EXCHANGE AGREEMENT AND
                             PLAN OF REORGANIZATION


     This  Exchange  Agreement  ("Agreement")  is made  and  entered  into  this
December  27,  1996 by and  among ISO  BLOCK  PRODUCTS  USA,  INC.,  a  Colorado
corporation ("Purchaser" or "ISO BLOCK"); FRANCHISE CONNECTION, INC., a Colorado
corporation  ("Acquired Company" or "Franchise  Connection");  and those persons
executing this Agreement in their capacity as Shareholders  of Acquired  Company
(the "Shareholders").

                                    RECITALS:

     WHEREAS,  effective on October 16, 1996, Purchaser and Franchise Connection
entered into a letter of intent which expressed the parties'  interest in, among
other things, consummating a transaction in which Purchaser would acquire all of
the issued and outstanding common stock of Franchise Connection; and

     WHEREAS, Purchaser now desires to acquire all of the issued and outstanding
shares of capital  stock of Franchise  Connection  (the  "Control  Shares"),  in
exchange for shares of Purchaser's  common stock;  and Franchise  Connection has
developed or acquired the franchise  development rights to certain companies and
has the  opportunity  to acquire  other  rights,  and desires to become a wholly
owned subsidiary of ISO Block; and

     WHEREAS,  the  respective  boards of directors of Purchaser  and  Franchise
Connection  have approved the execution of this  Agreement  and  performance  of
their respective obligations hereunder.

     NOW  THEREFORE,  for  and in  consideration  of  the  mutual  promises  and
covenants contained herein, and for other good and valuable  consideration,  and
subject to the terms and conditions of this Agreement,  the parties hereto agree
as follows:

     1. THE EXCHANGE.

     1.01  Exchange of the Exchange  Shares and Control  Shares.  Subject to and
upon  the  terms  and  conditions  contained  herein,  at  the  closing  of  the
transactions contemplated in this Agreement ("Closing"):

          (a) the Shareholders shall sell, transfer,  assign, convey and deliver
     the Control Shares respectively owned by them to Purchaser,  free and clear
     of all adverse claims,  security interests,  liens, claims and encumbrances
     (other than  restrictions  under applicable  securities laws) and Purchaser
     shall  purchase,  accept and acquire the Control Shares from  Shareholders,
     such transaction being herein sometimes described as the "Exchange"; and

          (b) in full payment for the Control Shares,  Purchaser shall issue and
     deliver to the Shareholders on a ratable basis an aggregate of Five Hundred
     Thousand  (500,000)  shares  of  the  authorized  but  unissued  shares  of
     Purchaser's  common  stock,  no par value,  and One  Million  Five  Hundred
     Thousand  (1,500,000)  shares of the  Series  1996  Non-Voting  Convertible
     Preferred  Stock,  no par value,  of  Purchaser,  subject to  adjustment as
     provided  below  (collectively,   the  "Exchange  Shares").  The  preferred
     Exchange Shares shall be convertible into shares of the no-par value common
     stock of the Company ("Conversion Shares") three (3) years from the date of
     issuance at the following conversion rate:

               (i) if Franchise  Connection has by then sold an aggregate of 150
          franchises,  consisting of all or any franchises marketed by Franchise
          Connection, each preferred Exchange Share will be convertible into one
          (1) Conversion Share; or

               (ii) if  Franchise  Connection  has by then sold an  aggregate of
          less than 150 franchises,  the number of Conversion  Shares into which
          the preferred  Exchange Shares are convertible will be  proportionally
          reduced.

          (c) If  Franchise  Connection  has sold an  aggregate of less than 100
     franchises by the third  anniversary  of the closing  under the  definitive
     agreement,  then in addition to the  adjustment  set forth in in  paragraph
     (b)(ii)  above,  Purchaser  may at its election  demand the  surrender  and
     cancellation  of and may  unilaterally  cancel a percentage  of the 500,000
     common  Exchange  Shares  equal  to  the  percentage  of the  shortfall  of
     franchises  sold based on 150 franchises (ex: if only 75 are sold, then 50%
     of such shares may be cancelled).

                                     Page 1





          (d) The number of Conversion  Shares  issuable upon  conversion of the
     preferred  Exchange  Shares will be subject to adjustment if the Company is
     reorganized,  merged,  consolidated  or  party to a plan of  exchange  with
     another  corporation  pursuant to which shareholders of the Company receive
     any  shares  of stock or other  securities,  or in the event of any sale or
     other transfer of all or substantially  all of the Company's  assets, or in
     case  of  any  reclassification  of  Company's  common  stock.  Holders  of
     preferred  Exchange  Shares shall be entitled,  after the occurrence of any
     such event, to receive on conversion  thereof the kind and amount of shares
     of stock or other securities,  cash or other property  receivable upon such
     event by a holder of the number of Common Shares  issuable upon  conversion
     of the Exchange  Warrant  immediately  prior to occurrence of the event. In
     addition,  the number of Conversion  Shares issuable will be  appropriately
     adjusted if the Company's common stock is split or combined.

          (e) This Agreement shall  constitute a plan of  reorganization  within
     the meaning of and is  intended to  constitute  a tax-free  exchange  under
     Section  368(a)(1)(B)  and/or  Section 351 of the Internal  Revenue Code of
     1986, as amended  ("Code").  Each party hereto has consulted tax counsel or
     other  advisors of its choice to satisfy  itself as to the tax effect to be
     given  under  the  Code  to the  Exchange  and  other  transactions  herein
     contemplated.

     1.02 Other Adjustments in Number of Exchange Shares. The number of Exchange
Shares issuable to the  Shareholders  shall be subject to further  adjustment in
either of the following events:

          (a) The parties  acknowledge  that an aggregate of 2,000,000 shares of
     ISO  BLOCK  outstanding  have been  issued  to and are held by Josef  Ratey
     and/or R-S Plus  Investment  Corp.,  a Florida  corporation,  and/or Arnold
     Stolle, and/or Jan ter Stege and/or Helge Seidel and other German residents
     (collectively,  the "German  Shares").  The Company is required to cancel a
     total of 1,737,500 (all but 262,500) of the German Shares,  and Purchaser's
     Board of Directors has formally authorized the cancellation of such shares,
     which  are  now  deemed  cancelled  on  Purchaser's  stock  book.  In  this
     connection,  Purchaser has entered in a Settlement  Agreement with R-S Plus
     Investment   Corp.,   Josef  Ratey  and  Helge  Seidel   contemplating  the
     cancellation  of such shares.  In the event that for any reason any portion
     of the 1,737,500 shares thus cancelled are deemed by final,  non-appealable
     court order or admission  or  agreement  of Purchaser to be not  cancelled,
     then in such  event  the  number  of  Exchange  Shares  issuable  shall  be
     increased  so that the  holders of the  Franchise  Shares  acquire the same
     percentage of ISO BLOCK as the 2,000,000  unadjusted  Exchange Shares would
     have  constituted  had  1,737,500 of the German  Shares been  cancelled and
     rescinded.

          (b) If ISO BLOCK  declares  any common  stock  dividend or effects any
     reverse or forward  split prior to closing,  the number of Exchange  Shares
     shall be proportionally increased or decreased, as appropriate.

          (c) If less than all of the Franchise  Connection  Shares are tendered
     and conveyed to ISO BLOCK, the number of Exchange Shares issuable  (subject
     to adjustment,  as hereinabove  provided) shall be proportionally  reduced;
     however, in such event, ISO BLOCK shall have the right at its sole election
     to rescind  this  Agreement  and not  complete  the  Exchange if any of the
     Control Shares are not tendered and exchanged for Exchange Shares.

