EXHIBIT 99.4

                      CONSENT OF INDEPENDENT ACCOUNTANTS

We  hereby  consent  to  the   incorporation  by  reference  in  the  Prospectus
constituting part of this Registation Statement on Form S-3 (No. 333-49543,  No.
333-12255,  No. 333-12257,  No.  333-31569,  No. 333-31574 and No. 333-43047) of
Sinclair  Broadcast  Group,  Inc. (the  "Company") of our report dated March 25,
1996 relating to the financial statements of Sullivan Broadcasting Company, Inc.
and  Subsidiaries  for the year ended  December 31, 1995,  which  appears in the
Company's  Current  Report on Form 8-K/A dated  December 2, 1997 (filed April 8,
1998).  We also consent to the  reference  to us under the heading  "Experts" in
such Prospectus.

                                        /s/ Price Waterhouse LLP

Boston, Massachusetts
April 8, 1998