  that so far as  appropriate  and as  nearly  as
reasonably  may be, the  provisions  set forth herein for the  protection of the
rights of Optionees shall  thereafter be made applicable.  Anything  provided in
this Section 4.5 to the contrary  notwithstanding,  if upon the  consummation of
any  such  Change  Transaction,  or  within  a  period  of  twelve  (12)  months
thereafter,  the Optionee's  employment  with the Company is terminated,  or the
Optionee  fails to be re-elected as a director,  as the case may be, then,  upon
such termination of employment or failure to re-elect Optionee as a director, as
the case may be, the Option shall immediately fully vest and become  exercisable
as to all shares of Common Stock covered thereby, notwithstanding Section 4.3(a)
or 4.3(b),  and/or any  installment  provisions of such Option,  and such Option
shall be and remain  exercisable  for a period of sixty (60) days following such
termination of employment or failure to be re-elected as a director, as the case
may be.


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                                    ARTICLE V

                               EXERCISE OF OPTIONS

         5.1 Person  Eligible to Exercise.  During the lifetime of the Optionee,
only he or she or a legal representative  thereof may exercise an Option granted
to him or her,  or any portion  thereof.  After the death of the  Optionee,  any
exercisable  portion  of an Option  may,  prior to the time  when  such  portion
becomes  unexercisable  under  Section  4.4, be exercised by his or her personal
representative or by any person empowered to do so under the deceased Optionee's
will or under the then applicable laws of descent and distribution.

         5.2 Partial  Exercise.  At any time from time to time prior to the time
when any exercisable Option or exercisable portion thereof becomes unexercisable
under Section 4.4,  such Option or portion  thereof may be exercised in whole or
in part;  provided,  however  that the  Company  shall not be  required to issue
fractional shares and the Committee may, by the terms of the Option, require any
partial exercise to be with respect to a specified minimum number of shares.

         5.3 Manner of  Exercise.  An  exercisable  Option,  or any  exercisable
porion thereof,  may be exercised  solely by delivery to the Secretary or his or
her office of all of the  following  prior to the time when such  Option or such
portion becomes unexercisable under Section 4.4:

                  (a) Notice in writing  signed by the  Optionee or other person
then  entitled to exercise  such Option or portion,  stating that such Option or
portion  is  exercised,   such  notice   complying  with  all  applicable  rules
established by the Committee;

                  (b) Full  payment  (in cash or by check) for the  shares  with
respect to which such Option or portion is thereby  exercised.  However,  at the
discretion  of the Committee  (or the Board,  in the case of Options  granted to
Non-Employee  Directors),  the  terms  of the  Option  may (i)  allow a delay in
payment up to thirty (30) days from the date the Option, or portion thereof,  is
exercised;  (ii) allow  payment,  in whole or in part,  through the  delivery of
shares of common stock owned by the Optionee,  duly endorsed for transfer to the
Company with a Fair Market Value on the date of delivery  equal to the aggregate
exercise price of the Option or exercised portion thereof;  (iii) subject to the
timing  requirements of Section 5.4, allow payment, in whole or in part, through
the  surrender  of shares of Common  Stock then  issuable  upon  exercise of the
Option  having a Fair Market Value on the date of Option  exercise  equal to the
aggregate exercise price of the Option or exercised portion thereof;  (iv) allow
payment, in whole or in part, through the delivery of property of any kind which
constitutes good and valuable  consideration;  (v) allow payment, in whole or in
part,  through the delivery of a full recourse  promissory note bearing interest
(at no less than such rate as shall then  preclude  the  imputation  of interest
under  the  Code)  and  payable  upon  such  terms as may be  prescribed  by the
Committee or the Board,  or (vi) allow payment  through any  combination  of the
consideration provided in the foregoing subparagraphs (ii), (iii), (iv) and (v).
In the case of a promissory  note, the Committee or the Board may also prescribe
the form of such note and the security to be given for such note. The Option may
not be exercised,  however,  by delivery of a promissory  note or by a loan from
the Company when or where such loan or other  extension of credit is  prohibited
by law.


                                        8





                  (c) Such  representations  and documents as the Committee,  in
its absolute discretion,  deems necessary or advisable to effect compliance with
all  applicable  provisions of the Securities Act and any other federal or state
securities laws or regulations.  The Committee may, in its absolute  discretion,
also take  whatever  additional  actions  it deems  appropriate  to effect  such
compliance, including, without limitation, placing legends on share certificates
and issuing stop-transfer orders to transfer agents and registrars; and

                  (d) In the event that the Option or portion  thereof  shall be
exercised  pursuant  to  Section  5.1 by any  person or  persons  other than the
Optionee,  appropriate  proof of the right of such person or persons to exercise
the Option or portion thereof.