     1.03 Entire  Purchase  Price.  The Exchange  Shares  constitute  the entire
purchase price payable for all of the Control  Shares.  The Exchange  Shares and
Conversion  Shares  shall not be subject to any  preemptive  rights,  options or
similar  rights on the part of any  shareholder  or creditor of Purchaser or any
other  person.   Franchise  Connection  and  the  Shareholders  acknowledge  the
sufficiency  of the purchase  price.  Upon  consummation  of the  Exchange,  the
Shareholders  shall  have  no  further  rights  in or  claims  as  to  Franchise
Connection  and shall  have only the rights of  shareholders  of  Purchaser  and
pursuant to this Agreement.

     1.04  Included  Assets.  At the time of the Closing,  Franchise  Connection
shall own all of the assets and  properties,  both  tangible and  intangible  of
every kind and  description,  owned by it on the effective date of the letter of
intent  plus all assets and  properties  since  acquired,  excepting  properties
disposed of and cash expended solely in the ordinary course of business, without
withdrawal or removal.

                                     Page 2




     1.05  Breaches  and  Violations.  If and to the  extent  that  the sale and
purchase of the Control  Shares is alleged to  constitute a breach of any lease,
loan or  financing  agreement or other  contract,  license,  franchise,  permit,
appproval or other property or contractual  interest, or a violation of any law,
decree, order,  regulation or other governmental edict, Franchise Connection and
the Purchaser shall exercise reasonable efforts at their expense,  and Purchaser
will  cooperate  with them at  Purchaser's  expense,  to obtain any consents and
waivers of third parties and to resolve any such breach or violation.

     1.06  Assumption of Ownership and  Possession.  Purchaser  shall at Closing
take  ownership,  possession and control of Franchise  Connection and its books,
records,  properties,  assets and  operations  and shall take  possession of and
assume control of all of its operations.  At such time, all deliveries  whatever
shall have been made to  Purchaser,  including  but not  limited to all door and
safe keys,  safe  combinations,  filing  cabinet and other keys, all ledgers and
journals  (both  paper and on computer  floppy  disk),  together  with all other
things,  tangible and  intangible,  necessary or related to the  properties  and
business of Franchise Connection and its subsidiaries.

     1.07 Continuing Obligation of the Parties. Franchise Connection,  Purchaser
and the Shareholders  executing this Agreement each agree that, should any thing
required to be done,  conveyed or delivered by a party through  inadvertence  or
otherwise not be done,  conveyed or delivered at the Closing,  they will each do
such acts remaining to be done and do such other things as shall be necessary to
properly  effect the  conveyance  and  delivery  of all such  things.  Officers,
directors and employees of Franchise  Connection shall upon Purchaser's request,
at or following the Closing,  execute all lawful documents  helpful or necessary
to enable the new officers  and  directors  of  Franchise  Connection  to assume
control of Franchise Connection's bank and other accounts.

     1.08 Securities not Registered.  Franchise  Connection and the Shareholders
acknowledge  and agree that the Exchange  Shares and Conversion  Shares have not
been  registered  under the  Securities  Act of 1933,  as  amended  ("Act"),  in
reliance upon exemptions from  registration  provided by Section 4(2) of the Act
and  under  the  securities  or blue  sky  laws of any  state  or any  rules  or
regulations  promulgated  thereunder,  on the  grounds  that the  Exchange  is a
transaction not involving any public offering. Each Shareholder is acquiring the
Exchange  Shares for his,  her or its own  account,  with no  present  intent to
resell or make a distribution of all or any portion  thereof.  Each  Shareholder
acknowledges  that the  Exchange  Shares are and the  Conversion  Shares will be
"restricted  securities,"  as that term is  defined  in Rule 144 of the  General
Rules and  Regulations of the Securities and Exchange  Commission  ("SEC") under
the Act and understands  that the Exchange Shares and Conversion  Shares must be
held indefinitely,  unless they are subsequently  registered under the Act or an
exemption  from such  registration  requirements  is available for their resale.
Each  Shareholder  understands  and  agrees  that the prior  written  consent of
Purchaser  will be  necessary  for any  transfer  of any or all of the  Exchange
Shares and  Conversion  Shares  unless and until the  securities  have been duly
registered  under the Act or the  transfer is made in  accordance  with Rule 144
under the Act. Purchaser similarly acknowledges that the Control Shares have not
been registered under the Act and are restricted securities.

     1.09 Restrictive  Legend. The Shareholders each acknowledge and agree that,
unless and until removed in accordance with law, any and all certificates  which
are issued  evidencing the Exchange Shares and Conversion Shares shall contain a
customary form of investment legend in substantially the following form:

               "The  securities  represented by this  Certificate  have not been
          registered  under the  Securities Act of 1933, as amended (the "Act"),
          and are  "restricted  securities"  as that term is defined in Rule 144
          under the Act.  These  shares  may not be  offered  for sale,  sold or
          otherwise  transferred  except  pursuant to an effective  registration
          statement under the Act, or pursuant to an exemption from registration
          under the Act, the  availability  of which must be  established to the
          satisfaction of the Company's counsel."

     1.10 Closing.  Subject to the  conditions  precedent set forth herein,  the
closing of all transactions herein contemplated  ("Closing") shall take place at
the offices of  Purchaser's  counsel,  Brasher & Company,  located at 90 Madison
Street, Suite 707, Denver,  Colorado 80206, on or before December 15, 1996, at a
time mutually agreed by Franchise  Connection and Purchaser,  or such earlier or
later date and time  mutually  agreed to by Franchise  Connection  and Purchaser
("Closing Date"),  of which date the Shareholders  shall be given written notice
at least  three days in advance of the Closing  Date.  This  Agreement  shall be
effective and binding when signed by Purchaser,  Franchise Connection and all of
the Shareholders.

                                     Page 3




     1.11  Assignment of Interest,  Rights and  Agreements.  (a) At the Closing,
Franchise  Connection shall own,  beneficially and of record,  100% of Brilliant
Marketing, Inc., a Colorado corporation ("BMI"), and thirty percent (30%) of the
total  equity  interest  in Encore  Nails,  LLC,  a Colorado  limited  liability
company,  and one third  (1/3rd) of the total  equity  membership  interest in a
Colorado limited liability company to be formed named "Seller's Choice, LLC."

          (b) At the Closing, Business Connection,  Inc., a Colorado corporation
     controlled by Johnny M. Wilson, shall have assigned to Franchise Connection
     or to BMI all its rights,  contracts and  properties,  including all rights
     and interest in and to the Hydro-Physics, the Encore Nails, Foot Lab and IC
     Sunclips  franchise  projects  and  related  contracts,  for no  additional
     consideration.

     1.12 Employment Agreements.  Johnny M. Wilson will at Closing enter into an
employment  agreement with Purchaser,  Franchise  Connection and BMI for a three
(3)-year period in the form attached hereto as Exhibit A. He will perform duties
outlined in such employment  agreement,  to become effective at Closing. If this
Agreement is cancelled or  rescinded  for any reason,  Purchaser  may cancel the
employment agreement without further penalty or liability upon at least 30 days'
notice.  He shall not compete with Franchise  Connection or BMI or any franchise
project now or later undertaken by Franchise  Connection or BMI or engage in any
franchise-related  business  whatsoever,  as consultant,  employee or otherwise,
except those  operated by  Franchise  Connection  and BMI. He shall  prepare all
franchise offering circulars for franchises handled by Franchise  Connection and
BMI as part of his regular salary.

     1.13 Officers and Directors. At the Closing, Johnny Wilson shall be elected
to  Purchaser's  board  of  directors  and will  continue  to be a  director  of
Franchise  Connection.  Johnny  Wilson will serve as chief  executive  and chief
operating officer of Franchise Connection.  Egin Bresnig and Dean Wicker will be
elected to the board of directors of Franchise Connection, and Dean Wicker shall
serve as Chairman of the board of Franchise Connection.

