EXHIBIT 23.4

                      CONSENT OF INDEPENDENT ACCOUNTANTS

We  hereby  consent  to  the   incorporation  by  reference  in  the  Prospectus
constituting  part of  this  Registration  Statement  on  Form  S-3 of  Sinclair
Broadcast  Group,  Inc.  (the  "Company")  of our report  dated  March 25,  1996
relating to the financial statements of Sullivan  Broadcasting Company, Inc. and
Subsidiaries  for the  year  ended  December  31,  1995,  which  appears  in the
Company's  Current  Report on Form 8-K dated  December 2, 1998 (filed  March 17,
1998).  We also consent to the  reference  to us under the heading  "Experts" in
such Prospectus.

/s/ Price Waterhouse LLP

Boston, Massachusetts
March 17, 1998