         5.4 Certain Timing Requirements. At the discretion of the Committee (or
Board, as the case may be), shares of common stock issuable to the Optionee upon
exercise of the Option may be used to satisfy the Option  exercise  price or the
tax withholding consequences of such exercise, in the case of persons subject to
Section 16 of the  Exchange  Act,  only (i) during the period  beginning  on the
third  business  day  following  the date of release of the  quarterly or annual
summary statement of sales and earnings of the Company and ending on the twelfth
business day  following  such date or (ii)  pursuant to an  irrevocable  written
election by the Optionee to use shares of common stock  issuable to the Optionee
upon  exercise  of the  Option  to pay all or part of the  Option  price  or the
withholding  taxes  made at least six (6)  months  prior to the  payment of such
Option price or withholding taxes.

         5.5 Conditions to Issuance of Stock  Certificates.  The shares of stock
issuable and deliverable upon the exercise of an Option, or any portion thereof,
may be either  previously  authorized but unissued shares or issued shares which
have then been  reacquired by the Company.  The Company shall not be required to
issue or deliver any certificate or  certificates  for shares of stock purchased
upon the exercise of any Option or portion  thereof prior to  fulfillment of all
of the following conditions:

                  (a) There is available an exemption from registration or other
qualification  of such shares  under any state or federal  securities  laws,  or
there has been completed a registration  or other  qualification  of such shares
under any state or federal  securities  laws or under the rulings or regulations
of the Securities and Exchange  Commission or any other governmental  regulatory
body, which the Committee shall, in its absolute  discretion,  deem necessary or
advisable;

                  (b) The obtaining of any approval or other  clearance from any
state or federal  governmental agency which the Committee shall, in its absolute
discretion, determine to be necessary or advisable;

                  (c) The  payment  to the  Company of all  amounts  which it is
required to withhold under federal,  state,  or local law in connection with the
exercise of the Option; and

                  (d) The lapse of such reasonable  period of time following the
exercise  of the Option as the  Committee  may  establish  from time to time for
reasons of administrative convenience.


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         5.6 Transfer Restrictions.  The Committee,  in its absolute discretion,
may impose such restrictions on the  transferability  of the shares  purchasable
upon the  exercise of an Option as it deems  appropriate.  Any such  restriction
shall be set forth in the respective  Stock Option Agreement and may be referred
to on the  certificates  evidencing  such shares.  The Committee may require the
Employee to give the Company prompt notice of any disposition of shares of stock
acquired by exercise of an  Incentive  Stock  Option,  within two years from the
date of granting  such  Option or one year after the  transfer of such shares to
such Employee. The Committee may direct that the certificates  evidencing shares
acquired  by  exercise of an Option  refer to such  requirements  to give prompt
notice of disposition.

         5.7 Rights as  Stockholders.  The holders of Options  shall not be, nor
have any of the rights or privileges of,  stockholders of the Company in respect
of any shares  purchasable upon the exercise of any part of an Option unless and
until  certificates  representing such shares have been issued by the Company to
such holders. The Company shall provide to each Optionee a copy of the Company's
annual report when released to the Company's stockholders.

                                   ARTICLE VI

                                 ADMINISTRATION

         6.1 Compensation Committee. The Compensation Committee shall consist of
at least two  Non-Employee  Directors,  appointed  by and holding  office at the
pleasure of the Board.  Appointment of Committee members shall be effective upon
acceptance  of  appointment.  Committee  members  may  resign  at  any  time  by
delivering  written  notice to the Board and may be  replaced at any time by the
Board. Vacancies in the Committee shall be filled by the Board.

         No person  shall be  eligible  to serve on the  Compensation  Committee
unless he is then a "Non-  Employee  Director"  within the meaning of Rule 16b-3
which has been  adopted by the  Securities  and  Exchange  Commission  under the
Exchange  Act, if and as such Rule is then in effect and an  "outside  director"
for purposes of Section  162(m) of the Code.  This  paragraph  may be waived for
successive six (6) month periods by the Board of Directors.