     2. ISO BLOCK ADVANCE OF FUNDS.  ISO BLOCK has to date advanced an aggregate
of $50,000 to Franchise  Connection pursuant to the Letter of Intent, to be used
as working capital.  All such funds shall, until consummation of the Exchange at
the Closing,  constitute  bridge loans to Franchise  Connection,  bearing simple
interest at 8% per annum, principal and all interest being repayable in a single
installment within nine months from the dates of advance.  At the Closing,  such
notes and all  interest  owed  shall be  converted  to an equity  investment  in
Franchise  Connection by ISO BLOCK and shall serve to increase ISO BLOCK's basis
in Franchise Connection.

     Commencing at Closing, ISO BLOCK will over the twelve (12) months following
the Closing make available to Franchise Connection an aggregate of an additional
$300,000, subject to adjustment as herein provided, to be advanced monthly. Such
funds will be advanced  within five days prior to the month in which needed upon
written request of Franchise  Connection,  which shall specify the amount needed
and general use intended.  Such amounts shall be loaned to Franchise  Connection
on customary commercial terms.

     3.  REPRESENTATIONS  AND  WARRANTIES  OF  FRANCHISE  CONNECTION.  Franchise
Connection  hereby  represents  and warrants to Purchaser that the following are
true and correct as of the date hereof and will be true and correct  through the
Closing Date as if made on that date:

          (a) Franchise  Connection  and BMI are  corporations  duly  organized,
     validly  existing  and in good  standing  under  the  laws of the  State of
     Colorado,  with all requisite  power and authority to carry on the business
     in which they are respectively engaged.

          (b) There are no claims, actions, suits, proceedings or investigations
     of any kind pending or threatened against or affecting Franchise Connection
     or BMI or any of their properties, subsidiaries or business anywhere in the
     world.

          (c)  Franchise  Connection  and  BMI  have  complied  in all  material
     respects with all applicable  laws,  regulations  and rules,  applicable to
     their business or properties.

                                     Page 4




          (d) All  taxes,  assessments  and  other  charges  owing by  Franchise
     Connection  or BMI to any taxing  authority  therein at the time of Closing
     shall  have  been  duly  paid or shall be  deducted  from  payments  due to
     Franchise  Connection,  and all  applicable  tax returns have been properly
     filed.

          (e) The execution, delivery and performance by Franchise Connection of
     this  Agreement  and any  other  agreements  contemplated  hereby,  and the
     consummation of the transactions contemplated hereby and thereby, have been
     duly authorized by all requisite corporate action of Franchise  Connection.
     This  Agreement and any other  agreement  contemplated  hereby have been or
     will be as of the Closing  Date duly  executed  and  delivered by Franchise
     Connection and  constitutes and will  constitute  legal,  valid and binding
     obligations of Franchise  Connection,  enforceable against it in accordance
     with  their  respective  terms,  except  as may be  limited  by  applicable
     bankruptcy,   insolvency  or  similar  laws  affecting   creditors'  rights
     generally or the availability of equitable remedies.

          (f) No  consent,  approval,  authorization  or order of any court,  or
     other  agency or  authority  or any other  person  whatever is required for
     Franchise Connection to execute, deliver or consummate this Agreement.

          (g)  Capitalization.  As of the execution date of this Agreement,  the
     authorized  capital  stock of Franchise  Connection  consists of 1,0000,000
     shares of common stock,  $.001 par value, all of which (the Control Shares)
     have been  issued and are  outstanding.  No shares of  preferred  stock are
     authorized.  No other shares of capital  stock are  authorized or have been
     issued.  All of the  issued  and  outstanding  shares of  capital  stock of
     Franchise  Connection have been duly  authorized,  validly issued,  and are
     fully paid and  nonassessable.  Franchise  Connection  is not a party to or
     bound  by nor  does  it or any  Shareholder  have  any  knowledge  of,  any
     agreement,  instrument,  arrangement,  contract, obligation,  commitment or
     understanding  of any  character,  whether  written  or  oral,  express  or
     implied,  whereby  Franchise  Connection  is bound to issue  shares  of its
     capital stock or any instrument or right  convertible  into or exchangeable
     for its capital stock, nor relating to the sale,  assignment,  encumbrance,
     conveyance,  transfer  or  delivery  of  any  capital  stock  of  Franchise
     Connection  of any type or class.  Franchise  Connection  shall  provide to
     Purchaser  a list  of all  registered  holders  of  Franchise  Connection's
     capital  stock,  the  number of shares  held by each and the number of each
     certificate held, duly certified by the Secretary of Franchise Connection.

          (h)  Outstanding   Options,   Warrants  or  Other  Rights.   Franchise
     Connection has no outstanding warrants,  options or similar rights, whether
     issued  pursuant to a benefit or other plan or not,  whereby any person may
     subscribe for or purchase  shares of its capital  stock,  nor are there any
     other securities outstanding which are convertible into or exchangeable for
     its capital stock.

          (i) Stock or Other Benefit Plans. As of the date of this Agreement and
     the Closing,  Franchise  Connection has not and will not have authorized or
     have in effect  any  stock  option  plan,  employee  stock  option or stock
     purchase plan, dividend reinvestment plan or similar plan pursuant to which
     any person is entitled to acquire capital stock of Franchise  Connection or
     securities  convertible into or exchangeable for capital stock of Franchise
     Connection.

          (j) Pension and Similar  Plans.  As of the date of this  Agreement and
     the Closing,  Franchise  Connection has not and will not have authorized or
     have in effect any bonus, deferred compensation,  pension,  profit-sharing,
     retirement or similar plan covering its directors,  officers,  employees or
     other persons whatsoever.

          (k) Financial Statements.  Prior to the Closing,  Franchise Connection
     shall  have  furnished  to  Purchaser  copies  of  Franchise   Connection's
     unaudited Balance Sheets,  Statements of Income and Expense,  Statements of
     Cash Flows,  Statement  of Changes in Financial  Position and  Statement of
     Shareholders'  Equity for the year ended  December 31,  1995,  and the same
     financial  statements,  unaudited,  as of September 30, 1996 (collectively,
     the  "Financial   Statements")  reflecting  the  operations  and  financial
     condition of Franchise Connection and all subsidiaries. All such statements
     shall fairly  present the assets,  liabilities  and financial  condition of
     Franchise  Connection  and  all  subsidiaries  as of the  respective  dates
     thereof, and shall have been prepared in conformity with generally accepted
     accounting principles, consistently applied during the periods covered. For
     purposes of this  Agreement,  such  statements  shall include all notes and
     schedules  thereto.  In  addition,   Franchise   Connection  shall  provide
     Purchaser with such of Franchise  Connection's  financial  information  and
     books and records as Purchaser shall request.

                                     Page 5




          (l) No Undisclosed Material Liabilities.  Franchise Connection has not
     incurred any liabilities or obligations whatever (whether direct, indirect,
     accrued,   contingent,   absolute,  secured  or  unsecured  or  otherwise),
     including   liabilities  as  guarantor  or  surety  or  otherwise  for  the
     obligations of others and tax  liabilities  due or to become due, except as
     described in the Financial  Statements or otherwise described in writing to
     Purchaser.

          (m)  Material  Transactions  and Adverse  Changes.  Except as has been
     disclosed in writing to Purchaser or reflected in the Financial Statements,
     since December 31, 1995, Franchise Connection has not and as of the Closing
     Date  will not have (i)  suffered  any  materially  adverse  change  in its
     assets,  liabilities or financial condition taken as a whole; (ii) suffered
     any damage or  destruction  in the nature of a casualty  loss to any one or
     more of its properties,  whether or not covered by insurance,  which singly
     or in the aggregate are materially adverse to the properties or business of
     Franchise Connection; (iii) purchased or redeemed any of its capital stock,
     or authorized or paid any stock  dividends,  or authorized or paid any cash
     dividends or made any distribution of capital or earnings, or authorized or
     made any split, combination (reverse split) or other reclassification of or
     affecting any of its capital  stock;  (iv) made any change in any method of
     accounting or accounting practice,  including the revaluation of any asset;
     (v) increased or made any commitment to increase the salary,  fees or other
     forms of compensation of any employee,  officer or director; or (vi) agreed
     in writing or  otherwise  to take any action  prohibited  described in this
     Section.

