EXHIBIT 23.1

                         CONSENT OF INDEPENDENT AUDITORS

We consent to the incorporation by reference in the Registration Statements
(Form S-8 No. 333-30185 and Form S-8 POS (as amended) No. 333-74451) of Playboy
Enterprises, Inc. and in the related prospectuses of our report dated February
22, 2002 (except Note C, as to which the date is March 15, 2002) with respect to
the consolidated financial statements and financial statement schedule of
Playboy Enterprises, Inc. included in this Annual Report (Form 10-K) for the
year ended December 31, 2001.


ERNST & YOUNG LLP
Chicago, Illinois
March 20, 2002