         6.2  Duties  and  Powers  of  Committee.  It  shall  be the duty of the
Committee to conduct the general  administration  of the Plan in accordance with
its provisions. The Committee shall have the power to interpret the Plan and the
Options and to adopt or amend such rules for the administration,  interpretation
and application of the Plan as are consistent therewith and to interpret,  amend
or revoke any such rules.  The Committee may accelerate the exercise date of any
Option and determine the right of any person to exercise the rights on behalf of
any  Optionee.  Notwithstanding  the  foregoing,  the full  Board,  acting  by a
majority of its members in office,  shall conduct the general  administration of
the Plan with respect to Options  granted to  Non-Employee  Directors.  Any such
interpretations  and  rules  in  regard  to  Incentive  Stock  Options  shall be
consistent with the basic purpose of the Plan to grant "Incentive Stock Options"
within the meaning of Section 422 of the Code. In its absolute  discretion,  the
Board  may at any time and from time to time  exercise  any and all  rights  and
duties of the  Committee  under this Plan except with  respect to matters  which
under Rule  16b-3 or Section  162(m) of the Code,  or any  regulations  or rules
issued  thereunder,  are required to be determined in the sole discretion of the
Committee.

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         6.3 Majority Rule. The Committee shall act by a majority of its members
in office.  The Committee may act either by vote at a meeting or by a memorandum
or other written instrument signed by a majority of the Committee.

         6.4 Compensation;  Professional Assistance; Good Faith Actions. Members
of the Committee shall receive such  compensation  for their services as members
as may be  determined  by the Board.  All expenses and  liabilities  incurred by
members of the Committee in connection with the administration of the Plan shall
be borne by the  Company.  The  Committee  may,  with the approval of the Board,
employ  attorneys,  consultants,  accountants,  appraisers,  brokers,  or  other
persons.  The  Committee,  the Company and its officers and  directors  shall be
entitled to rely upon the advice,  opinions,  or valuations of any such persons.
All  actions  taken  and  all  interpretations  and  determinations  made by the
Committee  in good faith  shall be final and  binding  upon all  Optionees,  the
Company,  and all other interested  persons. No member of the Committee shall be
personally liable for any action, determination,  or interpretation made in good
faith with respect to the Plan or the Options,  and all members of the Committee
shall  be  fully  protected  by the  Company  in  respect  to any  such  action,
determination, or interpretation.

                                   ARTICLE VII

                                OTHER PROVISIONS

         7.1 Options Not Transferable.  Options shall not be transferable except
by  testamentary  will or the laws of  descent  and  distribution,  and shall be
exercisable  during  an  Optionee's  lifetime  only by the  Optionee.  Except as
permitted by the preceding sentence,  no Option granted under the Plan or any of
the rights and privileges  thereby  conferred  shall be  transferred,  assigned,
pledged or  hypothecated  in any way (whether by operation of law or otherwise),
and  no  such  Option,  right  or  privilege  shall  be  subject  to  execution,
attachment, or similar process. Upon any attempt to so transfer, assign, pledge,
hypothecate  or  otherwise  dispose of the Option,  or of any right or privilege
conferred  thereby,  contrary to the provisions  hereof, or upon the levy of any
attachment or similar process upon such Option,  right or privilege,  the Option
and such rights and privileges shall immediately become null and void.

         7.2  Amendment,  Suspension or Termination of the Plan. The Plan may be
wholly or partially  amended or otherwise  modified,  suspended or terminated at
any time or from time to time by the Board or the  Committee.  However,  without
approval of the Company's stockholders given within twelve (12) months before or
after the action by the  Committee,  no action of the Committee  may,  except as
provided  in Section  4.5,  increase  the limits  imposed in Section  2.1 on the
maximum  number of shares which may be issued under this Plan,  and no action of
the Committee may be taken that would otherwise require stockholder  approval as
a matter of applicable law,  regulation or rule.  Notwithstanding the foregoing,
the provisions of this Plan relating to Option grants to Non-Employee Directors,
including the amount,  price and timing thereof,  shall not be amended more than
once in any six-month  period other than to comport with  changes,  in the Code,
the Employee Retirement Income Security Act, or the respective rules thereunder.
Neither the amendment,  suspension,  nor termination of the Plan shall,  without
the  consent  of the  holder  of the  Option,  alter or  impair  any  rights  or
obligations  under any  Option  theretofore  granted.  No Option  may be granted
during any

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period of suspension nor after  termination of the Plan, and in no event may any
Incentive  Stock  Option be granted  under this Plan after the first to occur of
the following events:

                  (a) The expiration of ten (10) years from the date the Plan is
adopted by the Board; or

                  (b) The expiration of ten (10) years from the date the Plan is
approved by the Company's stockholders under Section 7.3.