          (n)  Contracts.  Franchise  Connection has provided or will provide to
     Purchaser  prior to  Closing  a copy of all  contracts  to which  Franchise
     Connection  is a party,  all  contracts  entered  into by or in the name of
     "Business  Connection,  Inc." and all  contracts  entered into by or in the
     name of Brilliant Marketing, Inc.

          (o)  Patents,   Trademarks,   etc.   Franchise   Connection   and  its
     subsidiaries  do  not  hold  any  letters  patent,  have  made  any  patent
     applications,   do  not  hold  any  registered  trademarks,   servicemarks,
     copyrights or licenses, nor registered any trade names, except as disclosed
     in writing to Purchaser.

          (p) Litigation.  There are no claims, actions,  suits,  proceedings or
     investigations   pending  or  threatened  against  or  affecting  Franchise
     Connection or any subsidiary  thereof or any of its or their  properties in
     any  court  or  by  or  before  any  federal,  state,  municipal  or  other
     governmental  department,   commission,  board,  bureau,  agency  or  other
     instrumentality,  domestic or  foreign,  or  arbitration  tribunal or other
     forum  which,  if  determined  adversely  to  Franchise  Connection,  would
     materially  affect  its  business,   prospects,   properties  or  financial
     condition or its or their right to conduct its business as being  conducted
     or expected to be  conducted,  except as disclosed in writing to ISO BLOCK.
     There  are no  judgments,  decrees,  injunctions,  writs,  orders  or other
     mandates  outstanding to which Franchise  Connection or any subsidiary is a
     party or by which it is bound or  affected,  except as disclosed in writing
     to ISO BLOCK.

          (q) Affiliate Relationships. Franchise Connection and subsidiaries are
     not  indebted to any  officer,  director,  employee,  shareholder  or agent
     thereof as of the date of this Agreement,  and no money or property is owed
     to Franchise Connection or any subsidiary thereof by any officer, director,
     employee  or  shareholder  thereof,  except  as  disclosed  in  writing  to
     Purchaser.

          (r) Salaries.  Franchise  Connection has delivered to Purchaser a true
     and  correct  description  of the annual  rate of  compensation  (including
     benefits) of all employees of Franchise  Connection  and every  subsidiary.
     There is no obligation,  commitment or past repetitive  historical practice
     of Franchise  Connection  or any  subsidiary  to pay bonuses,  royalties or
     other  similar  compensation  designed to reward past  performance,  create
     incentive for future performance or otherwise to any director or officer or
     other employee of Franchise  Connection or a subsidiary except as disclosed
     in writing to Purchaser.

          (s)  Documents  Genuine.  All  originals  and/or  copies of  Franchise
     Connection's and each  subsidiary's  articles of incorporation  and bylaws,
     each amended to date,  and all minutes of meetings and written  consents in
     lieu of meetings of shareholders,  directors and committees of directors of
     Franchise  Connection and each subsidiary,  financial data, and any and all
     other documents,  material,  data, files, or information which have been or
     will be furnished to Purchaser, are and will be true, complete, correct and
     unmodified  originals and/or copies of such documents,  information,  data,
     files or material.

                                     Page 6




          (t) Restrictive Covenants.  Prior to the consummation of the Exchange,
     Franchise  Connection and subsidiaries shall conduct its and their business
     in the  ordinary  and  usual  course  without  unusual  commitments  and in
     compliance with all applicable laws,  rules, and regulations.  Furthermore,
     Franchise  Connection  will not,  without  the  prior  written  consent  of
     Purchaser,  (i) make any changes in its capital  structure,  (ii) incur any
     liability  or  obligation  other than current  liabilities  incurred in the
     ordinary  and usual course of business,  (iii) incur any  indebtedness  for
     borrowed  money,  (iv) make any loans or  advances  other than  advances to
     employees in the ordinary and usual course of business,  (v) declare or pay
     any  dividend or make any other  distribution  with  respect to its capital
     stock,  (vi) issue,  sell, or deliver or purchase or otherwise  acquire for
     value any of its stock or other  securities,  (vii)  mortgage,  pledge,  or
     subject to  encumbrance  any of its assets or  properties,  (viii)  sell or
     transfer any of its assets or  properties  except in the ordinary and usual
     course of business, (ix) make any investment of a capital nature, (x) adopt
     or amend in any material  respect any  collective  bargaining  agreement or
     employee benefit plan, or (xi) enter into any contract, agreement, or other
     commitment  which is  material  to the  business,  assets,  properties,  or
     financial position of Franchise Connection.

          (u) Law Violations.  Franchise  Connection has never been convicted in
     any criminal  proceedings or named subject of a pending criminal proceeding
     (excluding minor offenses), nor has it been subject of any order, judgment,
     or decree, not subsequently reversed, suspended or vacated, of any court of
     competent  jurisdiction,   permanently  enjoining  it  from,  or  otherwise
     limiting the  engagement in any type of business  practice;  or engaging in
     any  activity in  connection  with the  purchase or sale of any security or
     commodity in connection  with any violation of federal or state  securities
     laws.

          (v)  Access  to  Information.  Franchise  Connection  agrees  to  make
     available  access to any and all corporate and financial  files and records
     whatever of Franchise  Connection and  subsidiaries for inspection prior to
     Closing.

          (w) Disclaimer of Further Warranties. Except as expressly set forth in
     this  Agreement and the schedules and exhibits  hereto,  Purchaser has made
     not any  representation  or warranty to Franchise  Connection in connection
     with this Agreement.

     4.  REPRESENTATIONS  AND WARRANTIES OF THE  SHAREHOLDERS.  The Shareholders
each and  severally  represent  and warrant to Purchaser  that the following are
true and correct as of the date hereof and will be true and correct  through the
Closing Date as if made on that date:

          (a) I have received and carefully reviewed in its entirety information
     otherwise  provided to me in writing by Purchaser and any other information
     from books and records of the Purchaser and have relied on the  information
     contained  therein.  I understand  that additional  information  concerning
     Purchaser  has been made  available  for  inspection by me and my attorney,
     accountant or other  adviser(s).  I and my adviser(s) have had a reasonable
     opportunity to ask questions of and receive  answers from  Purchaser,  or a
     person or persons acting on its behalf,  concerning  the Exchange,  and all
     such questions have been answered to my or their full satisfaction.

          (b)  I  recognize  that  an  investment  in  the  Exchange  Shares  is
     speculative  and involves a high degree of risk and that there currently is
     no trading  market for the Exchange  Shares,  or  Conversion  Shares and no
     assurance that any such market will develop.

          (c) The Shareholders own or record and beneficially the Control Shares
     in the respective  numbers shown on the signature  page to this  Agreement,
     and the  address of each  Shareholder  has been  provided in writing to ISO
     BLOCK; the Control Shares are free and clear of all liens,  claims,  rights
     or other  encumbrances  whatever  and of all options and similar  rights of
     third  persons;  no person has or will have any right in and to such shares
     under  except as are created by force of law under any  marital,  community
     property  or similar  rights;  and no person  owns or will own any right of
     first refusal, pre-emptive right, option or similar right to acquire any of
     the Control  Shares,  in either case except as  disclosed  to  Purchaser in
     writing prior to the Closing.

