EXHIBIT 99.(a)(1)(C)

                            S & K FAMOUS BRANDS, INC.

                          NOTICE OF GUARANTEED DELIVERY
                            OF SHARES OF COMMON STOCK

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THE OFFER, PRORATION PERIOD AND WITHDRAWAL RIGHTS WILL EXPIRE AT 5:00 P.M.,
EASTERN TIME, ON FRIDAY, APRIL 26, 2002, UNLESS THE OFFER IS EXTENDED.
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      This form, or a form substantially equivalent to this form, must be used
to accept the offer (as defined below) if certificates for the shares of common
stock of S & K Famous Brands, Inc. are not immediately available, if the
procedure for book-entry transfer cannot be completed on a timely basis, or if
time will not permit all other documents required by the letter of transmittal
to be delivered to the depositary (as defined below) on or before the
"expiration date" (as set forth in Section 1 of the offer to purchase (as
defined below)). This form may be delivered by hand or transmitted by mail or
overnight courier, or (for eligible institutions only) by facsimile
transmission, to the depositary. See Section 3 of the offer to purchase. THE
ELIGIBLE INSTITUTION THAT COMPLETES THIS FORM MUST COMMUNICATE THE GUARANTEE TO
THE DEPOSITARY AND MUST DELIVER THE LETTER OF TRANSMITTAL AND CERTIFICATES FOR
SHARES TO THE DEPOSITARY WITHIN THE TIME SHOWN HEREIN. FAILURE TO DO SO COULD
RESULT IN A FINANCIAL LOSS TO SUCH ELIGIBLE INSTITUTION.

                        THE DEPOSITARY FOR THE OFFER IS:

                          MELLON INVESTOR SERVICES LLC


                                                     
BY MAIL:                      BY OVERNIGHT COURIER:        BY HAND:
P. O. Box 3301                85 Challenger Road           120 Broadway, 13th Floor
South Hackensack, NJ 07606    Mail Stop--Reorg             New York, NY 10271
Attn: Reorganization Dept.    Ridgefield Park, NJ 07660    Attn: Reorganization Dept.


                            BY FACSIMILE TRANSMISSION
                        (FOR ELIGIBLE INSTITUTIONS ONLY)
                                 (201) 296-4273
                         FOR CONFIRMATION BY TELEPHONE:
                                 (201) 296-4860

DELIVERY OF THIS INSTRUMENT TO AN ADDRESS OTHER THAN AS SET FORTH ABOVE OR
TRANSMISSION OF INSTRUCTIONS VIA A FACSIMILE NUMBER OTHER THAN THE ONE LISTED
ABOVE WILL NOT CONSTITUTE A VALID DELIVERY.


Ladies and Gentlemen:

      The undersigned hereby tenders to S & K Famous Brands, Inc., a Virginia
corporation (the "Company"), upon the terms and subject to the conditions set
forth in the offer to purchase, dated March 28, 2002 (the "offer to purchase"),
and the related letter of transmittal (which together constitute the "offer"),
receipt of which is hereby acknowledged, the number of shares of common stock,
par value $.50 per share, of the Company listed below, under the guaranteed
delivery procedure set forth in Section 3 of the offer to purchase.


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Number of Shares                           Sign Here


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Certificate Nos.:  (If available)          Name(s) (Please Print)


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Address                                    Area Code & Telephone Number


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City, State, Zip Code                      Signature(s)


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DTC Participant No.:  ___________

      Odd Lots. This section is to be completed ONLY if shares are being
tendered by or on behalf of a person who owned beneficially, as of the close of
business on March 28, 2002 and who continues to own beneficially as of the
expiration date, an aggregate of fewer than 100 shares.

      The undersigned either (check one box):

      |_|   owned beneficially, as of the close of business on March 28, 2002
            and continues to own beneficially as of the expiration date, an
            aggregate of fewer than 100 shares, all of which are being tendered,
            or

      |_|   is a broker, dealer, commercial bank, trust company or other nominee
            that (i) is tendering, for the beneficial owners thereof, shares
            with respect to which it is the record owner, and (ii) believes,
            based upon representations made to it by each such beneficial owner,
            that such beneficial owner owned beneficially, as of the close of
            business on March 28, 2002 and continues to own beneficially as of
            the expiration date, an aggregate of fewer than 100 shares and is
            tendering all of such shares.

      Conditional Tender. Unless this box has been checked and a minimum
specified, the tender will be deemed unconditional (see Section 1 of the offer
to purchase). If a conditional tender is being made, please check the box below
and specify a minimum number of shares to be purchased.

      |_|   Minimum number of shares to be purchased, if any are purchased:

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                              GUARANTEE OF DELIVERY
                    (NOT TO BE USED FOR SIGNATURE GUARANTEE)

      The undersigned, a firm that is a member of a registered national
securities exchange or the National Association of Securities Dealers, Inc. or a
commercial bank or trust company (not a savings bank or savings and loan
association) having an office, branch or agency in the United States hereby
guarantees (i) that the above-named person(s) has a net long position in the
shares being tendered within the meaning of Rule 14e-4 under the Securities
Exchange Act of 1934, as amended, (ii) that such tender of shares complies with
Rule 14e-4, and (iii) to deliver to the depositary at one of its addresses set
forth above certificate(s) for the shares tendered hereby, in proper form for
transfer, or a confirmation of the book-entry transfer of the shares tendered
hereby into the depositary's account at The Depository Trust Company in each
case together with a properly completed and duly executed letter(s) of
transmittal (or facsimile(s) thereof), with any required signature guarantee(s)
and any other required documents, all within three NASDAQ trading days after the
date hereof.


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Name of Firm                               Authorized Signature


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Address                                    Name


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City, State, Zip Code                      Title


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                                           Area Code and Telephone Number

DATED:  ________________, 2002

      THIS FORM IS NOT TO BE USED TO GUARANTEE SIGNATURES. IF A SIGNATURE ON A
LETTER OF TRANSMITTAL IS REQUIRED TO BE GUARANTEED BY AN ELIGIBLE INSTITUTION
UNDER THE INSTRUCTIONS THERETO, SUCH SIGNATURE GUARANTEE MUST APPEAR IN THE
APPLICABLE SPACE PROVIDED IN THE SIGNATURE BOX ON THE LETTER OF TRANSMITTAL.

      DO NOT SEND SHARE CERTIFICATES WITH THIS FORM. YOUR SHARE CERTIFICATES
MUST BE SENT WITH THE LETTER OF TRANSMITTAL.


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