<ARTICLE> 5 <LEGEND> This schedule contains summary financial information extracted from Kideo Productions, Inc., and is qualified in it's entirety by reference to such financial statements. </LEGEND> <MULTIPLIER> 1,000 <PERIOD-TYPE> 6-MOS <FISCAL-YEAR-END> JUL-31-2000 <PERIOD-START> AUG-01-1999 <PERIOD-END> JAN-31-2000 <CASH> 83 <SECURITIES> 0 <RECEIVABLES> 14 <ALLOWANCES> 0 <INVENTORY> 36 <CURRENT-ASSETS> 218 <PP&E> 1019 <DEPRECIATION> 906 <TOTAL-ASSETS> 554 <CURRENT-LIABILITIES> 3,377 <BONDS> 2 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 0 <OTHER-SE> (2,825) <TOTAL-LIABILITY-AND-EQUITY> 554 <SALES> 1,608 <TOTAL-REVENUES> 1,608 <CGS> 739 <TOTAL-COSTS> 1,434 <OTHER-EXPENSES> 0 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 415 <INCOME-PRETAX> (980) <INCOME-TAX> 0 <INCOME-CONTINUING> (980) <DISCONTINUED> 0 <EXTRAORDINARY> 83 <CHANGES> 0 <NET-INCOME> (897) <EPS-BASIC> (0.22) <EPS-DILUTED> (0.22)