                                     Page 7




          (d) Each  Shareholder has the full right,  power and legal capacity to
     enter  into this  Agreement  and sell and  deliver  the  Control  Shares to
     Purchaser  on  the  terms  herein.  As  to  each  Shareholder  which  is  a
     corporation or other entity,  all requisite  corporate or equivalent action
     has been taken  necessary to approve the execution and  performance of this
     Agreement.

          (e) Each Shareholder represents and warrants that he, she or it is not
     now insolvent and will not be insolvent  after selling and  delivering  the
     Control  Shares  to  Purchaser  on the  terms of this  Agreement,  and each
     Shareholder is receiving new  consideration  at least equal to the full and
     fair value of the Control Shares being sold.

          (f) Each  Shareholder  acknowledges  and agrees  that he, she or it or
     his, her or its representatives  have been furnished with substantially the
     same kind of information  regarding  Purchaser and the Exchange  Shares and
     Purchaser's  business,   assets,  results  of  operations,   and  financial
     condition as would be contained in a  registration  statement  and included
     prospectus  prepared in connection  with a public  offering of the Exchange
     Shares under the Act.

          (g)  The   Exchange   Shares  are  being   acquired   solely  for  the
     Shareholder's  own  account for  investment  and not for the account of any
     other person and not for  distribution,  assignment or resale to others, or
     for pledge or hypothecation, and no other person has or is intended to have
     a direct or indirect  ownership  or  contractual  interest in the  Exchange
     Shares  except  as may  exist  or  arise  under  marital  property  laws or
     otherwise by operation of law.

          (h)  The  Shareholder,   alone  or  together  with  the  Shareholders'
     adviser(s),  possesses such knowledge and experience in financial,  tax and
     business  matters as to enable  Shareholder to utilize the information made
     available by Purchaser, in connection with the Exchange and issuance of the
     Exchange Shares, to evaluate the merits and risks of exchanging the Control
     Shares for the Exchange Shares and to make an informed  investment decision
     with respect thereto.

          (i) Each  Shareholder  realizes that he, she or it will not be able to
     sell or  dispose  of the  Exchange  Shares  unless  they  have  first  been
     registered  under the Act, they are sold in compliance  with Rule 144 under
     the Act or they are sold or otherwise  disposed of in reliance upon another
     exemption  from  registration  under  the  Act.  Each  Shareholder  further
     understands that every certificate issued by Purchaser  evidencing Exchange
     Shares  will  bear a  legend  restricting  transfer  as  provided  in  this
     Agreement.

          (j) All  information  which  each  Shareholder  has  provided  or will
     provide to  Purchaser  is or will be correct  and  complete  as of the date
     furnished to Purchaser, and, if there should be any material change in such
     information prior to the Closing as to a Shareholder, that Shareholder will
     immediately provide Purchaser with such information.

          (k) No  Shareholder  was solicited by Purchaser by any form of general
     solicitation or general  advertising,  including but not limited to (i) any
     advertisement,  article,  notice or other  communication  published  in any
     newspaper, magazine or similar media or broadcast over television or radio,
     or made available over telephone lines by any information  service, or (ii)
     any seminar or meeting  whose  attendees  had been  invited by any means of
     general solicitation or general advertising.

          (l) Except as expressly set forth in this  Agreement and the schedules
     and exhibits hereto,  Purchaser has not made any representation or warranty
     to any  Shareholder in connection  with this  Agreement,  and Purchaser has
     made no communication to any Shareholder that constitutes tax or investment
     advice.

          (m) To the  best  of the  knowledge  of each  Shareholder,  all of the
     representations  and  warranties of Franchise  Connection set forth in this
     Agreement are accurate and true.

     5. REPRESENTATIONS AND WARRANTIES OF PURCHASER.  Unless specifically stated
otherwise  in  this  Agreement,   Purchaser   represents  and  warrants  to  the
Shareholders  that the  following are true and correct as of the date hereof and
will be true and correct through the Closing Date as if made on that date.

                                     Page 8




          (a) Exchange Shares Duly Authorized. The Exchange Shares will be, when
     issued,  validly issued,  fully paid and nonassessable,  the sale, issuance
     and delivery of the Exchange  Shares on the terms herein  contemplated  has
     been  authorized by all requisite  corporate  action of Purchaser,  and the
     Exchange Shares will not be be subject to any preemptive rights, options or
     similar  rights on the part of any  shareholder or creditor of Purchaser or
     any other person.

          (b)  Restricted  Securities;  Etc.  Purchaser  acknowledges  that  the
     Control  Shares  have  not  been  registered  pursuant  to  the  Act or any
     applicable   state  securities  laws,  that  the  Control  Shares  will  be
     characterized as "restricted securities" under the Act, and that under such
     laws and  applicable  regulations  the  Control  Shares  cannot  be sold or
     otherwise  disposed of without  registration  under the Act or an exemption
     therefrom.  Purchaser  acknowledges  that  all  certificates  issued  to it
     respecting the Control Shares will bear an appropriate  investment  legend.
     Purchaser  is  acquiring  the  Control  Shares  for  its  own  account  for
     investment  and not with a view to,  or for  sale or other  disposition  in
     connection with, any distribution of all or any part thereof, except (i) in
     an offering  covered by a registration  statement filed with the Securities
     and Exchange  Commission under the Act covering the Control Shares, or (ii)
     pursuant to applicable exemption under the Securities Act.

          (c)  Organization  and Good Standing.  Purchaser is and on the Closing
     Date will be duly  organized,  validly  existing and in good standing under
     the laws of the State of Colorado,  with all requisite  power and authority
     to carry on the business in which it is engaged and is duly  qualified  and
     licensed to do business and is in good standing in all jurisdictions  where
     the nature of its business makes such qualification necessary.

          (d) Capitalization.  As provided in its Articles of Incorporation, the
     authorized  capital stock of Purchaser  consists of 60,000,000  shares;  of
     which  50,000,000  shares without par value are designated as common stock,
     _________  shares of which  have been  issued and are  outstanding;  and of
     which  10,000,000  shares  without par value are  designated  as  preferred
     stock,  _________ of which have been issued or are outstanding.  The terms,
     rights,  preferences and privileges of the preferred stock are described in
     Purchaser's  articles of  incorporation,  as amended and  restated to date,
     which have been furnished to the other parties.

          (e) Outstanding Options, Warrants or Other Rights. Except as described
     to Franchise Connection in writing,  Purchaser has no outstanding warrants,
     options  or  similar  rights to  subscribe  for or  purchase  shares of its
     capital stock (nor any securities  convertible into or exchangeable for its
     capital stock), nor are there any other securities outstanding  convertible
     into or  exchangeable  for its common stock,  and there are no contracts or
     commitments  pursuant  to which any person may  acquire  or  Purchaser  may
     become bound to issue any shares of its capital stock.

          (f) Litigation.  There are no claims, actions,  suits,  proceedings or
     investigations  pending or threatened against or affecting Purchaser in any
     court or by or before any federal,  state,  municipal or other governmental
     department,  commission,  board, bureau,  agency or other  instrumentality,
     domestic or foreign,  or  arbitration  tribunal or other  forum,  except as
     disclosed  to  Franchise  Connection  in writing.  There are no  judgments,
     decrees, injunctions,  writs, orders or other mandates outstanding to which
     Purchaser is a party or by which it is bound or affected.

          (g)  Financial   Statements.   Purchaser  will  provide  to  Franchise
     Connection and to any requesting  Shareholder  Purchaser's  audited balance
     sheet and the other  financial  statements of Purchaser for such periods as
     the  Shareholders  reasonably  request.  All such  statements  shall fairly
     present the assets,  liabilities and financial condition of Purchaser as of
     the  respective  dates  thereof,  and  all  shall  have  been  prepared  in
     conformity  with generally  accepted  accounting  principles,  consistently
     applied during the periods  covered.  For purposes of this Agreement,  such
     statements shall include all notes thereto.

