<ARTICLE>                     5
<LEGEND>
This schedule contains summary financial information extracted from Kideo
Productions, Inc. and is qualified in its entirety by reference to such
financial statements.
</LEGEND>
<MULTIPLIER>                                   1,000
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                              JUL-01-1998
<PERIOD-START>                                 AUG-01-1997
<PERIOD-END>                                   OCT-31-1997
<CASH>                                                  41
<SECURITIES>                                             0
<RECEIVABLES>                                           99
<ALLOWANCES>                                             0
<INVENTORY>                                            116
<CURRENT-ASSETS>                                       294
<PP&E>                                                 903
<DEPRECIATION>                                         474
<TOTAL-ASSETS>                                       1,279
<CURRENT-LIABILITIES>                                1,403
<BONDS>                                                 48
<PREFERRED-MANDATORY>                                    0
<PREFERRED>                                              0
<COMMON>                                                 0
<OTHER-SE>                                            (172)
<TOTAL-LIABILITY-AND-EQUITY>                         1,279
<SALES>                                                101
<TOTAL-REVENUES>                                       101
<CGS>                                                  229
<TOTAL-COSTS>                                          733
<OTHER-EXPENSES>                                         0
<LOSS-PROVISION>                                         0
<INTEREST-EXPENSE>                                       4
<INCOME-PRETAX>                                       (865)
<INCOME-TAX>                                             0
<INCOME-CONTINUING>                                   (865)
<DISCONTINUED>                                           0
<EXTRAORDINARY>                                          0
<CHANGES>                                                0
<NET-INCOME>                                          (865)
<EPS-PRIMARY>                                        (0.26)
<EPS-DILUTED>                                        (0.26)