<ARTICLE>                     5
<LEGEND>
This schedule contains summary financial information extracted from Kideo
Productions Inc. and is qualified in it's entirety by reference to such
financial statements.
</LEGEND>
       
                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                              JUL-31-1997
<PERIOD-START>                                 AUG-01-1996
<PERIOD-END>                                   APR-30-1997
<CASH>                                              35,809
<SECURITIES>                                             0
<RECEIVABLES>                                       44,492
<ALLOWANCES>                                             0
<INVENTORY>                                        112,169
<CURRENT-ASSETS>                                   247,836
<PP&E>                                             905,865
<DEPRECIATION>                                     324,181
<TOTAL-ASSETS>                                   1,601,680
<CURRENT-LIABILITIES>                            1,271,552
<BONDS>                                             89,987
<PREFERRED-MANDATORY>                                    0
<PREFERRED>                                              0
<COMMON>                                               294
<OTHER-SE>                                         239,847
<TOTAL-LIABILITY-AND-EQUITY>                     1,601,680
<SALES>                                          1,063,190
<TOTAL-REVENUES>                                 1,063,190
<CGS>                                              873,336
<TOTAL-COSTS>                                    3,554,783
<OTHER-EXPENSES>                                         0
<LOSS-PROVISION>                                         0
<INTEREST-EXPENSE>                                       0
<INCOME-PRETAX>                                 (3,345,428)
<INCOME-TAX>                                             0
<INCOME-CONTINUING>                             (3,345,428)
<DISCONTINUED>                                           0
<EXTRAORDINARY>                                          0
<CHANGES>                                                0
<NET-INCOME>                                    (3,345,428)
<EPS-PRIMARY>                                        (1.14)
<EPS-DILUTED>                                        (1.14)