          (h) No Undisclosed  Material  Liabilities.  Purchaser has not incurred
     any liabilities or obligations whatever (whether direct, indirect, accrued,
     contingent,  absolute, secured or unsecured or otherwise),  which singly or
     in the  aggregate  are  material to its  assets,  operations  or  financial
     condition,  except as  reflected in  Purchaser's  financial  statements  or
     disclosed in writing to Franchise Connection.

                                     Page 9




          (i)  Taxes.  All  income,  excise,   unemployment,   social  security,
     occupational,  franchise and other taxes,  duties,  assessments  or charges
     levied,  assessed or imposed upon  Purchaser by the United States or by any
     state or municipal  government or  subdivision or  instrumentality  thereof
     have  been duly paid or  adequately  provided  for,  and all  required  tax
     returns or reports  concerning  any such items have been duly filed or will
     be so filed.

          (j)   Authorization   and  Validity.   The  execution,   delivery  and
     performance  by  Purchaser  of  this  Agreement  and any  other  agreements
     contemplated hereby, and the consummation of the transactions  contemplated
     hereby and thereby,  have been duly  authorized by all requisite  corporate
     action of Purchaser.  This Agreement and any other  agreement  contemplated
     hereby  have  been or will be as of the  Closing  Date  duly  executed  and
     delivered by Purchaser and constitutes and will constitute legal, valid and
     binding obligations of Purchaser, enforceable against it in accordance with
     their respective terms, except as may be limited by applicable  bankruptcy,
     insolvency or similar laws  affecting  creditors'  rights  generally or the
     availability   of  equitable   remedies.   The   approval  of   Purchaser's
     shareholders is not necessary for Purchaser's  execution and performance of
     this Agreement.

          (k) Consents; Approvals; Conflict. No consent, approval, authorization
     or order of any court or governmental  agency or other body is required for
     Purchaser  to execute  and perform its  obligations  under this  Agreement.
     Neither  the  execution,  delivery,  consummation  or  performance  of this
     Agreement shall conflict with,  constitute a breach of Purchaser's articles
     of  incorporation  and bylaws,  as amended to date, or any note,  mortgage,
     indenture,  deed of  trust  or  other  agreement  of  instrument  to  which
     Purchaser  is a  party  or by  which  it is  bound  nor,  to  the  best  of
     Purchaser's  knowledge and belief, any existing law, rule,  regulation,  or
     any decree of any court or  governmental  department,  agency,  commission,
     board or bureau, domestic or foreign, having jurisdiction over Purchaser.

          (l) Disclaimer of Further Warranties. Except as expressly set forth in
     this  Agreement and the schedules and exhibits  hereto,  neither  Franchise
     Connection nor any Shareholder has made any  representation  or warranty to
     Purchaser in connection with this Agreement.

          (m) Miscellaneous. The execution and performance of this Agreement and
     compliance  with the  provisions  hereof will not violate,  with or without
     giving notice and/or the passage of time,  any provisions of law applicable
     to Purchaser. All statements made by Purchaser in this Agreement, or in any
     EXHIBIT or SCHEDULE hereto, or in any document or certificate  executed and
     delivered  herewith,  are true, correct and complete as of the date of this
     Agreement  and will be so as of the Closing  Date.  All copies of documents
     provided and to be provided by Purchaser  are and shall be true and correct
     copies of such documents.

     6. CONDITIONS TO OBLIGATIONS OF THE PARTIES; DELIVERIES. All obligations of
the parties under this  Agreement are subject to the  fulfillment,  prior to the
Closing,  of all  conditions  precedent and to  performance of all covenants and
agreements  and  completion  of  all  deliveries   contemplated  herein,  unless
specifically waived in writing by the party entitled to performance or to demand
fulfillment  of  the  covenant  or  delivery  of  the   documents.   Purchaser's
obligations  to purchase and pay for the Control  Shares are further  subject to
the  representations  and warranties of Franchise  Connection  and  Shareholders
being true and correct at the Closing, and the obligation of the Shareholders to
sell, transfer, assign, convey and deliver the Control Shares is further subject
to the representations and warranties of Purchaser being true and correct at the
Closing.

     6.01 Documents to be Delivered to Purchaser.  At the Closing, the following
documents  shall be  delivered  to  Purchaser  by  Franchise  Connection  or the
Shareholders,  as the case may be, which documents shall be satisfactory in form
and content to Purchaser's counsel:

          (a) Certificates  executed by chief financial or accounting officer of
     Franchise   Connection,   dated  the  Closing  Date,  certifying  that  the
     representations and warranties of Franchise  Connection,  contained in this
     Agreement  and the  information  set forth in all schedules and exhibits of
     Franchise  Connection  hereto are then true and correct and that  Franchise
     Connection has complied with all agreements and conditions required by this
     Agreement  and all related  agreements  to be performed or complied with by
     Franchise  Connection;  and a legal opinion as to such matters as Purchaser
     shall request.

                                     Page 10




          (b)  A  shareholder   list,   reflecting  the  names,   addresses  and
     shareholdings of the Shareholders and an incumbency  certificate naming the
     officers and directors of Franchise  Connection  and specifying the offices
     held by each, both duly certified by the Secretary of Franchise Connection.

          (c) A copy of the directors'  resolution or the minutes of the meeting
     of the  directors of  Franchise  Connection  approving  the  execution  and
     performance of this Agreement.

          (d) All schedules,  exhibits and other information  called for in this
     Agreement, properly completed.

          (e) Upon receiving  delivery of the original  certificates  evidencing
     the Control Shares, Franchise Connection shall cancel such certificates and
     issue and deliver to Purchaser  one  certificate  registered in the name of
     Purchaser,  one evidencing all of the Control  Shares  purchased  hereunder
     through such date.

     6.02  Documents to be Delivered by the  Shareholders.  At the Closing,  the
Shareholders shall deliver to Franchise Connection, for cancellation, all of the
certificates  evidencing the Control Shares,  each  certificate  endorsed by the
Shareholder  transferring  it, or  accompanied  by a stock  power  signed by the
Shareholder transferring it, duly notarized or medallion guaranteed.

     6.03   Documents  to  be  Delivered   to  Franchise   Connection   and  the
Shareholders.  At the Closing,  the  following  documents  shall be delivered to
Franchise Connection and the Shareholders by Purchaser, which documents shall be
satisfactory in form and content to Franchise Connection's counsel:

          (a) To the Shareholders,  certificates  evidencing the Exchange Shares
     in the proper denominations.

          (b) To Franchise Connection, a certificate executed by Purchaser dated
     the Closing Date,  certifying  that the  representations  and warranties of
     Purchaser  contained in this  Agreement  are then true and correct and that
     Purchaser has complied with all agreements and conditions  required by this
     Agreement to be performed or complied with by it.

          (c) To Franchise  Connection,  a copy of the directors'  resolution or
     the minutes of the meeting of the  directors  of  Purchaser  approving  the
     execution and performance of this Agreement.

          (d) To Franchise Connection,  all schedules and exhibits called for in
     this Agreement.

     6.04  Conditions  Precedent.  The  obligations  of the  parties  under this
Agreement  are  subject to the  satisfaction  of the  following  conditions  (in
addition to other  conditions  and terms of this  Agreement),  unless  waived in
writing,  on or  prior to the  Closing,  in  addition  to any  other  conditions
precedent set forth in this Agreement:

          (a) Representations  and Warranties  Correct.  The representations and
     warranties  of every  party  contained  in this  Agreement  shall be in all
     material respects true and correct on and as of the Closing Date as if made
     on such date.  

          (b) Compliance.  Purchaser,  Franchise Connection and the Shareholders
     each shall have  performed  all  covenants  and  agreements,  satisfied all
     conditions  and  complied  with all  other  terms  and  provisions  of this
     Agreement to be respectively performed, satisfied or complied with by it as
     of the Closing Date.

