EXHIBIT 99.3

                      CONSENT OF INDEPENDENT ACCOUNTANTS

We  hereby  consent  to  the   incorporation  by  reference  in  the  Prospectus
constituting part of this Registration Statement on Form S-3 (No. 333-49543, No.
333-12255,  No. 333-12257,  No.  333-31569,  No. 333-31574 and No. 333-43047) of
Sinclair  Broadcast  Group,  Inc. (the  "Company") of our report dated March 10,
1998 relating to the financial  statements of Sullivan Broadcast Holdings,  Inc.
and  Subsidiaries as of December 31, 1996 and 1997 for the period from inception
(June 2, 1995)  through  December 31, 1995 and for the years ended  December 31,
1996 and 1997, which appears in the Company's Current Report on Form 8-K/A dated
December 2, 1997 (filed April 8, 1998).  We also consent to the  reference to us
under the heading "Experts" in such Prospectus.

                                        /s/ Price Waterhouse LLP

Boston, Massachusetts
April 8, 1998