<ARTICLE> 5 <LEGEND> This schedule contains summary financial information extracted from Kideo Productions, Inc. and is qualified in its entirety by reference to such financial statements. </LEGEND> <MULTIPLIER> 1000 <PERIOD-TYPE> 9-MOS <FISCAL-YEAR-END> JUL-31-1998 <PERIOD-START> AUG-01-1997 <PERIOD-END> APR-30-1998 <CASH> 34 <SECURITIES> 0 <RECEIVABLES> 671 <ALLOWANCES> 0 <INVENTORY> 135 <CURRENT-ASSETS> 937 <PP&E> 925 <DEPRECIATION> 628 <TOTAL-ASSETS> 2091 <CURRENT-LIABILITIES> 2674 <BONDS> 144 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 0 <OTHER-SE> (757) <TOTAL-LIABILITY-AND-EQUITY> 2091 <SALES> 822 <TOTAL-REVENUES> 822 <CGS> 772 <TOTAL-COSTS> 1947 <OTHER-EXPENSES> 0 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 208 <INCOME-PRETAX> (2105) <INCOME-TAX> 0 <INCOME-CONTINUING> 0 <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> (2105) <EPS-PRIMARY> (.59) <EPS-DILUTED> (.59)