          (c)  No  Errors  or  Misrepresentations.   Purchaser  shall  not  have
     discovered any material  error,  misstatement  or omission in or failure of
     any  representation  or  warranty  made  by  Franchise  Connection  or  any
     Shareholder,  and  Franchise  Connection  shall  not  have  discovered  any
     material   error,   misstatement   or   omission   in  or  failure  of  any
     representation or warranty made by Purchaser.

          (d) Due Diligence  Examination.  Purchaser  shall have completed a due
     diligence  examination of Franchise Connection  reasonably  satisfactory to
     Purchaser  covering all books,  records,  contracts and other documents and
     all financial affairs of Franchise  Connection.  Franchise Connection shall
     have  completed  a  due  diligence   examination  of  Purchaser  reasonably
     satisfactory to Franchise Connection covering all books, records, contracts
     and other documents and all financial affairs.

                                     Page 11





          (e) No Material  Change.  Between the date of this  Agreement  and the
     Closing Date,  Franchise Connection shall not have incurred any liabilities
     or  obligations,  direct  or  contingent,  or  entered  into  any  material
     transactions  of the kind  contemplated  in Section 3(m) except those which
     are in the usual and ordinary course of business or previously agreed to by
     Purchaser,  shall have no material undisclosed  liabilities as contemplated
     in Section 3(l)  hereof,  and shall not have done any act or engaged in any
     course of conduct  prohibited in Section 3(t) without the necessary consent
     of the other party.

          (f) Legal Matters. All legal matters in connection with this Agreement
     and the  consummation  of all  transactions  herein  contemplated,  and all
     documents  and  instruments  delivered  in  connection  herewith  shall  be
     reasonably satisfactory in form to each party.

          (g) No injunction or  restraining  order of any federal or state court
     is in effect which  prevents the purchase of the Control Shares or issuance
     and delivery of the Exchange Shares, and no lawsuit or other proceeding has
     been filed by any person by the Closing Date  contesting  or  attempting to
     enjoin either action, and no action is taken and no law is passed after the
     date of this Agreement which prevents the purchase of the Control Shares or
     issuance and delivery of the Exchange Shares.

     7. ADDITIONAL  COVENANTS OF THE PARTIES.  The parties agree that,  prior to
the Closing:

          (a)  Effectuation of this Agreement.  The parties hereto each will use
     their best efforts to cause this  Agreement  and all related  agreements to
     become effective,  and all transactions herein and therein  contemplated to
     be  consummated,  in  accordance  with its and their  terms,  to obtain all
     required consents,  waivers and authorizations of governmental entities and
     other  third  parties,  to make all  filings  and give all notices to those
     regulatory  authorities  or other third  parties  which may be necessary or
     reasonably  required in order to effect the  transactions  contemplated  in
     this Agreement, and to comply with all federal, local and state laws, rules
     and regulations as may be applicable to the contemplated transactions.

          (b)  Restriction on Action.  The parties each agree that he, she or it
     will not do any thing or act  prohibited  by this  Agreement or any related
     agreement,  or fail to do any thing or act which he or it has undertaken to
     do in this Agreement or any related agreement.

          (c)  Stand-Still  Agreement.  Franchise  Connection and Purchaser each
     agree  not to  solicit  from any  third  party an  offer or  expression  of
     interest  in or with  respect to any  acquisition,  combination  or similar
     transaction  involving  the two parties  and  further  agree that each will
     promptly inform the other of the existence of any unsolicited such offer or
     expression of interest.

          (d) As promptly as possible  after the Closing,  Purchaser  shall take
     the necessary steps to change its fiscal year end to December 31st.

     8. TERMINATION OF THIS AGREEMENT.

     8.01 Grounds for Termination. This Agreement shall terminate:

          (a) By mutual written consent of Purchaser and Franchise Connection;

          (b) By Franchise Connection or Purchaser, if:

               (i) all the conditions  precedent to its  respective  obligations
          hereunder have not been satisfied or waived prior to the Closing Date,
          as it may be accelerated or extended,  or if any Shareholders  fail or
          refuse to execute  this  Agreement  and  deliver  his,  her or its the
          Control Shares to Purchaser at Closing as called for herein;

                                     Page 12





               (ii) any party shall have  defaulted or refused to perform in any
          material  respect under this  Agreement,  or if Purchaser or Franchise
          Connection  should have  reasonable  cause to believe there has been a
          material  representation  concerning,  or  failure  or breach  of, any
          representation  or warranty by the other party,  or if it appears that
          either  Franchise  Connection  or Purchaser has committed any unlawful
          acts affecting the other party;

               (iii) the transactions contemplated in this Agreement and related
          agreements  have not been consumated on the Closing Date, as it may be
          accelerated or extended, OR

               (iv) either  Purchaser or Franchise  Connection  shall reasonably
          determine that the  transactions  contemplated  in this Agreement have
          become  inadvisable  by  reason  of the  institution  or threat by any
          federal,  state  or  municipal  governmental  authorities  or by other
          person whatever of a formal  investigation  or of any action,  suit or
          proceeding  of any kind against  either or both  parties  which in one
          party's  reasonable  belief is material in light of the other  party's
          business, prospects, properties or financial condition;

     8.02 Manner of Termination. Any termination of this Agreement shall be made
in accordance with the above listed grounds and, if terminated by a corporation,
shall be evidenced by written  resolution  of the  terminating  party's board of
directors.  Written notice of  termination  shall be given to the other party as
required in this Agreement as promptly as is practical under the  circumstances.
Upon a  party's  receipt  of  such  termination  notice,  this  Agreement  shall
terminate and the transactions  herein  contemplated  shall be abandoned without
further action by the parties.

     8.03  Survival of  Confidentiality  Provisions.  Upon  termination  of this
Agreement  for any  reason,  (i) the  covenants  of the parties  concerning  the
confidentiality  and proprietary  nature of all docuemnts and other  information
furnished  hereunder  shall remain in force except as to  information  which has
otherwise become public knowledge, and (ii) each party shall promptly return all
documents received from the other party in connection with this Agreement.  This
Section constitutes a mutual covenant of the parties,  and either may judicially
enforce it.

     9. NECESSARY  INFORMATION.  Franchise Connection shall furnish to Purchaser
promptly upon its request all information regarding Franchise Connection and its
business,  assets, properties, and financial condition which, in the judgment of
Purchaser,  is  necessary  to enable  Purchaser  to  conduct  its due  diligence
examination relating to the proposed purchase of the Control Shares. Each of the
parties hereto shall furnish to the others all information concerning such party
required for  inclusion in any  application  or statement to be filed or made by
the other  party  with or to any  governmental  agency or other  third  party in
connection with the proposed sale of the Control Shares.

     10. MISCELLANEOUS PROVISIONS. The parties further agree that:

          (a)  Amendments.   This  Agreement  may  be  amended,   modified,   or
     supplemented only by instrument in writing executed by all parties.

          (b) Assignment. Neither this Agreement nor any right created hereby or
     in  any  agreement   entered  into  in  connection  with  the  transactions
     contemplated  hereby shall be  assignable  by any party hereto  without the
     written  consent  of  the  parties  not  seeking  assignment,  except  that
     Purchaser  may direct that the Control  Shares be  transferred  to a wholly
     owned subsidiary corporation of Purchaser. No such assignment shall relieve
     the assignor of any obligations created under this Agreement.

          (c)  Parties in  Interest;  No Third  Party  Beneficiaries.  Except as
     otherwise provided herein, the terms and conditions of this Agreement shall
     inure  to  the  benefit  of and be  binding  upon  the  parties  and  their
     respective heirs, legal  representatives,  successors and assigns.  Neither
     this Agreement nor any other agreement  contemplated hereby shall be deemed
     to confer  upon any  person  not a party  hereto or  thereto  any rights or
     remedies hereunder or thereunder.

