EXHIBIT 23.3

                      CONSENT OF INDEPENDENT ACCOUNTANTS

We  hereby  consent  to  the   incorporation  by  reference  in  the  Prospectus
constituting  part of  this  Registration  Statement  on  Form  S-3 of  Sinclair
Broadcast  Group,  Inc.  (the  "Company")  of our report  dated  March 10,  1998
relating to the financial  statements of Sullivan Broadcast  Holdings,  Inc. and
Subsidiaries  as of December 31, 1996 and 1997 and for the period from inception
(June 2, 1995)  through  December 31, 1995 and for the years ended  December 31,
1996 and 1997,  which appears in the Company's  Current Report on Form 8-K dated
December 2, 1998 (filed March 17, 1998).  We also consent to the reference to us
under the heading "Experts" in such Prospectus.

/s/ Price Waterhouse LLP

Boston, Masachusetts
March 17, 1998