<ARTICLE> 5 <CIK> 0000844053 <NAME> CHANNEL i, INC <PERIOD-TYPE> 3-MOS <FISCAL-YEAR-END> DEC-31-1996 <PERIOD-END> SEP-30-1996 <CASH> 2,062 <SECURITIES> 0 <RECEIVABLES> 0 <ALLOWANCES> 0 <INVENTORY> 0 <CURRENT-ASSETS> 27,689 <PP&E> 27,712 <DEPRECIATION> 8,636 <TOTAL-ASSETS> 48,829 <CURRENT-LIABILITIES> 131,231 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 5,185 <OTHER-SE> 0 <TOTAL-LIABILITY-AND-EQUITY> 48,829 <SALES> 0 <TOTAL-REVENUES> 12,500 <CGS> 0 <TOTAL-COSTS> 0 <OTHER-EXPENSES> 7,800 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 0 <INCOME-PRETAX> 0 <INCOME-TAX> 0 <INCOME-CONTINUING> 0 <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> 4,700 <EPS-PRIMARY> (0.00) <EPS-DILUTED> (0.00)