<ARTICLE>                     5
<LEGEND>
      This schedule contains summary financial information extracted from Kideo
Productions, Inc. and is qualified in it's entirety by reference to such
financial statements
</LEGEND>
<MULTIPLIER>                                   1,000
       
                             
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                              JUL-31-1998
<PERIOD-START>                                 AUG-01-1997
<PERIOD-END>                                   JAN-31-1998
<CASH>                                                   7
<SECURITIES>                                             0
<RECEIVABLES>                                           48
<ALLOWANCES>                                             0
<INVENTORY>                                            124
<CURRENT-ASSETS>                                       550
<PP&E>                                                 905
<DEPRECIATION>                                         550
<TOTAL-ASSETS>                                       2,313
<CURRENT-LIABILITIES>                                1,512
<BONDS>                                                648
<PREFERRED-MANDATORY>                                    0
<PREFERRED>                                              0
<COMMON>                                                 0
<OTHER-SE>                                             153
<TOTAL-LIABILITY-AND-EQUITY>                         2,313
<SALES>                                                593
<TOTAL-REVENUES>                                       593
<CGS>                                                  513
<TOTAL-COSTS>                                        1,297
<OTHER-EXPENSES>                                         8
<LOSS-PROVISION>                                         0
<INTEREST-EXPENSE>                                       0
<INCOME-PRETAX>                                     (1,225)
<INCOME-TAX>                                             0
<INCOME-CONTINUING>                                 (1,225)
<DISCONTINUED>                                           0
<EXTRAORDINARY>                                          0
<CHANGES>                                                0
<NET-INCOME>                                        (1,225)
<EPS-PRIMARY>                                        (0.35)
<EPS-DILUTED>                                        (0.35)