         7.3 Approval of Plan by  Shareholders.  This Plan will be submitted for
the approval of the Company's  shareholders  within twelve (12) months after the
date of the Board's initial adoption of the Plan. Incentive Stock Options may be
granted  prior  to such  shareholder  approval;  provided,  however,  that  such
Incentive Stock Options shall not be exercisable prior to the time when the Plan
is approved by the shareholders;  provided,  further,  that if such approval has
not been  obtained at the end of said twelve  (12)-month  period,  all Incentive
Stock Options  previously granted under the Plan shall thereupon be canceled and
become null and void.

         7.4 Tax  Withholding.  The Company shall be entitled to require payment
in cash or deduction  from other  compensation  payable to each  Optionee of any
sums required by federal,  state or local tax law to be withheld with respect to
the  issuance,  vesting  or  exercise  of any  Option.  Subject  to  the  timing
requirements of Section 5.4, the Committee (or the Board, in the case of Options
granted to Non-Employee  Directors) may in its discretion and in satisfaction of
the  foregoing  requirement  allow such  Optionee  to elect to have the  Company
withhold  shares of common stock (or allow the return of shares of common stock)
having a Fair Market Value equal to the sums required to be withheld.

         7.5 Loans.  The Committee  may, in its  discretion,  extend one or more
loans to key Employees in  connection  with the exercise or receipt of an Option
granted under this Plan.  The terms and conditions of any such loan shall be set
by the Committee.

         7.6 Limitations  Applicable to Section 16 Persons and Performance-Based
Compensation.  Notwithstanding  any other  provision  of this  Plan,  any Option
awarded to an Employee or Non- Employee  Director who is then subject to Section
16 of the Exchange Act, shall be subject to any additional limitations set forth
in any  applicable  exemptive rule under Section 16 of the Exchange Act that are
requirements  for the application of such exemptive rule, and this Plan shall be
deemed  amended  to  the  extent  necessary  to  conform  to  such  limitations.
Furthermore,  notwithstanding  any other  provision  of this  Plan,  any  Option
intended to qualify as  performance-based  compensation  as described in Section
162(m)(4)(C)  of the Code  shall be subject to any  additional  limitations  set
forth in Section  162(m) of the Code  (including any amendment to Section 162(m)
of  the  Code)  or  any  regulations  or  rulings  issued  thereunder  that  are
requirements for qualification as performance-based compensation as described in
Section  162(m)(4)(C)  of the Code, and this Plan shall be deemed amended to the
extent necessary to conform to such requirements.

                                       12




         7.7  Effect of Plan Upon  Other  Option  and  Compensation  Plans.  The
adoption of this Plan shall not affect any other compensation or incentive plans
in effect for the Company.  Nothing in this Plan shall be construed to limit the
right  of the  Company  (a) to  establish  any  other  forms  of  incentives  or
compensation  for  employees  of the  Company or (b) to grant or assume  options
otherwise than under this Plan in connection with any proper corporate  purpose,
including,  but not by way of limitation,  the grant or assumption of options in
connection with the acquisition by purchase,  lease, merger,  consolidation,  or
otherwise  of the  business,  stock,  or  assets  of any  corporation,  firm  or
association.

         7.8  Compliance  with Laws.  This Plan,  the  granting  and  vesting of
Options  under this Plan and the issuance and delivery of shares of common stock
or Options  granted or hereunder are subject to compliance  with all  applicable
federal  and state laws,  rules and  regulations  (including  but not limited to
state and federal  securities law and federal margin  requirements)  and to such
approvals by any listing,  regulatory or  governmental  authority as may, in the
opinion of counsel for the Company,  be  necessary  or  advisable in  connection
therewith.  Any  securities  delivered  under this Plan shall be subject to such
restrictions,  and the person  acquiring such securities  shall, if requested by
the Company,  provide such assurances and  representations to the Company as the
Company may deem necessary or desirable to assure compliance with all applicable
legal  requirements.  To the extent  permitted  by  applicable  law, the Plan or
Options  granted  hereunder  shall be deemed amended to the extent  necessary to
conform to such laws, rules and regulations.

                  7.9 Titles.  Titles are provided herein for  convenience  only
and are not to serve as a basis for interpretation or construction of this Plan.

                  7.10  Governing  Law. This Plan and any  agreements  hereunder
shall be  administered,  interpreted and enforced under the internal laws of the
State of Delaware without regard to conflicts of laws thereof.

         I hereby  certify that the foregoing Plan was duly adopted by the Board
of Directors and the stockholders of Hit Entertainment, Inc. as of May 16, 1997.


                                                     /s/ David M. Kane
                                                     ---------------------------
                                                     David M. Kane, Secretary

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