<ARTICLE>                     5
<LEGEND>
This schedule contains summary financial information extracted from Kideo
Productions, Inc. and is qualified in its entirety by reference to such
financial statements.
</LEGEND>
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                              JUL-31-1997
<PERIOD-START>                                 AUG-01-1996
<PERIOD-END>                                   OCT-31-1996
<CASH>                                           1,359,397
<SECURITIES>                                             0
<RECEIVABLES>                                      246,858
<ALLOWANCES>                                             0
<INVENTORY>                                              0
<CURRENT-ASSETS>                                 1,917,704
<PP&E>                                           1,307,450
<DEPRECIATION>                                     559,143
<TOTAL-ASSETS>                                   3,737,768
<CURRENT-LIABILITIES>                            1,090,766
<BONDS>                                             74,733
<PREFERRED-MANDATORY>                                    0
<PREFERRED>                                              0
<COMMON>                                               294
<OTHER-SE>                                       2,571,975
<TOTAL-LIABILITY-AND-EQUITY>                     3,737,768
<SALES>                                            105,801
<TOTAL-REVENUES>                                   143,302
<CGS>                                              175,453
<TOTAL-COSTS>                                      972,418
<OTHER-EXPENSES>                                         0
<LOSS-PROVISION>                                         0
<INTEREST-EXPENSE>                                   8,731
<INCOME-PRETAX>                                (1,013,300)
<INCOME-TAX>                                             0
<INCOME-CONTINUING>                            (1,013,300)
<DISCONTINUED>                                           0
<EXTRAORDINARY>                                          0
<CHANGES>                                                0
<NET-INCOME>                                   (1,013,300)
<EPS-PRIMARY>                                       (0.34)
<EPS-DILUTED>                                       (0.34)