          (d) Entire Agreement.  This Agreement and the agreements  contemplated
     hereby constitute the entire agreement of the parties regarding the subject
     matter hereof, and supersede all prior agreements and understandings,  both
     written and oral,  among the parties,  or any of them,  with respect to the
     subject matter hereof.

                                     Page 13




          (e)  Severability.  If any  provision of this  Agreement is held to be
     illegal,  invalid or  unenforceable  under present or future laws effective
     during the term hereof,  such provision  shall be fully  severable and this
     Agreement  shall be construed and enforced as if such  illegal,  invalid or
     unenforceable  provision never  comprised a part hereof;  and the remaining
     provisions  hereof  shall  remain in full force and effect and shall not be
     affected  by the  illegal,  invalid or  unenforceable  provision  or by its
     severance  herefrom.   Further,  in  lieu  of  such  illegal,   invalid  or
     unenforceable provision, there shall be added automatically as part of this
     Agreement  a provision  as similar in terms to such  illegal,  invalid,  or
     unenforceable  provision  as  may  be  possible  and be  legal,  valid  and
     enforceable.

          (f)  Survival  of  Representations,   Warranties  and  Covenants.  The
     representations,  warranties and covenants of all parties  contained herein
     shall survive the Closing, and all statements contained in any certificate,
     exhibit,  schedule  or  other  instrument  delivered  by  or on  behalf  of
     Purchaser or Franchise Connection, as the case may be, and, notwithstanding
     any provision in this Agreement to the contrary, shall survive the Closing.

          (g) Interpretation.  This Agreement shall be governed by and construed
     under the laws of the  State of  Colorado.  If any  action  is  brought  to
     enforce or  interpret  any term of this  Agreement,  venue  shall be in the
     District Court of Arapahoe County, State of Colorado.  This Agreement shall
     be interpreted as if all parties  participated  equally in its drafting and
     preparation.

          (h) Captions.  The captions in this  Agreement are for  convenience of
     reference only and shall not limit or otherwise  affect any of the terms or
     provisions hereof.


          (i) Gender and Number, etc. Whenever the context requires,  the gender
     of all words used herein shall include the masculine,  feminine and neuter,
     and the number of all words shall  include the singular and plural.  Use of
     the words "herein", "hereof", "hereto" and the like in this Agreement shall
     be  construed  as  references  to this  Agreement as a whole and not to any
     particular  Article,  Section  or  provision  in  this  Agreement,   unless
     otherwise noted.

          (j) Confidentiality, etc. Each party shall keep this Agreement and its
     terms  confidential,  and shall make no press release or public disclosure,
     either written or oral,  regarding the  transactions  contemplated  by this
     Agreement  without the prior  knowledge  and  consent of the other  parties
     hereto;  provided that the foregoing  shall not prohibit any disclosure (i)
     by press release,  Form 8-K filing or otherwise that is required by federal
     securities laws, and (ii) to attorneys, accountants,  investment bankers or
     other agents of the parties  assisting the parties in  connection  with the
     transactions  contemplated  by  this  Agreement.  In  the  event  that  the
     transactions  contemplated  hereby  are  not  consummated  for  any  reason
     whatsoever,   the  parties   hereto  agree  not  to  disclose  or  use  any
     confidential  information they may have concerning the affairs of the other
     parties, except for information that is required by law to be disclosed.

          (k) Notice. Any notice or communication  hereunder or in any agreement
     entered into in connection with the transactions  contemplated  hereby must
     be in writing and given by  depositing  the same in the United States mail,
     addressed to the party to be notified,  postage  prepaid and  registered or
     certified  with return receipt  requested,  by telefax  transmission  or by
     delivery  by  use of a  messenger  which  regularly  retains  its  delivery
     receipts.  Such notice shall be deemed  received on the date on which it is
     delivered to the  addressee.  For purposes of notice,  the addresses of the
     parties shall be, if to a  Shareholder,  sent to Franchise  Connection  for
     forwarding, and:

If to ISO BLOCK:                             If to Franchise Connection:
8037 South Datura Street                     4155 East Jewell Avenue, Suite 1001
Littleton, Colorado 80120                    Denver, Colorado 80222
Attn: Egin Bresnig, CEO                      Attn: Johnny M. Wilson, CEO

          (l) No Finders.  Each party  represents and warrants to the others and
     agrees that it has not employed or engaged,  and will not employ or engage,
     any  person  as a finder  or broker  in  connection  with the  transactions
     contemplated  herein,  and that no person is entitled to  compensation as a
     finder or broker. Each party hereby indemnifies the other parties and holds
     the other parties harmless from and against any claims of any third persons
     claiming  to have  acted as a  finder  or  broker  in  connection  with the
     transactions  herein  contemplated,  and such  indemnity  shall include all
     expenses,  costs  and  damages  arising  from or  related  to such  claims,
     including reasonable attorneys fees.

                                    Page 14





          (m) Expenses.  Except as may otherwise be expressly  provided  herein,
     each party shall pay its costs and expenses incurred in connection with the
     Exchange and any other foregoing proposed transactions.  The Purchaser will
     pay for any audit of Franchise Connection  required,  but such amount shall
     be deducted from the $300,000 required to be made available by ISO BLOCK.

          (n)   Counterparts.   This  Agreement  may  be  executed  in  multiple
     counterparts,  each of which shall be deemed an original,  and all of which
     together  shall  constitute  one and the  same  instrument.  Execution  and
     delivery  of  this  Agreement  by  exchange  of  facsimile  copies  bearing
     facsimile  signature  of a  party  shall  constitute  a valid  and  binding
     execution  and  delivery of this  Agreement by such party.  Such  facsimile
     copies shall constitute enforceable original documents.

          (o)  Prevailing  Party  Clause.  In the  event  of any  litigation  or
     proceeding  arising  as a result  of the  breach of this  Agreement  or the
     failure  to  perform  hereunder,   or  failure  or  untruthfulness  of  any
     representation or warranty herein,  the party or parties prevailing in such
     litigation  or  proceeding  shall be  entitled  to  collect  the  costs and
     expenses of bringing or defending such litigation or proceeding,  including
     reasonable attorneys' fees, from the party or parties not prevailing.


          (p) Specific Performance. All parties agree that his, her or its legal
     remedy  for  damages  based  upon the  breach  by them of their  respective
     obligations  under this  Agreement  will be inadequate to the other parties
     and that, in addition to any other remedies a party may have, the aggrieved
     party shall be entitled to obtain  specific  performance  of this Agreement
     and  temporary  and permanent  injunctive  relief  without the necessity of
     proving actual damages.

     IN WITNESS WHEREOF, all parties have executed this Agreement, and Franchise
Connection and ISO BLOCK have initialled every preceding page hereof,  as of the
dates respectively indicated below.


ISO BLOCK PRODUCTS USA, INC. ("Purchaser")   

By: /s/ Egin Bresnig  
- --------------------  
Egin Bresnig, CEO
DATED:  12-27-96  

FRANCHISE CONNECTION, INC. ("Acquired Company")

By: /s/ Johnny M. Wilson
- ------------------------
Johnny M. Wilson, CEO
DATED:  12-27-96

                          SHAREHOLDERS' SIGNATURE PAGE


By: /s/ Johhny M. Wilson                       By: /s/ Robert Boulerice
- ------------------------                       ------------------------
Johnny M. Wilson - 725,000 Shares              Robert Boulerice - 250,000 Shares


By: /s/ Robert Lyman                           By: /s/ Lisa Sheffield
- --------------------                           ----------------------
Robert Lyman - 5,000                           Lisa Sheffield - 10,000


By: /s/ Donald E. Israel / Cynthia J. Israel
- --------------------------------------------
Donald E. Israel and Cynthia J. Israel - 10,000

                                     Page 15